A Boost Of “Inspiration” NEW

THE BJH PRESENTS... A BOOST OF “INSPIRATION”

A SNIPPET FROM JUDAISM’S NUMBER ONE PODCAST

In our interconnected world, the power of the media cannot be overestimated. Internet websites, social media, radio, newspapers, and magazines increasingly control the fate of politicians and governments, world finances and morality. In the chareidi world, the messages conveyed by religious media can shape and strengthen emuna, enrich charitable ELI PALEY efforts, and ferment new shul and yeshiva policies. Therefore, it was a great privilege to interview the highly influential Rabbi Eli Paley, owner of Mishpacha Media Group and publisher of the Mishpacha Hebrew and CEO OF MISHPACHA English weekly magazines. Eli Paley is a businessman and social activist. He is chairman of the Paley Family Foundation which supports and promotes Torah Centers and social initiatives in the Charedi community. A member of the Jewish Funders Network, he is active in several philanthropic organizations. We discussed the Mishpacha’s origin, the challenges he is faced with policy decision making, and the overall goals he hopes to attain through the publication. Eli was born in in the Mattesdorff neighborhood in Yerushalayim. His great-grandfather and grandfather arrived in Eretz Yisroel in 1925 to establish the Slabodka Yeshivah in Chevron. Later his grandfather became the assistant to Rabbi Herzel, the chief rabbi of Israel. Eli himself is an alumni of Chevron yeshiva. When he married his wife, a graduate of Michlala in Bayit Vegan, his dream was to continue learning. However, a few months after his marriage, his brother mentioned a new monthly publication called Mishpacha was looking for someone to work as a distributor in Yerushalayim for a day and a half once every 5 to 6 weeks. With flex hours like that, Eli took the job, earning twice as much as he would be for an entire month in a kolel. Financially independent, he continued to learn diligently. His father, Rabbi Yehuda Paley, bought the Mishpacha Magazine business. To help his father, Eli got involved in the editorial angle of the magazine figuring out how it could make a unique contribution to the field of journalism. He left learning to pursue his new mission to inspire and influence the Chareidi community. It is that idealism that still drives him in his work so many years later. While Mishpacha is well-received around the world, the goal of Mishpacha is to serve, elevate and be the voice of the Chareidim, particularly in Eretz Yisroel. The real customers are not the advertisers but the audience. Mishpacha seeks to portray an independent voice which is unaffiliated with any political party. In the early years, in the chareidi world of pollicization, this was perceived as a weakness. However, the years have passed, and this freedom has become one of the most salient factors of its success. Mishpacha was the first Charedi publication to give the same respect to the Sephardi and Ashkenazi societies, attempting to create a sense of unity. Over time, this adherence to equality and ahavas Yisrael became the secret to the business’ success. Mishpacha’s quest in elevating frum society is done through sincere, honest writing. Mishpacha does not engage in pretending that society is perfect. While recognizing the great achievements and accomplishments in the frum world, Mishpacha will tackle even unpleasant issues, albeit in an extremely sensitive way. The topic of poverty among Charedim and the poor economic situation in the Israeli community lay heavily on Eli’s heart. As part of the solution, Eli started the Charedi Institute of Public Affairs to engage with the government with hopes to resolve this in a way that will allow the Charedi society to retain its Torah values. While American Jews may have difficulty in relating to the issues overseas, Eli, as a born and bred Israeli is certainly in touch with the masses. He recalls the issue he faced during his kolel years when distributing the magazine. The government regulation forbid a yingeman from receiving Kollel benefits if he had any other source of income. Therefore, he was forced to register his side job under his wife’s name, a desperate solution used by many. In his publication, he attempts to broker a better solution. Another example of difficulties that Israeli chareidim face is the draft. Mishpacha discussed population statistics -- one out of four children is Charedi– and how the army and Charedi society can possibly reach a solution. The paper is faced daily with Hashkafa decisions that have far-reaching effects on our society. The issue of printing pictures of women in the magazine has been debated back and forth in many forums. When Hilary Clinton was running for President, Mishpacha shocked many readers by publishing a blurry photo of Donald Trump and Hilary on the cover. “We just wanted to see how people would react,” Eli confides. The office did receive some complaints, but the Gedolim the magazine consults advised them to include her since there was a real possibility Hilary would indeed become president. However, in Israel, an anti-Mishacha publication blasted Mishpacha , claiming they were breaking the rules of modesty and Torah by publishing a picture of Hilary Clinton. This became a real issue because it was very hard for Eli to justify in his mind why they could not print modest pictures of women, particularly considering how hard it seems to be to explain to ba’alei teshuvah why women are “ignored.” In order to make Mishpacha, often one of their first exposures to Yiddishkeit, more palatable, Eli is comfortable with his decision. He’s on a big mission: to expose our brothers to true Torah values, and he bears the responsibility seriously. He often employs a different way of thinking, a creative model, a stretch and a twist, that can support our lifestyle while at the same time show that we care about the Israeli economy, security, and its welfare system. “Instead of just complaining about why we are not understood,” Eli explained during the interview, “we must ask what we can do in this field. While we have to make sure that our kids are not too exposed to the big world, the (outside) world exists, and we have to face reality and come up with practical solutions. “ Rather than hiding his head in the sand, he is ready to take on the problems in our neighbourhoods and cities, working with the authorities instead of against them. Slowly, he believes, we will be able to build better trust. Eli is proud that Mishpacha does not try to be sensationalist. Rather he makes an effort to keep his editorial policies responsible and sensitive. “If you’re going to do it le’shaim shamayim” Eli ended, “you’ll have disyata d’shmaya to do it right.”

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