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FOUNDERS BREWING CO. INTRODUCES NEW CANNED HARD SELTZER Más Agave Premium Hard Seltzer Founders Brewing Co. is pleased to introduce Más Agave Premium Hard Seltzer, their first seltzer release and the newest addition to the brewery’s year-round lineup. Made from a high-quality proprietary brewing process, Más Agave Premium Hard Seltzer is brewed with organic blue agave nectar, natural cane sugar, real fruit juice, and a dash of sea salt for good measure. Bursting with a bold fruit aroma and crisp taste, Más Agave Hard Seltzer is a refreshing and gluten-free option specially formulated for craft drinkers at 4.5% ABV. It will be available in lime, strawberry, and grapefruit flavors, and the lime flavor will also be available on draft. “I worked with our R&D Brewer for months tweaking the recipe to get it exactly where we wanted it,” said Brewmaster Jeremy Kosmicki. “I’m really proud of the result – it’s light and refreshing, but it still has great flavor and a big aroma without the harsh aftertaste you sometimes find in hard seltzers.” foundersbrewing.com

A SOLUTION TO HELP BARS MEET CHANGING MENU NEEDS Sustainable Menu Monadnock Paper Mills, Inc., the oldest continuously operating paper mill in the United States, is pleased to announce its Sustainable Menu of printing papers to meet the quickly changing menu needs of bars, restaurants, and hospitality businesses operating under stringent COVID-19 regulations. “We are here to help restaurants and bars deliver on their brand promise with premium papers for single-use menus that are sustainably produced, recyclable, and perfect for dine-in, takeout, and catering menus,” said Julie Brannen, director, Sustainability Solutions, Monadnock. Made with the environment in mind, all Monadnock’s fine text and cover papers are FSC® Certified (FSC C018866), manufactured carbon neutral (VERs), and made with 100% renewable Green-e certified wind-powered electricity (RECs) under a third-party certified ISO 14001 Environmental Management System. The Sustainable Menu features Monadnock’s new Astrolite PC 100 Velvet C2S, notable for its bright white appearance and double-side coating; Astrolite PC 100, which is smooth, bright, and uncoated; and Astrolite PC 100 Digital+, which is 3-star certified for HP Indigo presses. mpm.com

GARRISON BROTHERS DISTILLERY RELEASES HONEY-INFUSED BOURBON HoneyDew Garrison Brothers Distillery, the first legal whiskey distillery in Texas, announced the release of HoneyDew, the latest addition to the company’s portfolio of ultra-premium, Texas-born bourbon whiskies. The 80-proof bourbon, infused with 100% Texas-made Burleson’s wildflower honey, is a smooth, light bourbon with a subtle honey finish. Master Distiller Donnis Todd emptied 176 four-year-old Garrison Brothers Small Batch Bourbon barrels, coopered by Black Swan Cooperage, into a stainless-steel tank, where the liquid mellowed for seven months. He then sawed all the empty bourbon barrels into small wooden cubes that he immersed in Burleson’s Texas Wildflower Honey. The cubes were then infused with more Burleson’s Honey by Matt Albrecht of River Drive Cooperage using a patented technique called Fiber Infusion Technology. Once Todd was satisfied that the cubes had absorbed the honey, he used cheesecloth to contain the cubes and immersed them in the stainless-steel tank of bourbon every day for six months. The new bourbon has tasting notes of sweet elderberry syrup, yellowflesh peaches, apricots, white chocolate, and of course, delicious, golden Texas honey. garrisonbros.com

SHAKE. STIR. MEASURE. POUR. AND THAT’S ONLY THE HALF OF IT. Barfly® Mixology Gear Barfly® Mixology Gear by Mercer is designed for the professional with an unwavering commitment to the art of the cocktail. Due to its commitment to the artistry behind cocktail making, Barfly® has quickly become a leading supplier of bar essentials for bartenders around the world. Their founding company, Mercer®, was established in 1968 and has been dedicated to innovation since its inception. Each item is designed to deliver optimal appearance, temperature, consistency, and proportion in Wild Turkey® introduces Rare Breed

every glass – with masterful results. All in a variety of styles and finishes to keep up with the current state of mixology. Impress your customers by crafting a cocktail for all to see with Barfly® Mixology Gear. Browse our complete line of shakers, strainers, jiggers, spoons, sets, apparel and more.

WILD TURKEY DEBUTS NEW WHISKEY Rare Breed Rye barflybymercer.com

Rye as a permanent expression within its award-winning portfolio. With its barrel-proof and bold taste, Rare Breed Rye beautifully rounds out Wild Turkey’s rye whisky offerings. A blend of four-, six-, and eight-year-old non-chill filtered rye, Rare Breed Rye is barrel-proof, meaning that it’s bottled directly from the barrels—without adding a single drop of water. The 112.2 proof Rare Breed Rye is enjoyed neat, on the rocks, or in cocktails. Its flavor profile includes sweet caramel apple giving way to complex layers of honey, vanilla, rye grain spice, and charred oak, followed by a smooth finish, where spices mingle with fruit and a pleasant fading warmth. wildturkey.com

Featured PRODUCT

THE FIRST TEQUILA TO ISOLATE TERPENES IN THE RAW AGAVE El Sativo El Sativo debuts with its award-winning Tequila Blanco, with plans to offer a reposado and añejo in 2021. El Sativo’s co-creators and fourth-generation family of distillers use an innovative distillation process that captures and accentuates the agave plant’s own natural benefits. “These terpenes, found in the agave, have a myriad of health benefits, including mood-lifting and energy-boosting attributes, which is why we transformed our distillation process in order to help maintain their properties,” says co-founder Dr. Robert Summers. The El Sativo team is committed to improving the environment, helping to build awareness, and pushing to find remedies to help preserve the resources of the planet. Translated from Spanish, El Sativo means “Sown in Seeds,” as anything planted, nurtured, and grown is life. Every bottle sold gives back to ocean conservancy. The bottle is made of 100% recycled smart noncombustible glass and has an organic soluble label that is pesticide free. El Sativo Tequila is certified USDA organic, 100% Non–GMO, and kosher and vegan friendly. Tequila Blanco will retail between $39.99-$45.99 for a 750ml bottle. elsativo.com