LA PETIT PATISSERIE
Brand Guidelines
LA PETIT PATISSERIE
Table of Contents 1 2 3-5 6 7 8 9
Introducation Logo Logo: Usage Brand Colors Logo Do’s Logo Do NOT’s Logo Examples
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Typography Photography Photography Examples Pattern Use Pattern Examples When in Doubt...
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Introduction Our company personality can be defined as sophisticated, trendy and upscale. These three pillars serve as a base for all design decisions made when concepting visuals for our company. The mission of the brand appeal to the target audience and be remembered. The elegant, French style should be carried through in everything we do.
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Logo Primary Logo
Primary Logo Colors
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Logo : usage Clear Space In order to keep the integrity of the mark intact, there is a clear space designated on all four sides where no other text or graphics may be placed. This is determined by the length of one petal, or half the width of the entire mark.
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Logo : usage Logotype Usage
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The logotype must always be used in all capital letters with tracking set to zero in Didot Bold. The height of the letters must be the height of the portionof the logo that is shown above. When stacked, the logotype must be the full width of the logo above it. 4
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Logo : usage Minimum Size Requirements
.5 inch
For printed materials, the logo may not be smaller than 0.5 inches in width. This is to retain visibility and recognition of the brand.
LA PETIT PATISSERIE The logotype included must stay proportional to the logo even in its smallest size. 5
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Brand Colors Primary Brand Colors
Secondary Brand Colors
Warm Gold #AA8349 Pantone 4505 C
Deep Teal #154743 Pantone 3435 C
Dark Brown #2C2419 Pantone Black 4C
Warm Gold Light #CCB175 Pantone 466 C
Deep Teal Light #207A76 Pantone 7718 C
Warm Gray Light #988C7F Pantone 463 C
Deep Teal #154743 Pantone 534 C
Deep Teal #154743 Pantone 188 C
Deep Teal #154743 Pantone 7734 C
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Do’s Use the logo as is with approved colors
Use the logo on an approved background color (light on dark or dark on light)
Use a subtle drop shadow to help the logo pop away from the background
Use the logo on an image that retains visibility of logo
Scale the logo appropriately
Use the logo in grayscale when appropriate
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Do NOT’s Stretch the logo in any direction
Make the logo into an outline
Use the logo in a color that’s not approved, even secondary brand colors
Put the logo on a colored background that is too dark or light
Use the logo upside down
Add a gradient overlay to the logo
SAL
E
E
SAL
Add text inside the logo
Use the logo on an image that is too distracting
Make the logo multiple colors, even if they are approved colors
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Examples
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Typography For use in body copy, tag lines, and descriptions
For use mainly in the logo and header items
Lato Light
Didot Regular
Lato Regular
Didot Italic
Lato Bold
Didot Bold
AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTtUu VvWwXxYyZz
AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTtUu VvWwXxYyZz 10
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Photography Photography should reflect the overall feeling of the brand as defined in the introduction. Images should feature the product in a clean, mostly solid colored background. There should be natural lighting and home made feel. No staged photos of customers or workers smiling for the camera.
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Examples
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Pattern Use This pattern was designed specifically for the brand and is to be used, sparingly, when seen fit. Can be cropped in or zoomed out version. Can be used in grayscale. Opacity should be kept between 30-70% so that items on top are clear and readable. May not be stretched or distorted in any way.
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Examples CONTACT Hours
Pittsford, NY
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When in Doubt... When in doubt, simply refer back to these guidelines. And remember, creative license is encouraged so don’t be afraid to try something new! If it doesn’t fit with what we want, we will let you know.
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