Special Supplement
POS Trendsetters
Point-of-sale systems for the modern-day bar owner.
POS TRENDSETTER
Rezku POS Offers Advanced Features & Technology
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Enabling bar owners to become even more efficient at running their establishments.
hat separates you from other POS companies? Technology. 1) Our point-ofsale system is truly cloud-based. That means that you can access your data, change your menus, and manage inventory and labor from any device anywhere in the world. You never have to run to the office to view a report again. You can see how your bar is doing in real-time at any time right from your smartphone. In addition, because we are cloud-based, you never have to buy a POS server. Bar owners are often shocked that getting the latest technology is actually cheaper than trying to keep an old POS system working. 2) We have an industry-leading, offline mode built right into our POS that automatically turns itself on when the internet goes out and turns itself off when an internet connection is reestablished. This means if your internet goes out, you can still run your business, accept credit cards, and make money. I cannot tell you how many bar owners call us and praise this feature when their internet goes out. We had one bar owner whose entire downtown area lost internet, and he was the only bar open that night. I know he was very glad that he purchased our POS system. 3) Rezku POS is packed with security features that focus on preventing theft in your establishment. When an employee does something suspicious, our system automatically logs it and feeds that information to the bar owner. In addition, every person in the bar can have separate permissions. If you don’t trust an employee, you can actually stop him/ her from doing risky procedures.
sales with less labor, and he needs to keep track of every dime. Rezku POS allows bartenders to place orders at lightning speed. It also has a bar menu built right in to ensure that all of your cocktails are made right the first time. One of our customers has a Mexican restaurant with a very large bar, and his business was slammed for Cinco De Mayo. He said they are usually frantic playing catch up, but he was surprised at how smoothly everything went with Rezku POS. He was actually able to spend more time talking to the guests. He also said because the system is iPadbased, his staff loves how easy it is to use.
What challenges does the modernday bar owner face that your POS system can help solve? Today’s bar owner needs to do more
Have you observed any trends in the bar industry regarding the use of POS systems? We have seen a huge push towards
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What additional features/plug-ins are available with the POS system? We integrate with the best-in-class bar software. Great companies like Bar Vision, Digital Pour, and Bar-i are fully integrated into Rezku POS, which allows bar owners to become even more efficient at running their establishments. Our system can also help bar owners with their marketing and promotions. Customer relationship management is a cornerstone of modern bar and restaurant ownership, and owners need to build lasting relationships and keep guests engaged by sending targeted ads and coupons or through customer loyalty programs—all of which can be handled through Rezku POS. The POS system also helps you determine the return on investment for your marketing efforts through the use of detailed sales reporting. When it comes to accessing and understanding data, Rezku POS has an incredibly easy-to-read dashboard with all the important information you’re looking for like average ticket/ tickets per hour, net sales/sales per hour, top sellers/sales by category, and labor to sales ratio.
iPad-based cloud systems. The iPad is one of the most secure devices around. Think about it, have you ever seen a virus on an iPad? It just doesn’t happen. And if you want a fast device, the iPad cannot be beat. It renders images fast and includes advanced predictive touch technology. June 30th is the deadline to meet the PCI Data Security Standard for safeguarding payment data. How is your company meeting this standard and safeguarding payment data? We want to be ahead of the curve on data security. We are fully PCI and EMV compliant with every major credit card processor. We have increased our security even further by offering EMV Level 3 encryption with every processor. A lot of bar owners don’t realize that they could get a pretty heavy PCI compliance fine for keeping customer’s credit cards at the bar. So we built EMV-compliant bar tabs into our POS system. The bartender can get the credit card from the patron, insert it into our EMV terminal, and give the card right back to the patron. This protects the bar owner from violating EMV compliance, and it also prevents patrons from skipping on their bar tabs.
Paul Katsch, CEO June 2018
Bar Business Magazine
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inventory management
has never
been easier
POS TRENDSETTER
Paradise POS Makes Bar Owners Rethink Tablets
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Proving the robust capabilities and functionalities of a tablet-based system.
hat separates you from other POS companies? Our technology and our partners. Paradise POS was developed to be a true replacement to a traditional POS system while utilizing the affordability of a tablet. The old traditional systems are being replaced and tablets are the wave of the future. The problem has always been that tablet systems were seen as inferior to traditional systems in functionality. The reason for this perception is too many tablet-based systems were launched before they were ready in a rush to be early to market. Things like table diagrams, unlimited modifiers, split checks, inventory management, etc. were left out. There are even systems on the market that don’t have a time clock, much less full labor reports! At that point, aren’t you really just using electronic cash registers? Tablets have far more computing power than most legacy systems. We have a product that a customer can use to operate a fast-paced bar with as many stations as they need at an affordable tablet pricepoint. Our partners have helped us make the system a better product for users. Groups like Redfin POS and PayProTec with their Saltsha Prime program have ensured users are happy and that we continue to develop the system into what bar and restaurant owners really want. What challenges does the modernday bar owner face that your POS system can help solve? Bar owners are facing rising wages and increased competition for top talent, making it an uphill battle to control labor costs. It’s essential to have the capability to digitally manage your employees. Hyper vigilance and constant monitoring so that you know where your larger labor costs are coming from is key to controlling them. Paradise POS has robust reporting that you can access from your phone or laptop when you can’t be in the bar. Beyond the power of the system, we have employee menu templates to give fast access to the barbizmag.com
most-used options. We pre-auth cards EMV or swipe to open bar tabs or offer a quick pay ticket for fast sales. When a tab is opened, we capture the name for quick reference. We highlight open tabs in blue and have a search by name feature. We have options to add tax at time of closeout or include it in the price. What additional features/plug-ins are available with the POS system? One feature we’ve seen increasing in popularity is our ability to run cash discount programs on the POS. They’re a great way for bar owners to recover some of their expenses. We also offer our liquor inventory management system for free to Paradise users. It runs as a separate application called Coconut that interacts with the POS. We utilize a scale to weigh bottles to convert counts into ounces, bottles, etc. This gives the bar owner a much more accurate picture than other systems on the market. We also offer an online portal allowing the owner/manager to track what is happening in their bar from anywhere they have internet. We’re not big on integrating to third-party apps because we believe it nickel and dimes a customer to death. Instead, we prefer to develop the product organically and add features to the POS included in our standard offering with no additional fees. Have you observed any trends in the bar industry regarding the use of POS systems? I believe all systems will be tablet-based in the next few years. Even traditional legacy providers have invested tons of time and money in attempting to move to tablets. Unfortunately, when you do this, the system is still designed for a traditional station, so you lose some of the functionality of the tablet. One of the challenges for tablets, other than those I mentioned earlier, is that they almost exclusively require a server in the cloud. If you lose your internet connection, you lose the functionality of your system. Providers will advertise that they have an offline mode, but station 1 won’t communicate to station 3, you can’t
print to the kitchen, etc. With Paradise POS, if your internet connection is lost, our stations communicate locally over your network so you can still run your business. June 30th is the deadline to meet the PCI Data Security Standard for safeguarding payment data. How is your company safeguarding data? Paradise POS utilizes a semi-integrated solution to Pax, Dejavoo, Castles, and Inegnico devices and combines them with compliant gateway partners such as USAePay and Paygistix to avoid ever touching payment data. You pull up the ticket, hit pay, select credit, and we make a call to the terminal sitting at the station to tell it the proper amount to charge. You swipe/dip your card, and the terminal returns a response to us telling us the card is good. We have a background in payments of more than a decade. When we developed the system, we had a strong understanding of credit card data and PCI. You rarely hear of a breach to a terminal; they’re almost always within the POS system. We eliminate this risk by never touching the data. You can still adjust transactions, hold cards, lookup transactions, etc. just as you would on any traditional system. Paradise POS has accepted EMV cards since well before the EMV liability shift because we didn’t have to rework our payment module to do it like many other systems. We just wrote an integration to the latest and greatest terminals in the market. When the next big thing comes out, we’ll add the integration.
Jeh Holsomback, President June 2018
Bar Business Magazine
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PLEASE DON’T TOUCH.
Speed. Control. Profit. THE BAR, RESTAURANT & NIGHTCLUB INDUSTRY’S POS SYSTEM 82 Saint Paul Street Floor 1 Rochester, New York 14604-1311
Phone: (888) 756-7994 Ext 1 Email: Info@2TouchPOS.com
www.2touchpos.com
POS TRENDSETTER
2TouchPOS Offers Bar & Restaurant-Focused system
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Focused on being the best at the front-of-the-house.
hat separates you from other POS companies? It’s our vision that sets us apart. Our vision about the software we sell and the customers we serve. To us, the point-of-sale system is just that—a “sales” system. It doesn’t do inventory or accounting or payroll. The POS does, however, have data these other business systems need. So, we concentrate on the front-of-the-house and all the little details that make it run more effectively and profitably. We capture all the data the inventory, accounting, and payroll folks need. We make it easy for them to get at that data while keeping the bar owners’ network secure. We leave the other business processes to vendors who concentrate on those business functions. We concentrate on being the best in the world at the front-of-thehouse. We also focus on fit. Meaning the customers we serve are only bars, restaurants, and nightclubs. We don’t focus on quick-serve, and we don’t focus on pizza. If you are a bar, restaurant, or nightclub, we have just what you need. What are the benefits of a POS system solely dedicated to the frontof-the-house and the bar and restaurant industry? The front-of-the-house is a fast-paced, action-packed place to work. Our customer’s patrons are known for making special requests. They ask the servers and bartenders for all sorts of things: “Hold the mustard. Extra cheese on half. Can I split this check three ways except for the bottle of wine? I know I started my tab with that card, but can I actually pay with this one?” It takes precision and communication to get all these requests right. It’s the POS system that manages those requests. We put the front-of-the-house under a microscope and develop features barbizmag.com
that benefit the establishment and enable it to run better, smoother, and friction free for greater customer satisfaction. The front-of-the-house is where it all happens for the patrons. The back-of-the-house is there to support the front-of-the-house and in order to get that support, the front-ofthe-house needs to make sure it “reports in” after close at the end of the day. That’s where our cloud services kick in. Tell our readers more about your cloud services and DataKey. Our Cloud Services pack all the business day’s ticket details and time clock entries from 2TouchPOS and publishes the data to Amazon Cloud servers. Our DataKey makes all those details available via APIs, Web Services, and OData Feeds. Now the back-of-the-house, through automation, can receive updates on all the key details through best-of-breed inventory systems, accounting systems, payroll systems, and so on. The newfound timeliness, accuracy, and completeness of sales performance information provides insight to decision making. That is how you get overall improvement in the front-ofthe-house—through the cloud, access your data with Microsoft Office and analyze your business to your heart’s content.
requirements that the card brands demand. What additional features/plug-ins are available with the POS system? • Cloud Services – Odata Feed enables access to data with Microsoft Office • Cash Tax Discount – Eliminate use of pennies, nickels and dimes • Inventory Integration – Easy Bar, AccuBar, TavernTrak • Accounting Integration – Compeat, RSI, Restaurant 365 • DashBoards – Customer insights Have you observed any trends in the bar industry regarding the use of POS systems? I see a trend of bar owners looking for integrations of the POS to other applications. June 30th is the deadline to meet the PCI Data Security Standard for safeguarding payment data. How is your company meeting this standard and safeguarding data? 2TouchPOS Version 4 was released February 2016. It is out of scope and using P2PE readers. It’s the most secure version of 2TouchPOS to date.
What challenges does the modernday bar owner face that your POS system can help solve? Right now one of the key challenges bar owners face is the wave of change being thrust on them with regard to payment systems—from chip cards to encryption and now new Mastercards that start with the number two. Keeping their payment systems operational and the expense down is a key challenge. 2TouchPOS offers an innovative, up-to-date, out-of-scope payment solution that meets the security
Eric Elwell, CEO June 2018
Bar Business Magazine
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POS TRENDSETTER
Shift4 Payments Offers Four POS systems Serving up the robust functionality, innovative tools, and secure payment processing bar owners demand.
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hat separates you from other POS companies? What’s unique about Shift4 Payments is that we don’t just offer a single POS system, but we provide a choice between four industry-leading solutions specifically developed for bars and restaurants. Our Harbortouch, Future POS, POSitouch, and Restaurant Manager POS systems all feature robust functionality, innovative tools, and powerful back-end capabilities, while providing different features and interfaces unique to each software type. Each software option is offered on our powerful hardware that includes a lifetime warranty, and each of these best-in-class solutions are available at an unbeatable price point. We have also received the endorsement of Jon Taffer, Host and Executive Producer of the hit TV show Bar Rescue. Taffer is more than a television personality—he has been a leading business consultant in the hospitality industry for over three decades with numerous business awards and accolades to his name. In addition to this endorsement, Shift4’s POS systems have integrated unique “Smart POS” tools developed by Jon Taffer, including powerful analytics and customer promotions, that will have a direct impact on top-line sales by increasing both customer frequency and spend per visit. What challenges does the modernday bar owner face that your POS system can help solve? Running a bar in today’s constantly changing business landscape is no easy task. Consumer preferences are continually evolving while new technologies are being introduced every day that can impact a bar’s business operations. Our POS systems include a wide range of features to help business barbizmag.com
owners leverage these trends to improve customer experience and increase sales. This includes customer loyalty programs, mobile technology integrations, online ordering, and more. In addition to these trends, emerging payment methods have altered the transaction process for many businesses. Shift4 Payments has been on the forefront of new payment technology such as EMV, NFC, and other mobile payment methods as well as tokenization and more to make sure you are able to accept payment in any form that your customers prefer. June 30th is the deadline to meet the PCI Data Security Standard for safeguarding payment data. How is your company meeting this standard and safeguarding data? Shift4 Payments prides itself on our truly ironclad security technology that protects businesses from costly data breaches and ensures compliance with PCI standards. Shift4 Payments offers the “security trifecta” with PCI-validated Point-toPoint Encryption (P2PE), TrueTokenization, and cutting-edge EMV technology. Our PCI-validated P2PE technology prevents card data from entering our customers’ POS environment—keeping the POS system out of PCI scope. The notable distinction of being PCI-validated not only creates a more secure POS solution, but also greatly reduces the burdens and costs associated with PCI compliance by eliminating or relaxing a number of requirements. This is combined with our unique tokenization solution, which replaces sensitive cardholder data with a random alphanumeric value for maximum security. Have you observed any trends in the bar industry regarding the use of POS systems? A few years ago, there was a lot of
interest in tablet-based POS systems, but we have seen this trend reverse over the last year or two as many of the early adopters have now realized that tablet solutions are not well suited to a bar environment. Since tablets are consumer devices, they are typically underpowered for business operations and are simply not built to withstand the rigors of a bar or restaurant where they are exposed to dust, steam, smoke, high heat, grease, and other spills. Built-for-purpose equipment is more reliable and provides a better experience for both staff and customers. In addition to the hardware advantages provided by traditional POS solutions, the software is also typically more robust, with powerful back-end functionality that is often not available on tabletbased apps. Lastly, the customer support offered by most tablet POS companies is very minimal and is often only offered via email. This lack of support can be very detrimental when a bar experiences an issue on a busy night that disrupts their business operations. On the other hand, traditional POS systems are typically supported by local POS dealers, and Shift4 Payments offers 24/7 phone support on top of that local service, so this offers a lot of peace of mind for bar owners.
Joe Messina, EVP, Sales June 2018
Bar Business Magazine
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Meet a Smarter Point-of-Sale Solution. VeeaPOS is an integrated all-in-one POS platform that offers a comprehensive range of capabilities including unique forms of payments to customer communications and engagements. Customizable to your needs.
User Access permissions & staff management.
Support for moving and splitting checks.
Customer self check-out with integrated tab support.
Pre-authorization support for credit and debit cards.
Cash drawer management & other hardware support.
Menu management with daily special and happy hour support.
Detailed customer & sales reporting.
Table-side ordering support.
Mobile POS hardware.
.. and then meet the rest of the family. Leverage the powerful Veea Platform to minimize costs and reach your customers like never before. Create unique customer experiences with supported applications for bars.
The little box that can. Provide great in-store experiences to your customers and staff with an easy-to-use Smart Hub.
Go places. Veea is our app for your customers - it allows customers to interact with your business when you use our platform.
Your business in your hands. Manage your business, connect with your customers, create promotions, deals and queues and more, all in one app.
Payments made better. VeeaPay is your anywhere, anytime, smartphone-ready way to safely and securely accept card swipes, taps and dips.
• Deliver live sports, music and digital games to TVs and tablets. • Provide guest Wi-Fi and secure employee messaging. • Push targeted advertisements to your customers. ... and so much more!
• Get real-time feedback from your customers. • Push targeted promotions and deals. • Get discovered and see when customers are considering your bar. ... and so much more!
• Create deals, promotions and coupons. • Alert your customers about upcoming events. • Manage queues and reservations with ease. ... and so much more!
• Only 2.65% per swipe, dip and tap with no hidden fees. • All major credit and debit cards accepted. • Merchant portal to track sales, deposits, and more. ... and so much more!
Interested in how VeeaPOS and the Veea platform can help your bar? For more information, including special offers, please visit us at veea.com
POS TRENDSETTER
Introducing Veea’s Smart Bar Technologies
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Delivering streamlined operations, responsive hospitality, and maximum excitement to your patrons.
ell our readers about Veea. Today, we are all surrounded by many things that are called Smart that are enabled by more computing capabilities than ever before. Nearly everyone has a smartphone, some have smart homes, which are connected to smart grids. Smart objects range from watches, thermostats, medicines to even liquor bottles such as Johnnie Walker’s launch of interactive bottles just last year. Veea believes that in an ever-more connected world, Smart technologies can make it much easier for bar owners and managers to effortlessly focus on their daily operations and customer engagements. At the same time, bar venue customer services such as reliable and secure guest WiFi along with personalized digital services are not only appreciated but now expected. Veea Inc. (“Veea”) is a platform company with a suite of innovative products and services for Smart applications including Smart hospitality solutions. The Veea platform offers the perfect all-in-one solution at much lower costs than any combination of products and services offered to the bar and restaurant owners by multiple vendors. Through this fully integrated platform of mobile apps, POS, payments, and networking solutions, there’s a new way for bar owners to seamlessly run their business, reach their customers, and accept payments through the app, at the table, or behind the bar. All components of this platform are also offered on a standalone basis.
Highlights • Mobile and fixed tablet-based POS & tableside ordering • Advanced POS features for bars • Pocket-sized portable vCube payment terminal with built-in beacon—dip, tap, or swipe at the table or bar • Customer self check-out of tab with a digital payment feature integrated with POS • VeeaPay’s simple set-up & onboarding • Live customer support
What do VeeaPOS & VeeaPay offer? VeeaPOS and VeeaPay is a Point of Sale (POS) solution with a unique payment application and wide range of value-added services. VeeaPay payment services is provided through a first-of-a-kind portable handheld mPOS payment terminal with a built-in beacon that supports all major credit cards and methods of payments— contact, contactless, and cardless CNP payments such as Apple Pay, Google Pay, Samsung Pay, Alipay, and WeChat Pay—at highly competitive rates.
Highlights • Be discovered by in-town or out-oftown visitors • Staff & customer messaging • Discover potential customers and make offers to Veea consumer app users • Reservations and virtual waitlists • Guest rewards in or away from the bar
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What are the Veea consumer app and VeeaConnect merchant app? The Veea consumer app and VeeaConnect merchant app (for iOS and Android devices) is an end-to-end solution unlike any other mobile app platform in the marketplace. On the consumer side, customers are better able to manage their dining or bar experiences through features that allow them to find and rate venues; easily invite multiple parties to join them for an outing based on best offers at the most convenient times and locations voted by the group; and even be added to a virtual waitlist. Through VeeaConnect, bar owners are able to engage and retain customers while running their businesses more efficiently. Features include a dynamic real-time business profile, the ability to reach out to patrons and offer promotions, and hyper-local and social commerce marketing that augment the real world with seamless in- and out-ofstore experiences that can be further supercharged through data analytics supported by machine learning and AI.
How can bars benefit from VeeaHub? VeeaHub was designed with restaurant and bar owners in mind, who currently have to use multiple service providers and suppliers
for a range of services that add up to significant costs. VeeaHub converges those requirements into a single source—whether its running and managing a POS, music, and video streaming applications, monitoring the refrigeration system or other appliances either from inside the venue or remotely, and many more. VeeaHub offers a ton of feature functionality, including support for the most advanced implementation of commonly used wireless communications protocols such as WiFi, Bluetooth with Eddystone beacon, Internet of Things (IoT) sensor communications, and optional 4G backhaul with automatic failover for ISP connection. This allows bar owners to set up services like free guest WiFi for their customers and private WiFi for their staff with multiple SSIDs. VeeaHub’s powerful embedded server can run software applications at business locations and/or in the Cloud, and it offers true end-to-end management. Popular Applications for Bars & Clubs • Social jukebox with voting • Digital signage for every screen • Monitor venue activities & track staff with security cameras & video analytics • Multi-site private video staff training • Security applications • IoT firewall • Game nights • Ad revenue opportunities for bar and restaurant owners with streaming or cached content
Allen Salmasi, CEO June 2018
Bar Business Magazine
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