BHC Marketing Flipbook August 2018
Helping people throughout life’s journey.
Service Line: Oncology
Created a navigation model for Breast Health to help promote our services throughout our system.
Service Line: BHVI
After designing 4 concepts we chose this A Heart for Life design, to help promote BHVI at the AHA heart walk event.
BHVI: Patient Experience
BHVI: Event/Education
BHVI: Patient Education
Service Line: Urology • Updated Facebook Ad
Community Wellness •
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Exercise with Aging – Staying Active and Reducing Risk for Falls Matt McGraw, ATC and Rachael Cairns, DPT 58 attendees Baptist Hospital Getting Ready for Your Hip and Knee Replacement G. Daxton Steele, M.D. 52 attendees Baptist Medical Park 9 Mile Road Inner Ear and Balance Disorders: Causes and Treatments Chelsey Donahue, Au.D. 56 attendees Andrews Institute
Lab Services Lab • Blood drive at Andrews Institute • School of Phlebotomy flyers
Quality • • •
World Sepsis Day flyer World Sepsis Day programs Sepsis Awareness Month banners
Quality cont. • • •
Escape room flyer Escape room signs Organizational Transformation Inside Baptist Audit
Quality cont. • Screensavers for physician offices • Stroke patient flow charts for DNV survey
Quality cont. • Binder covers for DNV survey
Pastoral Services •
See You at the Pole flyers for Baptist Hospital and BMP – Nine Mile
Faith Health Network • • •
Faith Health Network (FHN) pullup banner FHN third quarter class flyer FHN clergy parking sign
Foundation • • • • •
Women’s Board quarterly meeting postcards Bras Across the Bridge (BAB) pullup banner BAB PowerPoint template BAB ad for Bella Magazine Inside Baptist update
Pharmacy •
Quick reference antibiogram –
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Trifold and flyer
Acute pain prescribing reference
Security •
Decontamination team training event flyer
External Communications eBaptistHealthCare.org website – new addition of health articles - Kentico Cloud behind the scenes Web team work on Baptist health articles – coding, troubleshooting, calls to Kentico, etc. - Content development and schedule planning - adding content to health articles listing - Selecting, buying and resizing images to use on the website’s health articles page - Navigating and gaining feedback on test site of eBaptistHealthCare
External Communications Web eBaptistHealthCare.org website – new addition of health articles - Web team able to code filter content to retrieve specified content. - Website is able to report analytics data on article usage. - Card content format is being used for accessibility and easy readability. - Article functionality is able to grow into other areas to support mission and goals for all areas.
External Communications Web • GCE Spanish Website went live. GCELatam.org • Website utilizes content management system for Spanish content. • GCE staff in South America are able to edit or add content to website.
External Communications Web • BaptistHealthCareFoundation.org website displaying Trauma-Informed Care Partners Conference event. • Visitors are able to register for event on BHC Foundation website
External Communications Web Quality and Accessibility • eBaptistHealthCare.org website accessibility occurrences dropped after project effort to decrease issues. • Quality Assurance – Broken links now 0 issues.
Internal Communications Publications - One Banner newsletter August 2018 - Two Focus Briefs August 6 and 20 - Four Daily Line-Ups August 6, 13, 20, and 27
Team Member Engagement •
Team Member Engagement Daily Line-Up week focus, Aug. 13-17
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Team Member Engagement Tips added to Daily Line-Up
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Request for Daily Line-Up feedback on quotes, scriptures, success stories
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Meeting with Team Member Engagement Director Lindsey Eaves
Team Member Engagement •
Acts of Kindness Challenge stories compilation and feature
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Content development for Health and Wellness Council feature write-up on using exercise to boost mood and body in Banner
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Communication for walking path – one-mile map for Baptist Hospital and Baptist Towers
Internal Clients Human Resources - Sign on main entrance door - Update Google listing phone number - Team member flu clinics brainstorming of ideas Clinical Education - Mandatory education modules communication cascade - Save the date cards, specialty items - Flyer for Sept. 5 seminar Information Technology - FollowMyHealth FAQ flyer updates - FollowMyHealth GCHL magazine article for Fall 2018
Internal Clients Organizational Development - Trusted to lead agenda - Leadership profile one-page piece - Leadership profile four-page, fold-out piece YMCA Corporate Cup - Communication cascade on event details – Daily Line-Up, Banner
Physician Practices Onboarding Baptist Medical Group New Providers Creative – Nicholas Drake, M.D. – Christie Sanchez, APRN – Brian Garrett, APRN – Katherine Patrick, APRN • Wrote and coordinated implementation of new providers
Physician Departures Baptist Medical Group Provider Departures – Wagner – Dinelli – Reisman – Neice • Write departure kit – – – –
Patient Letter AD Scripting Note, some are departed and some listed above are in the process.
BMG Recruitment • Helped write, edit and design a recruitment piece for • Non-invasive cardiologist. • Neurosurgeon
BMG Content Updates • Updated Dr. Mann Collaterals to reflect his new credential, FACP • Removed Christianson off of all urgent care and occupational health collateral pieces. • Updated all ER and Occupational Health Referral Cards. • Updated Pre-op clinic to reflect their new location
BMG - Gastroenterology New Campaign for Carol Morris, D.O. Promoting her as the Only Female Gastroenterologist in the Area • Digital Marketing (3 months using key word search) • Rotating her on closed Caption • Direct Mail • Digital billboard October/November • Social Media Campaign
BMG Walk-in Care Pace Digital results showed that goals were not being met for current digital campaign. Refreshed the campaign with new creative.
BMG Campaigns & Projects Wrote content for the following projects and campaigns to be implemented in the next few months. • BMG Endocrinology – Diabetes Awareness Campaign • Baptist Medical Group Family Medicine – Westside • Baptist Medical Group Primary Care – Nine Mile • Article by Sherri Ellis for the Navarre Press • Dr. Ballow board certification announcement. • Started working on reviewing creative change for EasySchedule
Nursing
Andrews Institute Media Coverage - Saints.com: 9 for No. 9: A Champion's Journey. Docuseries featuring Dr. Andrews relationship with Drew Brees. - AndrewsInstitute.com: Andrews Institute Athletic Trainers Stand Ready to Treat Heat Illness.
UWF Football - The University of West Florida athletics department recognized Andrews Institute and Baptist Health Care partnership at UWF football home opener on August 30.
Media Coverage The Wahoos included these photos on the team’s Facebook page following the BHC Strike Out Stroke event Aug. 2. Patient Sara Mason threw out the first pitch and members of the stroke team distributed educational materials to fans.
Media Coverage
Media Coverage The Gulf Breeze News ran this item in its Aug. 9 and 16 editions promoting the Aug. 24 Golden Care seminar about hip and knee replacement. Gulf Breeze News is an award winning weekly community newspaper serving Northwest Florida’s highest income demographic in Gulf Breeze, Pensacola Beach, Tiger Point, Midway and Navarre.
Media Outreach BHC press releases/pitches BHC facilitated interviews AI press releases/pitches AI facilitated interviews
12 1 2 1
Earned Media BHC
$2,579
Ad Impressions/Click Throughs AI BMG Heart BMP Surgery Neuro Urology Women's
Impressions 2,688,958 520041 889054 1,158,045 303,823 764,425 444,906 354,803
Click 3,871 843 2,742 1,174 308 957 1,355 1,212
Click Thru Rate 0.14% 0.16% 0.31% 0.10 % 0.10% 0.13% 0.30% 0.34%
August Appointments EasySchedule appointments PY EasySchedule appointments Calls to 850.916.8700 PY calls to 850.916.8700
494 218 1,272 1,027
August Web Views eBaptistHealthCare.org AndrewsInstitute.com BaptistMedicalGroup.org BaptistHealthCareFoundation.org eLakeviewCenter.org
82,800 97,291 64,900 4,200 55,700
August Social Media Reach BHC Facebook AI Facebook
275,339 94,465