BHC Marketing Flipbook May 2018
Helping people throughout life’s journey.
Community Wellness •
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Stroke: Signs, Symptoms and Treatment Margo Kermon, RN 64 attendees Baptist Medical Park 9 Mile Road Diabetes: Facts vs Fiction Patti King-Warner 44 attendees Andrews Institute Recognizing and Managing Sepsis Jairo Puente, M.D. 47 attendees Baptist Hospital
My Healthy Blueprint Healthy Nurse, Healthy Nation • Farmers Market Flyer created Promoted via Facebook, the Banner and the Daily
Healthy Snack Meal Plan brochure
Service Lines Baptist Heart & Vascular Institute • Organized a BHVI Team photo • Updated several patient education books with content and creative • CV Patient Experience Card • Continuing to work on the BHVI Annual Report 40 pages • Met with AFib team to discuss new services for patients • BHVI All Location Maps
Baptist Heart & Vascular Institute Continued
• Press Release and SM post for Action Registry Award • Press Release and SM post for 100th Watchman procedure • Lori Kent from BHVI visited for work in my shoes program
Service Lines Baptist Cancer Institute • Cancer Survivors Day • Invitation • Agenda • Press Release • BCI promo items • Skin screening promotion planning started
Service Lines Baptist Women’s Center • 52 Page Patient Breastfeeding education book, available to order on VPS • Patient education Breastfeeding resources page • Tongue & Lip Tie resources page
Service Lines Baptist Weight-loss Center
• Update Eating for the New You book 20 pages
Ancillary Services Lab • Blood administration guide • Lab services flyer update Imaging • Wayfinding sign in Towers • Door sign
Quality DNV • DNV pull-up banner • DNV leadership training agenda • DNV tent cards Culture of Patient Safety Survey • Sticker • Manager instruction sheet • Survey taker instruction sheet • Screen saver • Survey comparison flyer
Quality cont. • Clinical education event flyer for Stroke • Stroke symposium – – – – – – – – – – –
Reserved cards App instruction cards Event poster Sponsor posters Pull-up banner Program (72 pages) Certificates Table décor PowerPoint template Web updates Social media
Quality Cont. • Stroke Awareness Month banners at Baptist and Gulf Breeze Hospital
Pastoral Services • Member cards for Faith Health Network • Pastoral Services staff flyer update
GRC • ADA communication guide (12 pages)
Security • Law enforcement officer orientation guide • Law enforcement officer contract
Internal Communications Publications - One Banner newsletter May 2018 - Two Focus Briefs May 7 and 21 - Four Daily Line-Ups May 7, 14, 21 and 28
Internal Clients Human Resources - Team Member Engagement Survey materials – Flyer on Questions and Explanations – Leader Survey Guide – Team Member Survey Guide – Inside Baptist survey icons – Communication Plan on Survey Clinical Education - CNO Breakfast invitation
Physician Practices Baptist Medical Group - Update and recreate existing collateral pieces – BMG-ENT Liaison Piece – BMG-Gastroenterology Liaison Piece – BMG- Surgery Liaison Piece – Baptist Urgent Care Pay Schedule – Occupational Health Newsletter proofing – BMG-Westside brochures – BMG – Gastroenterology Brochure – Communication Plan on Survey
Physician Practices Baptist Medical Group Convenient Care - Southtowne – Worked with Brix Design to design signage – Wrote Marketing Campaign to include • • • • •
Direct Mail Social Media Internal Communication Digital Marketing Design is currently be created.
Physician Practices Baptist Medical Group Provider Moves – Rebecca Hall, ARNP – Sherri Ellis, ARNP • Wrote and Coordinated Letters to patients • Updated all marketing materials • Updated the BMG web and eBaptist web
Physician Practices Baptist Medical Group Provider Departures – Alan Grossett, M.D., MSC – Jennifer Driscoll, M.D. • Wrote Departure kit and implemented design – – – –
Special Announcement PNJ ad Letter to patients Updated all marketing material for BMG and coordinated with services lines to update their materials.
Physician Practices Baptist Medical Group Recruitment – Wrote and coordinated online e-blast marketing creative for Non-Invasive Cardiologist. •
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Medical Parks
Baptist Medical Park – Nine Mile – Updated the physicians on eBaptist for the ASC – Updated the map to accommodate Occupational Health Patients
Andrews Institute PR / Social Media - Becker’s: Andrews Institutes provides cold water immersion tubs to Florida schools (5/2) - Becker’s: How physiatry is minimizing opioid use at Andrews Institute (5/2) - Richmond Times-Dispatch: Casey Green had a lively fastball, a young body and an early date with Tommy John surgery (5/9) - PNJ: Dr. James Andrews throws out first pitch for Pensacola Blue Wahoos (5/26) Pensacola Blue Wahoos - Dr. James Andrews Appreciation night was Friday, May 25 at Blue Wahoos Stadium. Dr. Andrews was honored for the impact he has made on Northwest Florida community.
Miscellaneous
May Ad Impressions/Click Throughs BHC Brand AI BMG Oncology Heart BMP Surgery Neuro Urology Women's
480,134 / 1,687 2,765,583 / 5,630 553,284 / 669 382,516 / 977 900,166 / 2,859 1,339,114 / 313,496 / 415 657,550 / 1,131 438,774 / 1,496 433,656 / 1,550
May Appointments EasySchedule appointments
163
PY EasySchedule appointments 239 Calls to 850.916.8700
1116
PY calls to 850.916.8700
1026
May Media Pitches BHC Press releases/Pitches BHC Facilitated interviews AI Press releases/Pitches AI Facilitated interviews
Media Earned
BHC AI Local AI National
$705 $7,459 $5,389
11 1 4 1
May Web Views April eBaptistHealthCare.org AndrewsInstitute.com BaptistMedicalGroup.org BaptistHealthCareFoundation.org eLakeviewCenter.org
91,500 74,800 60,500 1,900 51,100
May Social Media Reach BHC Facebook AI Facebook
315,865 119,708