Industry Update - Moving from hindsight to foresight

An industry update with Howard Wilder, Banner Sales Director

They say that hindsight is a wonderful thing!

Across the industry, and despite tireless efforts on everyone’s part, it’s been one of the most challenging Back to School periods most of us can remember. From shipping to schools, we’ve seen restrictions impacting on the smooth running of our supply chain and regrettably, at times, customer service has suffered.

But for all the disruption, we should call out the positives too. Sales have held up very well, as indeed has service across the vast majority of lines. The actions we took last winter have made a huge difference and we will be placing orders even earlier in future. Stock levels are currently building at pace which will help to ease backlogs and get us all on the front foot once again.

I’m excited too about the new ranges that are coming on stream, with more items than ever being added to our Eco range. These include the Signature and Designer ranges, our stock supported flannel blazers, Classic sweats and polos, summer dresses, girls’ skirts and boys’ shorts and trousers.

And this is just the start of the journey: we’re also launching a range of eco shirts and blouses, with new packaging and attractive pricing. By next year our retailers will have the opportunity to offer customers a ‘head to toe eco in eco’ uniform for primary school children. And did I mention the new Classic sweat jog pants or the new Skinny Fit boys’ trousers- both in eco fabric too?

Demand is going to be high, so without apology I’m going to be saying the same thing time and again to all our customers – order early to ensure your supply!

With so much development, we’re looking forward to meeting reatilers at The Schoolwear Show on the 10th and 11th of October. Do come to our stand and have a chat and a coffee. From supporting your tenders to serving you better, we want to hear how we can help your business grow.

Because if hindsight is wonderful thing, foresight is even better. And by working together, we have the best chance of next year being just as successful, if hopefully a little less stressful than the summer just gone.

Best wishes for a successful autumn to all our customers.