Industry Update
An industry update with Howard Wilder. Howard Wilder
Sales Director, Banner
Moving from hindsight to foresight. They say that hindsight is a wonderful thing! Across the industry, and despite tireless efforts on everyone’s part, it’s been one of the most challenging Back to School periods most of us can remember. From shipping to schools, we’ve seen restrictions impacting on the smooth running of our supply chain and regrettably, at times, customer service has suffered. But for all the disruption, we should call out the positives too. Sales have held up very well, as indeed has service across the vast majority of lines. The actions we took last winter have made a huge difference and we will be placing orders even earlier in future. Stock levels are currently building at pace which will help to ease backlogs and get us all 30
on the front foot once again. I’m excited too about the new ranges that are coming on stream, with more items than ever being added to our Eco range. These include the Signature and Designer ranges, our stock supported flannel blazers, Classic sweats and polos, summer dresses, girls’ skirts and boys’ shorts and trousers.
