HOW WE LOOK
CONTENT A. Concept B. Brandmark C. Lock-ups D. Color palette E. Clear space F. Typeface 1. Brandmark type / Title 2. Headline / Body text G. Incorrect usage H. Tagline I. Icons J. Pattern
CONCEPT Golden Moon and Comet. Optical C is an luxurious eyewear brand. Optical C aims to the professional, luxury and hi-fashion. We designed a new brand identity which was inspired by the moon (stability, eternity) and comet (fast growth, great energy). Both objects are made of golden to represent the luxury and dhi-class.
BRANDMARK
Optical glass
Moon
Comet
Our brandmark consists of two elements: the symbol and the type. Optical C’s brandmark is visual representation of the brand. The brandmark has its own fixed proportion and no attempt or distortion should be made to alter the brandmark. The type was inspired by the letters written by mechanical pen which had thick and thin stroke. This represents hi-class and hi-fashion.
The minimum regconizable size of the brand has been set. 10mm
LOCK-UPS
For background whose color is white and for printing purpose.
For background whose color is not too similar with the brandmark’s or dark color background.
For background whose color is similar with the brandmark’s.
#FDD870
#F1C839
C 1
C 6
M Y K R B G 14 67 0 253 112 216
M Y 19 89
K R B G 0 241 57 200
COLOR PALETTE The golden yellow is the main color of the brandmark. Color is an important component of how a brand is perceived. Optical C color system offers options that allow for professional expression. Gold brings the feeling of wealth and luxury.
K R B G 0 255 255 255
#FFFFFF
C 0
M Y 0 0
#414042
C 0
M Y K R B G 0 0 90 65 64 66
CLEAR SPACE
To maximize the brand’s presence and visual standout, there is a defined minimum clear space area. This clear zone around the brandmark defines the area into which no other graphic element, such as text, imagery or other brandmarks can intrude.
TYPEFACE - Brandmark type / Title
Rollout Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Rollout Semi-bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
TYPEFACE - Headline / Body text
Univers 65 Bold A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrstuvwxyz
Univers 45 Light A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrstuvwxyz
INCORRECT USAGE
Distort the brandmark
Color mutiple parts
Resize the type
Change the color
Outline the brandmark
Rotate the brandmark
Drop shadow
Similar color background
EYEWEAR
Change the typeface
TAGLINE
ICONS
PATTERN