BHC Marketing Flipbook December 2018
Helping people throughout life’s journey.
Community Wellness Seminars •
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Treatment of Acid Reflux and Heartburn Carol Morris, D.O. 36 attendees Baptist Hospital Stroke: Signs, Symptoms and Treatment Margo Kermon, BSN 56 attendees Andrews Institute Recognizing and Managing Sepsis Gretchen Irwin 6 attendees Baptist Medical Park - Navarre Treatment for Common GI Conditions David Dozer, M.D. 41 attendees Baptist Medical Park – Nine Mile
Recruitment • Due to Hurricane Michael, I worked closely with HR to consider how to best reach clinicians affected in the area. • Job Fair ( Destin), flyers and targeted social media campaign.
Jay Hospital • Updated creative for Century Medical Center Billboard • Created a Closed Caption Spot
Emergency Department • Patient Rounding Cards • Team Member Recognition ( Rounding)
Heart Month Promo • Created promotional advertisements for Cordova Mall for the BHVI Heart for Life event. • Created art for heart month promotional items.
BHVI
Vein Center
Quality • • • •
Stroke triage sign for ER at BH, GBH and Jay Stroke cheat sheet sign Stroke alert cheat sheet sign These materials will give paramedics a designated area in the ER to bring stroke patients. The cheat sheets will help nurses assess the patients.
Quality cont. • •
Stroke education event flyers Stroke cooking class flyer and cookbook
Quality cont. •
Completed redesign of Stroke web pages on ebaptisthealthcare.org.
Faith Health Network • • •
Statistic postcard Flyers for self-care seminar Bulletin insert for seminar
Foundation • •
Ad in PNJ Casino Royale web graphics and update
Palliative Care •
Grief support group postcards and flyers
Pharmacy •
Holiday hours flyers for Christmas and New Year’s at BH and BMP – Nine Mile
External Communications Web Five website health articles, four for“Dose of Wellness�- one posted per week and one new community awareness article - Holiday Safety Tips, Dec. 4, 2018 - Stay Well During Flu Season, Dec. 11, 2018 - Human Trafficking Awareness, Dec. 13, 2018 - 12 Tips for Holiday Wellness, Dec. 18, 2018 - Fight Winter Cold and Blues, Dec. 26, 2018
External Communications •
WUWF Media – –
Updates to BHC and Mayo Clinic 30-second commercial spots Jan. and Feb. WUWF radio Health Minutes
Team Member/Community Engagement • Human Trafficking Awareness o o o o
Flyer for team members Badge card for nurses Website article for community Social media posts planning from Dec. to Feb.
Internal Clients Human Resources - Team Member Health forms Payroll/Benefits/Accounting - Flyer for Tax Season reminder – update information in Ben - Communication plan for tax season reminder Clinical Education - Breakfast invites Organizational Development - Project planning meeting - Agendas updates
Andrews Institute Sports Medicine Outreach - Andrews Institute representatives presented at the directors' meeting of the Gulf Coast Region Volleyball at the Foley Sports Tourism Complex.
Media Coverage - Becker’s Spine: Baptist Health Care and Andrews Institute named to 100 hospitals and health systems with great orthopedic programs | 2018 (12/7)
Media Outreach BHC Releases/Pitches BHC Facilitated Interviews BHC Ad Value BHC Publicity Value
7 2 $ 471 $1,413
Social Media • BHC Total Facebook Reach • New Likes This Dec. 6 Facebook post targeted health care job seekers in the Panama City area to promote a special job fair we held in the area. The post was shared 274 times to reach an audience of 11,150, one of the highest we’ve experienced.
234,386 47