12/14/2013
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12/14/2013
Target • Mahasiswa dapat memahami kerangka 7C dalam e-commerce • Mahasiswa dapat memahami mengenai layout design suatu web • Mahasiswa memahami bagaimana menarik pengunjung suatu web
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Kerangka Kerja 7C Context
Content
Site’s layout and design
Text, pictures, sound and video that webpages contain
Commerce
Community
Site’s capability to enable commercial transactions
The ways sites enable user-touser communication
Connection
Communication
Customization
Degree site is linked to other sites
The ways sites enable site-touser communication or twoway communication
Site’s ability to self-tailor to different users or to allow personalization
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Context Function
Aesthetics
The layout of the site:
The aesthetic nature of the site:
– Section breakdown
– Color scheme
– Linking structure
– Visual themes
– Navigation tools The performance of the site: – Speed – Reliability – Platform independence – Media accessibility – Usability
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Content Dimensions
Offering Mix
Products
Choices
Appeal Mix
Cognitive functional, low price, availability, etc.
Information
Services
Multimedia Mix
Content Type
Text
Current highly time-sensitive Bloomberg, Reuters, etc.
Audio
Image Emotional humor, warmth, stories, etc.
Video
Graphics
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Reference less time-sensitive NYTimes.com, etc.
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Community Interactive
Noninteractive Public Member Webpages
Chat
– Community members may have the option of crafting their own webpages on a particular site
– Asynchronous chat allows users to consider and formulate responses
Instant Messaging – Allows messages to happen quickly because each participant sees the message within seconds of when it is sent
Member Content – Similar to public member webpages this content is generated by members
Message Boards – Allows users to communicate by posting messages at a location on the site
Member-to-Member E-Mail – The”killer app” of the Web, acting as a virtual post office for digitized messages
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Customization Personalization
Tailoring
Log-in Registration
Based on Past User Behavior
– The site recognizes returns users and configures itself accordingly
Cookies – Temporarily files that track and gather data about user’s behavior
– Many sites adjust themselves dramatically based on a user’s behavior and preferences
Based on Behavior of Other Users With Similar Preferences – Some sites make recommendations to the user based on preferences of other users with similar profiles
Personalized E-mail Accounts – Provided free-of-charge to site users
Content and Layout Configuration – Selection is based on users interests
Storage – Sites provide virtual hard-disk storage
Agents – Designed to perform simple tasks Free
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Communications Broadcast
Interactive
Mass Mailings
E-Commerce Dialogue
– Broadcast transmissions of large volumes of e-mail targeted at large audiences
FAQs
– Organizations and users trade e-mails regarding order placement, tracking and fulfillment
Customer Service
– Answers to frequently asked questions
– Organizations can provide customer service through trading e-mails or live online dialogue
E-Mail Newsletters – Inform site subscribers of site changes, special offers, etc.
User Input – User-generated content such a supplier ratings and user feedback to the site
Content-Update Reminders – E-mail reflecting user interest in a particular content area
Broadcast Events – Events can be broadcast from a website (webcast) that allows limited user control
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Connection Links
Links can take the user completely outside of the home site
% of Home Site Content
%?
What percentage of content originates from the home site and how much is outsourced?
Home Site Background
Outsourced Content
Links can take the user to a new site, but the home site is still in the background
Pathway of Connection
? Does the site lead users to other sites, or does it simply retrieve information from outside sites?
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Site content is derived from third parties
KEY Home site Connected Sites
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Commerce Functional Tools of Commerce Registration
One-Click Shopping
– Allows the site to store information about users and user preferences
Shopping Cart
– A patented feature that allows users to place and order products with a single click
Orders Through Affiliates
– Users can place items in their personal, virtual shopping cart and buy them immediately or on another visit to the site
– Sites must be able to track orders that come from and go to affiliates
Configuration Technology
Security – Attempt to guarantee the security of transactions and related data through encryption and authentication technologies
– Users can test product compatibility with the aid of configurator software
Order Tracking – The ability to check the delivery status
Credit-Card Approval – The ability to receive instant credit approval for credit card purchases through electronic links to clearance houses
Delivery Options – Users have a choice of options to specify their desired speed and cost of delivery
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