MEMBERSHIP

This fiscal year has seen many changes to the Bankstown Sports membership offering. Not only have all venues increased focus on strengthening membership value, but the collective goal of reaching 100,000 members has also been achieved.

In late 2019 when the NSW Government introduced digital licences as being a valid form of entry into clubs, Bankstown Sports swiftly integrated digital licence scanning and encouraged the method as a quick means of membership registration. Internally developed membership kiosks have now been placed at all Bankstown Sports entry points. Enabling seamless membership purchase via a licence scan, the system has literally converted membership registration into an intuitive, self-led process that takes only a few moments. There are seven kiosks at Bankstown Sports due to the venue’s high volume of visitation. The Acres Club also features one kiosk as the venue has been identified as a premium opportunity for membership conversion. More kiosks are to come across the group. Delivering more value to members of Bankstown Sports and associated venues has never been more relevant. This year Bankstown Sports introduced discounted member pricing at every venue-operated restaurant and bar. Membership prices have also been reduced; $5 for one year, $10 for 3 years and $15 for 5 years. Increased digital communication options for members seeks to drive efficiency and relevance, as well as delivering environmental benefit with reduced paper consumption. Remaining relevant and embracing opportunities for change have also extended to QR ordering within many of our restaurants across Bankstown Sports and The Acres Club. While customers find this service valuable, efficient and controlled, it also allows staff to focus more time on customer-centric service. Additionally, many restaurants are now also available for online ordering – external to the venue. Not only does this service diversify the Bankstown Sports offering by extending takeaway services, it ensures that that valued customers can experience a taste of Bankstown Sports from the comfort of their home. All the changes to membership within the past year reflect in the changing profiles of members. With 33% of new members under the age of 35, and the average age of a Bankstown Sports member being 41, it’s highly evident that these enhancements are introducing Bankstown Sports to a new generation, sustaining the ability of the club to deliver to the local community.