Taste The Different -BANDUNG ADVERTISER by dadan hermawan

09 / Year 8

11 May 2009 - 25 May 2009

ADVERTISING FOR THE BANDUNG COMMUNITY

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172

09/ Year 8 11 May 2009 - 25 May 2009

“Kekayaanku tidak diukur dari semakin bertambahnya hartaku, tetapi dari semakin berkurangnya keinginanku”

09 / Year 8 11 May 2009 - 25 May 2009

Published By:

P.T. PARAMA CITTA TRADINDO

Betapa sulitnya menahan sebuah keinginan, sekecil apa pun keinginan itu, namun selalu memiliki kekuatan yang sangat besar dan mempengaruhi hidup kita. Contohnya: ketika mendengar suara penjual es krim yang lewat di depan rumah, seorang anak kecil akan langsung berteriak kepada mamanya, minta dibelikan es krim. Apabila tidak dipenuhi, sudah pasti sang anak akan menangis keras-keras dan membanting mainan yang ada di dekatnya.

License: SIUPP No. 225/10-25/PB/V/1997 Address: Jl. Cihampelas No.186 Kav. 5, 2nd floor,

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Dengan bertambahnya usia dan tingkat kedewasaan, tentunya cara seseorang menanggapi sebuah keinginan tidak lagi seperti anak kecil. Adanya keinginan terhadap sesuatu justru menunjukkan pertanda yang baik, berarti masih ada sesuatu yang kurang dalam diri dan belum terpuaskan. Dan hal itulah yang terus menjadi pe-er bagi para pebisnis, bagaimana mempromosikan sebuah produk agar para konsumen menjadi tertarik dan berkeinginan untuk memperoleh produk tersebut.

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Pengharapan adalah kekuatan yang memberi rasa percaya diri kepada seseorang untuk melangkah dan mencoba! Hari ini mungkin belum menunjukkan hasil yang maksimal, namun esok hari adalah sebuah kesempatan bagi Anda untuk melangkah dan mencoba lagi.

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Keberhasilan terjadi apabila persiapan telah dilakukan pada saat kesempatan datang. Oleh karena itu jangan sampai Anda terlena dengan keadaan yang tidak mendukung. Mari persiapkan diri dan strategi untuk menyambut kemenangan. DO THE BEST!!!

MANAGING DIRECTOR PAULINA GOW OFFICE MANAGER DADAN HERMAWAN

Healthy Summer Fruits For Guys

SECRETARY MERI

As the summer season draws closer, more and more people are going to be looking to lighten up their menus, choosing foods that are eaten cold or that can be easily prepared on the barbeque. Now’s also a prime time to take advantage of the seasonal fruits that are available to help boost your vitamin and fiber intake, while satisfying your taste buds for something sweet. You’re far better to reach for a piece of fruit when the craving strikes than cakes, candy or ice cream.

EDITORIAL EDITOR-IN-CHIEF

PAULINA GOW SUB-EDITOR

MERI

editor@bandungadvertiser.com

WISATA KULINER ALA PASTEUR

FINANCE & ADMINISTRATION SETIADY SANJAYA accounting@bandungadvertiser.com

ACCOUNT EXECUTIVES FADLI IRAWAN DUDIARA AGUS ENDRA GUNAWAN

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PRODUCTION & CREATIVE ERIC GOTAMA HENDRA PRAMANA

Semenjak diresmikannya tol Cipularang beberapa tahun yang lalu, akses untuk memasuki Bandung terasa semakin mudah. Hanya dalam waktu kurang dari tiga jam, warga yang berada di sekitaran Jabodetabek dapat memasuki ibukota Jawa Barat tersebut. Bandung pun berbenah. Ia kini dikenal dengan istilah wisata belanja. Di samping itu, nama surga kuliner pun melekat menjadi salah satu ciri yang dimilikinya.

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Rasanya kurang pas jika pulang dari Bandung dengan tangan hampa tanpa membawa oleh-oleh makanan ringan khas Bandung seperti kripik tempe atau kripik oncom. Nah, jika Anda ingin berburu oleholeh khas Bandung, jangan lewatkan tulisan yang satu ini!

Automotive & Transportation

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by any means, without permission in writing from the

Education, Training & Self Improvement

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Food & Entertainment

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If you have comments, questions or feedback on anything you’ve read in BANDUNG ADVERTISER, send us an email: i n f o @ b a n d u n g a d v e r t i s e r. c o m . Letters by mail are also welcome. Letters may be edited for length and clarity, and are published subjec t to our polic y. Anonymous letters will not be published.

SECTION

transmitted or stored in a retrieval system, in any form or

Garment & Fashion

Health & Beauty

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General

REGULARS

REPORTER NUGRAHA SUGIARTA

BERBURU OLEH-OLEH KHAS BANDUNG

STORIES

CIRCULATION & DISTRIBUTION M. MUSTAFA MAMAN SAYUGARA

Review

Gado Gado

Box Ads

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Where to Find

CONTRIBUTORS ADSIE Sondhiar Hitomartanoe

Born in Bandung, West Java, Indonesia in March 1977, he was introduced into the world of art by his father (Gouw Tauw Hing), an amateur artist who specialized in portrait sketches and oil paintings. He studied Architecture at Parahyangan Catholic University - Bandung, Indonesia from 1995 - 1999. Besides managing the store, he continues to produce artworks and take photographs. PERSONAL INSIGHT James Gwee T.H., MBA

James Gwee T.H., MBA is a renowned seminar speaker and trainer from Singapore. He has conducted training and seminars in more than 500 organizations in Indonesia (in English & Bahasa Indonesia). He has released 5 Best-Selling CDs for Business and Personal Success and one audio book entitled “Selling With Empathy”. Check out his website at www.jamesgwee.com. To invite James to train and motivate your staff, call 021-39837063

3 BANDUNG ADVERTISER

09/ Year 8 11 May 2009 - 25 May 2009

REVIEW CORNER MOVIE

RASA

Kisah tentang cinta dan pengorbanan ini bercerita tentang seorang pelukis muda bernama RIANTI (20 thn), yang dalam kesehariannya selalu menutup diri dari dunia luar. Termasuk dari perhatian tulus yang diberikan WISNU(25 thn), seorang kurator muda yang selalu membantu penjualan lukisan Rianti. Semua ini karena Rianti berusaha untuk merahasiakan kemampuannya untuk melihat sesuatu yang akan terjadi. Di saat yang bersamaan, seorang Profesor berkebangsaan Inggris bernama ANTHONY (35 thn) berusaha mencari jawaban akan hilangnya istri dan anaknya. LARAS (29 thn) dan MARIAH (9 thn) yang menunggu Athony yang terlambat datang ke acara ulang tahun Mariah, tiba-tiba menghilang diculik orang tak dikenal. Kompleks cerita pun menguat saat dua cerita di atas bertemu. Dapatkah Rianti membantu menemukan Mariah lewat penglihatannya? Dan akankah Wisnu berhasil membuktikan ketulusan cintanya? Semua akan terangkum dalam tontonan drama thriller yang mencekam sekaligus mengharukan ini, “karena cinta… adalah RASA”

Genre: Drama- Dewasa (adult) Director: Charles Gozali Starring: Christian Sugiono, Pevita Pierce, Wulan Guritno,Alex Komang, Steve Benitez, Ray Sahetapy, Joe Salim, Sarah Benitez Produser : Hendrik Gozali, Jhony Pondanga, Drs. Oloan Napitupulu

JANDA KEMBANG

BUKAN CINTA BIASA

my bloody valentine

X-MEN ORIGINS: WOLVERINE

NOW PLAYING IN BANDUNG :

MUSIC

Love & War Daniel Merriweather

While Daniel Merriweather may not be a household name right now, it’s only a matter of time. Since his collaboration with Mark Ronson on “Stop Me”, his musical career has progressed in leaps and bounds, taking him far from his native Australia, and is likely to take off in a big way any day now. Merriweather is the latest bright young thing to tag onto the retro revival spearheaded by Amy Winehouse et al, and his debut album, Love & War, is an estimable showcase of his refreshingly down-toearth talent. Merriweather sounds less like his influences, Stevie Wonder and Jeff Buckley, than he does Jamie Lidell (or, perhaps, a less wet James Morrison): his voice and songs are too polished, too processed to warrant comparisons to those of his idols. In fact, Love & War can be compared easily to Lidell’s Jim, as both are polished, poppy examples of modern soul – both make great background music, too. My parents put on something by Gerry Rafferty whenever they...

Sexy and Tasty: Hidangan Aphrodisiac : Peningkat Kesuburan Pria dan Wanita Author : Hindah Muaris ISBN : 9789792245479 Publisher: Gramedia Pustaka Utama Gaya hidup modern dengan menerapkan pola makan yang sehat dan seimbang merupakan hal pertama yang diperhatikan untuk meningkatan kesuburan. Terutama bagi mereka pasangan muda yang ingin segera mendambakan buah hati. Ketidakseimbangan dengan kekurangan zat gizi tertentu bisa jadi menjadi pemicu ketidak suburan seseorang. Untuk itu Hindah Muaris menyusun buku Sexy and Tasty: Hidangan Aphrodisiac, Peningkat Kesuburan Pria dan Wanita.

MTV - Billboard Top 20 Albums 1. 2. 3. 4. 5.

Keith Urban "Defying Gravity" Prince "MPLSound" Diana Krall "Quiet Nights" Various Artists "NOW 30" "Hannah Montana: The Movie [Soundtrack]"

UGK "UGK 4Life" "Twilight [Original Soundtrack]" Flo Rida "R.O.O.T.S. (Route of Overcoming the Struggle)" 9. Lady Gaga "The Fame" 10. Taylor Swift "Fearless" 6. 7. 8.

Indonesian Top 10 1. 2. 3. 4. 5. 6.

TERUSKANLAH - Agnes Monica YA YA YA - Gigi ANDAI (SELAMANYA) - Ello ASMARA - Aura Kasih JELITA - Ken Arok RESAH TANPAMU - Titi Kamal Feat. Anji Drive

7. 8.

AKU PASTI KEMBALI - Pasto BUKAN CINTA BIASA Afgan Syah Reza 9. TAK ADA YANG ABADI - Peterpan 10. CINTA TERLARANG - The Virgin

BOOK Snack Cokelat Lezat & Memikat Author : Nunung Publisher : Demedia Pustaka Menyebut kata cokelat saja, pasti sudah terbayang rasanya. Apalagi bila menyantap makanan kecil atau snack yang terbuat dari bahan cokelat. Dikombinasi dengan beberapa bahan tambahan, yang tercipta adalah paduan rasa yang lengkap: manis, lezat, dan mewah. Sajian yang rasanya mewah ini ternyata bisa dibuat di dapur sendiri. Alat-alatnya juga tidak khusus. Cukup dengan peralatan yang ada di dapur kita. Buku ini mengajak pembaca untuk membuat aneka snack istimewa dari cokelat. Anda pasti tidak menyangka sebelumnya bahwa penganan yang menarik ini hasil dari dapur sendiri.

AUTOMOTIVE & TRANSPORTATION BANDUNG ADVERTISER

09/ Year 8 11 May 2009 - 25 May 2009

You can never replace anyone because everyone is made up of such beautiful specific details QUOTES

we have 1 million eyes reading your classified ads BANDUNG ADVERTISER

5 Hal Yang Harus Perempuan Tahu Tentang Mobil Zaman sekarang sudah jadi hal umum buat kaum perempuan mengendarai mobil sendiri. Tanpa perlu menunggu suami atau pasangan untuk mengantar, perempuan tinggal ambil kunci dan meluncurlah dengan kendaraan roda empat itu. Tapi sayangnya banyak kaum Hawa yang hanya tahu cara menggunakan mobil tanpa tahu perawatannya. Padahal perawatan kecil membantu Anda, kaum perempuan, berkendara dengan lebih aman dan nyaman. Ada lima hal utama yang wajib Anda ketahui; •

We accept your ads in digital format* or by email to

design@bandungadvertiser.com** * photoshop 7 or higher (pc), coreldraw 11 or higher (pc) , freehand 7 (pc), (copy / converted font) ** no more than 5 mb

Tahu cara mengganti ban

Ban kempes jadi musuh nomor satu dalam keadaan darurat. Bila pengendara laki-laki biasanya langsung menyingsingkan lengan baju dan mengganti ban sendiri, Anda jangan mau kalah. Karena yang penting kuncinya bukan tenaga, melainkan peralatan yang tepat. Pastikan ban serep yang ada di bagasi Anda dalam kondisi baik. Sedangkan peralatan pendukung seperti dongkrak biasanya ada di kompartemen kecil yang juga ada di bagasi. Longgarkan mur ban sebelum Anda mendongkraknya. Putar mur ke kiri untuk melonggarkan, kanan untuk mengencangkan. Agar Anda fasih melakukannya, tak ada salahnya berlatih mengganti ban di waktu senggang. Untuk jaga-jaga bukan? • Tahu cara membaca warning light di dashboard Bila ada simbol yang menyala di dashboard Anda, berarti ada sesuatu yang salah. Karena itu pelajari dulu arti simbol-simbol itu seperti Check Engine light,oil light, ABS brake light, dan Airbag light. Anda harus ingat kalau lampu-lampu ini adalah bentuk komunikasi mobil pada Anda. Dia coba memberi tahu Anda kalau ada masalah di dalamnya. Sebagai contoh bila oil light menyala, segera cek bagian tersebut. Karena dengan mengetahui cara membaca simbol-simbol ini akan membantu Anda mengatasi masalah sebelum akhirnya menjadi serius. • Tahu cara memeriksa oli dan radiator Mobil Anda bisa berjalan mulus bila memiliki oli dan air radiator yang cukup. Kedua cairan ini berperan penting dalam kehidupan mobil Anda karena menjadi nyawa agar semua benda di bawah kap tidak aus atau karatan. Air radiator bahkan berperan sebagai pendingin mesin agar tidak kelewat panas. Gunakan dip stick (semacam batangan tipis yang terbuat dari besi) untuk memeriksa oli. Bila oli yang berbekas di

dip stick berada di level bawah, maka sudah saatnya Anda mengganti oli. Atau mau cara mudahnya? Gunakan kemampuan Anda membaca simbol di dash board. Kalau ada simbol kuning berbentuk tetesan oli, itu artinya oli Anda bermasalah. Sedangkan untuk radioator, wajib Anda periksa sebulan sekali. Tapi dalam cuaca yang cukup panas, ganti jadwal itu jadi sebulan dua kali. • Tahu cara jumping Aki Sering lihat aksi kaum Adam yang berbagi power aki? Hal ini terjadi bila salah satu mobil tak mau menyala saat di start. Dan jangan salah, sesekali Anda pasti juga akan terjebak dengan situasi ini. Maka itu persiapkan diri Anda dengan ilmu dan peralatan yang tepat. Siapkan kabel positif-negatif yang merespon kutub-kutub di aki Anda. Lepas penutup akinya dan Anda akan lihat jenis kutubnya (-) dan (+). Saat mobil Anda (dan rekan yang membantu) dalam keadaan mati, jepit kutub-kutub itu dengan kabel tersebut. Biarkan rekan Anda dulu yang menyalakan mobilnya, tunggu beberapa saat dan barulah Anda mulai menstarter. Kalau mobil Anda sudah menyala, silahkan lepas kabel tersebut dan biarkan mesin menyala selama kurang lebih 30 menit. • Tahu cara mengganti Wiper Wiper jadi penyelamat Anda saat berkendara di derasnya musim penghujan seperti ini. Penggunaan terlalu lama sebuah wiper bisa merusak kaca mobil dan yang paling menakutkan, tak berfungsi saat hujan deras. Baca lagi buku manual mobil Anda. Di sana akan ada ukuran dan jenis wiper yang digunakan. Bukan hanya jenis, buku manual itu biasanya juga menyimpan langkah-langkah pergantian wiper. Langkah itu termasuk mudah untuk Anda ikuti. Siap berkendara? (Berbagai Sumber)

COMPUTER, CELLULAR & ACCESSORIES BANDUNG ADVERTISER

09/ Year 8 11 May 2009 - 25 May 2009

Microsoft Windows 7 Berdasarkan informasi yang diperoleh dari berbagi macam media 23 Oktober 2009 ini merupakan hari peluncuran resmi Window generasi baru yang diberi nama WINDOWS 7 (W7). Banyak yang sudah tidak sabar menunggu keluarnya Windows 7 (W7), penerus Windows Vista. Tidak seperti biasanya, Microsoft banyak merahasiakan fitur-fitur baru W7, tetapi semua kerahasiaan ini telah berakhir, Microsoft memberikan banyak pengembang bocoran-bocoran tentang W7 di PDC. Tehcnologizer yang berkesempatan mencoba W7 mengatakan bahwa kelihatannya OS ini... benar-benar cukup prospektif!

Pertama, Anda harus tahu bahwa W7 tidak akan memiliki perubahan drastis dari segi arsitektur perangkat lunak seperti Vista dari XP — Microsoft sendiri sudah berjanji bahwa pengguna yang melakukan upgrade dari Vista tidak akan menemui masalah kompatibilitas. Karena W7 tidak banyak berubah di belakang layar, Microsoft dapat memfokuskan pengembangan pada pengalaman pemakaian OS itu sendiri dan bukan pada berbagai aspek teknis lain seperti keamanan dan stabilitas. Sebagian besar perubahan yang dikemas W7 berusaha untuk meningkatkan kemudahan dan kenyamanan pengguna, dan di bawah ini adalah beberapa dari fitur-fitur baru W7 yang sudah terlihat di demonstrasi PDC Microsoft. 2. Taskbar Mendapat perubahan terbesar sejak pertama kali debut di Windows 95. Windows 7 sudah tidak akan lagi menampilkan ikon aplikasi kecil lengkap dengan nama aplikasi melainkan hanya ikon berukuran besar mirip dengan Mac OS X. Daftar jendela yang ditampilkan saat menempatkan tetikus di atas ikon aplikasi juga diganti dengan user interface (UI) "ribbon" yang menampilkan thumbnail jendela yang terbuka secara menyamping. Alat-alat lain yang terhubung ke komputer seperti kamera juga akan muncul di taskbar bersama jendela aplikasi. Secara keseluruhan fitur ini membuat Windows 7 tampil menarik. 3. System Tray Secara resmi dinamakan sebagai "Notification Area," Microsoft akhirnya memungkinkan pengguna alat-alat untuk menata area desktop yang sering berantakan ini. Pengguna dapat memiliki ikon apa saja yang ditampilkan di System Tray, mengubah posisi ikon dan apakah mereka diperbolehkan menarik perhatian pengguna dengan notifikasi.

Saat ini masih terlalu dini untuk membicarakan kinerja, kita harus menunggu datangnya versi yang sudah hampir rampung untuk mendapatkan benchmark yang berarti, tetapi menurut Technologizer, Windows 7 terasa sangat cepat dioperasikan di laptop Dell yang dipinjamkan Microsoft — dan bersih dari bloatware. 6. Libraries Apabila Anda sudah mengenal konsep library untuk lagu seperti yang dimiliki iTunes, konsep library di Windows 7 juga tidak akan asing bagi Anda. Fitur ini mengumpulkan semua file dalam PC Anda berdasarkan tipe ke dalam library masing-masing untuk memudahkan manajemen media. Sebagai contoh, semua foto dari semua PC dan jaringan akan dikumpulkan di sebuah library foto yang dapat diakses di satu tempat seperti gambar di bawah ini. 7. HomeGroups Windows 7 memperkenalkan fitur jaringan baru bernama HomeGroups yang bertujuan untuk memudahkan beberapa komputer satu jaringan untuk saling berbagi file dan peripheral — seolah-olah semua itu terletak pada satu PC yang sama. Walaupun fitur-fitur Windows Networking sejak dulu selalu bertujuan sama, pada kenyataannya konfigurasi untuk menggunakan printer jaringan masih tetap terlalu sulit untuk sebagian besar pengguna. 8. "Peeking" (Mengintip) Fitur peeking pada Windows 7 memudahkan pengguna untuk dengan cepat membaca konten dalam satu jendela tanpa perlu berinteraksi dengan jendela tersebut. Menempatkan ‘mouse’ di atas thumbnail jendela di Task Bar akan mengubah semua jendela yang terbuka menjadi transparan kecuali jendela yang dipilih. Selain dapat "mengintip" jendela aplikasi tertentu pengguna juga dapat mengintip desktop Windows.

4. User Account Control (UAC) yang Lebih Baik UAC merupakan salah satu fitur yang paling dibenci pengguna Windows Vista. Kini selain pilihan "On" dan "Off," pengguna dapat memilih agar UAC hanya muncul saat instalasi aplikasi atau saat sebuah aplikasi mengubah konfigurasi Windows saja. Belum diketahui apakah perubahan ini cukup untuk menjadikan UAC dari musuh menjadi teman, tetapi perubahan ini setidaknya akan menjadikan UAC Windows lebih ramah.

9. Sidebar Tidak Lagi Digunakan Jika dibandingkan dengan widget Mac OS X yang dapat ditempatkan di desktop, perbedaan paling mencolok dari gadget Microsoft adalah peletakannya pada sidebar di sebelah kanan layar. Di W7, sidebar tersebut dihilangkan karena dianggap terlalu banyak menggunakan tempat yang ada dan gadget kini dapat diletakkan langsung di desktop. Walaupun hal ini juga sebenarnya dapat dilakukan di Vista.

5. Kinerja Microsoft mengatakan bahwa mereka banyak melakukan perubahan untuk meningkatkan kinerja dan stabilitas Windows 7 seperti mengurangi waktu boot dengan mengaktifkan beberapa aplikasi secara parallel, metode manajemen memori baru dan banyak lagi.

10. Kompatibilitas iTunes WMP kini mendukung dua format media favorit Apple: AAC untuk audio dan H.264 untuk video. WMP ini juga dapat menemukan library iTunes yang ada pada jaringan dan memutar isinya. Fairplay DRM Apple tidak didukung, tetapi entah kenapa memutar sebuah video

podcast yang beresolusi lumayan terlihat buruk di WMP. 11. Streaming Multimedia W7 menambahkan fitur pengiriman file media dari PC ke berbagai alat yang mendukung streaming seperti sistem musik Sonos melalui jaringan. Microsoft mengatakan bahwa W7 akan mengubah file ke dalam format sehingga dapat diputar oleh pemutar media Anda. Hal ini juga berarti Microsoft sudah selangkah lagi mendekati cita-cita Bill Gates menjadikan Windows pusat media di rumah. Versi Media Center dari Windows 7 juga mendapatkan upgrade besar. 12. Pengaturan Jendela Otomatis Geser jendela mendekat tepi kanan atau kiri maka jendela tersebut akan langsung berubah ukuran menjadi setengah layar. Hal ini ditujukan untuk memudahkan Anda menyusun dua jendela secara berdampingan (seperti browser atau dokumen Word) agar Anda dapat dengan mudah bekerja pada kedua jendela sekaligus. 13. Mencari Semua Tempat Sekaligus Fitur W7 bernama "Search Federation" memungkinkan Anda untuk mengikutkan berbagai komputer, media penyimpanan jaringan dan situs ke dalam pencarian Windows 7. 14. Windows Live Secara resmi Microsoft memiliki mengemas sedikit sekali aplikasi pada W7, tidak seperti Vista. Aplikasi Photo Gallery, Movie Maker dan email telah dijadikan unduhan gratis yang disebut Windows Live Esentials, walaupun Microsoft tetap berharap berbagai vendor PC tetap akan mengemas Windows Live Essentials ke dalam komputer yang mereka jual. 15. Paint Baru Windows Paint yang sudah banyak terlupakan mendapatkan upgrade besar, kini tampil dengan UI ribbon dari Office 2007 yang sekarang telah menjadi standar di berbagai aplikasi Microsoft. Walaupun masih banyak yang menganggap Paint.net sebagai alternatif pengganti Paint yang lebih baik. 16. Fitur Layar Sentuh Windows 7 adalah versi Windows pertama yang mendukung multitouch yang memungkinkan Anda mengendalikan OS ini dengan kedua tangan. Masih banyak yang ragu apakah multi-touch akan merevolusi dunia PC sebagaimana ia merevolusi dunia ponsel. Saat ini hampir tidak ada PC yang beredar di pasar yang mendukung fitur layar sentuh selain TouchSmart dari HP dan Latitude XT dari Dell. (via Technologizer) (Berbagai Sumber)

EDUCATION, TRAINING & SELF IMPROVEMENT BANDUNG ADVERTISER

09/ Year 8 11 May 2009 - 25 May 2009

How To

Let us make one point, that we meet each other with a smile, when it is difficult to smile. Smile at each other, make time for each other in your family.

QUOTES

Survive A Job You Hate The alarm sounds and the pain and despair immediately overcome your body like a flu kicking into motion. Your body aches, your heart races and your mind wanders and calculates the cause and effect of every plausible and valid reason not to leave the protection of your comforter. You aren’t sick. You aren’t hiding. It’s far worse. You hate your job, and there is no way of getting out. Millions of men face a similar scenario every morning. With a terrible economy and few companies hiring, making a career change is a major risk. People will laugh and tell you that you should be happy to even have a job at such a terrible time. They can say that with a smile because they don’t have your job. There are times you’d choose homelessness and poverty over sitting through another sales meeting or brainstorming session. Here is the cold hard truth: You’re stuck, at least for now. Your only choice is to make the best of the circumstances. Just because you hate your job doesn’t mean you can’t take something of value from the situation (and something of value doesn’t mean stealing -- although you did run out of printer paper at home). Here are four tips on how to make the most out of a job you hate. Build personal relationships To keep yourself sane and away from using paper clips as dangerous projectiles, try to make the actual office experience as enjoyable as possible. The work itself might be unbearable, but as long as you enjoy the company of coworkers, it won’t be too hard to handle the daily grind. Imagine if you worked at a job with all your closest friends. Even if the work sucked, you probably wouldn’t mind. First, get on the good side of those in management who you still like (provided they still like you). It doesn’t hurt to have friends in high places or to do some schmoozing. Learn from their rise to the top of the food chain. They probably did the same thing to get ahead. Also be aware of those individuals just starting out in the company. Be a teacher. Take newer employees under your wing and show them the ropes. Building relationships with coworkers is also a clever networking move. They know people at other companies. They have connections that can soon be your connections. It could lead to a better job within the company or possibly something with another company. Think of befriending coworkers as making nice with fellow inmates (except without the sexual favors for survival). They are serving the same sentence. Making friends and allies will help make the time served tolerable. Get involved Remember the first couple weeks of high school or college when you only knew a few people and weren’t really having the best time. What did you do? Chances are you got involved in activities around campus -- you joined an intramural sports team, the school newspaper or the new student orientation committee. You met a ton of new people and life on campus got more enjoyable. It’s the same concept on the job. Find projects you are interested in working on. For the sake of experience, get involved so that you can build your resume to get the next job. At the very least, this could alleviate some boredom, especially if part of why you hate your job is that you feel uninspired. Getting your hands into different projects could get you a transfer to a different department or even a different location. If there isn’t anything cooking that you’d want to spend time on, start an internal project. Take the pulse of the office and find out what bothers them about the work environment and do something to improve the situation. Take matters into your own hands. For example, if workers complain about the crap coffee or the lack of spaces to eat lunch, come up with options to take to management. Suggest simple changes that can be made to benefit everyone involved. Inform your superiors of these simple morale-boosters. Your coworkers will applaud you, which always feels good. Also, think about some of the problems that always pop up around the office and become the go-to person to get the problem resolved. If the copier always breaks, learn how to service it before they have to call the repair guy. If the IT guys are flaky, learn all about the company operating systems and become a pro at working around their issues. Make yourself indispensable and people will start to treat you differently around the office. Learn about the job you really want You’ve determined it’s not the company you hate, but your actual job. You assumed crunching numbers or making cold calls for the rest of your life was the way to happiness, but evidently you were mistaken. Think about the job you will eventually leave this company for, and learn everything you can about that position. Think of it as a paid internship. If you are interested in human resources (to help out people who are also miserable at work) for the next gig, ask questions of the HR department at your job. It’s also a good chance to explore different career options within the same company. Attempt to make a career change. If a position opens up that you feel could be interesting to pursue, make it known that you want to apply. If you get the position and end up hating it, how is that different from your current situation? At least you won’t make the mistake of taking the job and hating it at another company. Another option is to take classes on the company dime and on company time. Many companies will offer to finance professional development for employees, making it possible for them to take courses that will benefit them on the job. Take full advantages of these offers of free money and a chance at improving your set of skills. Chances are the company won’t come right out and let you know things like this are available, so do some internal research. Escape You are at the end of your rope and the rope is hanging from the terrible fluorescent lighting fixture above your desk. You want out any way possible. Well, your contract states you must physically be at work. No one said your mind has to be on the job. (Yes, take it off the hot new intern for just a few moments.) Find little ways to escape during the day. You can meditate (keep your eyes open though), or bring a notebook to jot down notes, ideas or stories. Hell, you can even read a book if your cell phone has internet access. If your office permits earphones, use the time to listen to audio that can expand your mind; learn a language, bulk up your vocabulary, or just listen to an audio book. Make sure to get out of the office whenever possible. Take a walk outside to clear your head. Go grab a cup of coffee. Do anything to physically get out of the office as much as possible to keep your sanity. Always take full advantage of your lunch break. (Source: 4Man)

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BANDUNG ADVERTISER

09/ Year 8 11 May 2009 - 25 May 2009

EDUCATION, TRAINING & SELF IMPROVEMENT BANDUNG ADVERTISER

09/ Year 8 11 May 2009 - 25 May 2009

(Contributor Getaway)

Life's hard. It's supposed to be. If we didn't suffer, we'd never learn anything

5 Ways

To Increase Your Children’s Success Rate QUOTES

Nothing compares with the joy of watching our children succeed, watching our children win in life. You can experience more of such joy. You can help your children achieve more success. In fact, you can double their success rate. Here’s how you can do it. Follow these five smart ways: 1. Increase your children’s self-esteem This is very important. Children who feel good about themselves, who have confidence in themselves, achieve more success. You can use one simple but highly effective method to increase your children’s self-esteem—keep reminding them of their good qualities and success. This will strengthen their self confidence. It will make them believe that they can achieve what they want. 2. Help your children to set goals Goals will give a direction to your children’s thoughts and to their life. It is a best way to stimulate your children to make proper use of their time and energy. Hence encourage your children to set some goals—like study goals or career goals, and ask them to do their best to achieve it. Allow them the freedom to set the goals which they want to achieve. Do not force your interest on them. However, you can guide them to make right decisions, if they seem confused or undecided. 3. Help your children to make correct choices Your children can avoid many problems and failures if they choose things which match with their interests and strengths. Things in which they are naturally good. This means, your children should choose study-subjects and career based on their natural strengths, talents and interest. For example, if your son is good in music then it will be best for him to choose career based on music. If your daughter is strong in math, it would be a right decision to choose higher education and career based on mathematics. Such choices based on children’s strength, interest, and natural talent, help them to learn faster and make better progress. Observe your children to find out in which work they are good at. What things interest them. In which subjects they score higher consistently. Also ask your children what are their aims, dreams and interests.All this information will help your children to choose a particular educational qualification or job or business that suits them better. 4. Keep your children optimistic about their future Children see failures, unemployment, job retrenchments, violence, and other depressing things around them—either through the media or in the life of people known to them.These negative things can demotivate children. It can make them lose interest in studies and career. It can make them think they don’t have much chance for achieving success. Such thinking might make them apprehensive about their future. You can prevent this. Teach your children to convert problems into solutions. To look for opportunities in difficulties. Also turn your children’s attention to those people who are achieving success. While there are people living in depressing conditions, there are also thousands of other people who are getting good jobs, earning wealth, fulfilling their dreams and living happily. With this kind of thinking, your children will not get discouraged. They will remain reassured about their future and make efforts to reach for their dreams.

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5. Keep up the energy level Bad health can adversely affect children’s learning ability and performance level. Help your children to stay healthy and energetic.Encourage them to eat healthy and nutritious food, drink sufficient water, sleep properly and exercise regularly. If the body is healthy, then the mind will also be healthy. Your children will be able to study more, work more, and enjoy their life better. (Source: http://www.articlesbase.com)

FOOD & ENTERTAINMENT BANDUNG ADVERTISER

09/ Year 8 11 May 2009 - 25 May 2009

They live in a world of ‘we’ not ‘me’. We’ll never fix anything until we get that one basic thing right QUOTES

Healthy Summer Fruits For Guys

EVENTS IN MAY ‘09 Please inform your events to editor@bandungadvertiser.com or fax to (022) 2034264

EVENTS 15/05/2009 Pementasan Teater “Di Bawah Lapisan Es” At Selasar Sunaryo Jl. Bukit Pakar Timur No. 100 Bandung

Here are some of the main fruits you should focus on to fill your snacks or serve as a dessert to a well balanced meal.

19-20/05/2009 Pementasan Teater “Di Bawah Lapisan Es” At Gedung Kesenian Rumentang Siang Jl. Baranangsiang No. 1 Bandung www.mainteater.wordpress.com

Blackberries While strawberries are the popular choice in the berry family, and very easily added to cereal, don’t neglect blackberries. Blackberries are very high in fiber, offering 7.6 grams for ever 1 cup you eat. In addition to this, they are also high in potassium, vitamin C, vitamin K, as well as lutein, a nutrient that helps promote healthy eyes. Vitamin K is one of the vitamins that is also especially important for males, since it helps to protect against prostate cancer. Watermelon The fruit that speaks summer to most people is watermelon. Watermelon is a very good way to stay hydrated as the heat rises since it is almost 92% total water content. The fruit is also a good source of vitamin C, providing 25% of your requirement in a single cup. The additional vitamins and minerals in this fruit include vitamin A, vitamin B6 and B1, as well as potassium and magnesium. One nutrient that especially stands out in watermelon is lycopene, which provides cancer-fighting benefits. Papaya Papayas make for a great summer fruit as they can easily be added to your salads or eaten on their own with low-fat vanilla frozen yogurt for dessert. The nutritional highlight of papaya is its vitamin C content, providing over 300% of your daily need. It also is a good source of vitamin A and vitamin E, which all work together to help prevent the oxidation of cholesterol, which puts you at a lower risk for heart disease. Finally, two protein-digesting enzymes known as papain and chymopapain help to lower inflammation in the body, aiding those who suffer from osteoarthritis or rheumatoid arthritis. Pineapple Most men only get pineapple when they order a pizza, but the nutritional punch this fruit packs makes it a good option to eat during the summer months. The big nutrient that pineapple has to offer is manganese, which helps increase the use of biotin, thiamine and ascorbic acid in the body. It also helps the body synthesize the fatty acids you take in and promotes a healthy thyroid gland. The other nutrients found in pineapple include vitamin C,

SEMINAR Harmony Pro Powerfull Seminar 13/05/2009 “Leading & Surviving In Crisis” Speaker: Mr. James Gwee At Novotel Hotel - Jl. Cihampelas No. 23 Bandung

vitamin B1, copper, and fiber. These nutrients work together to help improve the immune system, protect against macular degeneration and increase energy levels. Including pineapple in your diet has also been said to improve the taste of sperm, so this fact alone makes it a very good fruit for men to eat for their sexual partner’s sake. Guava One of the biggest advantages to the guava fruit is that if you choose to consume the seeds of the fruit, you’ll take in omega-3 and omega-6 fatty acids. The fruit itself is a rich source of vitamin A, vitamin C and dietary fiber, helping to boost your immune system and keep your digestive system healthy. It also contains carotenoids and polyphenols, which are two main antioxidants for the body that protect against free radical damage. One fruit contains just 35 to 50 calories, so it’s a great option for those who are looking to lose body fat over the summer. Kiwi Finally, the last healthy summer fruit for guys to add to your day is kiwi. Kiwi’s are much higher in vitamin C than the traditional orange, which is known for this nutrient and contains a good dose of dietary fiber, helping to improve your colon health and prevent cancer. Kiwi is also a source of potassium, copper, magnesium, and vitamin E, rounding out the nutritional benefits it offers. Having a diet higher in vitamin C is associated with reduced risk for hypertension and stroke, and with one kiwi meeting 95% of your vitamin C needs for the day, it makes for an incredibly easy way to get your required intake. (many sources)

Harmony Pro Powerfull Seminar please contact Harmony Pro Jl. Cipaganti 34 Bandung T: (022) 4236139, F: (022) 7211678

12/05/2009 “BECOMING A SUCCESSFUL ENTREPRENEUR” Fasilitator : Mr. Matius Jusuf 14/05/2009 “EFFECTIVE SALES NEGOTIATION” Fasilitator : Mr. Hendricus Yani 15/05/2009 “ETHNOGRAPHY MARKETING THAT WORKS” Fasilitator : Mrs. Nastiti Tri W 19/05/2009 “COMPETITOR INTELLIGENCE” Fasilitator : Mr. George Rifai 26-27/05/2009 “SALES SUPERVISOR DEVELOPMENT PROGRAM” Fasilitator :. Mr. Mukti Wibawa 28/05/2009 “BUILDING POSITIVE ATTITUDE & PROFESSIONAL IMAGE” Fasilitator : Mrs. Chelsea Gozali 29/05/2009 “STRATEGIC ADVERTISING” Fasilitator : Mr. Ricky Afrianto For further information and registration, please contact Campus Markplus Institute of Marketing Jl. Terusan Dr. Ir. Sutami kav 7 - 8 Bandung T: (022) 2005 335, F: (022) 2005 337

09 / Year 8

Taste The Different!

11 May 2009 - 25 May 2009

Bandung terkenal dengan beragamnya makanan, mulai dari makanan kering hingga makanan basah. Ada begitu banyak pilihan bagi Anda, para pemburu makanan. Setiap hari ada saja jenis makanan baru yang ditawarkan. Mencoba berbagai makanan tentu adalah sebuah hal yang menarik. Apalagi kalau makanan itu enak dan harganya pun tidak mahal. Namun mencoba makanan yang baru membutuhkan sebuah keberanian. BANDUNG ADVERTISER dengan tema “Taste The Different” mencoba memberikan beberapa alternatif pilihan makanan yang ada di kota Bandung. Setiap jenis makanan punya cita rasa tersendiri. Mungkin salah satunya adalah makanan favorit Anda. Selamat menikmati

BANDROS MADE IN CISANGKUY Pernah mendengar sebuah penganan khas Bandung bernama Bandros? Semacam kue Pukis yang asin dengan adonan tepung beras dan parutan kelapa? Ada juga yang menyebutnya kue Pancong. Ini sebenarnya adalah salah satu penganan favorit saya ketika kecil. Dulu, hampir setiap pagi sambil menunggu mobil jemputan sekolah tiba, saya ditemani oleh kue yang satu ini. Rasanya yang gurih plus “kres-kres” khas dari parutan kelapanya, hmmm... membuat kue yang satu ini begitu sedap untuk disantap. Sebagai seorang penggemar Bandros, tentu setiap sudut kota kerap saya jelajahi demi kue kecil ini. Nah, pernahkah Anda menyusuri Jalan Cisangkuy? Ternyata di jalan yang terkenal dengan Yoghurtnya ini ada jajanan tradisional khas masyarakat Sunda. Dari kesemua hasil penelusuran Bandros, rasa-rasanya penjaja Bandros yang berada di Cisangkuy adalah yang paling top, baik dari segi rasa maupun dari segi inovasi. Mang Ade yang kerap disapa dengan panggilan Mang Ade Koboy, demikian nama sang penjaja Bandros yang terkenal dengan sebutan Bandros Cisangkuy ini. Berbekal sebuah gerobak, Mang Ade dan Bandros Cisangkuy selalu ramai diserbu pengunjung setiap harinya. Meski masih menggunakan roda kecil, Bandros di Jalan Cisangkuy ini rutin berjualan di luar pagar Yoghurt Cisangkuy dari pukul sebelas siang sampai maghrib tiba. Jika pada umumnya Bandros hanya berasa gurih-gurih asin, maka tidak halnya dengan Bandros Cisangkuy. Bandros Cisangkuy karya Mang Ade mencoba mengkolaborasikan Bandros buatannya dengan coklat, keju, susu, dan bahanbahan lainnya. Hasilnya? Sebuah citarasa Bandros yang tiada tandingan!

Tengok saja pendapat Widya Puspasari, seorang pembeli yang sore itu menyengajakan diri mampir ke Cisangkuy untuk membeli Bandros. Warga asli Bogor ini mengaku bahwa setiap ke Bandung, Bandros Cisangkuy adalah makanan yang tak pernah terlewat pada tiap wisata kulinernya. “Rasanya berbeda dengan Bandros-Bandros lainnya. Bandros Cisangkuy gurih dan pilihan rasanya tidak biasa. Pokoknya selalu bikin kangen!” ungkapnya dengan penuh semangat sambil menanti Bandros pesanannya jadi. Widya menambahkan pula, meski dijual ala kaki lima, Bandros Cisangkuy tak berkesan jorok alias cukup memerhatikan nilai higienitasnya. “Ya, lumayan. Sambil menyelam minum air, sambil menikmati Yoghurt, sambil menyantap Bandros,” tambah dara berlesung pipit ini kemudian setengah berkelakar. Lain Widya lain pula dengan Sapto Dianto. Lelaki asli Yogyakarta yang telah lima tahun tinggal di Bandung ini mengaku bahwa ia pada awalnya hanya sekadar cobacoba karena mendengar para koleganya di kantor kerap membicarakan mengenai Bandros Cisangkuy. Mulanya ia tak begitu percaya, namun, setelah mencoba, ia justru menjadi salah satu pelanggan tetap Bandros Cisangkuy. Kini, dalam sebulan ia bisa membeli Bandros Cisangkuy sampai tiga atau empat kali. Mang Ade sendiri mengaku bahwa memang kebanyakan para pembeli menikmati Bandros sambil menyeruput Yoghurt. “Entah karena saya berjualan di dekat tempat Yoghurt atau memang Bandros cocok saja disantap bersama Yoghurt. Tapi yang pasti, banyak yang bilang Bandros saya memang beda dan enak,” kali ini Mang Ade angkat bicara mencoba memaparkan apa yang membuat

Special Recipe

Bandros buatannya begitu digemari. Di sini, ada dua jenis Bandros yang dijual, yakni Bandros original yang memang aslinya berbahan baku tepung terigu dan kelapa serta bandros non original berbahan tepung terigu, telur dan mentega. Satu porsi bandros sisir original Rp 3.500,-. Sedangkan jika ditambahkan keju dan susu harganya menjadi Rp 10.000,-. Bahkan, rasa-rasa tersebut, selain dijual terpisah, bisa pula dicampur sehingga memberikan rasa sensasi kuliner ala Bandros yang begitu menakjubkan. Cisangkuy memang begitu memanjakan kita dengan berbagai penganan-penganan nan lezat. Tapi, jika berkunjung ke Cisangkuy, rasa-rasanya kurang lengkap jika belum mencicipi Bandros Cisangkuy yang super hangat nan gurih. Jadi, tak ada salahnya mencoba. Selamat mencicipi! (Nugraha Sugiarta)

Fusilli 5 aromi Bahan

fusilli pasta tomato fresh black olive fresh basil oregano

90 g 4 pc 5 pc 5 pc 0,5 g

by Fashion Pasta

margarine parmesan cheese olive oil cheese cheddar caperberies mozzarella

10 g 5g 10 ml 5g 5 pc 10 g

Cara Memasak 1. Siapkan semua bahan 2. Rebus fusilli ± 10 menit 3. Panaskan oil 4. Saute tomato di buang isinya, basil fresh, oregano, black olive, margarine, chese chedar, caperberies, mozzarella & kemudian aduk rata 5. Masukkan fusilli, aduk rata sajikan, taburi parmesan cheese dan oil extra virgin

Bistik Shanghai by RM Sedap

Bahan 1. 2 ons : Daging sapi has dalam 2. 1 gelas : Kuah Kaldu Ayam 3. 2 sdm : Minyak 4. 50 gr : Kentang Goreng 5. 50 gr : Buncis, Wortel

Bumbu 1. 1 sdt 2. 4 sdm 3. 1 sdm 4. 1 sdm 5. 1 sdm 6. ½ sdt

Mentega Saos Inggris Saos Tiram Angciu Kecap Manis Merica

Cara Memasak • Panaskan minyak, masukkan daging sapi yang telah diris tipis ke dalam wajan, goreng sebentar. Masukkan kuah kaldu ayam dan mentega. Tambahkan pula bumbu-bumbu seperti saos inggris, saos tiram, angciu, kecap manis, garam, dan merica. Tumislah sampai bumbunya meresap ke dalam daging. • Panaskan lodor Hotplate, hidangkan daging yang telah dimasak di lodor bersama kentang goreng, buncis, wortel, dll sebagai pelengkap.

09 / Year 8

11 May 2009 - 25 May 2009

WISATA KULINER ALA PASTEUR tidak, harus dikatakan pula sebagai salah satu pusat kuliner Bandung. Memang, semenjak tol Cipularang mulai beroperasi dan semakin memperdekat jarak antara Bandung-Jakarta, kawasan sekitar Pasteur yang menjadi salah satu jalur keluarmasuk kota Bandung sedikit mengubah wajahnya. Dunia kuliner adalah salah satunya. Puluhan tempat makan yang menyediakan beragam menu pun bermunculan.

Memasuki Bandung melalui gerbang tol Pasteur, kita kemudian seakan diberi semacam perkenalan terhadap kuliner Bandung. Lihat saja, jajaran penjaja makanan, mulai dari ala kaki lima sampai resto-resto bercita rasa wahid berjejer menggoda para pengunjung yang baru memasuki Bandung. Makanan yang ditawarkan pun beragam, mulai dari makanan khas Bandung seperti Batagor, sampai restoran yang menyajikan menu khusus Sunda. Tak hanya itu semata, penjaja oleh-oleh khas Pasundan pun menjadi bagian yang tak bisa dipisahkan ketika berbicara perihal jalan yang satu ini.

Nama jalan Pasteur kemudian menjadi nama yang sering disebut karena ia adalah salah satu gerbang masuk Bandung yang selalu ramai dengan antrian kendaraan beroda empat ketika hari libur tiba. Pasteur kini menjadi tempat yang, tak bisa

Tak hanya itu, keluar tol Pasteur, para pengunjung Bandung bisa pula mengambil alternatif dengan berbelok ke kiri ke jalan Surya Sumantri. Di jalan yang notobene masih berada satu kawasan dengan Pasteur ini, puluhan restoran dan kafe terlihat

Angsio Tahu Bahan • 1 ons • ½ ons • 1 buah • 1 buah • 3 lembar • 1 gelas

Fillet dada, diiris tipis Udang kupas Tahu putih, dipotong Jamur hioko Selada Kuah kaldu ayam

• • • • • •

berbaris rapi dan setia menunggu para penggila kuliner untuk mendatanginya. Maklum saja, jalan yang satu ini memang dekat dengan sebuah universitas swasta terkenal dan sebuah apartemen sehingga usaha kuliner pun tumbuh pesat di sini. Lalu, apa yang membuat Anda harus mencoba setidaknya salah satu dari tempat-tempat makan tersebut ketika baru memasuki Bandung? Jawabannya sangat mudah. Pertama, berkendara sepanjang tol tentu mengeluarkan energi yang sangat besar. Beristirahat sambil menyantap makanan berat atau pun ringan tentu dapat mengembalikan energi yang terkuras setelah menyetir, apalagi jika Anda tak sempat berhenti di salah satu tempat peristirahatan yang tersedia sepanjang jalan tol tersebut. Kedua, tentu Anda memerlukan semacam pengantar ketika mendatangi Bandung untuk berburu makanan. Nah, Pasteur adalah salah satu pengantar pas yang akan membuat Anda semakin penasaran dengan makanan-makanan super lezat yang ada di seluruh pelosok Bandung. Hal ini dimungkinkan karena beragamnya kelezatan-kelezatan kuliner yang disajikan sepanjang jalan Pasteur. Jadi? Tunggu apalagi? Nikmati sambutan Pasteur. Dijamin, Anda akan semakin jatuh cinta dengan Bandung, dan satu lagi, rasa-rasanya kurang lengkap jika mengunjungi Bandung tidak menikmati pesona di gerbang masuk tatar Padjadjaran yang satu ini. Selamat berpetualang kuliner! Selamat datang ke Bandung!

by RM Sedap

2 sdm 1 buah 1 siung 1 helai ¼ buah 1 cm

Minyak Cabe merah Bawang putih Bawang daun Bawang Bombay Jahe

Bumbu • 1 sdm Saos tiram • ½ sdt Kecap ikan • 1 sdm Angciu • ¼ sdt Garam • ¼ sdt Merica

Cara Memasak Panaskan minyak, masukkan potongan daging, tahu, jamur, cabe merahhh, bawang putih, bawang daun, bawang bombay, jahe dan kuah kaldu ke dalam wajan. Tambahkan bumbu saos tiram, kecap ikan, angciu, garam, dan merica. Setelah matang, masukkan daun selada ke dalam masakan. Keterangan : • Porsi adalah untuk 4-5 orang • Sdm = sendok makan, Sdt = sendok teh. Sendok teh lebih kecil dari sendok makan.

Macaroni panggang khas kota Bandung by Macaroni SS Panggang

Bahan: • Macaroni • Susu • Telur • Keju • Margarine

: 300 gr : 0,6 liter : 0,5 kg : 200 gr : 50 gr

• Sosis Sapi • Garam • Penyedap Rasa • Merica bubuk

: 200 gr : secukupnya : secukupnya : secukupnya

Cara pembuatan: 1. Panaskan margarine, kemudian sisihkan. Rebus macaroni hingga matang, sisihkan. Parut keju, campur dengan susu dan irisan sosis sapi sesuai selera. Didihkan susu sapi sambil dibubuhi penyedap rasa , merica dan garam. 2. Kocok lepas telur dan campurkan dengan susu perlahan-lahan, lalu campurkan margarine. Siapkan Loyang, olesi dengan margarine, dilanjutkan dengan memasukkan macaroni, sosis serta campuran susu. 3. Panggang dalam oven dengan suhu 2000 C selama 20 menit. Begitu selesai, keluarkan loyang, taburi dengan sisa keju. Masukkan kembali loyang ke dalam oven, panggang hingga keju berubah warna. Sajikan hangat-hangat.

(Nugraha Sugiarta)

GARMENT & FASHION BANDUNG ADVERTISER

09/ Year 8 11 May 2009 - 25 May 2009

tips

Berkerudung

Being perfect is about being able to look your friends in the eye and know that you didn’t let them down because you told them the truth. And that truth is you did everything you could. There wasn’t one more thing you could've done. Can you live in that moment as best you can, with clear eyes, and love in your heart, with joy in your heart? If you can do that gentleman - you're perfect!

QUOTES

Menurut teori fashion, titik perhatian gaya muslimah ada pada kerudungnya. Warna dan styling jadi tumpuannya. Kerudung dan busana jelas saling menunjang. Busana indah tak akan berarti apa-apa tanpa kerudung yang tepat. Kerudung yang tertata canggih akan kehilangan pesonanya bila tidak sesuai dengan jiwa busana. Ini adalah point dasar yang harus Anda sepakati untuk melangkah dalam 5 tips kesuksesan berkerudung ini. 1.

Pahami karakter wajah Pahami prinsip keseimbangan. Bila bentuk wajah kurang ideal, jadikanlah tampak lebih proporsional melalui ketepatan pemilihan ciput—yang merupakan ‘lingerie’ dasar. Menurut teorinya: • Wajah bulat: Ciput ber-pet lebar dan ‘jatuh’ hingga tulang pipi. • Wajah segitiga: Ciput ber-pet sedang. • Wajah persegi: Cipit ber-pet sedang dan ‘jatuh’ hingga batas tulang pipi.Namun, ciput-ciput tersebut harus Anda coba dan rasakan. Setiap wajah memiliki keunikan yang kadang harus disikapi dengan pemilihan ciput yang lebih spesifik. Misalnya, ada wajah bulat yang memerlukan ciput sesuai kriteria teori di atas, namun dengan satu catatan- bagian petnya harus berbentuk mendatar karena kondisi anak rambut yang menyebar hingga dahi.

Pahami material dan warna kerudung Hal ini berkaitan dengan penggayaan yang hendak Anda terapkan. Bahan yang lembut cocok untuk gaya yang lebih ‘kompleks’ - misalnya untuk dibentuk menjadi corsage, pita, dan sebagainya.. Sementara kerudung bertektur agak kaku atau keras, cocok untuk ditata dalam gaya basic, misanya menjuntai menutup dada. Soal warna, hati-hati. Ketepatan pemilihannya akan menentukan cerah tidaknya wajah Anda. Pilih yang sesuai dengan tone kulit. Warnawarna hangat seperti oranye, peach, hijau tosca, abu-abu kehijauan untuk kulit yang cenderung ke arah kuning. Dan warna-warna dingin, seperti pink, ungu, biru langit, abuabu, untuk kulit yang cenderung ke arah merah.

Sesuaikan dengan bentuk leher busana Busana muslim idealnya berleher tinggi. Leher rendah dan lebar akan menyulitkan dalam penataan kerudung. Untuk leher tinggi tertutup (kerah cina, misalnya), kerudung dapat digayakan sesuai selera—ketat memeluk leher, atau menjuntai. Untuk kerah gaya kemeja, Anda tetap dapat mengeksposnya dengan membentuk aksen dasi/syal.

Terapkan gaya simpel & atraktif Kerudung sangat terbuka untuk ditata dalam banyak gaya. Pilihannya ada ditangan Anda. Untuk penerapan seharihari, pilih gaya yang praktis, yang dapat Anda kerjakan secara cepat tanpa memerlukan bantuan banyak peniti atau jarum pentul. Miliki beberapa hiasan dasar kerudung yang simpel, seperti bandana rajut, corsage, buckle multiguna. Di atas kerudung instant (bergo), aksesosis ini menjadi pelengkap gaya yang dapat diandalkan.

Jangan segan meminta jasa kerudung stylist Untuk penataan yang lebih rumit, misalnya yang memerlukan elemen tiga kerudung, bentuk sanggul, aplikasi lipit-lipit, dianjurkan untuk memakai jasa penata kerudung. Bila memaksakan diri, ada beberapa resiko yang akan Anda hadapi. Seperti, bila penyematannya kurang kuat, kerudung akan terlepas.

Shoes

Make The Man The quality of your shoes reveals how much you respect yourself. Of all the items in a man’s wardrobe, shoes are the single most important element of style. Of course, if you’ve ever noticed women checking out your shoes before their eyes rise to scan the rest of your look, then you already know this. The truth is that shoes make the man. If you’re a bit clueless in the shoe department, however, here is what you need to know. How much is too much for a pair of shoes? With shoes, you get what you pay for. Even when times are tough, you can still spend a little more on well-made shoes because you can make them last much longer than a suit or a cashmere sweater. In fact, if you choose a pair of shoes made with real leather, sturdy stitching and solid soles, they will outlast almost all other items in your closet. You’ll be able to have them repaired over time at a fraction of the original purchase price, so spend as much as you reasonably can for a pair of shoes. Getting the best fit for your feet First, wear the same type of sock you plan on sporting with the shoes in question to the shoe store, or at least bring them with you. Don’t rely on those stockings the store has in a box. You’re a man, and you don’t wear ladies' stockings with your oxfords, no matter what the clerk says. If it’s an unplanned purchase and you happen to be in your gym gear, buy a proper pair of socks off the rack to ensure a proper fit. With that said, try to buy your shoes later in the day, when your feet have swollen and spread a bit from walking or running. After lunch is fine, but just before dinner is even better. Your new shoes might feel a little loose in the morning, but you will soon notice that you can wear them all day as your feet expand. The essential shoes for every man Dress Oxford Plain dress oxfords might seem boring or too conservative amid a rack of pick-stitched ankle boots and fleur-de-lis perforated wingtips, but consider for a moment that you’re buying a pair of shoes that you will wear to work (and interviews), weddings, funerals, first dates, and everything else in between. A classic dress oxford -- plain toe or cap toe -- will get you through more moments in your life than any other men’s shoe to date possibly could. Monk Strap Once you have a pair of dress oxfords in your wardrobe, you should invest in another masculine classic for less formal occasions. Enter the monk strap. With a simple buckle strap closure in lieu of laces, these are the best option when a loafer won’t do and a lace-up seems too fussy. Monk straps are perfect for casual Friday work attire or dinner dates on the weekend, and you can even wear them with denim. They can also be worn with a suit, provided the reason for the suit is work-related or a weekend event other than a wedding or funeral. Formal occasions require laces. How to care for your shoes Shoe trees are perhaps the least-used item by younger men, but they're most important when it comes to preserving leather shoes. Each pair of shoes in your closet should have a set of wooden shoe trees. They help maintain the shape and fit of leather shoes as they dry out from daily wear. You may not think you’re perspiring in your shoes, but you are, and even the least amount of moisture can do damage over time. Polish your shoes regularly and invest in a home shoe polishing kit. Having it done while you read the paper in your office building or at the airport is fine, but a home kit pays for itself in just a few months. Also, you won’t always have time to sit and wait for a shine on the go. (Source: AskMan)

(Sumber: up2datetrimoda)

HEALTH & BEAUTY BANDUNG ADVERTISER

09/ Year 8 11 May 2009 - 25 May 2009

If you want creative workers, give them enough time to play. QUOTES

BANDUNG ADVERTISER

H1N1 Flu (Swine Flu) and You What is H1N1 (swine flu)? H1N1 (referred to as “swine flu” early on) is a new influenza virus causing illness in people. This new virus was first detected in people in April 2009 in the United States. Other countries, including Mexico and Canada, have reported people sick with this new virus. This virus is spreading from person-to-person, probably in much the same way that regular seasonal influenza viruses spread. Why is this new H1N1 virus sometimes called “swine flu”? This virus was originally referred to as “swine flu” because laboratory testing showed that many of the genes in this new virus were very similar to influenza viruses that normally occur in pigs in North America. But further study has shown that this new virus is very different from what normally circulates in North American pigs. It has two genes from flu viruses that normally circulate in pigs in Europe and Asia and avian genes and human genes. Scientists call this a “quadruple reassortant” virus. Do pigs carry this virus and can I catch this virus from a pig? At this time, there is no evidence that swine in the United States are infected with this new virus. However, there are flu viruses that commonly cause outbreaks of illness in pigs. Most of the time, these viruses do not infect people, but influenza viruses can spread back and forth between pigs and people.

Prevention & Treatment What should I do to keep from getting the flu? First and most important: wash your hands. Try to stay in good general health. Get plenty of sleep, be physically active, manage your stress, drink plenty of fluids, and eat nutritious food. Try not to touch surfaces that may be contaminated with the flu virus. Avoid close contact with people who are sick. Are there medicines to treat infection with this new virus? Yes. CDC recommends the use of oseltamivir or zanamivir for the treatment and/or prevention of infection with these new influenza A (H1N1) viruses. Antiviral drugs are prescription medicines (pills, liquid or an inhaler) that fight against the flu by keeping flu viruses from reproducing in your body. If you get sick, antiviral drugs can make your illness milder and make you feel better faster. They may also prevent serious flu complications. During the current outbreak, the priority use for influenza antiviral drugs during is to treat severe influenza illness. How long can an infected person spread this virus to others? At the current time, CDC believes that this virus has the same properties in terms of spread as seasonal flu viruses. With seasonal flu, studies have shown that people may be contagious from one day before they develop symptoms to up to 7 days after they get sick. Children, especially younger children, might potentially be contagious for longer periods. CDC is studying the virus and its capabilities to try to learn more and will provide more information as it becomes available. What surfaces are most likely to be sources of contamination? Germs can be spread when a person touches something that is contaminated with germs and then touches his or her eyes, nose, or mouth. Droplets from a cough or sneeze of an infected person move through the air. Germs can be spread when a person touches respiratory droplets from another person on a surface like a desk, for example, and then touches their own eyes, mouth or nose before washing their hands. What can I do to protect myself from getting sick? There is no vaccine available right now to protect against this new H1N1 virus. There are everyday actions that can help prevent the spread of germs that cause respiratory illnesses like influenza. Take these everyday steps to protect your health: • Cover your nose and mouth with a tissue when you cough or sneeze. Throw the tissue in the trash after you use it. • Wash your hands often with soap and water, especially after you cough or sneeze. Alcohol-based hand cleaners are also effective.

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Avoid touching your eyes, nose or mouth. Germs spread this way. • Try to avoid close contact with sick people. • Stay home if you are sick for 7 days after your symptoms begin or until you have been symptom-free for 24 hours, whichever is longer. This is to keep from infecting others and spreading the virus further. Other important actions that you can take are: • Follow public health advice regarding school closures, avoiding crowds and other social distancing measures. • Be prepared in case you get sick and need to stay home for a week or so; a supply of over-the-counter medicines, alcoholbased hand rubs, tissues and other related items might could be useful and help avoid the need to make trips out in public while you are sick and contagious. What is the best way to keep from spreading the virus through coughing or sneezing? If you are sick, limit your contact with other people as much as possible. Do not go to work or school if ill for 7 days or until your symptoms go away (whichever is longer). Cover your mouth and nose with a tissue when coughing or sneezing. It may prevent those around you from getting sick. Put your used tissue in the waste basket. Cover your cough or sneeze if you do not have a tissue. Then, clean your hands, and do so every time you cough or sneeze. What is the best technique for washing my hands to avoid getting the flu? Washing your hands often will help protect you from germs. Wash with soap and water or clean with alcohol-based hand cleaner. We recommend that when you wash your hands -- with soap and warm water -- that you wash for 15 to 20 seconds. When soap and water are not available, alcohol-based disposable hand wipes or gel sanitizers may be used. You can find them in most supermarkets and drugstores. If using gel, rub your hands until the gel is dry. The gel doesn't need water to work; the alcohol in it kills the germs on your hands. What should I do if I get sick? If you live in areas where cases have been identified and become ill with influenza-like symptoms, including fever, body aches, runny nose, sore throat, nausea, or vomiting or diarrhea, you may want to contact their health care provider, particularly if you are worried about your symptoms. Your health care provider will determine whether influenza testing or treatment is needed.

Kompas Gramedia Fair Gubernur Jawa Barat Ahmad Heryawan, didampingi Ketua Panitia Kompas Gramedia Fair, Pejabat PT Bank Central Asia, Tbk., dan Pimpinan Kompas saat pembukaan Kompas Gramedia Fair Bandung yang dilangsungkan di Sasana Budaya Ganesha (Sabuga), Rabu (29/4) lalu.

If you are sick, you should stay home and avoid contact with other people as much as possible to keep from spreading your illness to others. If you become ill and experience any of the following warning signs, seek emergency medical care. In children emergency warning signs that need urgent medical attention include: • Fast breathing or trouble breathing • Bluish or gray skin color • Not drinking enough fluids • Not waking up or not interacting • Being so irritable that the child does not want to be held • Flu-like symptoms improve but then return with fever and worse cough • Fever with a rash In adults, emergency warning signs that need urgent medical attention include: • Difficulty breathing or shortness of breath • Pain or pressure in the chest or abdomen • Sudden dizziness • Confusion • Severe or persistent vomiting (Source: http://www.cdc.gov)

TBI Development Day Dalam rangka memperingati Hari Pendidikan Nasional, TBI (The British Institute) bekerja sama dengan Dinas Pendidikan Provinsi Jawa Barat menyelenggarakan kegiatan TBI Development Day – Recognizing the contribution of Indonesian Education Community berupa lokakarya yang bertema “Teaching Listening and Reading, Kamis (7/5) yang lalu.

HEALTH & BEAUTY

BANDUNG ADVERTISER

09/ Year 8 11 May 2009 - 25 May 2009

Kemandulan

Bukan Hanya Urusan Perempuan Selama ini kemandulan atau sterilitas dituding sebagai salah satu penyebab keretakan rumah tangga. Padahal jika ada pasangan yang kebetulan mengalaminya, dukungan dari kedua belah pihak, istri dan suami sangat diperlukan. Sebenarnya, apa sih kemandulan, dan bagaimana solusinya? Penyebab Kemandulan Pada perempuan biasanya terjadi karena rahimnya telah diangkat, sehingga secara permanen ia tidak bisa hamil. Penyebabnya rahim diangkat bisa bermacam-macam, di antaranya karena kanker atau endometriosis akut. Atau perempuan yang indung telurnya tidak lagi bisa memproduksi sel telur sehingga tidak mendapatkan menstruasi, jadi tidak ada yang bisa dibuahi oleh pasangan. Sedangkan kemandulan pada laki-laki jika laki-laki tersebut memiliki kualitas sperma yang di bawah standar sehingga sulit untuk membuahi sel telur. Atau laki-laki yang menderita infeksi kelamin atau varikokel. Penyakit varikokel banyak menyerang laki-laki yang duduk terlalu lama. Hal ini menyebabkan pembuluh vena membesar sehingga bisa menyebabkan pembuluh di scrotum (buah zakar) terganggu. Hal ini berpengaruh besar terhadap kekuatan semburan sperma yang diperlukan untuk proses pembuahan. Dikastrasi atau dikebiri juga merupakan penyebab kemandulan pada laki-laki.

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Solusi Vonis mandul memang bisa membuat dunia runtuh. Tetapi saling menyalahkan dan menuduh tidak akan menyelesaikan masalah. Sebaiknya pasangan suami - istri bekerja sama untuk menemukan penyelesaian. Selain rahim yang diangkat dan dikastrasi, maka masalah yang menyebabkan kemandulan ini masih bisa diupayakan pengobatan dan terapinya. Misalnya, pada perempuan jika diketahui bahwa masalah utama adalah tidak adanya sel telur, maka dapat dicari tahu penyebabnya. Salah satu penyebab indung telur tidak berproduksi adalah karena tumor di ovarium. Untuk itu harus segera dilakukan tindakan operasi. Sedangkan pada laki-laki bisa dilakukan dengan inseminasi buatan, yaitu sperma suami langsung disemprotkan ke dalam rongga rahim. Jadi dilakukan pembuahan buatan. Solusinya lainnya adalah dengan Gamet Intra Fallopian Tube (GIFT) atau bayi tabung. Hal tersebut bisa dilakukan dengan melihat kemungkinan dari kondisi alat reproduksi pihak perempuan. Namun bagaimanapun juga, cara ini memerlukan pertimbangan yang sangat matang dari kedua belah pihak. (Berbagai Sumber)

Merasa Letih Terus Menerus? Saatnya Cari Tahu Penyebabnya • • • • • •

• Banyak orang mengaku merasa lelah setelah kurang tidur semalaman, saat setelah menjalani hari yang penuh tekanan atau saat mengalami alergi. Tapi, jika Anda terus menerus merasa kelelahan padahal sudah cukup tidur atau tanpa alasan yang jelas, saatnya mencari tahu apa penyebabnya. Dan mungkin Anda harus melakukan sesuatu guna mengatasinya. Berikut tips untuk meningkatkan energi dan mengatasi kelelahan. •

Jadikan tidur berkualitas sebagai prioritas.Jika Anda kerap memulai tidur dan bangun di waktu yang berbeda-beda, mungkin ini penyebab kelelahan tak berujung. Buat

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jadwal jam tidur yang teratur. Untuk normalnya cukup tidur adalah tujuh atau delapan jam sehari. Hindari makanan atau minuman yang menyebabkan susah tidur. Alkohol, cafeine, tembakau dan obat-obatan bisa jadi penyebab rasa lelah atau yang lebih buruk lagi dari itu. Selain itu, juga bisa menyebabkan memburuknya kesehatan. Konsumsi makanan sehat. Diet seimbang termasuk mengkonsumsi buah dan sayuran dapat membantu menstabilkan energi Anda. Tapi hindari makanan dan minuman yang mengandung gula dan lemak tinggi. Jenis makanan ini rendah nutrisi. Jaga kadar air. Dehidrasi bisa jadi penyebab kelelahan. Jadi minumlah banyak air sepanjang hari. Atasi stres. Untuk membantu Anda rileks, coba lakukan latihan pernafasan atau meditasi. Berolah raga. Lakukan aktivitas fisik secara teratur - setidaknya selama 30 menit, lima kali seminggu. Olah raga dapat membantu tubuh Anda jadi lebih efisien saat melakukan aktivitas. Tapi jangan berolah raga sebelum waktu tidur. Jaga kesehatan emosional. Rasa letih bisa jadi sebagai akibat dari kegelisahan, depresi atau kondisi kejiwaan lainnya. Jika keletihan dan masalah emosional mempengaruhi kemampuan Anda melakukan pekerjaan setiap hari, sebaiknya lakukan konsultasi dengan dokter. Tinjau pengobatan. Banyak jenis obat seperti antihistamines dan diuretics yang membuat Anda merasa lelah. Jika obat-obat yang Anda konsumsi membuat Anda merasa letih, sebaiknya konsultasikan dengan dokter untuk minta menggantinya dengan obat lain. Buat catatan kapan saat-saat Anda merasa letih. Jadikan daftar ini sebagai acuan saat memeriksakan diri pada dokter. Hal ini mungkin dapat membantu Anda menemukan penyebabnya.

Terkadang beberapa kondisi kesehatan, seperti anemia dapat menyebabkan rasa letih. Jadi, jika Anda mengalami rasa letih tak berkesudahan sebaiknya konsultasikan pada dokter. (Sumber: www.kapanlagi.com)

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You Have To Know Anjing memiliki hampir 220 juta sel penciuman yang sensitif terhadap bau. Luasnya kira-kira selebar sapu tangan, sangat luas bila dibandingkan sel penciuman yang dimiliki manusia. Sebagai pembanding, manusia hanya memiliki 5 juta sel penciuman yang menempati luas selebar perangko. Beberapa jenis anjing ras bahkan sengaja dibiakkan agar lahir anak anjing dengan indera penciuman yang lebih bagus. Menurut hasil penelitian, anjing dapat membedakan dua jenis bau, yaitu partikel bau di udara yang menyebar dari orang atau benda, dan partikel bau di tanah yang masih bisa dideteksi setelah beberapa lama. Karakteristik dua jenis partikel bau kelihatannya cukup berbeda. Partikel bau yang ada di udara mudah hilang, tapi mungkin begitu jelas dan tidak bercampur bau-bauan yang lain. Sedangkan partikel bau di tanah relatif lebih permanen. Anjing pelacak harus diajak melakukannya secara berulang-ulang dan berhati-hati, karena bau yang melekat di tanah mudah tercemar dengan bau-bauan yang lain.

09/ Year 8 11 May 2009 - 25 May 2009

Advertising is a serious business Don’t take any chances Call the professionals

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BANDUNG ADVERTISER

FARM TO TABLE & SEA TO PLATTER CULINARY CROP OF SPLENDOR DEFINES MONTEREY COUNTY MONTEREY COUNTY, CALIF, — From the verdant Salinas and Carmel valleys to the watery refuge of Monterey Bay National Marine Sanctuary – Monterey County offers everything from farm to table and sea to sustainable platter year round. The unparalleled culinary tradition sprouts from a perfect mix of climate and geology that combine to nurture produce of all kinds. With 40,000+ acres of vines and nine different American Viticultural Areas (AVA's) this region’s bounty of harvest outpaces entire states with its abundance of unique offerings. These gifts and the picturesque backdrop of the crashing surf and white sand beaches lend itself to Monterey County creating the ultimate in California cuisine. “A” TABLE CHEFS Monterey County proudly proclaims some of the most celebrated chefs in the world. Of the hundreds of restaurants in Monterey County many have been honored with the food industry’s highest awards, including DiRoNa (Distinguished Restaurants of North America) and Wine Spec tator ’s awards for excellence. Here you will find legendary culinary creators such as Cal Stamenov, Mark Ayers and Michel Richard and renowned restaurants such as Aubergine Restaurant, Sardine Factory, Anton & Michel, and Casanova. These chefs not only participate in the Pebble Beach Food & Wine - an annual event that brings more than 60 legendary chefs from all over the world to the Monterey Peninsula, they also play a part in the Monterey Bay Aquarium’s annual sustainable seafood conference --Cooking for Solutions -- and forage the daily farmers markets and local fisheries. These chefs and others in Monterey County shine a light on what it means to be stewards of the land and sea by using fresh vegetables and sustainable seafood to create delicious delicacies such as Pisoni asparagus with a seared day boat scallop, black truffle vinaigrette and morel mushroom revealed that morning by a local fungi forager. (www.bernardus.com, www.pacificsedge.com, www.citronelle. com, www.laubergecarmel.com, www.antonandmichel.com, www.casanovarestaurant.com, www. montereybayaquarium.org ) TWICE ON SUNDAYS Foodies can literally find a Farmers Market every single day of the week, and often twice on Sundays! A visit here delivers the heartbeat of the region, with farmers proudly displaying local artichokes, broccoli, herbs, micro-greens and an abundance of sealife. The county has a number of regular farmer’s markets in Old Monterey, Monterey Peninsula College, Salinas, Pacific Grove, Marina, Soledad and Carmel. Visitors can purchase fruits and vegetables straight from the folks who grow them. Many of the outdoor markets also feature booths selling freshly prepared seafood, barbecue and foods from around the world. (www.SeeMonterey.com) GREEN IS GOOD Monterey County, and in particular the Salinas Valley, is perhaps known best as the “Salad Bowl of the World.”The county is one of the nation’s leading agricultural producers, and the third largest agricultural economy in California. A temperate climate, rich soils, and unparalleled infrastructure make the both Salinas and Carmel Valley an ideal place to grow cool-season vegetables like artichokes, raspberries, strawberries and flowers in every color and variety of the rainbow. Take an agricultural tour, wine trek or visit the nation’s first (and largest) working organic farm – Earthbound Farms. Monterey County also commands nearly 90 percent of the packaged salad and pre-cut fresh vegetable market. In short, agriculture is big business here. The Farm also offers a child-proof working farm providing insight into

the daily drill that delivers America’s freshest produce. Grab a fork and go! (www.agventuretours.com, www.thefarm-salinasvalley.com, www.ebfarm.com ) INK THE DEAL Since the arrival of Portuguese fishermen, local squid has been a mainstay in the waters off Monterey Bay. On a busy night, dozens of fishing boats can be spotted on the bay, trolling for these giant cephalopods. Much of the local catch goes to Japan and some is jet-set to San Francisco, but a large portion of the catch stays right here in Monterey, heading to local restaurants to be used in fried calamari and squid salads. Local chefs are trained and skilled in the proper preparation, to bring out the subtle tastes - the squid is tender yet firm—a pure white patty with a simple flavor. Perhaps no fish is more representative of Monterey Bay and can be enjoyed year round. Farm-raised California Red Abalone is also sustainably raised by Monterey Abalone Company at the tip of Commercial Wharf #2. Here, visitors can purchase and take home fresh abalone in a hermetically sealed pack or dive into any local restaurant from the Sardine Factory to seasonal “Super Abs” tasting menu at The Highland’s Inn. The U.S. market is primarily in California; hence travelers rarely find this delicacy elsewhere. Abalone is so succulent that a seared filet over cauliflower puree with lobster butter simply melts in the mouth. Paired with a delicious Robert Talbot Vineyard’s chardonnay or Benardus Winery Sauvignon Blanc, this combo, creates an explosion of decadence that is hard to replicate. (www.montereyabalone.com, www.talbottvineyards.com, www.bernardus.com) GRAPE EXPECTATIONS Known for the rugged coastal beauty of Big Sur and the charm of Carmel, Monterey lies within the Central Coast AVA and is home to nine distinct AVA’s, including top-ranked Santa Lucia Highlands, Arroyo Seco, Carmel Valley, Chalone, Hames Valley, Monterey, San Antonio Valley, San Bernabe and San Lucas. The deep, cold waters of Monterey Bay deliver morning fog and strong cooling afternoon winds, making Monterey County particularly well-suited to cool climate grapes like Chardonnay and Pinot Noir. Those interested in Bordeaux varieties like Cabernet and Merlot should visit Carmel Valley for a flight of outstanding varietals. A cache of certified organic vineyards also lay claim to this region including Heller Estate Organic Vineyards, Morgan Winery and DeTierra Vineyards. Though local winegrowers have fostered extensive Chardonnay, Sauvignon Blanc, and Pinot Noir programs, the region’s diverse micro-climates and terroir allow growers and vintners to experiment with lesser-known varietals such as Syrah, Zinfandel and Pinot Grigio. “Here we have a great growing region, with a long cool growing season. With no real heat spikes in the summer, rain in the fall or frost in the winter, which creates the perfect climate for our temperate chardonnay and pinot noir,” states Gary Francione from the Santa Lucia Highlands, “each varietal has different characteristics dependent on where it is grown, but the consistency and quality of our grapes is what differentiates our wines.” It is the unique combination of inventiveness, craftsmanship and scenery that makes Monterey County the ideal destination for the adventurous wine and food lover. There are more than 65 Monterey County wineries, 30 of which have individual tasting rooms. (www.montereywines.org, www.SeeMonterey.com) VISITOR INFORMATION Monterey County is located 120 miles/192 km south of San Francisco and 345 miles/552 km north of Los Angeles along the classic California corridor. The region boasts 99 miles of prime Pacific Coastline, the Monterey Bay National Marine Sanctuary, three historic missions, 40,000 acres of premium vineyards, 25 golf courses and over 200 lodging properties. Monterey County includes the Monterey Peninsula, Big Sur, North County and the Salinas Valley. The Monterey Peninsula Airport (MRY), just three miles from historic downtown Monterey and minutes from the area’s major attractions, is served by non-stop flights to and from Denver (DEN), Las Vegas (LAS), Phoenix (PHX), Los Angeles (LAX), and San Francisco (SFO). (www.SeeMonterey.com) (U.S. Commercial Service, Indonesia presented the article in cooperation with US & FCS – USDOC Silicon Valley Export Assistance Center and Monterey County Convention & Visitors. Please contact Aulia Rochaini, U.S. Commercial Service, Indonesia at e-mail: aulia.rochaini@mail.doc. gov for further information on U.S. Travel and Tourism Services).

16 BANDUNG ADVERTISER

Personal Insight

09/ Year 8 11 May 2009 - 25 May 2009

The PATTERN of Your SUCCESS

Everybody wants to know the secret of success. Every sales person wants to know the right “formula” to instantly become a champion sales person. The book shops are full of books offering a wide range of tips and techniques to close every sale. Every writer claims that their techniques work and that hundreds (even thousands !) of sales people have become champion sales people because of those techniques. There are so many writers, so many books, so many techniques; some techniques work for some people, while other techniques do not seem to work at all for other people!

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• So which techniques work and which techniques don’t ? The truth is this : There is no one formula that works for everybody. Every sales person is different; personalities are different, styles are different, customers’ behaviours in different cities are different. That is why some techniques seem to work for some people while the same techniques do not seem to work at all for other sales people. So the problem is not with the books nor with the techniques. Those techniques really work… it’s just a questions of suitability and, like everything else, the right techniques for the right person. So what is the solution ? The solution is to find out what works FOR you. How to do that ? Very simple. Sometimes it takes 10 minutes to find out, sometimes you need 2 days to find out. You need to find out and identify the PATTERN of your SUCCESS. Here’s a step-by-step way how to find out the Pattern of your success. Step 1 – Make A Master List Make a list of all your customers. The longer you have worked as a sales person, the longer will be this list. Step 2 – Identify the Top 10% (Who Are They?) From your Master List, identify the Top 10% of your customers based on the following : • Your Top 10% Biggest Customers (those who buy the most from you – in terms of Rupiahs/dollars) • Your Top 10% Most Frequent Customers (those who buy most frequently from you) • Your Top 10% Fastest Close (those customers/cases when you were able to close the sale very quickly) • Your Top 10% Customers Who Give You The Most Referrals Step 3 – Similar Characteristics (What Are They?) For each of the Top 10% categories above, analyse and find out the similiarity (benang merah) among those customers. For example, what do Your Top 10% Biggest Customers have in common amongst them ? Here are some aspects / characteristics that you could look out for. •

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Similar age group Who knows, after analyzing your Top 10% customer, you realize that they all (or mostly) are in the 35-45 age group, etc Similar gender type (men/women) Who knows, after analyzing your Top 10% customer, you realize that they all (or mostly) are in the 35-45 age group, etc Similar types of business Who knows, after analyzing your Top 10% customer, you realize

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that they all (or mostly) belong to the same type of business. Similar type of profession Who knows, after analyzing your Top 10% customer, you realize that they all (or mostly) are lawyers, doctors, dentists, people in the IT business, designers, human resource people, etc Similar positions Who knows, after analyzing your Top 10% customer, you realize that they all (or mostly) are company directors, or senior managers, or department heads, etc. Similar sources Who knows, after analyzing your Top 10% customer, you realize that they all (or mostly) are referred to you by friends, friends, classmates, people you met at wedding receptions, people you met at seminars, people who visit your stand in exhibitions, etc Similar ethnic groups Who knows, after analyzing your Top 10% customer, you realize that they all (or mostly) are Chinese from Medan, or Bataks, Padang, etc Similar hobbies Who knows, after analyzing your Top 10% customer, you realize that they all (or mostly) are golf enthusiasts, enjoy fishing, enjoy singing, enjoy going to the gym, etc Similar personality profiles Who knows, after analyzing your Top 10% customer, you realize that they all (or mostly) have similar personalities, Tipe Penggerak, Tipe Peresah, etc (For more details and a better understanding of the different personalities of people, listen to my CD “Selling With Empathy”)

If you analyse carefully and diligently, you WILL be able to find some similar characteristics about your Top 10% customers. Once you have discovered that, CONGRATULATIONS ! you have discovered the PATTERN of your success ! I strongly urge you to take your time and analyse until you discover the pattern of your success. Once you have discovered it, you will automatically sell faster, meet with less resistance, enjoy the selling process and make much more money ! Step 4 – Why Did They Become Your Top 10% Customers ? (Why Did They Buy From You or Like You So Much ?) After you have listed your Top 10% customers, and after you have discovered their similar characteristics, the next question you must ask yourself is “Why do I sell better to this group of customers than to other types of customers ?”. Why does this group of customers buy more/ faster, etc from me than the other types of customers ? • Is it because of my company (reputation, international company, local company, long years of business relationship, good relationship with the owner of your company…) ? • Is it because of the product (the price matches, the quality of your product, you are the only company that has this product….) ? • Is it because of me (my skills, my knowledge, my presentation, my personality, my enthusiasm….) ? Finding this out is very important so that you know your ACTUAL selling point from the perspective of the customer. What makes them MORE attracted to buy from you ?

Step 5 – Where Can You Find More of Such Customers ? by James Gwee Once you have found out the answers for Steps 3 & 4, Step 5 should be very easy to do. Step 5 really depends on your answers in Steps 3 and 4. So if you do not have answers in Steps 3 and 4, you will not be able to do anything in Step 5. Also, if you get the answers to Step 3 and 4 wrong, you will automatically get the wrong answer in Step 5. So take time, be patient when you are going through Steps 3 and 4. You must try your very best to get as accurate an answer as possible. Do not rush through Steps 3 and 4. Step 6 – It’s Action Time ! Once the answer to Step 5 is very clear, you can immediately take action to meet the right type of customer at the right place. In fact, I’ll guarantee you that once the answers to Steps 3, 4 and 5 have become clear, you will be VERY EXCITED to quickly take action because it so clear. Another thing that I can guarantee you is that once you have the answers to Steps 3, 4 and 5, you will find that these are the customers that you actually ENJOY talking to them, selling to them, servicing them and doing business with them ! In fact, the truth is that you are getting so much business with your Top 10% customers because you enjoy interacting with them and they enjoy interacting with you ! So by doing business with this type of customers you are already doing what comes most natural to you. Your work has been “difficult” because you have been selling 10% of the time to the right type of customers and 90% of the time to the WRONG type of customers ! That is why you seem to be “suffering” more than enjoying ! Always remember this wise saying from Roger Hamilton. “If it feels like hard work, the you are already doing the wrong thing. Work must be fun !” I am absolutely sure that if you have discovered the answers to Steps 3, 4 and 5, you will meet the right people, sell faster to them, they will buy more from you, you will make more money, and best of all, you will be REALLY ENJOYING yourself in the process of making so much money !! Happy Selling ! You can listen more tips from me by tuning in to Radio Smart FM every Tuesday morning between 07.00 – 08.00am WIB