COLUMN CHRIS FOSTER DIGITAL EDUCATION WILL DEFINITELY GIVE HUGE OPPORTUNITIES BARBERS & THE CITY GLASGOW
SUMMER 2020 | #4 | € 12.50
INTERVIEW WITH ADAM SLOAN WE ARE AN ESSENTIAL PART OF OUR COMMUNITIES
BARBERSOCIETY MAGAZINE
PERSPECTIVES ON THE PANDEMIC BARBERS SHARE THEIR EXPERIENCES DURING THE PANDEMIC
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Hair: Juliette den Ouden (NL) Photography: Michelle van Dijk @juliettedenouden Coiffure Award 2020 nominee
Hair: Juliette den Ouden (NL) Photography: Michelle van Dijk Coiffure Award 2020 nominee
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EDITORIAL
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LIVING THE BIG LIVE Interview with Adam Sloan
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PERSPECTIVES ON THE PANDEMIC The ups and downs of life during
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TRENDS Danil Gochua, David Da Campo, Luke Munn, Jonathan Pereira, Bjorn la Tulippe, Lucie van den Oever, Jos van Asten, Melanie Garstenveld, Romee van Egmond, Annemijn Groot, Juliette den Ouden, Tessa Rijke, Maurice Pierot, Siko van Berkel, Fabian van der Steen, Shahram Hosseinpour, Mark van Westerop, Rolando Sáez Sanhueza, Dimos Intos, Eoin McCarthy
the coronavirus crisis
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PRODUCT NEWS Grooming, In Shop, Lifestyle
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BARBERS & THE CIT Y Glasgow
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COLUMN CHRIS FOSTER How to create a digital academy
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THIS BARBERPOLE IS TRAVELLING TO… Sweet memories!
Editorial Team Miranda Vlas, Marit Heemskerk, press@barbersociety.com Art Direction Merktuig Amsterdam; Jarno Aafjes, Dagmar van den Brink Founding Editor Marc van de Hare Advertisements & Publisher BarberSociety B.V. / info@barbersociety.com / Miranda Vlas +31 (0)6 54 212 432 ©BarberSociety is a publication of BarberSociety B.V. Nothing from this publication may be copied without the prior consent of the publisher. BarberSociety may not be included in a portfolio of magazines without prior written consent. BarberSociety is not responsible for any inaccuracies in this publication. BarberSociety is not responsible for any actions by third parties that could ensue from reading this publication. BarberSociety reserves the right to publish submitted materials entirely or partially without notification. More information is available at www.barbersociety.com.
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ADAPTING TO THE TIMES I don’t have to tell you that our sector is going through a tough time and that it is a challenge for everyone to keep operating in a safe and healthy way. BarberSociety magazine is also experiencing a challenging period. The coronavirus crisis has made it infeasible to publish a comprehensive English edition in print this summer. The good news is that we’ve succeeded in publishing a slimmed-down English summer edition digitally. This reflects how important we think it is to keep providing our international readers with inspiration and relevant information and to bring some positivity in these anxious times!
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We are an essential part of our communities’
Back in business It’s become clear to me that digitalisation also offers opportunities for the barbering sector, particularly during this period. And I’m not so much referring to online activities aimed at promoting yourself or your barber shop, even though they are useful and beneficial. I’m thinking more about leveraging digitalisation in a different way: Why not consider setting up a digital academy? Chris Foster discusses this idea in his column and is even offering a free training course. If we ever end up in a crisis like this again in the future, it would be reassuring to not be solely financially dependent on your barber shop for revenue, but to also be able to generate income through another channel. Several of the barbers we have interviewed about the coronavirus crisis share this view. These barbers fortunately all foresee a bright future. Barber shops have now reopened or will reopen soon in many countries. Here in the Netherlands, we were allowed to reopen on 11 May. I’d never had such a packed appointment book as during those first weeks after reopening, it was like Christmastime busy times three! Our clients couldn’t wait to make an appointment and we were surprised and touched to receive so many thoughtful presents and messages. They had truly missed
us. I think MHFed CEO Adam Sloan from the UK hit the nail on the head: ‘We are so skilled in many ways, we’re therapists, we’re sociable and we’re an essential part of our communities and this has never been highlighted more than during the lockdown period.’ This crisis has brought to light that as barbers we’re an indispensable part of our communities! And knowing that really makes you feel good. Want to find out what other barbers have been doing during the coronavirus crisis and how they have gone back to work in a safe and healthy way? Read the article on page 10. Like many of the other barbers featured in this article, I enjoyed the extra time I got to spend with my children. Like almost everything these days, this summer edition is different from previous ones. The pandemic made it impossible for us to realise several sections of the magazine. This is because it meant we had to cancel our own BarberSociety Live event and were unable to attend any other barber events abroad. There have also been hardly any new trend collections released during this crisis. That’s a shame because, when it comes to inspiration, nothing beats styles on real people rather than mannequin heads! Fortunately, we still had some great content on the shelf that we produced pre-coronavirus. So in this edition
we’ll share a selection of great memories with you in the ‘This Barber Pole is travelling to…’ column. And in the ‘Barbers & the City’ section we’ll give you an insider’s view on the places to be in Glasgow, which we visited pre-coronavirus. We’ve also selected highlights from the trend collections of the nominees for the Dutch Coiffure Award 2020. Be sure to check out their amazing work. I hope you enjoy this special edition and have a great summer both from a business and personal perspective. Stay safe and healthy!
Marc van de Hare BarberSociety Founder Owner of Van de Hare Amsterdam Barbers
P.S. While the upcoming editions of BarberSociety magazine will continue to adapt to the changing times, one thing is certain: We’re as committed as ever to going the extra mile to keep inspiring you and providing you with up-to-theminute information about our fantastic profession.
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That’s all we need, another Chinese takeaway’
INTERV IEW
LIVING THE BIG LIFE
INTERVIEW ADAM SLOAN His love of barbering was born when he began working as a 12-year-old soap boy at the famous Fusco’s in Glasgow where his father was a barber. Adam Sloan, 57, has now been in the business for 42 years and is as a leading figure and advocate for education and professionalism in the UK men’s hairdressing sector. He fulfils multiple roles, including serving as CEO of the Men’s Hairdressing Federation, Changes Training Academy, and the Big Yin Academy. He’s also the author of five books. But despite all his efforts in training and education, Adam has not lost touch with hands-on barbering, still working forty hours a week giving his loyal clients first-rate cuts. His salon is called Big Yin, which means big person in Scottish. The name fits him to a tee: Adam Sloan is a big man with a big heart, big vision and big aspirations. BarberSociety speaks with him virtually in the midst of the coronavirus crisis that is massively impacting the UK barbering industry, with barbershops not expected to reopen until 4 July.
Adam Sloan has literally grown up in the barbering business: “This is my 42nd year in the industry. My dad was a barber at Fusco’s in Glasgow. I’d go there as a kid to help out as a soap boy. So I was introduced to the industry at a young age. We moved from Scotland to England and he opened a barber shop in the South of England called Big Yin, which means a big person in Scottish. I joined my dad’s company in 1978 and worked for him for 12 years, during which time I fell in love with the industry. I bought the first shop from him when I was 32. Shortly afterwards my dad died very young at 58. My plan was to call my business Mr Sloan’s, but out of respect for my father I never changed the name. It’s something I’ve carried into the industry and it’s something I’m proud of.” He recalls with humour that the name Big Yin has always stood out: “When we first came to England, I was out canvassing for my father. I remember somebody getting the leaflet and saying, ‘That’s all we need, another Chinese takeaway.’ So it’s been nice to take the name to a respected level.”
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A bold decision: better not bigger After acquiring the first shop, Adam expanded the business: “I grew it from one to five shops over a seven-year period. Education has always been my passion, which is why I progressed on to hairdressing and barbering academies.” While the Big Yin group was growing by leaps and bounds, Adam came to a crossroads in his career and made a bold decision. “I entered the industry because I love cutting hair and chatting with people, but when you have multiple shops and lots of staff, you become more of a manager. I just didn’t see myself in that managerial role going forward. So I decided rather than go for a chain of shops, I would focus on education. That’s when I opened the Big Yin, which later became MHFed Academy,” Adam explains. The Big Yin group is also a family affair: “I have four salons and a barber shop called Eighty8 – Love to Create - it’s operated by my son Joe Sloan and his business partner Joey Power. The other salons are operated
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by myself, my sister, my other sister, and my niece. Since we’re Scottish, we’re clannish, we all look out for each other.” Adam has always had a passion for education and promoting the industry. “I’ve got a City & Guild qualification, completed a fiveyear apprenticeship and then got an Advanced City & Guild. And that qualification really means something to me. I’ve always seen the worth of education.” Barbering is the beating heart He speaks with pride about the Men’s Hairdressing Federation (MHFed) that he founded in 2014. “The beating heart of the MHFed is barbering. I wanted to introduce show work and session work and front covers of magazines. That’s how the MHFed was born – it was born out of getting recognition for the barbering industry. After we’d received that recognition, we turned to education. We run an academy, deliver national qualifications, and work closely with City & Guilds of London. We’ve launched
our brand in Japan, India and Jamaica. We work with the grass roots of the industry, it’s very important for me to get to the people who are coming into the industry.” The MHFed is supporting the barbering community during the coronavirus crisis. “We’ve set up a MHFed Hairdressers Helping Each Other group on Facebook. All I could see was fear and many groups turning on themselves with a lot of negativity. When people are wounded or financially struggling, they’re not in a good place mentally. Our group’s message is: We are fantastic at customer service, great at listening to people and we’re unpaid therapists, so we can do that with each other here. The response has been wonderful. We’re here to help, give advice and speak to each other.” Once barbershops reopen, the MHFed is also going to give back to the community: “We’re going to put on a show in Essex, with all the proceeds going to the NHS and key workers.”
A roadmap for reopening Thanks to his work on bodies representing the UK barbering industry, he is now actively involved in the process of charting a roadmap for safely reopening salons. “I sit on the Hair and Barber Council, which is the only route to the government here. I am advising the government on the back to work plan through this council. It’s difficult as the government hasn’t given us a definitive guidance yet. But If we don’t watch it, we could all end up cutting hair looking like doctors and that’s what we don’t want. There is nobody else in these government groups who is still cutting hair. So I think it’s good that I’m on the council, because I’m speaking from experience and can address the industry’s concerns.” The coronavirus crisis is obviously a challenging time for everyone, but Adam also sees a bright side to this sudden and unexpected interruption of daily life. “Lockdown has been the most wonderful time for me. I obviously spin many plates and sometimes you don’t make
the right decisions when you have so many plates spinning. So this has been a great time to be reflective on my career and my businesses. I will certainly run some of them differently when we go back. I’ve been speaking to many colleagues and many of them say the same.” He says the coronavirus crisis has also highlighted the need for state registration of hairdressers and barbers in the UK. Adam explains: “At a time like this, if we had the solidarity of state registration, the government would take more notice of us. It would give us a stronger voice.” He is pleased to see that the current crisis has brought the barbering community together: “This coronavirus has completely united us. So if anything good comes out of this, it is the fact that industry has united and seized the need to have a united voice at parliamentary level.” Health and safety first When it comes to the importance of workplace health and safety, Adam doesn’t mince words: “Health and safety are paramount.” He says it’s more important than
ever to have stringent procedures in place: “We’ve put together a risk assessment and a plan for when the client comes through the door until they leave and the same for staff.” He emphasises that it all comes down to cleanliness: “Keeping your work area clean and safe is key. We’ve always done that anyway, but it’s now more important than ever. It’s all about the client’s comfort. You must replace PPE after each client and make sure the chair is absolutely clean and ready for the next client.” When asked about the financial impact of the crisis on the sector, Adam sees a mixed picture: “I do foresee bankruptcies on the horizon. But I can’t see us losing clients because even if people have to give up holidays and expensive dinners, they’ll always find the money for a haircut, because it’s a treat. But everything depends on the financial state of your business to start with.” With respect to introducing a coronavirus surcharge on barbers’ rates, Adam says: “I personally won’t be introducing a coronavirus surcharge purely because the clients have supported us since 1976. So I’ll swallow that cost just out of their loyalty to me and my repayment of it. Many of our clients are suffering themselves and their income has been impacted by the crisis.” When asked what message he would like to send to barbers around the world during this tough time, he responds: “We are so skilled in many ways, we’re therapists, we’re sociable and we’re an essential part of our communities and this has never been highlighted more than during the lockdown period. Remember we are historically one of the oldest and most respected crafts and we should all feel proud of ourselves and please stay safe.” 9
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Lucjan Wosiek (PL)
Jay Lee (HK)
Andri Týr Kristleifsson (IS)
The coronavirus crisis is having a huge impact worldwide. How are seasoned barbers in different countries experiencing this crisis? We put this question to the following three barbers from three countries and ask how they are ensuring safe and healthy working practices in the coronavirus era: Andri Týr Kristleifsson of Rakarastofan Herramenn in Kópavogur, Iceland, Jay Lee of Eagles Barbershop in Hong Kong and Lucjan Wosiek of Lucjan’s Barber Shop in Gliwice, Poland
THE UPS AND DOWNS OF LIFE DURING THE CORONAVIRUS CRISIS
PERSPECTIVES ON THE PANDEMIC
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How important is health and safety in the workplace to you?
What measures do you take to ensure best practices?
Andri (IS): It is one of the most important things we do. The wellbeing of the barbers has to be good so they can do a fantastic job.
Andri (IS): We have the most advanced barber chair there is, the Takara Belmont Maxim. They are so good to use as they are fully electric and we only have to push a button to raise it and lower the back for beard trims, so our posture is good. Of course, our tools are sanitized after each client. That has been done since before the corona virus.
Jay (HK): The health and safety in the workplace is the most important for the well-being of customers and the Barbers because it is immeasurable and intolerable, and which is also the key factor for the industry’s sustainable development. Lucjan (PL): Hygiene and safety belong to the basics of our craft because we cannot care only about ourselves and our loved ones, but above all we have to take care of customers who very often become our friends over time. In Poland, and certainly in my city, taking care of safety and hygiene in the workplace is not a problem or difficult, mainly due to the fact that each stage of creating space in the Barber shop was consulted with the sanitary services that reviewed the project execution and spatial development, including all disinfection, sterilization and occupational hygiene processes. I often hear that people complain about too much restrictions, but I personally think that this is a step towards ensuring security against everyone crossing our thresholds. In Poland, we say: „You have only one face ... so you can lose it quickly”, I personally perceive these words as a motivation, but also as a reminder of the importance that cleanliness all sanitary procedures has affect the life of the entire workplace.
Jay (HK): Sterilization of the whole shop before opening & closing, the Barbers keep wearing the face mask, clean the hand and all equipment regularly and before & after the usage of every customers, keep at least 1.5 meter in between the customers, cancel the shaving and eyebrow trimming service. Lucjan (PL): As I mentioned in the previous paragraph, in my city the sanitary services are very demanding, although thanks to this I gained a lot of knowledge regarding the management of disinfection processes, sterilization and observance of occupational hygiene. Disinfection of electrical equipment, scissors or razors is an obvious standard in our barbershop, however, along with the coronavirus pandemic, the government and control institutions have imposed a number of new restrictions, such as: wearing protective masks by employees 2 maintaining 2m distance between workstations 3 separating clients’ clothing or enabling it to be secured with a disposable protective bag 4 use disposable gloves 1
carrying out routine disinfection of door handles, toilets, cash register, payment terminal (at least at one hour intervals) 6 elimination of cosmetics testers 7 no possibility of having coffee or other drinks 8 securing the reception area with plexiglass 9 implementing harmonized cleaning procedures and familiarizing employees with them 10 minimizing conversations with clients 11 if possible, using capes, aprons and disposable clothing 12 suggesting non-cash payments 13 determining hand disinfection points and measuring the temperature of the client 14 providing disposable gloves and protective masks to the client 5
For us, only some of the things were new, the need to remove 2 seats turned out to be problematic. Due to the increase in the safe distance between workstations, the total number was reduced from 11 to 9 seats. Ventilation is also not a threat due to the fact that the entire barbershop is equipped with an automatic air exchange and filtration system. We are not going crazy in the maze of new restrictions, but we adapt as far as possible and verify whether we have implemented all the measures that meet the new requirements. The corona virus will go down in history and we will stay, we just have to face it together hard time with our heads raised.
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3 How did you spent your time during the lockdown? Andri (IS): I did a lot of jobs around my house, like painting and redecorating, and spent time with my lovely family. It was the longest holiday I have had since 2008. Jay (HK): I spent the time to improve the profession and the working environment in the shop, including taking the course, interacting with the Barbers to share the skill & trend of the haircut style and discuss the future development, stay active on social media and work out measures to ensure the health and safety in the shop. Lucjan (PL): Well, closing the salon didn’t unfortunately mean holidays. There was not too much free time. So as not going crazy from looking at an empty account and that the company couldn’t record any revenue, I started trading disposable items and disinfectants. The time without work made it possible to carry out a small renovation to refresh my barbershop, as well as adhere to the new sanitary restrictions, so that we would be ready to go back to work immediately after the government’s decision that would allow us to perform our duties. Of course, the remaining time me and my crew tried to devote to our families. I personally spent it with my two daughters, who charged my batteries for the whole coming year!
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4 What has been the impact of the crisis on you personally and professionally? Andri (IS): Here in Iceland we were closed for 6 weeks, and that felt just like a nice holiday that you had to spend at home. We did not go into lockdown, which meant you could do most of the things you would normally do, we just had to keep our distance in stores and other places. Professionally this did not affect us heavily as our government helped companies that had to be closed a lot. We just had to cut a lot of hair of people that had not been to the barbers for 2 months or more. Jay (HK): The crisis disrupted all our lives and planning, but it motivates us to get well-prepared for the future. We spent the time to improve our skill and enhance our service, exchange & gather the ideas with other shops, and keep interaction with the customers through social media.
Lucjan (PL): I am a big skeptic when it comes to the situation related to the pandemic. I have always been a cautious and prudent person, which is why it was difficult for me to get into the general sense of panic that was systematically built by media coverage. I personally recommend taking a step back to approach the situation with peace in which we find ourselves. This is not something that will threaten Europe for a long time, and peace and faith in a better tomorrow give us more than hand disinfection with alcohol for the 20th time on a given day. Personally, I noticed that in private life it is worth allocating time for loved ones, because the number of smiles of my daughters when we were together is worth more to me than any money. When it comes to work, of course, it was a great lesson in approach to business and capital management of the company, a lesson that it is always worth having a financial security pillow, thanks to which we can safely survive the time of crisis.
5 What measures have you introduced in your barbershop when you reopened? Andri (IS): We are cleaning and sanitizing more areas and more often, like coffee machine, card machine and waiting area. However, we did not have to wear PPE; masks were optional as our pandemic doctor said they could give false security. The guidelines we got were to not show up to work if we had any symptoms and wear what we felt good about. But it was all optional and we only had you use what we thought we needed to protect ourselves. Jay (HK): We have been staying active on the social media for the latest news of our barbershop. Top priority are the measures to ensure the health and safety in the shop and the trend of the hair style. Lucjan (PL): The first step was to increase the distance between workstations, i.e. maintain a distance of 2 meters between chairs, equipping employees with masks or protective helmets and work aprons. The broadly understood disinfection of the Barber shop, equipment and mobile stations is something obvious, besides we have launched a hand sanitizing point in the center of the barbershop, where our client can measure the temperature using a tablet connected to a thermal imaging camera, disinfect hands and download free gloves and a protective mask. We also carried out an information campaign for clients to choose the option of cashless payment and visit the salon without accompanying persons. But above all, we try to do everything so that our clients can feel the breeze of normality and our classic barber atmosphere.
6 Did you raise your prices (corona surcharge)? Andri (IS): No, we have not done that as we got funding from the government to get us through the stop in business. So, we see no reason to do so. Jay (HK): Our rate is remained unchanged, the customer can still enjoy our service without concern of extra cost and we hope to tide over the special period together. Lucjan (PL): This is also a popular phenomenon in Poland. I personally think that it is not an easy time for our clients and I would not want to hit them with a price increase. The costs of performing services have not increased, disinfection in my Barber shop is and has always been nothing new, making foil gloves and masks available to clients is a negligible cost that I can take on myself. The only problem currently in my country is buying latex or vinyl gloves for staff. Their prices went crazy oscillating in the range of 25 to 30 euros for 100 pieces. But I am convinced that it is a matter of 2-3 weeks when large market players will bring containers from China or Malaysia and their prices will return to normal. I am also of the opinion that at the end of the year will be a good time to verify prices in our Barberschops.
7 How do you envision the future of the barbering business post-corona? Anri (IS): I am not sure, up to this point there is not a lot of change going on here in Iceland. I think we will be more relaxed as the whole of our nation is more relaxed, I think that is a good thing. Jay (HK): I am optimistic with it. The good haircut will be the highlight for the look. I believe that there will be an increase in demand for the much more presentable or remarkable look, which cope with the new challenge of having social activities and seeking new opportunities. This trend will benefit the barbering business. Lucjan (PL): I think that once we have mastered the situation with a pandemic, everything will return to normal and all events will be much more dynamic, because the environment is thirsty for a return to normalcy. Our profession is indisputably connected with constant development, education and technological development. That is why I see the future in very optimistic colors.
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DANIIL GOCHUA
AMERICAN CREW GLOBAL ALL STAR WINNER
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Hair: Danil Gochua (RU) Photography: Pasha Pavlov Products: American Crew
RUSSIA
Hair: David Da Campo (CH) Photography: Quentin Decaillet Products: American Crew @dav_hairstylist
DAVID DA CAMPO
SWITZERLAND
AMERICAN CREW GLOBAL ALL STAR WINNER
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LUKE MUNN
AMERICAN CREW GLOBAL ALL STAR WINNER
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Hair: Luke Munn (AU) Photography: Grace Lindsay Products: American Crew @lukemunn.barber
AUSTRALIA
Hair: Jonathan Pereira (BE) Photography: Seguret Antoine Products: American Crew @nextimebarbershop
BELGIUM
AMERICAN CREW GLOBAL ALL STAR WINNER
JONATHAN PEREIRA
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BJORN LA TULIPPE
COIFFURE AWARD 2020 NOMINEE
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Hair: Bjorn la Tulippe (NL) Photography: Rob Jacobs @latulippehair
THE NETHERLANDS
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Hair: Bjorn la Tulippe (NL) Photography: Rob Jacobs @latulippehair
BJORN LA TULIPPE
COIFFURE AWARD 2020 NOMINEE
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Hair: Bjorn la Tulippe (NL) Photography: Rob Jacobs @latulippehair
THE NETHERLANDS
Hair: Jos van Asten (NL) Photography: Arjan Bevers @avantikappers
JOS VAN ASTEN
THE NETHERLANDS
COIFFURE AWARD 2020 NOMINEE
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MELANIE GARSTENVELD
COIFFURE AWARD 2020 NOMINEE
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Hair: Melanie Garstenveld (NL) Photography: Ivo de Kok @claudinehaarcreaties
THE NETHERLANDS
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Hair: Melanie Garstenveld (NL) Photography: Ivo de Kok @claudinehaarcreaties
ROMEE VAN EGMOND
COIFFURE AWARD 2020 NOMINEE
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Hair: Romee van Egmond (NL) Photography: Arjan Bevers @avantikappers
THE NETHERLANDS
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Hair: Romee van Egmond (NL) Photography: Arjan Bevers @avantikappers
ANNEMIJN GROOT
COIFFURE AWARD 2020 NOMINEE
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Hair: Annemijn Groot (NL) Photography: Ivo de Kok @anne.mijnn
THE NETHERLANDS
Hair: Lucie van den Oever (NL) Photography: Hans Kampschuur @raskappers
LUCIE VAN DEN OEVER
THE NETHERLANDS
COIFFURE AWARD 2020 NOMINEE
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TESSA RIJKE
COIFFURE AWARD 2020 NOMINEE
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Hair: Tessa Rijke (NL) Photography: Marco ter Beek @hairtessa
THE NETHERLANDS
Hair: Maurice Pierot (NL) Photography: Cooper Seykens @mauricepierot
MAURICE PIEROT
THE NETHERLANDS
COIFFURE AWARD 2020 NOMINEE
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SIKO VAN BERKEL
COIFFURE AWARD 2020 NOMINEE 30
Hair: Siko van Berkel (NL) Photography: G + K @sikovanberkel
THE NETHERLANDS
Hair: Fabian van der Steen (NL) Photography: G + K @fabianvandersteen.hairstylist
FABIAN VAN DER STEEN
THE NETHERLANDS
COIFFURE AWARD 2020 NOMINEE
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SHAHRAM HOSSEINPOUR
COIFFURE AWARD 2020 NOMINEE
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Hair: Shahram Hosseinpour (NL) Photography: Martijn Senders @hdcolorhouse
THE NETHERLANDS
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Hair: Shahram Hosseinpour (NL) Photography: Martijn Senders @hdcolorhouse
MARK VAN WESTEROP
COIFFURE AWARD 2020 NOMINEE
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Hair: Mark van Westerop (NL) Photography: Ivo de Kok @markvanwesterop
THE NETHERLANDS
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Hair: Mark van Westerop (NL) Photography: Ivo de Kok @markvanwesterop
ROLANDO Sร EZ SANHUEZA
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Collection: RAZOR FIRE Hair / makeup and fashion stylist: Rolando Sรกez Sanhueza (CL) Photography: ITEM Studio Model: Juan david Ceballos @rs.estilista
CHILE
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Collection: RAZOR FIRE Hair / makeup and fashion stylist: Rolando Sรกez Sanhueza (CL) Photography: ITEM Studio Model: Juan david Ceballos @rs.estilista
DIMOS INTOS
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Hair & Photography: Dimos Intos (GR) @dimosintos
GREECE
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Hair & Photography: Dimos Intos (GR) @dimosintos
EOIN MCCARTHY
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Collection: unity in diversity Hair: Eoin McCarthy (AU) Photography: Sean Higgins Products: MOTION @eoinmccarthyhair
AUSTRALIA
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Collection: unity in diversity Hair: Eoin McCarthy (AU) Photography: Sean Higgins Products: MOTION @eoinmccarthyhair
GROOMING
AMERICAN CREWÂŽ ALL IN ONE FACE BALM Daily moisturizer with SPF15 A moisturizing after shave balm that soothes just shaved skin. The All-In-One Face balm moisturizes shaved areas to minimize redness, and skin irritation. Innovative ingredients fight the signs of aging and fatigue and prevent ingrown hairs. SPF 15 for reducing the harmful effects of UVA and UVB rays. Smooth over face and neck after shaving or use as a daily moisturizer. More information www.americancrew.com
18.21 MAN MADE SHAVING GLIDE SPICED VANILLA
The deeply conditioning shaving formula of this shaving gel will soften and prepare the skin for shaving, while also protecting, moisturizing, and invigorates the skin. After shaving, it will continue to soothe skin and fight irritation long after use. The translucent shaving gel is non-lathering, which allows you to see exactly where to shave for desired effect. Doesn’t need water - just smooth on and shave off. The shaving glide in the rich, manly Spiced Vanilla aroma is now available in a fresh green packaging. More information www.1821manmade.eu
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GROOMING
DEPOT NO. 203 REFRESHING HAIR & SCALP FRAGRANCE Depot Refreshing Hair & Scalp Fragrance is formulated to neutralise unpleasant odours of the scalp and hair, leaving a fresh mint, ginger and cardamom fragrance. Spray evenly and do not rinse. More information www.depotmaletools.com
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IN SHOP
BABYLISSPRO 4RTISTS METAL CLIPPER FERRARI DIGITAL MOTOR BLACKFX Perfectly balanced for superior ergonomics and remarkably powerful, the clipper BaBylissPROÂŽ FX8700BKE has been designed for demanding hairstylists and barbers who look for a reliable, flexible tool with quick charge and optimal run time. This stylish heavy-duty tool is as good for traditional haircuts as for detailed, creative and artistic works. More information www.babylisspro.eu
THE BLUEBEARDS REVENGE SPRAY BOTTLE The Bluebeards Revenge launches a new barber spray bottle. The new bottle with a large 400ml capacity has been specially designed with busy barbershops in mind and features a whole host of hand-drawn, waterproof, flash art illustrations for a unique look and feel. Besides the distinctive design, the bottle has an easy-to-use spray pump that creates a fine mist for even distribution. More information www.bluebeards-revenge.co.uk
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IN SHOP
NEW WAHL TOOL MAT The Wahl Tool Mat protects your tools and work surfaces against drops, heat and scratches. Featuring a non-slip grip, the durable mat is designed for long-lasting protection of busy work stations. The heavy-weight rubber keeps your tools in a safe position, as well as being rinseable and easy to wipe clean. Size: 30x45 cm. More information www.wahlglobal.com
CORLEONE BARBER JACKET Original white vintage barber jacket with black accents and long sleeve. Handmade in Italy. This barber jacket gives your barbershop a classic, stylish look. More information www.corleonebarbersstuff.com
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LIFESTYLE
LIFESTYLE 2
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Marin Miki, Navy-marin
2 MĂŠridien, Ecru-marine 3
Rochefort, Ecume-navy
4 Cotentin, Navy 5
Minquiers, Marine-ecru
More information www.saint-james.com
WIN A DOCKER HAT! Nautical lovers pay attention! You can win the original Breton docker hat worth â‚Ź 35 from Saint James - the nautical brand of the classic stripe. Saint James is giving two away.
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Want to try your luck? To take part in this competition, simply send an email stating why you would like to win this docker hat to info@barbersociety.com by 15 August 2020. Be sure to include your name and address contact details. Two lucky winners of the hat will be selected from the entries. 47
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Team BarberSociety regularly travels to other cities to gain inspiration. Before the Coronavirus outbreak, the team has visited some top barber shops in Glasgow, the biggest city of Scotland. We asked the Glasgow barbers to share with us their must-visit hotspots! As soon as the virus is beaten, make sure to drop by these cool Scottish barbershops for a haircut! 49
HOUSE MARTIN
94 Bath St. Glasgow G2 2EN +44 141 352 97 75 www.housemartinbarbers.co.uk House Martin is designed to be an accessible and comfortable environment with an emphasis on quality. Founder Stephen Martin says the following about his uniquely furnished barber shop: “We want our clients to feel confident that they are going to get a great service. We designed and built the shop ourselves including all of our units, bar and coffee area. We have everything you could want in the shop and it’s all included in the service with no extra cost. All our staff receive expert barista training so they can serve the best specialty coffee and we always have a selection of great whisky, rum, gin and beers. We actually get a large amount of groomsmen and wedding parties to the shop before weddings and so we have 50
a special “Grooms Room” service where the guys are styled in their wedding outfits in our bank vault through the back. We also use the vault for various events including poker nights and whisky tastings. In summary, we just try to provide the best possible service and make House Martin a whole experience that people want to seek out and come back to.” OUR HOTSPOTS The Ox and Finch 920 Sauchiehall St. Finnieston, Glasgow G3 7TF +44 141 339 86 27 www.oxandfinch.com My favorite restaurant has to be The Ox and Finch. Great food done in small plates that are really inventive and constantly updating and always delicious. You can go for a quick lunch or for a full meal and order as many plates as you want in a relaxed, laidback atmosphere. The
cocktails are also great. It’s not the cheapest place to go but it also doesn’t break the bank. Definitely worth it. Chinaskis 239 North St. Glasgow G3 7DL +44 141 221 00 61 www.chinaskis.com Favorite bar is probably Chinaskis. There are a lot of great bars to choose from, but I find myself in here more than the others. It’s suitably dum lit and the music fits the aesthetic and adds to the atmosphere. It’s just small enough to feel like it’s tucked away and has to be discovered. Good drinks and atmosphere.
Sub Club 22 Jamaica St. Glasgow G1 4QD +44 141 248 46 00 www.subclub.co.uk Sub Club is an institution in Glasgow and has achieved worldwide fame. I’ve seen some amazing DJs there and even better it’s spawned some of the best club nights in Glasgow that people come from around the world to experience. I wouldn’t be surprised if everyone you asked about their favourite club all give the same answer.
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BROTHER WEST
17 W George St. Glasgow G2 1QR +44 141 204 2219 www.brotherformen.co.uk/ citycentre/ Brother West George St opened its doors two years ago under the roof of a building designed by one of Scotland’s most famous architects William Leiper. The space has a rich history with it once belonging to art dealer Alexander Reid, Van Gogh’s flatmate in the late 19th century. The artistic décor and relaxed vibe pay service to the days of the space being a cultural hub in Glasgow. Their philosophy is simple, great haircuts and great service! And as they say themselves: “The shop, however, is nothing without our fantastic team of men and woman who work extremely hard to bring a bit of joy to everyone’s day.”
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OUR HOTSPOTS Paesano Pizza 94 Miller St. Glasgow G1 1DT +44 141 258 5565 www.paesanopizza.co.uk Firstly, a unanimous decision by the staff for any occasion has to be Paesano Pizza as best restaurant. Probably the busiest restaurant in Glasgow City Centre, this authentic Neapolitan pizzeria is a sure-fire hit with almost anyone who sets. Expert tip: ask for your pizza well-fired and request some truffle oil.
The Locale 241 North St Glasgow G3 7DL +44 141 221 9036 @thelocaleglasgow Created by a local DJ and artist Josh Barr, The Locale has everything a great bar needs. From an outside terrace, to a karaoke room for private hire, great beer, great cocktails, great food… this list goes on. 18 Montrose 18 Montrose St Glasgow G1 1RE +44 141 648 1801 www.18montrose.com 18 Montrose is a unique retailer offering products for men and women by globally renowned brands including Rick Owens, Yeezy, Stone Island, common projects and many more amazing brands.
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RAIN DOGS SOCIETY
32 W George St. Glasgow G2 1DA +44 141 332 1166 @raindogssociety
This cool spot was opened by co-founders Behn Cross and Bobby Cowan, starting out at Park Road in the West End they’ve expanded to a city centre location. They offer a consultation before and after the cut itself, and their hope is that every customer leaves feeling ‘clean, masculine and confident’. As they say themselves: “the ethos of our style is to deliver haircuts that suit the face and handsomeness of our clients in a very relaxed environment. We’re not all about one distinct image. Our goal is to make you look good. Although we do appreciate all sorts of hairstyles, it’s about a versatile look that doesn’t lose its buzz after it’s given a wash at home.” Each appointment offered is 54
45 minutes long which really give them time to fine-tune the cut and get the best from a visit. OUR HOTSPOTS Buck’s Bar 111 W Regent St Glasgow G2 2RU +44 141 221 2327 www.bucksbar.co.uk Buck’s is a rock’n’roll bar and they have the best fried chicken! Seriously addictive Nashville hot chicken, cocktails, beers and Bourbon. They have live bands, rock’n’roll DJ’s and drinks deals 7 days a week.
Banana Moon 360 Great Western Road Glasgow G4 9HT www.Bananamoon.bar Banana Moon is a cool little place. Quirky cocktails, great décor, great music and great staff! Minted Kings Court, 105 King St. Glasgow G1 5RB +44 141-261-6312 www.minted.bigcartel.com If you would like to have vintage designer clothes, Minted is the place to be. They specialize in premium vintage and streetwear (Adidas, Carhartt, Stone Island, Stussy, Fred Perry, Lacoste etc) and local independent brands.
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REBEL REBEL
101 Union Street Glasgow, G1 3TA +44 141 248 2818 @rebelrebelbarbers Rebel Rebel is an award-winning barbershop, with two locations in the heart of Glasgow. It is led by founder and creative master barber Alan Findley, who has given performances at BarberSociety Live each year as part of the creative teams B.O.M.B. Squad and RAT-pack. Rebel Rebel barbers are seen as the pioneers of modern barbering, offering a unique range of services for men and women, from traditional hot towel shaves to colour treatments, and everything in between. They also have a barbering academy called MADE which enables them to train their staff to the highest degree. They teach both hairdressing and barbering
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skills, which keeps them future proof for changes in hairstyles and fashion. When barbers graduate from the academy and achieve very high levels, they are allowed to work in one of their barber shops and become one of the Rebels. Alan says: “We heavily focus on customer experience as well as keeping our staff happy. Making them feel their workplace is also owned by them.” OUR HOTSPOTS Bibimbap - Korean Food 3 West Nile Street Glasgow G1 2PR +44 141 221 6111 www.bibimbap-glasgow.com Named after Korea’s ultimate comfort food, Bibimbap brings fresh, authentic and wholesome Korean classics to Glasgow’s city centre. They have the best deep fried chicken I have ever tasted in my life!
SWG3 100 Eastvale Place Glasgow, G3 8QG +44 141 337 1731 www.swg3.tv My favourite nightclubs are Subclub and SWG3. Both play techno and techno never dies. Rangers Football Club Ibrox Stadium 150 Edmiston Drive Glasgow, G51 2XD www.rangers.co.uk I especially would like to mention my favourite football club: Rangers Football Club, Mon Rangers! No, not Celtic!
These Scottish barber shops will naturally also be shown in 360-degree virtual tours on the website (www.barbersociety.com/ insider). Look out for them on the social channels!
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C O L U M N C H R I S FO S T E R
HOW TO CREATE A DIGITAL ACADEMY...
The frustration is real; this pandemic has taken away the ability for us to service our clients and do what we love behind the chair. Our industry has been left shocked and bewildered as the changes came upon us so quickly. The hair industry has changed before our very eyes!
FROM PHYSICAL TO DIGITAL
The reality is whether it’s COVID-19, or a personal illness the truth is that at any moment the opportunity to generate an income from behind the chair can be in jeopardy. During the lockdown so much has changed. The internet has been the only place where barbers could go to interact and learn and there are huge opportunities for those who are prepared to take advantage of these shifts.
I created my very first digital product back in 2011 The Foss Academy iOS App. It was the first barbering education app in the UK this digital product was instrumental in raising my profile within the barbering industry. It also helped me get through the last recession providing financial security in the midst of an uncertain time. As we all know we are unfortunately heading into another severe recession. I believe this digital education will definitely give huge opportunities to barbers out there who are looking to pivot and acquire extra income in these turbulent times. The digital academy game is about to take charge in a BIG way! You probably heard that E-Learning is the future. Market research firm, Global Industry Analysts projected “E-Learning” would reach $107 Billion in 2015 and it did. Now, research and market forecasts show triple the revenue of 2015 – E-Learning will grow to $325 billion by 2025.
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SPECIAL OFFER Especially for readers of BarberSociety Magazine, Chris Foster gives you a FREE training of the course ‘The Ultimate Digital Hair Academy’.
Don’t miss out on this unique opportunity and sent an e-mail to info@thefossacademy.co.uk and state EPA FREE TRAINING in the Subject Line.
So you know, it makes sense that creating a successful online business will allow you to leverage your time, impact more people, and scale your business.
To be honest, I know what you’re thinking that starting a course sounds great, but where do I start?
Here’s what you might not know… Creating your own digital hair academy will allow you to:
Allow me to give you a few strategies to help you build your digital business: 1
Generate a reliable cash flow Creating your own course will put you in complete control of your profits. Predictable and sustainable revenue gives you the freedom to scale your business and capitalise on your new growth. Leverage your time Leveraging your education assets and no longer have to depend solely on exchanging time for money. Instantly raise your industry celebrity and authority Going digital means there are no limits to the amount of people you can reach. Millions of people could potentially hear your message and your education philosophy. This could lead to all sorts of exciting opportunities and unexpected revenue streams. However you will never experience this if you don’t share your gifts with the world.
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Keep your courses short and sweet; the value of your knowledge is the transformation, not how long your courses are. Validating your course is vital for success; don’t assume you have a winning course idea until you ask your target audience if they are willing to pay for it.
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Map out the transformation for your student. Make sure you are very clear on the journey you are going take them on.
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People buy solutions to their problems; find out the biggest pain for your ideal student and craft the perfect course for them.
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Once you’ve pulled together your online course, don’t just put it on your website and expect it to sell. You’ve got to promote it to get people
Digital education will definitely give huge opportunities
signing up like crazy. After all, the more people that know about your course, the more revenue you can generate. Create a blog post announcing your online course and send out emails to your subscribers. Plus, market your course across social media, not just to your website visitors. If you would really like to know more about the whole digital academy building process, I have got a short course that will allow you to be prepared for the new economy. In this course called, ‘The Ultimate Digital Hair Academy’ you will break through the frustrations and the overwhelm that comes with the process of building a digital academy. You will learn the step-by-step methods of validating your course, finding your ideal students, how to market to your audience. Also, have the financial freedom that comes with selling your own information product knowing that this product can be sold time and time again, cementing your creative legacy… The future of education is online! Chris Foster – ‘the profile guy’ More information www.eliteprofileacademy.com 59
Photo credits ©Darren Fotografie ©Gertjan van Gils / ©José Donatz Fotografie ©Maaike van Esch fotografie / ©Michael Joseph (photowall) ©Shoot Nine / ©Tim ten Velden Fotografie
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SWEET BSL MEMORIES! The coronavirus crisis sadly meant BarberSociety Live, the leading annual barber event, scheduled for 16 and 17 May 2020 had to be cancelled. It also unfortunately made it impossible for the BarberSociety team to attend any other international barber events given the cancellation of events worldwide.
That’s why in this special summer edition we’re presenting a retrospective on four years of BarberSociety Live. These great memories make it clearer than ever: We can’t wait to celebrate the fifth-anniversary edition of BarberSociety Live in 2021 – it’s going to be an unforgettable celebration worth the wait.
BSL
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WE HOPE YOU’LL ENJOY LOOKING BACK AT FOUR SPECTACULAR YEARS OF BSL!
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