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What we do

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Our History

Our History

Doing things differently.

The know-how, resources, investment and scale to deliver on the things that really matter.

Schools come in all shapes and sizes, which is why we’ve developed a product range that meets every requirement.

Our size and experience means we have the know-how, resources, investment and scale to deliver on the things that really matter to our customers.

And we do it in the most sustainable and responsible way possible.

We create sustainable products that solve problems.

Research & Inclusion.

We develop our ranges in close collaboration with retailers, schools, parents and students. Our design process starts with student focus groups and interactive workshops to understand their needs and we have previously worked with organisations like Mermaids UK on previous research projects to ensure our products are as inclusive as possible regardless of age, gender and size.

We greatly recognise the necessity and demand for sustainable schoolwear and sportswear, which is why our focus remains on this exciting area of development.

Product Design.

We have an in-house team of expert product designers that work on every aspect of our ranges, from initial concept through to design and delivery. Our aim is to provide an inclusive and diverse range of sustainable schoolwear, making sure all our garments are available in sizes perfect for younger students too.

We now consciously select materials that suit low washing temperatures to minimise energy consumption and are reducing our use of plastic through our revised eco product packaging initiative.

Testing.

We’ve taken a leading stance on testing our products. Part of our design process involves testing the durability of our products to ensure they’re fit for purpose. We routinely test our products with independent testing houses and also compare our test results with competitors to ensure we remain the industry leaders in this area.

Manufacturing.

We’re in complete control of every process - from pattern development, fabric and colour selection and supplier production right through to final sign-off.

This means we can easily implement new ways of improving our products and operations, as well as finding better solutions to reduce our environmental and social impact.

Marketing.

We pride ourselves on offering the best marketing support in the schoolwear industry.

Offered free to all customers, our dedicated inhouse marketing team includes talented designers, photographers and copywriters to help customers showcase our ranges to schools, parents and students in the most engaging and exciting ways.

Value for money.

Parents want to know their children’s uniform and sportswear will last until they grow out of it, providing exceptional value for money. Our products are independently tested on their durability, with ranges at a price point for every budget to give schools unrivalled choice to select the right products for their parents and pupils.

A total back-to-school solution.

We’re proud to offer the biggest and broadest range of schoolwear and sportswear in the market, available to order from stock all year round for next-day delivery. From stock-supported essentials to bespoke or made-to-order products, our carefully selected ranges have something for everyone at a price that suits them.

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