BHC Marketing Flipbook November 2018
Helping people throughout life’s journey.
Community Wellness Seminars •
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Lung Cancer Screening and Prevention Rhonda Campbell, APRN 7 attendees Baptist Medical Park - Navarre Depression: Types, Causes, Symptoms and Treatments Susanne Meaney, APRN 65 attendees Andrews Institute Lung Cancer Screening and Prevention James Adams, M.D. 27 attendees Baptist Hospital Recognizing and Managing Sepsis Jairo Puente, M.D. 53 attendees Baptist Medical Park – Nine Mile
BHVI • Worked with Cardiology to create a Tri-Board for their MA Recruitment job fair.
BHVI cont. • Email Blast Sent to over 300 addresses which included clinical providers through out our primary and secondary service areas.
HR Recruitment Recruitment Fair Flyer • Flyer was shared internally • Flyer was shared on Social Media
General Surgery (TIF Flyer)
Jay Hospital (Signage)
Ancillary Services Lab •
Blood drives at GBH and Lakeview
Imaging •
RIS/PACS sign
Quality Stroke • •
Orientation book Patient education books
Pastoral Services • Prayer cards for Advent • Flyers and applications for food drive
Faith Health Network • •
Understanding Diabetes class flyers and social media posts November member cards
Foundation • • •
Annual appeal letter and response card Casino Royale sponsor packet Annual report
Wound Care •
Materials for Pressure Injury Prevention Day – – –
Stickers Buttons Poster
Palliative Care • •
Feature on grief in Gulf Coast Healthy Living Magazine Social media posts for Palliative Care Month
External Communications Web Four website health articles, “Dose of Wellness”- one posted per week - Mindful Eating, Nov. 7, 2018 - Self-Care Tips to Enhance You, Nov. 14, 2018 - Healthy Holiday Gift Giving Ideas, Nov. 20, 2018 - Palliative Care Offers Support, Nov. 27, 2018
Internal Communications Publications - One Banner newsletter November 2018 - Two Focus Briefs November 5 and 19 - Four Daily Line-Ups November 5, 12, 19 and 26
Team Member Engagement •
Team member forums communication
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Honoring Veterans Daily Line-Up feature
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Recognition of veterans at forums
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VOICES in Action: Fred Sellers
Internal Clients Human Resources - Open Enrollment flyer and communication cascade - Team member engagement celebration - Forums map and training photos compiled - Organ. Dev. Materials placed on linkable ISSUU Corporate Internal -Recap of 2018 to show accomplishments in internal communications for Banner, Mark’s Focus Brief Clinical Education -Feature write-up on Human Trafficking Awareness to post on website
Andrews Institute Media Coverage - Pensacola News Journal: Andrews Institute utilizing new, quick-healing carpal tunnel syndrome treatment (11/19) - Sports Illustrated: Drew Brees Is Hiding in Plain Sight (11/26) - Becker’s Spine: Andrews Institute ASC sees 100% decrease in immediate-use sterilization episodes — 5 insights (11/27) -Becker’s Spine: How Andrews Institute Ambulatory Surgery Center cut flash sterilization episodes from 2.4K to 0 (11/27) - RealGM Football: James Andrews Considers Drew Brees' '05 Surgery 'No. 1 Most Memorable' (11/28)
Media Outreach BHC Releases/Pitches BHC Facilitated Interviews BHC Ad Value BHC Publicity Value
7 6
$ 5,856 $17,568
Social Media • BHC Total Facebook Reach • New likes
278,368 58
This Nov. 9 Facebook post featuring Dr. Mitchell Whitehead’s expertise in HIV prevention and treatment was extremely popular, garnering an audience reach of 5,600.