Lena magazine issue 2

Lena

the deuxieme issue

AUTHENTIC

l o v e d

b y

DRESSES

i n d e p e n d e n t

l a d i e s

CelebrateFamilyTies

Lena Medoyeff Studio is designed and manufactured in Portland, Oregon.

Designer Lynn Medoff sources her fabrics from India crafted by a family owned factory she has had a relationship with for over 16 years. Lena is much loved by her Portland clients for her simple, naturally beautiful dresses that appeal to the independent woman.

Contents 3

Profile

Nancy Chapluk Zadoff

7

Lately

What’s new at the shop

15

Weddings

Cape Cod FamilyAffair

19

The Works

Team Lena

20

Letters Creative Direction

Proud Mama

Barbara Connelly Bruch

barbbruchdesign@comcast.net

Cover photo: http://rivandrose.com Andrea Watkins wearing custom Lena Medoyeff

Profile Name: Nancy Chapluk Zadoff Working Life: Marketing Consultant, Volunteer, Mom of 3 Home Towns: Orange County, California, Portland, Oregon Via: Stockholm, Amsterdam, Melbourne, Australia Current Home: Tiburon, California Star sign: Cancer My Look: Mixing styles. Statement jewelry. You’ll never see me without a lipcolor and fun eyewear. Shoes are a passion and tend to be outfit making. I appreciate how LENA’s simple pieces act as a canvas for many creative looks both day time casual and cocktail chic.

Shopping habits: Fast shopping. I usually don’t try things on. I know my body well and what I like so who needs to waste time. I have two teenage boys to tend to. Having started my career at Nordstrom and then moving on to Nike (both of which provide great product and costumer service), I now lean toward shopping small boutiques because they tend to be creative with a specific point of view. Plus I love to make friends with shop girls on a first name basis. My former Portland haunts know I am just a phone or text away.

What I’m wearing: Lena Medoyeff Crop Lace Poncho Olive Charmeuse Penelope Top Cole Haan Booties Below: Petal Pink Charmeuse Penelope Top Souchi Vino Amie Poncho Shoes Plenty Hood River Following page: Forest Green Long Sol Dress K+ M Narrow Handtooled Belt

profile

3

Top right: Long Black Chiffon Bianca Dress Claire Vivier Clutch Barb’s Turquoise from Sante Fe Below right : Barb: Black Beaded Chiffon Jasmine Dress Marcia Lacher Hat Shoes Halo Nancy: Black Organza Kathryn Dress White Charmeuse Sash Marcia Lacher Hat Elbow Length Sermoneta Kid Gloves

Below Thelma Chapluk Turquoise Dillu Wrap Right: jordan Meier Silver Dupioni Shawnell Top Below right Rose Festival Stevie Dress

THIS ISSUE OF LENA IS DEVOTED TO ALL THINGS FAMILY! This family exudes that: Mom Thelma Chapluk raising 7 including, our Profile Nancy Chapluk Zadoff. Shown here with Thelma’s granddaughter and Nancy’s daughter Jordan Chapluk Meier.

They are rather striking and in thier Lena apparel.

( Good genes Thelma)

Lately

Window Dressing We have always loved to change our window display so in honor of our shop remodel we went all out. We called this our Dior window. Masses of floral and organza with touch of whimsy LOTS OF GREEN SHOWED UP AT THE PARTY! lately

7

Let’s party Moving forward A lot has happened since our last issue. ALL our friends can be married if they chose. Oregonians can purchase Canabis legally. The Donald is running for President (imagine Melania as First Lady) and most importantly to us at Lena we remodeled our shop which we celebrated with our friends and family. Whatever you have to celebrate it will be more special in A LENA DRESS.

meet

t he

m aker

Kelley Smith chose to reflect the natural colors of fall with dark espresso brown and pops of pink in hues of blush and pale coral. Lena’s signature sashes allow brides to create any color palette their hearts desire.

Remodel

Re v eal

The New Girls

Stevie

Vanessa

More like sisters really.

Sharing traits like our new obsession....V necks! Some are low and some are more demure. What we love to do at LENA is find what works for YOU. All shapes and ages look great in our beautiful silk but sometimes its not what you might first expect. The shop girls are here to help you look your very best.

Family Traditions Plymouth Massachusetts

NEW ENGLAND WEDDING OF ANDREA WATKINS AND THOMAS HARVEY When Thomas and I tied the knot on September 26 this year, folks came from all over to celebrate with us at the historic house so affectionately referred to as AshAnty on Long Pond in Plymouth, Massachusetts.

After 5 years as a Shop Girl at Lena Medoyeff Studio the notion of wearing anything but a Lena dress was out of the question. The question remained: Would I be a mystical, sparkly mermaid bride?

Would I wear a lacy, bias dress that harks to the feminine freedom of the 1920s? Would I wear a sexy, modern silk charmeuse "Liz" dress that shows off my curves? As the time came for me to pick out a real wedding dress - and settle on one of my many fantasy "looks" - I decided to go with a comfortable dress that celebrates the one thing my sweet groom wanted to see: ME. So, my good friend Lynn designed something she knew I would love. My only criteria was that it be pink. A perfectly pale pink embroidered silk dress was the result, and I loved every single thing about it. I was comfortable, happy, and confident. And that love and beauty that surrounded Thomas and I on our wedding day was heightened by the love wrapped around me by my gorgeous Lena dress. The love from Lynn, Alison, Kristin, Tanya and Barb was with me on that day in the woods in New England, so far from my Oregon roots. weddings

16

photography :http://rivandrose.com

Andrea choose a pink custom made LENA gown created by Lynn Medoff to compliment her Oregon vibe in New England (elements of historic Oregon, with Pendleton wool pennants and coasters as goodies for guests); Oregon wines (and New England beer); tables named after special places to Thomas and Andrea, such as "Goose Hollow", "Burnside", "Doug Fir", "Willamette", and "Astoria."Â We love the colorful flowers! ]

wedding am

Shop Girl Name: Alison Home Town: Florida Via: Lynchburg, Virginia Current Home: Tigard, Oregon Star sign: Aquarius

How long have you been part of the lena family? I’ve worked with Lynn for over 4 years but have been shopping here for longer...it is my dream job, and it truly is a family .

What do you love most about being a Lena Girl? Seeing our customers light up when they try on something that makes them feel beautiful, especially when they don’t think it will look good on them! The day that new product arrives is always exciting. I immediately want to call my customers so they don’t miss out.

A lot of our printed fabrics come in short runs as they are made especially for us. These pieces usually sell fast.

What is your all time favorite dress?

Penelope. I love how it works on my body shape. It is a one size piece and works on almost any body type. Like many of our customers I tend to collect them in a rainbow of colors. Seasonal and holiday colors are really fun: Reds, Golds, Greens and fancy fabrics are arriving now.

Little known fact about allison: She sleeps with an eye mask and in Souchi sweaters

the works

19

Letters Hello Lena, I wanted to express my happiness and joy when Hannah and I decided to buy the Julianna wedding dress for Hannah’s wedding next July. That day will be one of the most memberable days for me in my relationship with Hannah. My tears were for both how stunning she looks in your dress and for the pure happiness of having been part of the experience. Hannah was on cloud nine for the rest of the day. She absolutely loves the dress. Thank you for designing such beautiful dresses. I would like toentertain a dress for me but it seems I don’t fit your target demographics. How would we go about this with me living in Utah?

Sincerely, Ann Grech

We’d love to help you find a dress Ann. There is a Lena dress for everyone!

Hey LENA, I wanted to write and thank you for the amazing experience it was working with everyone at your store. My mom and I both got dresses from you for the wedding, and were both so happy with them. We stumbled upon your store by accident as we were walking to another store. We walked in and were immediately welcomed by an amazing staff and the so so so adorable, Birdie. I knew that if a store had a lab in it - it was the store for me. We came in so many times and each time was a great experience.

The staff was accommodating- even when the stress of graduate school led to me gaining ten pounds. I was so self conscious about that, but it was handled so perfectly. This was the best dress ever.

Thank you so much, Molly Bean

letters

20

Letters Hello Barb: One of my daily pleasures is checking out your web sites http;//lenamedoyeffstudio.tumblr.com; http://barbbruchdesign.tumblr.com; Lynn’s dresses are such a perfect fit. Lynn has been showing me pictures of the amazing remodel of Lena...a very elegant space. Your vision was right on the mark.

The Lena Quarterly was such a surprise

last night and actually brought a tear to my eye....and I guess the best comment was WOW! You and Lynn are such talented women. I know that Lynn treasures your friendship and I think it is wonderful. You may know a lot of people but there are only a few that you hold dear in your heart...a very special thing. Thank you.

Warmest Regards, Elaine Medoff

This makes my day Elaine. Your daughter is a fine, elegant strong woman. You and Kermit are the parents you made her who she is....though we know she certainly has a mind of her own!! I ADORE HER as does my husband Bruce, who is very generous about my Lena habit. Bruce and I have been very lucky in life (except for my brain tumor thing!!) The brain tumor thing, (which is improving dramatically) while not a piece of MILK BAR Birthday Cake, only makes me appreciate life, family and friends much more. Thank you. xxoo Barbara Connelly Bruch

come visit facebook

lenamedoyeffstudio.facebook.com

web

www.lenadress.com

tumblr

http://lenamedoyeffstudio.tumblr.com

address

710 NW 23rd Ave Portland, Oregon

telephone

(503) 227-0011

weddings

11

Swept Away

Long White Chiffon worn backwards Bianca. photo by: Benjamin Holtrop Location: Columbia River Gorge.

Lena Bridal:

Lena Medoyeff Studio 710 NW 23rd Avenue Portland, Oregon 97210