BHC Marketing Flipbook July 2018
Helping people throughout life’s journey.
Community Wellness •
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Liver Disease: Symptoms and Treatment Badar Muneer, M.D. 60 attendees Baptist Hospital Preventing and Treating Acid Reflux Suzanne Saylor, ARNP 25 attendees Baptist Medical Park Navarre High Risk Medications for Seniors Anna Kisor, pharmacy manager 66 attendees Baptist Medical Park 9 Mile Road What Your Feet Say About Your Health Grace Torres Hodges, DPM 89 attendees Andrews Institute
Mayo Clinic Five-Year • GCHL magazine feature, Summer 2018 • Campaign of social media posts promoting five-year anniversary • July Banner cover feature • Mayo Clinic cake celebration at Baptist and Gulf Breeze hospitals and BMP-Nine Mile • Website Banner creation • Update web page with new content • Council on Aging segment dedicated to Mayo Clinic
Mayo Clinic Five-Year • Anniversary included in Message on Hold • Daily Line-Up dedicated to Mayo Clinic anniversary • Two leaders messages about Mayo Clinic in Focus Briefs
BHVI • BHVI Annual Report This 30 page book was a 7 month process that required photography, content and design.
BHVI Education
*Each book was updated with new content and creative to match the new campaign.
BHVI Education
Oncology • Worked with oncology support services to develop a form to help our clinical team members discuss Advance Directives with our patients.
Healthy Nurse, Healthy Nation Grand Challenge • Flyer created • Promoted in the Banner and the Daily Line-up July Challenge • Acts of Kindness
Ancillary Services Lab • Blood drive at Baptist Hospital, BMP – Nine Mile and Lakeview
Quality •
Stroke – Letterhead – PowerPoint template – Bulletin board elements
Pastoral Services •
Faith Health Network – Clergy cards – Notecards – Program ad
Foundation •
Web banner updates for BaptistHealthCareFoundation.org
Foundation cont. •
Bras Across the Bridge Kickoff event collaterals
Volunteer Services •
Get the Scoop recruiting event
Health & Hope Clinic • •
Rack cards Appointment cards
Internal Communications Publications - One Banner newsletter July 2018 - Two Focus Briefs July 9 and 23 - Five Daily Line-Ups July 2, 9, 16, 23 and 30
Team Member Engagement •
Team Member Engagement Communication, Focus Briefs from Senior Leaders and HR
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VOICES in Action Feature: Savanna Brooks
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Internal Marketing Communication Survey Results and Giveaways
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Acts of Kindness challenge communication and participation to help with HNHN
Internal Clients Human Resources - Team Member Engagement Survey wrap-up and results – Internal communications Clinical Education - Specialty items – badge clips - Mandatory education modules Information Technology - Content planning meeting - Follow my Health patient portal Mail Room and Print Shop - Created a Tips section for July Banner to help improve dept. communications
Internal Clients Organizational Development - Visual pieces and logo for the leadership competencies and maturity characteristics - Annual report planning and content development
Quarterly Magazine, Summer 2018 Mailed to 80K + households
Physician Practices Onboarding
Baptist Medical Group New Providers Creative – Don Herip, M.D. – Eugene Jalbert, M.D. – Rhonda Campbell, ARNP – John Watford, M.D. • Wrote and coorodinated implementation of new providers
Physician Departures Baptist Medical Group Provider Departures – Beard – Francone – Hall – Wagner • Write departure kit – – – –
Patient Letter AD Scripting Note, some are departed and some listed above are in the process.
Baptist Urgent Care Baptist Urgent Care • Starting and internal newsletter, we designed the template for them. • Updated marketing materials to reflect new providers. • Designed Patient Satisfaction Survey Cards. • Coordinated communication for Lundquist-Smith move.
Physician Practices Baptist Medical Group – Live Oak • Julie Baltz, ARNP, New Certification Baptist Medical Group - Urology • Updated Ballow Referral Flyer for Liaisons - Confidential Baptist Walk In Care – Navarre • Suzanne Saylor Campaign – Direct Mailer sent and social media. Baptist Medical Group – ENT • Babcock participated with Council on Aging
Physician Practices
Baptist Medical Group - Southtowne Campaign implemented and fully executed • Rack Card • Flyers • Direct Mail • Press Release • Digital Marketing. • BMG Web and Landing Pages: Social Media • Message on Hold • Closed Captioning • Artwork
Physician Practices Baptist Medical Group Recruitment – Wrote and coordinated marketing recruitment for Neurosurgery and Non Invasive Cardiology, Includes: • • •
Email Blast PDF Direct Mail Piece Social Media
Medical Parks Baptist Medical Park – Navarre • Coordinated the design and adhered to branding standards for the design of the monument sign. • Worked with Beau Pollard on branding artwork for the facility. • Coordinating new signage for facility Baptist Medical Park – Nine Mile • Updated Ambulatory Surgery Center Physician Listings
Andrews Institute Media Coverage - Sports Illustrated: With Violent Elbow Injuries Behind Him, Braves Reliever Dan Winkler Is Pitching Like an All-Star – featuring Dr. Steve Jordan (7/4) - ESPN: Enhanced Docuseries (7/16) - Becker’s: Rising stars: 87 healthcare leaders under 40 (Dr. Anz & Dr. Kindle) (7/26) - Pensacola News Journal: Andrews Institute receives $1M grant to research regenerative medicine (7/28) Sponsorships - Dr. Brett Kindle spoke to youth golfers and parents about the importance of playing multiple sports and the need for rest at The First Tee of Northwest Florida Divot Derby Skills Challenge.
Andrews Institute Sports Medicine Outreach - The Andrews Institute Sports Medicine Outreach department provide over 2,200 concussion baseline tests to area high school student-athletes this summer. - Andrews Institute certified athletic trainers and physicians, along with area emergency medical services personnel, reviewed presentations and participated in lab groups on best practices for identifying and managing emergencies that may occur during athletic events. ESPN Docuseries - Dr. Steve Jordan was featured in the ESPN+ docuseries 'Enhanced.’ The episode 'Skill' explored the push and pull of nature versus nurture in the development of elite athletes.
Media Coverage WUWF and WSRE added Strike Out Stroke with the Wahoos to the stations’ community calendars prior to the Aug. 1 event.
Media Coverage A July 21st Pensacola News Journal article featured interviews with Joy Sharp and the pastors of two local churches that are part of Baptist’s Faith Health Network.
Media Coverage The July 24th edition of Becker’s GI & Endoscopy mentioned the addition of Dr. David Dozer to Baptist Medical Group.
Media Coverage The July 12th edition of InWeekly mentioned the gift BHC received from the Estate of Adell M. Williams in its Winners & Losers column.
Media Outreach BHC press releases/pitches BHC calendar submissions BHC facilitated interviews AI press releases/pitches AI facilitated interviews
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Earned Media BHC AI local AI national
July Ad Impressions/Click Throughs AI BMG Heart BMP Surgery Neuro Urology Women's
Impressions 618,979 455,155 909,559 1,327,734 263,301 704,576 467,168 379,558
Click 810 792 3,035 1,641 308 1,066 1,633 1,325
Click Thru Rate 0.13% 0.17% 0.33% 0.12% 0.12% 0.15% 0.35% 0.35%
July Appointments EasySchedule appointments 412 PY EasySchedule appointments 230 Calls to 850.916.8700 1188 PY calls to 850.916.8700 769
July Web Views eBaptistHealthCare.org AndrewsInstitute.com BaptistMedicalGroup.org BaptistHealthCareFoundation.org eLakeviewCenter.org
85,100 63,800 60,100 2,300 51,800
July Social Media Reach BHC Facebook AI Facebook
273,161 94,872