BHC Marketing Flipbook October 2018
Helping people throughout life’s journey.
Community Wellness •
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Understanding Osteoporosis Amy Dunckel, PT 12 attendees Baptist Medical Park - Navarre Hearing Loss and Cochlear Implant Candidacy Haley Godbold, Au.D. 45 attendees Baptist Medical Park – Nine Mile Understanding Osteoporosis Amy Dunckel, PT 72 attendees Baptist Medical Park – Nine Mile
Recruitment Job Fair for Recruitment - 2 Pull Banners - Flyer - Social Media Posts
Jay Hospital/Century Clinic New physician at Century Clinic. Marketed in the Jay area with Banner’s, Tri-City Ledger Ad’s, Billboard, Direct Mailers etc.
Lab and Imaging Lab •
Blood drive at Andrews Institute
Imaging •
Pink ribbon vinyls to place on floor in front of mammo machines to show patients where to stand
Quality •
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Features in Daily for Infection Prevention Week and Quality Week Flyer featuring all departments within Quality Inside Baptist update for Stroke
Pastoral Services • Christian Heritage Week flyers • Clergy workshop brochure and web update
Faith Health Network •
Pink Ribbon Sunday flyer and poster
Foundation • Fashion show FB cover photo • Fashion show program • Pull-up banner • Tent cards • 5 ads in various news outlets
Pharmacy • •
Team member recognition flyers Thanksgiving holiday hours flyer
GRC •
Scripting card for service recovery
Wound Care •
Diabetes Awareness Month flyer
External Communications Web Four website health articles, “Dose of Wellness”- one posted per week - Mammogram: Five things to expect, Oct. 3, 2018 - You’re Not Alone in Your Breast Cancer Journey, Oct. 9, 2018 - Healthy Halloween Tips, Oct. 23, 2018 - Cochlear Implant Patient Returns to Dancing, Oct. 30, 2018
Quarterly Magazine, Fall 2018 Mailed to 80K + households
Internal Communications Publications - One Banner newsletter October 2018 - Two Focus Briefs October 8 and 22 - Five Daily Line-Ups October 1, 8, 15, 22 and 29
Team Member Engagement •
Team member celebrations flyer and internal cascade
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Content development for Health and Wellness Council -feature in Banner on mindfulness
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Gratitude Grams
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Gratitude Grams flyer and internal cascade
Internal Clients Human Resources - Benefits Fair flyers - Benefits Booklet - Recruitment meet and greet flyer and internal cascade - Inside Baptist updates to HR content tabs - HR team member health forms Organizational Development - Annual Report - A Better Baptist materials: candy boxes, agenda, leadership profile pieces, photo compilation for PowerPoint presentation - Daily Line-Up feature
Physician Practices BMG Family Medicine – Westside Campaign – Social Media – Flyers – 3 direct mailers that will be mailed every other month for 6 months – Group rack card – encouraged practice manager to take to various businesses in the area. – Campaign has a strong focus on EasySchedule.
Physician Practices BMG Family Medicine – Nine Mile – Social Media – Flyers – 3 direct mailers that will be mailed every other month for 6 months – Group rack card – encouraged practice manager to take to various businesses in the area. – Campaign has a strong focus on EasySchedule. – Representation on Billboard at University and Nine Mile Road.
Physician Practices BMG-Gastroenterology – Clinic launches EasySchedule on their provider landing pages. – All marketing materials and social media is updated to reflect this.
Provider Practices Onboarding Baptist Medical Group New Providers Creative – Amanda Self, APRN, North Hill – Holly Crawford, PA, Gastroenterology – Dolores Holtmann, APRN, Nine Mile – Angela Andersen, DNP, APRN, Pallative Care • Wrote and coordinated implementation of new providers
Physician Practice Creative Updates • Senior Health • Hospitalist brochure • Occupational Health ER Notification pass • Oncology physician liaison flyer • Endocrinology diabetes 2019 schedule
Physician Practices Additional Projects • Medical Affairs Invitation • BMG – Westside weightloss booklet • Spice brochure for Julie Baltz – Content written • Radiation Oncology work excuse.
BMG Recruitment • Helped write, edit and design a recruitment piece for • Primary Care • Infectious Disease
Media Outreach • BHC Releases/Pitches • BHC Facilitated Interviews • BHC Ad Value • BHC Publicity Value
13 14 $ 4,801 14,407
Bras Across the Bridge Community newspapers are essential tools in gaining targeted earned coverage for special events.
Hurricane Michael Coverage Updates related to patient transfers from the Panama City area ran in newspapers and on TV all along the Gulf Coast as well as online. BHC received media inquiries from area media outlets as well as ABC News in New York City and the Wall Street Journal.
Breast Cancer Awareness Month Joy Sharp, Faith Health Network, appeared on WEAR’s Dayside to promote the Sister4Sister Mammogram Program during Breast Cancer Awareness Month.
Social Media • BHC Facebook Total Reach
165,798
This photo posted on Oct. 12 of nurse Laurie Veve and two of the many ambulances arriving at our ED in the aftermath of Hurricane Michael reflects the hard work and long hours of our staff in caring for those transferred from Panama City. This post reached an incredible 13,142 people.