Flaixos
The city as a fashion brand
It is often said that fashion, design and trends contribute to the economic revitalization and external projection of Barcelona, but the reverse is equally true: currently, the Barcelona brand contributes to the economic revitalization and external projection of international designers, manufacturers and investors who work in Barcelona.
Balcelona Good News
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July 2011. N. 2
Barcelona Business Magazine
Fernando Echegaray, Barcelona Airport Director and
Sixte Cambra,
Barcelona Port Authority President
Siemens: Innovation in their DNA Tuenti falls in love with Barcelona
www.bcn.cat/barcelonabusiness
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EDITORIAL Barcelona Good News
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a city that has it all Barcelona has strengthened its character as an open and cosmopolitan city, meaning it can bring together highly educated and qualified human resources including both locals and people from all over the world. A glance at the international rankings shows that Barcelona currently is among the leaders in such crucial categories for a 21st century economy as entrepreneurial character, quality of life, support for innovation and creativity. If we look further back into the past, we can see that this position represents a natural progression from a long tradition of industry, commerce and services that was at the cutting edge of 19th century continental Europe and has evolved in order to establish itself as a center of business attraction and promotion in the globalized world, in the process becoming the capital of the Mediterranean Union. As such, in this issue of the new edition of Good News, we take an in-depth look at a lively and wide-ranging sector that encompasses fashion, the latest trends and design, and we see that the city’s history in the textile industry is now taking on a new form to boost its economy and reputation, helping to launch the region’s long-established designers, firms, entrepreneurs and manufacturers on to success, as well as newly arrived businesses. And this brings us to another of the city’s defining characteristics, namely that due to its status as an attractive and economically dynamic destination Barcelona has strengthened its character as an open and cosmopolitan city, meaning it can bring together highly educated and qualified human resources including both locals and people from all over
the world, who are able to make the city a point of entry into the international marketplace. This rich diversity is currently one of the driving forces behind the leadership role that the city has assumed since the industrialization began in Spain many decades ago. The city continues to play this role thanks to its strenght of traditional and consolidated sectors, but also due to its status as a City of Science and Innovation. Barcelona boasts a growing number of clusters and companies from industries with a high degree of international reach and with a very bright future, such as Media, Information and Communication Technology, Design, Biotechnology, Energy, the Environment and Mobility, the electric vehicle, the aerospace industry, higher education and multilingualism, all advancing thanks to the political groundwork laid by the commitment and initiative of public institutions. In short, Barcelona still has its own defining characteristics, a consistent personality that includes ample space for the city to adapt to change. And its constant ability to strategically reinvent itself makes it one of the chief poles of attraction for individuals, professionals, capital and businesses in 21st cen-
The other fonts used in Good News Barcelona are Akkurat and ITC Barcelona, the latter designed by Edward Benguiat for the 1992 Barcelona Olympics.
tury Europe.
BCN Highlights 3 /// Standing Out 4 Fashion grows in Barcelona /// Barcelona World 9 /// Spotlight on 10 Fernando Echegaray, Barcelona Airport Director and Sixte Cambra, Barcelona Port President /// Do it in Barcelona 13 /// Top Secret 14 /// Wide Angle 15 Siemens /// Zoom in 16 EV Battery Forum Barcelona /// Networking 17 /// Departures and Arrivals 18 Dentaid / Tuenti /// Pensat a Barcelona 20 /// What’s cooking 22 BIZBarcelona 2011 /// Agenda 24
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COVER: Model on the catwalk during a fashion show by designer Inmaculada García at BBWeek. The picture was taken by Ugo Camera, BBWeek. The font used for the masthead is called “Lab Sans Pro” and has been designed by Luis Alonso and Ricardo Santos, from www.tiponautas.com. Lab Sans Pro is a versatile sans-serif typeface with a technological and minimalist look, mixing subtle calligraphic influences with a geometric structure.
Economic Promotion Area Barcelona City Council
Editor Barcelona City Council - Economic Promotion Area Llacuna 162, 08018 Barcelona (Spain) T. (+34) 932 563 915 www.bcn.cat/barcelonabusiness Design and Production: BPMO Edigrup - www.bpmoedigrup.com. Editorial Coordinator: Carmen Alcalde /// Creative Director: Paula Mastrángelo /// Art Director: Marta Solà /// Photo Editing: Carlota Prats, BPMO photo /// Language Coordinator: Raúl Pelegrín /// Print by Enlaze3 Print Management Amb el cofinançament de / Cofinanciado por / Cofunded by:
Legal deposit: B-2229-2011
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in Spain, is also the first course adapted to meet the criteria of the European Higher Education
Barcelona, as capital of the Mediterranean Union, is readying the opening of Casa Rusia, at the end of the year to join the already existing Casa Asia and Casa Marruecos, which is also in preparation.
Area (EHEA) for electric vehicles. During the coming 2011-2012 academic year, automotive industry professionals, design engineers and others will be able to enroll in the Postgraduate Degree in Electric Vehicles and Other Propulsion Technologies as Applied to Automobiles at the UPC’s School of Professional & Executive Development.
More info: www.talent.upc.edu
The city gets its second Apple Retail Store Passeig de Gràcia 1, where the square meets Plaça Catalunya, will house a new Apple Store with 2,500 square meters of floor space, making it the company’s second largest store in Europe.
More info: www.apple.com/es/retail
Festa al cel The 20 th annual edition of the Festa del Cel,
Casa Rusia is to be housed in the Marqués de Alfarràs palace, home until a year and a half ago to the city ombudsperson’s office. According to Barcelona city council, the Russian government has expressed a special interest in Barcelona due to its status as capital of the Mediterranean. In addition, the move will help Russia to increase its influence in Spain and gain a foothold in the strategically important Mediterranean Sea, an interest that stems from the Russian oil company Lukoil’s recent decision to build an inflammable liquid wharf in Barcelona Port, which includes a 40,000 square meter platform to be used to manage the traffic of petroleum products for the surrounding area.
More info: www.casarusia.com
Barcelona’s air show, is to be held this year on
Barcelona Activa wins the Jury Prize in the European Enterprise Awards Barcelona has been awarded the Jury Prize in the 2011 European Enterprise Awards given by the European Commission, with Barcelona Activa’s Glòries Entrepreneurial Initiative Center chosen for the honor over 399 other projects presented by 29 European countries. The European Enterprise Awards, now in their fifth year, are designed to reward excellence in the promotion of entrepreneurial spirit and of small companies at the national, regional and local levels. Through this prize, the European Commission has given recognition to the Glòries Entrepreneurial Initiative as a model to be followed internationally of effective and innovative ways to promote entrepreneurship, business growth and job creation. In 2010, the Glòries Center supported and assisted 2,500 business projects, 70% of which have become an actual company, which in turn have created over 3,200 jobs. In addition, since the launch of the Glòries Center in 2004 more than 6,000 companies have been created, generating over 12,000 new jobs.
More info: www.barcelonactiva.cat
October 2. Mar Bella beach on the city’s coastline will be the vantage point from which visitors will be able to witness the spectacular acrobatics of over 70 planes. It also features the participation of four large teams: The Patrulla Águila, the Patrouille de France, the Patrouille Suisse and the Breitling Jet Team.
More info: www.festaalcel.com
search for talent goes on Do It in Barcelona presented its “Shine in Barcelona” project at Stockholm’s Start-up Day 2011, and at the same time launched its promotion at the airport’s T-1 terminal. Do It in Barcelona is a program whose goal is to attract entrepreneurs, creative professionals and researchers to Barcelona, and the group is continually carrying out projects to promote
Second place in the race for leadership in international congresses Barcelona has held on to second place in the world in the list of cities that play host to the largest number of international congresses, according to the 2010 worldwide ranking from the International Congress & Convention Association (ICCA).
The data show that Barcelona increased the number of international congresses by 13 with respect to 2009, and thus closes the gap on first place city, Vienna, with 154 meetings. Barcelona is also in second place in terms of the number of participants in these international gatherings, with 81,933 attendees. The Catalan city thus overtakes the Austrian capital, which is fourth on the list in this category, but trails the worldwide leader Berlin, which hosted 106,171 congress participants last year according to the latest ICCA data. Turisme de Barcelona’s Barcelona Convention Bureau is promoting the city as the ideal destination for conventions and business travel. Over the last few years, the city has carried out joint promotional activities along with Vienna in markets in other continents.
More info: www.shineinbarcelona.com
Guides to help you begin your stay in Barcelona “Welcome to Barcelona”, “Setting up in Barcelona” and “Online guide to Master’s Program” are new tools designed to offer support to foreign professionals and companies that are looking to begin a new stage of their careers or businesses in the city.
More info: www.bcn.cat/barcelonabusiness www.barcelonaglobalmasters.com
Barcelona assumes the presidency of the Red INNPULSO Barcelona is to assume the presidency of the governing body of the Red INNPULSO, a network of Cities of Science and Innovation made up of 30 Spanish cities, which was founded in order to meet the challenges of strengthening ties between cities and the exchange of ideas and carrying out of projects. For a year, Barcelona will represent the Red INNPULSO, calling plenary meetings, directing deliberations and carrying out agreements. Membership in the network lasts for three years
More info: http://innpulso.fecyt.es
Headquarters of the European Forest Institute The European Commission has selected Barcelona as the location of the European Forest Institute’s Policy Advice Group office, as the city beat out competitors Brussels, Luxemburg, Geneva and Helsinki. The European Forest Institute is an international organization whose mission is to advise the European Union and promote the conservation and sustainable management of European forests, as well as scientific research in the field. The arrival of the new office could help to develop an international hub of knowledge related to forestry, the environment and climate change.
More info: www.efi.int
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More info: www.iccaworld.com
the city as a destination for people who want to further their professional careers.
Highlights
The new postgraduate degree, the first of its kind
Casa Rusia to bring another perspective on the east to the city
Barcelona Good News
The Universitat Politècnica de Catalunya (UPC) to offer a Postgraduate Degree in Electric Vehicles
The Global Clean Energy Forum
Is the world ready for renewable energy? On October 26 and 27, Barcelona will play host to the debate on the future of renewable energy, as well as its implications for political change. The construction of a new framework for energy is a constant priority. At the Global Clean Energy Forum, the emphasis will be on studying the viability of renewable sources of energy, both from the standpoint of seeking out government subsidies and regarding the development of this type of energy in urban areas. Among the most prominent participants are Fritz Vahrenholt, Chief Executive Officer of RWE Innogy and José Manuel Entrecanales, Chairman and Chief Executive Officer of Acciona, among many other important leaders of the energy sector from around the world.
More info: www.ihtcleanenergy.com
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Barcelona Good News
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It is often said that fashion, design and trends contribute to the economic revitalization and external projection of Barcelona, but the reverse is equally true: currently, the Barcelona brand contributes to the economic revitalization and external projection of international designers, manufacturers and investors who work in Barcelona. by toni güell
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The recently published European Cities and Regions of the Future 2010/11 report by FDi –a magazine in the Financial Times group– featured Barcelona as the continental city with the fifth best prospects. This result, which is the fruit of more than six months of research, reflects the city’s strength in terms of creativity, design and fashion; a strength that has grown over time and which today puts Barcelona in the top ten of cities preferred by the international retail sector. In another recent study, How global is the business of retail, by real estate consultant CB Richard Ellis, notes that Spain wrested the fifth place from Germany in the ranking of most
attractive countries in the world for traders. That Spain and Barcelona are “desirable” can be seen in that 47% of retailers are international (compared to 57.6% in the UK and 54.5% in the Arab Emirates), a trend that may become accentuated by the decline in rental prices for stores and shopping malls.
Barcelona, fashion place The study by CB Richard Ellis confirms with sound research a fact that people have seen for some time in Barcelona. One of the main arteries of the city in terms of fashion, Passeig de Gràcia, has seen the arrival in recent months of an impressive list of international compa-
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standing out Barcelona Good News
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© 080 Barcelona Fashion
nies: Tiffany, Geox, Guess and Karen Millen, for example. It should be noted at this point that the newly opened Santa Eulalia, with its 2000 m2 of surface area, is one of the largest multi-brand stores in Europe. Apple, Miu Miu (Prada) and Ferrari are other large groups that have set up shop in this street. Shopping malls also showcase Barcelona’s strength as a magnet for retailers with La Maquinista shopping mall, for example, seeing youth fashion chain Forever 21 opening a 4000 m2 retail space last year. The case of Forever 21 is useful for understanding the position of Barcelona as an international reference in trends. Founded in 2005, the teen clothing chain started
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with one store in Los Angeles; in 2010 it had 355 stores in the U.S. and made the international leap opening stores in Ireland and Barcelona. Similarly, the process of expanding the network of the Purificación García firm will make its first step by opening a flagship store in Passeig de Gràcia. In statements made to fashion portal www.modaes.es, Textiles Lonia (owner of the license to manufacture and distribute the brands Purificación García and CH Carolina Herrera) explained that “The new Purification Garcia space will be a unique store in keeping with the style of a city like Barcelona.” In children’s clothing, Papa Pique et Maman Coud, the French firm of accessories
for children and women, will expand its international presence (it has stores in the U.S. and London) with a store on Rambla de Catalunya. Likewise, the Andrea Morelli footwear chain owned by the Italian company Calzaturificio Elisabet (which also controls the licensing of Roberto Cavalli Angels & Devils, Liu Jo Girl y Byblos Juniorclub, among others), has chosen Barcelona as the location for its first store in Spain. Thus, the magnetism that Barcelona has on international trends is reflected by this famous firms and also in fashion subsectors, creating a reputation that, as data from Barcelona’s Tourism Board shows, has helped local shops increase their sales to tourists by 25%.
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© 080 Barcelona Fashion
Fashion & Design events in Barcelona The Brandery: urban fashion show promoted by the City of Barcelona and Fira de Barcelona. http://www.thebrandery.com
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080 Barcelona Fashion: fashion show and showroom for emerging designers. http://www.080barcelonafashion.com Barcelona Bridal Week: international professional exhibition for the bridal sector. http://www.moda-barcelona.com Fad Fashion Show and Merkafad: initiatives led by FAD (Foment of Decorative Arts) targeting emerging artists. http://www.modafad.org Changing Room: private biannual initiative. http://www.changingroom.org Mango Fashion Awards “El Botón” Contest: international competition designed to promote young fashion talent. http://www.mangofashionawards.com/2011/default.html Barcelona És Moda prizes: awards to recognize professionals and companies that have helped position the city as a benchmark of creativity and fashion. It’s organized by the Chamber of Commerce of Barcelona in collaboration with Barcelona City Council. http://www.barcelonaesmoda.com Desfilades de Moda al Carrer (Fashion Shows in the Street): organized by the Foundation Barcelona Comerç, turn the city into a seasonal showcase of the trends generated by the city. http://www.modalcarrer.com STIB: the Barcelona International Textile Show reaches its 20 th anniversary. http://www.stib.net Barcelona Shopping Night: December event when Passeig de Gràcia stores open at night. http://www.theshoppingnight.com OFFF Barcelona: international festival of post-digital cultural creation. http://www.offf.ws/2011 BARCELONA DESIGN FESTIVAL: includes two epicenters of activity: the FADfest, organized by the FAD and the Barcelona Design Week, organized by the BCD . http://www.barcelonadesignfestival.com Grafik Concert: international t-shirt design contest http://www.grafikconcert.com Barcelona Shopping Night: Passeig de Gràcia stores open their doors after hours offering a unique experience. http://www.theshoppingnight.com JOYA Barcelona 2011: Barcelona Contemporary Jewelry Week http://www.joyabarcelona.com
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© 080 Barcelona Fashion
Past, present, public, private In Barcelona’s long business tradition, the current vigor in its fashion industry is the continuation of a historic strength dating back to the middle of the nineteenth century, when Catalonia began in earnest an industrial revolution particularly related to textiles. Today, the city maintains its influence on manufacturing by promoting design and creativity as crucial factors in innovation and competitiveness. This is the approach underlying BDIC, the design cluster of Barcelona stemming from the city’s innovation district (22@) and managed from Barcelona Design Center (BCD), BDIC brings together companies that offer or seek design services, design support organizations and public agencies. Public support for creativity is also channeled through various government initiatives or in collaboration with the private sector. Among the most prominent are the creation and implementation of DHUB, Design HUB Barcelona, with its showrooms and the
training of young talent and serving as an international center for creative production. Others include the creation factories promoted by the Institut de Cultura de Barcelona, the Creamedia program, with which the local development agency, Barcelona Activa, provides support in human resources, intellectual property, marketing, etc. to entrepreneurs and to creative industries. Also of note is the recently launched Barcelona Design Festival, a collaboration between FAD, the Barcelona Design Center (BCD) and the city of Barcelona, to promote a macro design festival with more than 50 activities for creative professionals from different disciplines and recognition for the best design applications in all areas of business with the award “Barcelona is Fashion” granted by the Chamber of Commerce and the City, and many more. And recently the association of small and medium enterprises in Catalonia, PIMEC, opened a section devoted to textiles and fashion to protect its strategic character in the Catalan economy, headed by Joan Arnau of A&C Camiseros
and represents textile, clothing, fashion and personal equipment companies. Moreover, in the area of training, Barcelona offers a complete and extensive range of fashion and design schools where more than 6,000 students study every year.
Barcelona Activa provides support in human resources, intellectual property, marketing, etc., to entrepreneurs and to creative industries From Barcelona City Hall, Liz Monfort, director of Design, Fashion and Trends explained that, “in this field last year we dedicated a significant part of our efforts to meet and accompany the demands of attracting fashion firms and opening boutiques in Barcelona, giving them logistical support both in the facilitation of municipal procedures as well as in terms of the relationship and links to key stakeholders in the city. A result of this, the international company
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The next edition of The Brandery will confirm its desire to take the show far beyond
Xperience, being located as it is in a city at the cutting edge of art and design. The
what is conventionally understood as a fashion show. The key to The Brandery. Urban
show includes catwalks, the Blogger Meeting Point, exhibitions, competitions (in
Barcelona Summer Trade Show 2011 is the hot spot concept, since the event is designed
window dressing for stores in Barcelona, Madrid, Baleares and other parts of Spain,
to become an intersection of urban fashion, live music (thanks to an agreement with
for example) as well as a series of conferences such as The Laundry, the Brandery
Advanced Music, producer of the Sonar festival of advanced music and multimedia art
laboratory of ideas, which will feature speakers like the economist Leopoldo
and musical partner of The Brandery), trends, creativity, design and business.
Abadía; Isabel Mesa, director in Spain and Portugal of Worth Global Style Network,
standing out
The Brandery. Urban Barcelona Trade Show 2011
neurophilosopher Inma Peñaranda, and Javier Nieto, professor of ESADE and EINA The Brandery, therefore, is not only directed toward fashion but to a broader concept
and president of the Santa y Cole group.
of creativity, and in this sense, one of the strong concepts of this event is the Fashion
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GUESS opened a store in Passeig de Gràcia in September and in November, the famous Tiffany Jewelry opened its first store in Barcelona in the same shopping boulevard. Secondly, we work actively with the events that promote the international position of Barcelona as a reference city in fashion and trends” (events that are detailed in this article) “and we work for the recognition of the creative talent of the city”. Finally, it is worth noting that the promotion of fashion, design and creativity is not only a strategic approach by government agencies, but rather a cross-cutting impulse that is shared with the private sector which also participates with initiatives such as the global competition: “El Botón” Mango Fashion Awards, with its prize of 300,000 euros. It is not surprising then that in the recent study Barcelona als ulls del món (Barcelona in the Eyes of the World) by ESADE Business School an interesting fact emerged: when asked about Barcelona, 56% of U.S. respondents and 44% of respondents
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in Latin America mentioned concepts from the field of creativity.
The Barcelona springboard Mango, in particular, is an example that shows how Barcelona works to strengthen projects related to the fashion, design and creativity sector, acting in many cases as a springboard to grow internationally. This April, for example, it was announced that Mango will create 1,500 jobs in the logistics park of Lliçà d’Amunt. The Barcelona-based company’s complex will be completed in ten years, but in just four years Mango hopes to double sales, profits and open 700 new outlets. The Lliçà d’Amunt project will give the company 400,000 m2 from which it will distribute to everywhere except China, where it already has another hub. Mango totals approximately 10,000 employees worldwide, has 81% of its business in international markets and more than 2,000 outlets in 103 countries worldwide. Its turnover grew 11% in 2010 and mention should be made of the rise in
online sales, which last year was 80%, reaching 21 million euros. In the same vein, one of the latest bits of news regarding Custo referred to their intention of setting up shop in Peruvian cities in partnership with Ripley Chilean group of stores. The Catalan company also plans to set up in Caracas (Venezuela), Sao Paulo (Brazil) and Quito (Ecuador). These facilities would add to the 80 stores that Custo already owns as well as those that operate as franchises. For its part, Desigual has strengthened its commitment to the German market and plans to open stores in the Hanover, Dortmund, Düsseldorf, Nuremberg and Munich airports, adding to its presence in twelve international airports such as Paris, Miami, Atlanta and Houston. Desigual, which closed 2010 with a turnover of 435 million euros (44% more than in 2009). It will also launch an office in Shanghai to prepare its entry into China next year, and is also investing resources in its launch into the United States. It is also worth noting recent movements by Puig, which with the acquisition of France’s
today, Barcelona maintains its influence on manufacturing by promoting design and creativity as crucial factors to innovation and competitiveness.
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Jean Paul Gaultier strengthens its position in the fashion industry. The family business closed 2010 with sales of 1,202 million euros (up 22% over the previous year), and plans to inject resources into Jean Paul Gaultier, which joins the Paco Rabanne, Carolina Herrera and Nina Ricci firms, also controlled by Puig.
Established talent and young talent In addition, Barcelona has recently celebrated the 50 th anniversary of the
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Andres Sardà firm with an exhibition of his most important work at the DHUB Museum, last February. The creative director of the company, Núria Sardà, demonstrated the current strength of the firm with a collection inspired in Mexican culture. The Sardà family is a clear example of the historical link between textiles and Barcelona: they have been a manufacturing family since the nineteenth century, began exporting in 1965 and today have about 400 outlets in Spain, Belgium, Germany and France. Armand Basi also forms part of this tradition. In 1948 it founded a workshop that produced high quality garments and then built a great company; it is the manufacturer and distributor of France’s Lacoste brand in Spain. In the 80’s, Basi launched its own designs and currently has over 400 stores in Spain, Europe, North America and Asia. In a similar vein, we find Sita Murt. Third generation of an Igualada textile dynasty, its garments have been seen in fashion shows in New York, Paris, Berlin, as well as Saló Gaudí and Pasarela Cibeles. It has stores in Spain and in Paris and their brands can be found in over 1,900 outlets, 1,500 of them abroad.
The Sardà have been a manufacturing family since the nineteenth century and began exporting in 1965
The bridal sector
the industry that goes back to the nineteenth century), or Txell Miras, who has graduated from the ranks of promising young talent at the Passarel·la Gaudí to design a women’s line for Neil Barrett. The 080 Awards have also launched such names as Krizia Robustella, winner of the last 080 Mentos Prize and creator of an eccentric and risky universe that is at the same time elegant and increasingly better known and also Juan Antonio Avalos. The strength of the city in creating trends in general is also shown by the profile of the Barcelona designer Estrella Archs, who after working with renowned professionals in Paris, Florence and Milan, developed a style centered on human movement that has brought her to work with ballets, sculptors and visual artists among others. Estrella has designed for Nina Ricci, Cacharel, Emilio Pucci with Christian Lacroix, Prada and Emanuel Ungaro.
Barcelona Bridal Week The power of the Barcelona and Catalan bridal sector is patent in this trade show, that between 10 and 15 May attracted 235 bridal fashion brands with an international representation of 40%. The fashion show includes Passarel·la Gaudí Núvies and the professional trade fair NoviaEspaña. The 2011 edition was attended by 15,000 professional visitors, 60% of which were from some 50 foreign countries.
Companies Pronovias: with 150 stores in 75 countries and 738 employees, closed 2009 with consolidated profit before tax of 50.5 million euros and sales of 140.88 million, becoming the leading company in the sector. MODEL KAROLINA KURKOVA AT THE BARCELONA BRIDAL WEEK (PRONOVIAS FASHION SHOW)
Rosa Clarà Group: The last edition of “Barcelona és Moda”, organised by Barcelona Chamber of Commerce, honored the Rosa Clarà Group in the category of “firm of international size and expansion”. The group sold over 40,000 dresses in 2010, with sales of around 71.4 million euros. It has 125 stores worldwide and is present in 4 continents. Raimon Bundó: has been boosted with the licensing of one of the most popular brands, Victorio & Lucchino, that it will distribute in its own shops in Madrid and Barcelona and through its network of 160 multi-brand clients in Spain and 200 in the world. Bundó, which has about 30% of its business in international markets, believes that growth will reach 12% thanks to the new license.
Data: Catalonia exported 140.04 million euros in wedding dresses and accessories in 2010. The main customers are EU countries (Italy 15.7%, France 12.2%, Portugal 12%, Germany 7.4%) and demand is growing from Eastern European and Arab countries. In 2010, 45.06% of Spanish exports of wedding dresses and accessories were Catalan. The total Spanish exports reached 311.67 million euros.
When speaking of Barcelona fashion, mention must be made of Toni Miró, a pioneer of the sector in Spain who has achieved wide international recognition in the fashion shows of Milan, Paris, New York, Tokyo, etc. This designer is an example of the intrinsic relationship between Barcelona fashion and other areas of creativity and art, as he has worked with artists Antonio Canales and Mariscal, the director Bigas Luna, Liceu Theatre (the stage curtain is a Miró design) and the 1992 Barcelona Olympics. Currently, the Barcelona creative breeding ground continues to bear fruit and new ground is broken every year by young designers such as those promoting the platform 080 Barcelona Fashion. Noteworthy in this regard is Míriam Ponsa, whose team is now working on the premises of the old family factory in Manresa (with a family connection to
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10 out of 100 brides worldwide choose a Spanish design. In the evolution of Catalan exports non-knit synthetic clothing has been particularly positive, increasing by 9% in one year, from 59.6 million in 2009 to 64.8 million in 2010. In Spain, almost 50% of companies specializing in the bridal, communion and party industry are concentrated in Catalonia. The Spanish total is over 700 and they employ around 13,700 people. The turnover of the sector of bridal, ceremony and accessories fashion amounted to 1,300 million euros according to data from the Textile and Apparel Information Center (CITYC – initials in Spanish). The average expenditure on a wedding in Spain with a hundred guests is EUR 14,500. The great Spanish tradition of marriage makes it the country that devotes most money to wedding dresses and accessories, after Italy. Source: Barcelona Bridal Week and Generalitat de Catalunya, Ministry of Enterprise and Labour
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The city’s facts and figures for 2010 shine by themselves, showing its will to grow and develop in many areas and the consolidation as an international benchmark in tourism and the organization of trade fairs and congresses.
International positioning of Barcelona
BARCELONA world
Facts and figures
“Most admired city in the world for its city model and urban development” (Ernst & Young, 2011) “European Cities Monitor” (2010)
“Scorecard on Prosperity” (2010) 3rd in global prosperity / 1st in labour attractiveness
“European cities and regions of the future” (2010) 5th in Europe / 1st in Southern Europe / 4th for human resources / 4th for facilities
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5th best European city for business / 2nd European city in progress / 1st European city in worker’s quality of life / 4th most well-known city in Europe / 6 th in internal transport / 8th in value for money in office space / 9 th in cost of staff
“The Urban Elite-Global cities index” (2010) 26 th in the world
Barcelona is a dynamic economic motor with a diversified structure that is internationally renowned
Barcelona has dynamic and flexible business activity
• Barcelona maintains its positive international positioning, in addition to being a highly recognized city brand. Barcelona is ranked among the top five best cities in Europe for doing business according to the Cushman & Wakefield European Cities Monitor, for the sixth consecutive year. Moreover, the city has maintained its top ranking on the list of the best cities for workers’ quality of life, and stands out for its ranking as the second best city in Europe as a business centre and fourth most recognized by European executives. The city is also at the top of other rankings of international prestige, including that of FDi Magazine –a Financial Times magazine– which ranks Barcelona fifth in the list of European cities and regions for the future 2010/11, and the Toronto Board of Trade Scorecard on Prosperity 2010, on which it ranks third among the most prosperous cities in the world and first in attractive job markets. • The city of Barcelona’s gross domestic product (GDP) was €57,237 millions in 2006, with a per capita GDP of €35,800. In the distribution of gross value added by sector, the significance of business services and real estate agencies is noteworthy, making up nearly one fourth of the total (24.3%), followed by collective services (20.7%), industry (12.7%), retail and repairs (11.5%) and transport (9.6%). Additionally, the Barcelona Metropolitan Area has the most diverse productive structure in Spain. • Barcelona has an important industrial sector, which employs 8.9% of all salaried workers and makes up nearly half of all industrial jobs in Catalonia. Particularly strong in this sector are the automotive (one of the main European producers) pharmaceutical and chemical, food products, electric materials and equipment, paper and graphic arts and waste treatment clusters. • The city promotes development of strategic value-added sectors like media, information and communication technology (ICT), biotech and medical technology, energy, design, aerospace and mobility. It is also committed to research in the food industry and the electric vehicle. • In 2010, Catalonia’s GDP was €209,727 millions, 20% of the Spanish total. The Region’s per capital GDP was 21% higher than that of the European Union.
• Barcelona is the headquarters of 458,918 companies, 14% of the Spanish total. They are mainly SMEs (98%), characterized by their greater flexibility and ability to adapt to complex environments. • The rate of entrepreneurial activity (6.7%) surpasses countries with long business traditions, like Finland and Germany, as well as the European (5.8%) and Spanish (5.1%) averages. A total of 6,094 companies were created in Barcelona in 2010, a rate of 3.8 companies created per 1,000 inhabitants, and in the province of Barcelona 8.3 companies were created for each one that was closed, putting it at the head of the ranking of large urban areas in Spain in this respect. • After the first ten years of the project, there are now 7,064 companies and some 4,400 freelance workers located in the 22@Barcelona area, for a total of 90,000 workers. Since 2000, some 4,500 new companies and 56,000 workers have moved to the district, an average of 545 new companies per year. Of these 4,500, 47.3% are new start-ups and the rest have moved from other locations. 30% of the companies are knowledge and technology intensive. • In the city of Barcelona, it takes 48 hours to start up a new company. • The European Committee has shortlisted the ‘Barcelona Entrepreneurship Centre’ project for the European Enterprise Awards 2011, in the category of Promoting Entrepreneurial Spirit.
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Leading European city in quality of life for thirteen consecutive years • Barcelona was once again ranked first in 2010, for the 13th year in a row, on the European Cities Monitor list of the best European cities for workers’ quality of life (Cushman & Wakefield). Furthermore, rankings in American and British magazines like Forbes, Askmen, Monocle’s and Time Out show Barcelona among the best cities in the world to live in, according to their readers. • In terms of sustainability, the city is committed to energy savings and efficiency, with considerable municipal effort going into developing renewable energies and the generation of electricity.
30/06/11 17:55
Barcelona Airport Director
Fernando Echegaray,
Barcelona Good News
10
Barcelona’s port and airport are two of the city’s transportation and business nerve centers, and are indispensable to the city’s functioning. Here, we speak with Barcelona Airport Director Fernando Echegaray and Barcelona Port Authority President Sixte Cambra to learn about the evolution of the two sectors, their special achievements and future plans.
Sixte Cambra,
Barcelona Port Authority President
By sea and by air
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The enlargement that we have completed so far, with an investment from Aena (the Spanish regulatory agency responsible for the country’s airports) of 5 billion euros has provided the airport with sufficient capacity so as to be able to grow both in number of passengers, reaching a figure of 55 million, and in number of flights, with a maximum of 90 per hour. This has led to new opportunities for airlines that, season after season, have shown their commitment to the airport by introducing new routes or increasing frequencies. This is clear from the 19% increase in total passengers over the first four months of the year relative to last year.
What has the enlargement of the airport/port meant in terms of passengers and traffic of goods?
Sixte Cambra In 2008 we finished construction on two seawalls, which have generated a large space of protected waters, where the Port’s future cargo terminals are to be located. The first of these new terminals will be the container ship terminal for Prat wharf, which will be operational next year and will have the capacity to process 2.65 million TEU (a TEU being the equivalent of a 20-foot container) per year. The Port will thus double its current capacity, which will reach the level of 5 million containers a year. Barcelona Port will also be finishing construction on the enlargement of the south wharf during the coming year, which is the location of the Barcelona Container Terminal (TCB), which will allow this facility to gain 18 new hectares of operational surface area. As for passengers, the Port has truly taken great strides forward over the last decade. The Port now serves over 3.4 million travelers each year, 2.3 million of whom come on cruises.
quality and high-capacity airport, it is important to create synergies among the various infrastructures in order to generate more opportunities. One clear example would be the cooperation between Barcelona Port and the airport, and since 2008 we have been working together to streamline the visits of cruise passengers to the city. In fact, with every season we institute new procedures and new companies join in to become a part of them.
Thanks to this enlargement, how does Barcelona fit into the global picture in terms of infrastructures?
Barcelona Port is a highly diversified infrastructure, which has over 30 specialized terminals in order to serve the various needs of all the economic sectors of its hinterland, which extends throughout the Iberian Peninsula and into the south of France. It is one of the Mediterranean’s predominant logistical facilities, and its aim is to become the chief logistical hub for southern Europe, in part by consolidating its role as the port of entry for Asian products. Barcelona is the biggest Spanish port in terms of international shipping lines, and it is also first in terms of turnover and of value of the goods that pass through it (in 2010 the Port handled products worth 55 billion euros). As to trade of new cars, Barcelona is the leading port in the Mediterranean and is among the top four ports in all of Europe. The port also has a central role in the reception, storage and distribution of the country’s energy resources, especially natural gas (LNG).
Spotlight On
The sizeable investments in the enlargement of the airport, driven by T1, the incorporation of the latest technology in passenger services, the search for quality in everything that we offer our customers, whether they are airlines or users,
Right now, we are preparing both terminals for the arrival of both the railroad and the subway, and the spaces where the new stations will be placed have been set aside. At any rate, the airport already has a connection via local train to the city center and over 30 bus routes that cover all the passengers’ possible needs. In addition, the airport has free shuttle buses that take passengers from one terminal to the other.
and great teamwork were the key
What improvements have been made recently in the train/subway connections linking the airport/port and the city?
Key question
Over the last few months
Barcelona Port is 12th in Europe in container traffic and first in cruises. How did we reach this point?
Barcelona Port has made a 5.5 million euros investment to adapt its two container terminals (TCB and Tercat) to the European rail gauge. This makes us the only port on the peninsula that is connected to France via tracks of international gauge, which gives us an important competitive advantage with respect to surrounding regions.
reasons why Barcelona Airport was chosen as the best airport by more than 25 million passengers in Europe in 2010. Our goal now is to keep working to achieve the best possible quality results and to be innovative in the various services that we offer. We know we’re on the right track thanks to the results of the latest passenger surveys, wherein 92% of people in the survey rated the airport’s services as either good or very good.
11 Barcelona Good News
Fernando Echegaray
Barcelona Airport is here to serve the Catalan capital and the surrounding territory as a whole, and it functions as a gateway to a region whose geographical location is of strategic importance. In fact, just this past March we received the Skytrax 2011 award for the best airport in southern Europe, the importance of the prize stemming from the fact that it is based on surveys of over 12 million passengers from around the world. This award is proof of the privileged position held both by the airport and the region. However, in addition to having a high-
The Airport has been selected as the best airport in Europe by ACI Europe and is 10th in the European ranking of airports. How have we come so far?
Within the new framework of worldwide maritime trade (with a shift in the largest amounts of cargo toward the Asia-Europe axis), Barcelona Port has an unbeatable location that will allow it to continue to establish itself as the main Euro-Mediterranean logistical hub. With this goal in mind, the port drafted an ambitious strategic plan that became a reality with the carrying out of construction work to enlarge the physical area of the port facilities and with the development of the concept of the “networked port,” which consists of securing a strong presence in the domestic market through a series of maritime terminals in the Iberian Peninsula and the south of France. We are determined to go ahead with this strategy and to develop new policies geared to providing the best possible service to the final customer, and we intend to make Barcelona Port into a key link in foreign trade supply chains.
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Spotlight On
F. E.
Barcelona Good News
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Since the new T1 terminal was opened, we have been continually instituting new systems and services with the aim of improving and easing the passage of passengers through our facilities, and we have also been modifying some operations so as to adapt the airport to meet the needs of the passenger flow and the installation of new airlines. We have incorporated new and improved information and security systems, increased the number of products on sale and improved quality in several areas. At the same time, we are working on the T2 to optimize and unify the terminal’s different spaces.
Fernando Echegaray Fernando Echegaray, Director of Barcelona Airport, was
The rise in fuel prices is an issue that has a direct impact on airline policy. However, on an airport-wide scale I can tell you that since November 2009 the airport has been experiencing a steady increase in passengers. In 2010 we exceeded 20 million users, 6.5% more than the previous year, and the forecasts are still very positive. In fact, for the current summer season there are 22.2% more seats on offer from the airlines, a figure that is evidence of the recovery of the sector.
born in 1959 in Barcelona. He has more than 20 years of experience in the aeronautical sector, both nationally and internationally, and he previously held the position of Airport Director of Grup Canarias, with over 32 million passengers, and was also Airport Director at Tenerife Sur Airport. After starting to work for Aena in 1985, he held various management positions in several departments of Palma de Mallorca Airport. Later, he was Technical Operations Director of the Sociedad Mexicana Aeropuertos Mexicanos del Pacífico, S. A., the company through which Aena, by way of its subsidiary Aena Desarrollo Internacional, S. A., carries out work as airport manager of 12 airports with over 20 million passengers. Fernando Echegaray has degrees in Information Systems and Technical Industrial Engineering, and a postgraduate degree in General Management from IESE.
What future enlargement and renovation projects are planned for the airport/port?
What is being done to stimulate the sector?
Sixte Cambra Sixte Cambra was born in Barcelona in 1952, and was named president of the Barcelona Port Authority by the Catalan government’s Territory Ministry last January. Cambra has a degree in Business Administration
S. C. The total level of investment that Barcelona Port will have attracted between 2000 and 2014 will reach the figure of 4 billion euros, 1.912 billion of which correspond to public investment by the Port Authority and 2.011 billion of which were provided by the private sector. Between this year and 2014, construction work worth 852 million euros is to be carried out. As to public investment, there are several projects worth of special mention (currently in various phases of planning or execution) in the Port Vell area, such as the wholesale renovation of the Pescadors pier and the second phase of Bocana Nord. With respect to private sector activities in the port, the coming years will see a large degree of movement. In addition to the investment being made by Hutchison to make its container terminal operational (500 million euros), there are several companies that operate in the port that are in the process of enlarging their facilities.
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and an MBA from ESADE, and he has worked in
Barcelona Port is carrying out two key initiatives to contribute to stimulating port activity. First, May saw the launch of the new Port de Barcelona Efficiency Network quality program, which at its start had 35 member companies from the Port Community, representing 60% of the volume of foreign trade that passes through the Port. This is a quality assurance plan that guarantees that when goods pass through the Port they do so according to a series of standards of quality, safety, transparency and efficiency. At the same time, the Port has designed an ambitious program of rebates of port fees with the aim of increasing strategically important traffic and contributing to improving the market position of our clients’ products abroad.
management positions in the textile industry in Catalonia, his most prominent activity being his role as executive vice president of the executive headhunting firm Seeliger y Conde, of which he was one of the founders (1990). He was also a CiU senator for Barcelona following the Spanish general elections of 1993, 1996 and 2000. Apart from his professional activity, Cambra was vice president of FC Barcelona, and he was director of the Trofeo Conde de Godó tennis tournament from 1985 to 2008.
30/06/11 13:31
DO IT IN BARCELONA
Nicolas Zink “Barcelona allows me to develop both personally and professionally”
Barcelona Good News
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student first Nicolas Zink was born 28 years ago in Saint Germain en Laye (Paris), and although it was for reasons of work that he came to Barcelona, Nicolas had already decided that this city would be his living destination when he visited as a student.
What I like the most… What I most like about the city is the quality of life and the overall atmosphere, which is relaxed and professional at the same time. I feel that the city is a perfect location, and its relatively small size allows for easy movement. It is also a very dynamic city in our sector, with a lot of motivated, skilled and well-educated people.
“I fell in love with the city when I was a student and I came here to spend four months interning at a large advertising agency. When I finished my studies, I decided to return to Barcelona to begin my working life here. It was a real challenge!” says Nicolas. During the last four years, he has more than met the challenge, as he has been building and opening the market for the company Webpublication, a complete online service for digital publications.
Concentration of talent One of the key factors regarding work in his decision to come to Barcelona was the city’s role as a leader when it comes to design and the latest trends. As Nicolas points out, “Barcelona is an extremely dynamic city in the field of design and advertising. Beyond the big international agencies, I would point to the multitude of small design and web agencies that seem to me to be very dynamic and well integrated into the market. There is always a wide variety of projects, ranging from local work to projects for international clients.” These conditions are highly positive when it comes to attracting talent from abroad, which livens and creates a positive feedback loop in the city’s professional network, enriching the city’s labor supply. “I have noticed that there are more and more foreign designers that set up here to serve customers outside Spain. The quality of life in Barcelona, along with its proximity to countries like France and England and the technological advances that make it possible to telecommute all lead me to believe that the communication/design/publishing sector still has a lot of potential for development in this city,” he says with conviction.
Webpublication And what is Webpublication? “Webpublication is an online tool that allows you to create interactive and personalized digital publications. We col-
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laborate with hundreds of agencies in Spain and Latin America who use our generic template to develop digital publication projects with flash. We have technical offices in Paris and Romania (35 people), and our sales staff is present in about 20 countries. Here in Barcelona there are five of us, who work to provide support to our clients in Spain and our distributors in Latin America,” explains Nicolas. Barcelona also has served the company as a launching pad for the management of relations with South America. “In Barcelona we are in constant contact with our two technical offices, which allows us to give complete support to all of our clients in South America. Through our web page and Google campaigns, from here we manage our strategy to continue to make inroads into Latin America through distributors or our own employees, such as those in our office in Buenos Aires.” Innovation and renovation are also among the company’s chief and constant goals. “ This year we plan to launch hundreds of applications for tablets (iPad…), which will allow us to continue to develop digital publications that are ever more interactive and are for all kinds of devices (Internet, CD, iPad or Android tablets, etc.). The idea is to keep giving support to the agencies that use and distribute our solution so that they can offer a comprehensive digital publication creation service for all kinds of projects and all kinds of final clients,” he sums up.
30/06/11 13:26
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There is a seemingly endless variety of new ventures in the fashion industry in the city. New shops and projects related to design, the cutting edge and elegance are always opening for business in this city that has these same attributes. The exciting experience of Changing Room, Antonio Miró’s concept-store and Nani Marquina’s new designer rug shop are the two starkest symbols of Barcelona’s continually exquisite taste in fashion.
making a difference
Uninhibited, elegant and surprising fashion
top secret Barcelona Good News
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Changing Room in the Chic&Basic
Rooms full of fashion Changing Room is a chance for fashion lovers and anyone else who is interested in getting an up-close look at their favorite designers and their new collections. The rooms of Hotel Chic&Basic, located in Barcelona’s Born neighborhood will be filled by designers overflowing with ideas and new ways of approaching fashion. The Changing Room project was launched in 2006, and since then it has become an obligatory visit for those interested in fashion, both professionals and consumers, who take advantage of the event both to socialize in pleasant surroundings and to buy and sell exclusive clothes. The summer edition will be held on July 2, with 29 participants including La Casita de Wendy, La Marthe, Gori de Palma, Lawhite, Comentrigo, Luxoir and El Delgado Buil. The FRIO edition is held in December. The last edition of Changing Room brought together 25 different ways of looking at fashion in 25 rooms, occupied by designers such as Juan Vidal, Irismorata, Comentrigo, LaWhite, Hoet, Dora Romero, as well as German firms such as Potipoti, Genz.Suarez, Io, Franzius, Talkingmeanstrouble and Presque Fini, as Germany was the featured country at the event. This activity was evidence of Changing Room’s interest in becoming an international event and its larger mission of being a forum for the exchange of contemporary and cutting edge points of view. Changing Room is a good opportunity to purchase one-of-a-kind pieces and to get the advice of designers themselves, while at the same time enjoying the great atmosphere at Chic&Basic. With the sonic backdrop of the DJs who will be spinning throughout the day in the hotel lobby, Barcelona’s fashion community is in for a great event. FURTHER INFORMATION Princesa, 50 Tel.: 932 954 652 Web: www.chicandbasic.com www.changingroom.org
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Nani Marquina Antonio Miró Concept-store
Synonymous with elegance and simplicity Antonio Miró’s new concept-store in Barcelona unites all of the Barcelonabased designer’s minimalist, easygoing and chic style in a single space. The brand is in a constant process of reinvention, and with this new store all of the brand’s product lines are available under one roof: fashion, household goods, watches, kitchenware, perfumes, etc. There is even a small courtyard that sheds light on one of Antonio Miró’s new ideas. The space is dedicated to lovers of good taste, and is packed with lovingly wrought details, such as the glass cases embedded in the dark wooden walls that are used to display the brand’s crown jewels, its accessories and perfumes. This urban living room is completely new in Barcelona, as it goes beyond simply offering a product, as customers can also visit art expositions made up of the most select and chic works, use it for professional presentations or participate in wine tastes at the same place. All this is perfect complement to Antonio Miró’s elegant objects. FURTHER INFORMATION Rambla de Catalunya, 125 Tel.: 932 389 942 Web: www.antoniomiro.es
RUGS WITH PERSONALITY There’s great news for fans of the Italian brand Nani Marquina. The brand, whose rug designs are contemporary and traditional in equal measure, has opened its first Barcelona shop on Avinguda Diagonal. Now customers can see first hand the whole range of these magnificent products in the best possible surroundings, as the shop’s interior design provides an ideal atmosphere. The shop is divided into several areas with objects from different parts of the world, so the visitor goes on a sort of tour through various atmospheres that put each of the rugs in the proper context. Also, the other products, such as cushions, table cloths and tomatoes (cushions for sitting on the floor) are extra flushes of color in the store of this brand which was created in 1987 and with each passing year gains more loyal enthusiasts for its products. Nani Marquina has become an indisputable point of reference when it comes to design in the city. FURTHER INFORMATION Nani Marquina Carrer del Rosselló, 256 Tel.: 934 871 606 Web: www.nanimarquina.com
from left to right: 1: nani marquina 2, 3: changing room 4: antonio miró’s concept store
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30/06/11 13:24
Innovation in their DNA Siemens is a century-old company that has since its earliest years of existence displayed a commitment to innovation and to technological excellence in order to meet the needs of individuals and their environment. Barcelona, as part of its cutting-edge and entrepreneurial character, has for years made use of technology developed by the German giant. The latest stroke of genius: the first driverless subway in Spain.
Historic milestones
1847
Siemens AG is founded in Berlin by
Wide Angle
Siemens
Werner Von Siemens and Johann George Halske.
1870
The Indo-European telegraph line becomes a reality, and two years later the first Transatlantic telegraph wire is installed, connecting Europe and America.
1878-1896 In 1878 Siemens creates a new
system for the electric lightbulb, in train with an external energy source, and in 1896 it builds Europe’s first underground subway system in Budapest.
1923-1925
In 1923, Siemens begins to develop, produce and sell radios under a joint venture agreement with Telefunken.
15 Barcelona Good News
1879 it presents the first electric
In 1925 the company takes on the monumental project of providing electricity to all of Ireland.
1939-1958 In 1939, the electron microscope is
Identity and values
By numbers
Innovation is built into the very DNA of Siemens. Since the company was founded over 160 years ago, it has been built on a foundation of responsibility, innovation and excellence, and now, in this era of innovation and technological sophistication, Siemens continues to be a model for companies around the world. The company invests around 3.9 billion euros in R+D+I, and more and more aims to concentrate its business in high-growth sectors, such as the market for sustainable products. Siemens was the first company to certify its range of products and solutions as being respectful to the environment, and it is now a giant in the area of green infrastructures. The company has also instituted an anti-corruption program in countries all over the world, laying out specific policies that go beyond the requirements of current legislation and include a series of effective measures designed to prevent and detect any activity related to corruption and bribes. This responsibility displayed by the company is evidence of the commitment and character that have allowed it to survive and to grow over these many years.
In 2010 Siemens had a total turnover of 76 billion euros, with a profit of 4.068 billion. This figure is possible thanks to the fact that over 2 billion people use its products and services every day, and that 20% of the world’s energy is generated by Siemens equipment.
In the world Siemens is made up of three divisions: Industry, Energy and Healthcare, and it is the second most international company in the world, with 405,000 employees in 191 different countries. The German company divides these countries up into 17 clusters, which provides it the ability to be closer to its customers and to take fuller advantage of opportunities for synergy. Spain is part of the Southwest Europe cluster, which is made up of 15 countries including France, Italy, Portugal, Belgium, Switzerland and Greece.
made ready for mass production,
Siemens was the first company to certify its range of products and solutions as being respectful to the environment, and it is now a giant in the area of green infrastructures
and in 1958 the first pacemaker is implanted in a patient with severe cardiac arrhythmia.
1964
In 1964 Siemens builds a satellite station in Bavaria. Two years later, the company takes on its new name, Siemens AG.
In addition, Siemens is one of the companies that spend the most on investments in innovation, as evidenced by the fact that in 2010 it spent 3.9 billion euros on R+D+I, a task on which no less then 30,000 of the companies employees worldwide are at work, along with 17,000 software engineers. This work bears fruit in the form of 58,000 active patents, with 35 inventions per day for a total of 8,800 inventions last year alone.
Underpinning innovation in Barcelona
1974
The Company establishes its first factory in Barcelona (Cornellà).
2005
The world of medical science is revolutionized by the new dual digital tomography scanner, Somatom.
Over the last few years, Siemens technology
both leading Barcelona’s University Hospitals,
has had a role in some of the city’s new
Clínic and Vall d’Hebron. Siemens is also a
projects. The driverless automated operation
partner in the Live Project, a group created
of Line 9 of the city’s subway system has made
by the Barcelona city council to promote
it the first driverless automated subway in
electric vehicles as part of an effort to make
structure with three main divisions:
Spain, and the company has accomplished
Barcelona one of the worldwide centers of
Industry, Energy and Healthcare.
key clinical and technological contributions to
innovation in electric mobility. This is another
In 2011 Siemens presents its
R+D on Imaging-Based Diagnosis, Information
example of its commitment to its values.
new strategic framework, One
Technology and Laboratory Diagnostics at
www.livebarcelona.cat
Siemens. Creation of a new sector:
2008-2011
The company establishes its current
Infrastructures & Cities.
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zoom in
EV BATTERY FORUM BARCELONA
BARCELONA, Leader in electric mobility The importance and the proven interest in the automotive sector in Barcelona and its metropolitan area were central reasons why it was an excellent host for the electric mobility industry’s most important convention on April 12, 13 and 14. It was also an ideal showcase for Catalan companies such as Volta-Motorbikes and RIEJU to present their new electric motorcycle models.
Barcelona Good News
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The Battery Forum was held for the third time in Barcelona, and during the event participants were able to attend debates and presentations of the latest developments in the field of electric mobility. The international nature of the Battery Forum is one of the most positive features of the meeting, as it allows for an exchange of ideas and concepts between experts from different backgrounds.
Technological brainstorming The convention included three thematic sessions that offered an in-depth look at the subjects covered. The first of these dealt with the infrastructures necessary for battery charging from the perspective of the innovations and the experiences gained by other counties. Another of the issues discussed at the event was the systems and new applications associated with electric motorcycles, otherwise known as e-bikes. Strategies for the implementation and development of sustainable mobility through EV-Marketing were also among the central topics of this edition.
THE ELECTRIC MOTORCYCLE IS HERE!
High-level participants The debates featured contributions from notable individuals who, with their experience and knowledge, brought with them a fascinating perspective on all of the topics under discussion. Among all of these speakers, special mention should be made of Olivier Paturet, General Manager of Nissan Europe’s Zero Emissions program, Yoshio Ukyo, a member of Toyota’s Central R&D Labs; Robert Stussi, the President of the WEVA (World Electric Vehicle Association) and Aravapalli Srinivas, the Vice President of Mahindra & Mahindra.
The international nature of the Battery Forum allows an exchange of ideas between experts from different backgrounds The Battery Forum also gave companies from the electric automotive sector the possibility to show off their new innovation projects in the space dedicated to these exhibits. More than 30 manufacturers, institutions and related companies such as ENDESA, Iberdrola, Mobecpoint and Clustermoto took advantage of this opportunity to display their work.
Barcelona’s commitment to electrical energy The city’s interest in the subject of electric mobility is readily apparent due to the several infrastructure plans that have already been designed. In addition, there are several private projects that will allow for the rapid implementation of electric mobility in the metropolitan area. Barcelona is committed to continuing to help organize this type of international gathering, and in 2013 the city will also host the next World Electric Vehicle Symposium (EVS), the meeting that gives the best overall picture of technology and mobility worldwide.
More information: www.evbatteryforum.com
AND TO MOVE AROUND THE HISTORIC CITY CENTER, MIUS 40 Catalan company RIEJU presented an electric scooter model designed for urban trips within city neighborhoods that are off limits to conventional vehicles and for areas with noise or emissions restrictions. The scooter can travel up to 40 km per day, and it consumes up to seven times less than a conventional motorcycle.
visitors at the battery forum © David Farran Ruiz
Company Volta-Motorbikes presented a prototype of its Volta Ev.01, the first 100% electric motorcycle for urban use designed in Barcelona, with a sporty design that sets it apart. A commitment to electric motorcycles as a means of urban transport is a huge step forward that will help to lessen the effects of pollution in cities. The project was spearheaded by Marc Barceló, a young entrepreneur from Figueres (Girona), and production has already begun on the motorcycle, which is expected to be available on the market early in 2012. On hand for the presentation of the Volta Ev. 01 electric motorcycle were Barcelona mayor Jordi Hereu, General Manager of the Institute for Energy Diversification and Savings, Alfonso Beltran, General Manager of Clustermoto, Inocencio González, and Volta-Motorbikes founder Marc Barceló himself. The City Council announced that it would like the motorcycle to bear the name Barcelona, as the electric motorcycle and the city have several characteristics in common, namely that “we are both interested in energy, in motorcycles and in design.”
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networking
welcome!
from all over the world Our city welcomes companies from all over the world to provide different meeting points to bring concepts and ideas together. It also travels to Munich and Washington to promote its talent.
China at Barcelona Summit
October 4-6 2011, EXPOREAL in munich
Barcelona Networking Day
barcelona at Bio International Convention
Barcelona Good News
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October 19-21 2011, the first event dedicated to Chinese investment in southern Europe and the Mediterranean region. Chinese companies are going to have a unique opportunity to get a closer look at the economy of Barcelona and Spain. It is without a doubt an excellent opportunity to learn about the advantages of investing in the city and the key factors to bear in mind from experts, analysts and Chinese company executives. The organization of the event is as follows: the first day there will be a lecture discussing the key areas of interest to Chinese investors. The rest of the days will be given over to more practical sessions, such as the launch of an investment support program designed to evaluate the potential of Chinese companies, with a personalized program including information sessions on legal issues and government subsidies, and visits to the city’s main economic driving forces such as the Barcelona Port. In addition, the organization will help bring together potentially key suppliers of the clients or partners and the investors. Companies interested in attending the event can send an e-mail to info@chinaatbarcelonasummit.com
More information: www.chinaatbarcelonasummit.com
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The Catalan government and Barcelona city council are to present their most important urban planning and real estate projects through the Barcelona Economic Triangle from October 4 to 6 in Munich. For the third year in a row, real estate developers, agents, investment banks and a host of other economic players will be able to visit the Barcelona-Catalonia stand to learn about the latest projects designed by the Barcelona Economic Triangle. The 2011 EXPO REAL is an essential event for professionals in the sector from around the world, and is the perfect venue for making contact with international participants at this real estate show, while at the same time learning about the latest developments in the sector. In addition to the three large-scale projects that are part of the BET (the Parc de l’Alba, 22@Barcelona and the Delta BCN/ BZ Barcelona Innovation Zone), the Munich stand will also feature a space detailing other significant public and private entities that are promoting or developing projects in the area.
More information: www.exporeal.net www.BarcelonaEconomicTriangle.com
Over 40 networks of entrepreneurs and businesses in Barcelona will present their network offers, advancing a tool that is indispensable to cooperation between companies and generates new business opportunities. The second edition of Barcelona Networking Day will be held November 11 2011 within the framework of Global Entrepreneurship Week, the worldwide celebration of entrepreneurship that has been held annually in several parts of the world since 2004. Among the associations of entrepreneurs that will took part in the event will be Xarxactiva d’Empreses from Barcelona Activa, which supports newly created companies in the process of becoming consolidated, and which has over a thousand members, and private entities such as First Tuesday, a global program for the exchange of ideas related to new technology.
More information: www.barcelonanetactiva.com
On June 27-30 2011, the brand Barcelona Biotech has been presented during the world’s largest international biotech convention, to be held in Washington. Barcelona Biotech is the brand name that has come about as the fruit of an agreement between the Barcelona city council and Biocat, the organization that coordinates, stimulates and promotes biotechnology, biomedicine and medical technology in Catalonia. One of the organization’s aims since its founding has been to ensure that companies and institutions from Catalonia are able to be present and participate in the world’s greatest showcase for biotechnology, the BIO convention, held each year in a different US city. The difference this year is that the new brand name Barcelona Biotech has been presented, a move that Barcelona city council hopes will promote the city through participation in forums, congresses and fairs that are considered to be of strategic importance in order to spread the word about the new brand, as well as to boost Barcelona’s reputation as an attractive and dynamic environment for the biotechnology, biomedicine and medical technology sectors.
More information: www.biocat.cat http://convention.bio.org
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Departures Barcelona Good News
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Dentaid
Worldwide experts in oral health
Since the company was founded in 1980 in Barcelona, Dentaid has made a name for itself as an oral health company that is able to offer the latest in solutions to the problems of most concern to the population. The company’s firm commitment to science, research and to the constant development of new products has been a determining factor that has helped the company to take the next step and to become a leader on an international level. With its ability to offer the best and latest solutions for the prevention, diagnosis and treatment of diseases produced by biofilm in the mouth, Dentaid is the leading oral health company in pharmacies, with a market share of 18.8%. These figures have led this family business to become an influential player both in the national and international markets. Among the company’s bestselling products is VITIS®, a leading toothbrush, toothpastes, mouthwash and dental floss brand, with market shares of 46.6% and 51.6%. DESENSIN®, which offers solutions to treat sensitive teeth, has a market share of 33.1% for toothpaste and 42.7% for mouthwash for sensitive teeth. INTERPROX®, toothbrushes to clean between teeth, includes the widest range of products on the market and has a market share of 78.1%. Although the company is headquartered at the Parc Tecnològic del Vallès (Barcelona), Dentaid also has six other business offices in Spain, and the company has subsidiaries in Holland, France, Belgium, Germany, the UK, Peru and Chile. But the company’s international presence reaches beyond these countries thanks to an exhaustive network of distributors that allows Dentaid to be present in over 40 countries.
New European logistics center The companies that make up the Dentaid International group currently account for 31% of total sales. This process of internationalization began with the aim of consolidating the company’s position in a series of European, Latin American, Middle Eastern and African countries, where the company does business in two different ways, either through its own subsidiaries or through distributors. Over the last five years, 26 new markets have been opened and turnover has doubled. As a result of this strong international expansion, the company opened its new Dentaid International Logistics Center for storage in 2010. The 18,000 square meter facility is located in Llinars del Vallès in Barcelona. The strength of this national and international expansion is fruit of the company’s firm commitment to R+D+i. The company’s results have also been supported by research studies carried out at important European and American universities and published in prestigious international journals.
to know more www.dentaid.com
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Arrivals
falling in love with Barcelona
Tuenti Tuenti, Spain’s most popular social network, has settled in Barcelona, right in Plaça Catalunya. The company’s new offices take up over 500 square meters on the second floor of the Triangle building. This is the second office Tuenti has opened in Spain, as the initial office is in Madrid.
19 Barcelona Good News
Tuenti, which has a staff of 160 in Madrid, plans to hire from 50 to 60 engineers, both from Catalonia and abroad, over the next few months to work in Barcelona on strengthening the company’s product development and web engineering. The company was drawn to the Catalan capital due to its status as one of the most desirable foreign destinations and a place that workers find attractive. That’s why they have put their faith in the Barcelona brand to act as a magnet for talent for the online company, which already boasts employees of a variety of nationalities. Tuenti plans to take on at least six new employees per month, and is especially interested in hiring engineers, web designers and user interface experts. The company is a prime example of the type of economic activity Barcelona is trying to attract in that it is one of the leading social networks on the Internet and is a recently founded company with a young staff, most of whom are under 30. The opening of this new office will also contribute to job creation and deepen the city’s commitment to creativity.
Origins The social network was founded in 2006 by Zaryn Dentzel, Félix Ruiz and Joaquín Ayuso, and was originally intended as a communication tool for university students. The site’s success later prompted the company to include other users, although unlike other social networks, users must be invited to join by a member of Tuenti. Tuenti currently has over nine million users, a large percentage of them university students and school children.
A promising future In 2010 Tuenti’s turnover reached 10 million euros. Last August the telecommunications company Telefónica acquired 86% of the internet company, although Tuenti continues to operate independently. The relationship with the telecommunications company does however offer the network enormous opportunities to expand its business abroad, and in fact it is already considering entering markets such as Germany and the UK. As for its future plans, Tuenti wants to strengthen its presence in mobile phones, allowing users to communicate with one another and to access discounts for local businesses through their smart phones. Another of the company’s goals is to grow in Catalonia, where there are currently about 520,000 users, by further building on its relationships with companies and encouraging them to become involved in the social network, also available in Catalan.
to know more www.tuenti.com
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design joins forces with new technology Ecology, fashion, new technology, design… Concepts that come together to create new generations of original and unique products and services that are both practical and sustainable.
Barcelona Good News
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22@urban lab
Beauty:K
LÉKUÉ
22@Urban Lab is one of the projects supporting the innovation strategy of 22@Barcelona and the city, being offered to companies and entities as a laboratory where they can put into practice new technologies and initiatives on an urban scale, collaborating to make Barcelona a benchmark for innovation, in all of its fields.
The Sabadell-based company has found a way to bring together cosmetics and fashion in its products aimed at women who like to take good care of themselves. All the fabrics used in BEAUTY:K products have beneficial cosmetic properties that actively work to improve women’s skin.
Lékué is a Catalan company that was founded in 1980 selling brooms and rubber ice trays. 2005 was a strategic year of change for the group, materializing in heavy investment in R&D for research into new materials and the optimization of designs.
The Urban Lab is characterized as a “base for tests and pilot studies” for products and services with urban impact. It is a space for innovative tests regarding unresolved needs and initiatives that benefit residents of the city.
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Beauty:K’s newly launched collection of designer pants contain active cosmetic agents that gradually are transmitted to the skin, achieving the same effect as cosmetic cream applied several times during the day. This is possible thanks to a new system of controlled release, specially designed for textile fibers, which allows the cosmetic agents to gradually move onto the skin as the pants are worn.
Lékué is now the world leader in innovative products for the kitchen made from platinum silicone. Practical, quality, innovation and cutting-edge design are behind the philosophy of Lékué. These values have allowed the company to grow rapidly in recent years.
The Eco Digital SIIUR lighting system recently won the Eindhoven The cosmetic agents are gradually Living Labs Global Award and transferred to the skin as the as a result it will be installed in Beauty:K pants are worn Eindhoven’s Strijp-S district
Lékué has many household product lines, but their most successful, innovative and revolutionary is the steam or papillote case, made from 100% platinum silicone
This model has already seen a number of projects put into practice, such as the implementation of 12 points of Eco Digital exterior public lighting with LED technology. This Eco Digital SIIUR lighting system recently won the Eindhoven Living Labs Global Award and as a result it will be installed in Eindhoven’s Strijp-S district. There are also two recharging points for electric cars with management and analysis of the system from one central control point. Additionally, pilot studies have been carried out on regulating traffic lights automatically depending on traffic, crossing lights adapted for sight-impaired persons, different types of bicycle lanes, fibre optics to homes (FTTH) and remote gas, electricity and water meter reading for more than 150 homes.
offer two different treatments: Redu-Care and Hidrya:Care. The former improves microcirculation and the elasticity of the skin, reducing the presence of bumps on the skin and preventing rough skin. The latter treatment, Beauty:K Hidra:Care, combines the properties vitamin E, Aloe Vera and Jojoba oil to moisturize the skin and Project it against premature aging, pollution and UV rays. This product is truly a revolutionary development that lets us take care of our bodies in an easier and more comfortable way: If our clothes are our second skin, why not let them take care of us?
Lékué is currently collaborating with different industrial designers to create new products for its kitchen and household lines. One of the most fruitful collaborations is with the Swiss designer Luki Huber, who lives in Barcelona and works with the idea of combining functional design with the properties of platinum silicone to achieve, improve, facilitate and reinvent known objects and processes for use in professional and private kitchens. Lékué has many household product lines, but their most successful, innovative and revolutionary one is the steam or papillote case, made from 100% platinum silicone. Lékué was awarded the 2010 Cambra a la Gestió del Disseny prize by the Commerce Chamber of Barcelona and Barcelona Design Center (BCD).
www.22barcelona.com/urbanlab
www.fashion-beautyk.com
www.lekue.es
With these pants, taking care of yourself is as easy as putting on a pair of Beauty K pants, and you’re ready to go! The cosmetic pants from COSMOMODA®
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Barcelona Showroom NYC Where? 35 East 21st Street, 3rd fl. 10010. New York What? Barcelona Showroom NYC sells and distributes Spanish bathroom-related products: bathroom fittings, tiles, chromotherapy and ecological air-conditioning. This showroom in New York represents four leading Spanish brands which have put down roots in the US: Roca, Laufen, Climastar and Hidrocrom (Ramón Soler.) Why? “Barcelona is a city that you can relate to design and architecture. Americans love the city and are very interested in it”.
Barcelona Tapas Bar & Restaurant
Cases i Associats Cases i Associats is a Barcelona design studio with offices in Buenos Aires and Miami specializing in press information. The firm’s activity began over twenty years ago with the concept and design of paper publications, and the company’s work currently sets the standard worldwide for the design of digital information products in more than 30 countries. Cases i Associats has led the processes for the redesign and renewal of more than 100 mastheads in Europe and Latin America. The Barcelona-founded studio has become a world leader in periodical design, and their activity includes the design of new printed media and the redesign of already-existing media, allowing the studio to cover all aspects from the analysis and layout of contents to page navigation, graphic design and fonts.
The Barcelona-founded studio has become a world leader in periodical design Increasingly, all of this can entail restructuring newsrooms, changes to the organizational charts of sections and systems and work flows, and optimization of pre-printing and printing processes, etc. Cases i Associats began adapting information to digital media 10 years ago. The firm has become a specialist in setting up and renewing websites linked to newspapers and communications groups, where global thinking is applied to editorial products but with the specific language and focus required by multimedia information.
Where? 1. Unit 1, Beaufort House, 15 St Botolph Street 2. 24 Lime Street 3. 481 Lordship Lane, Dulwich What? Barcelona Tapas Bar y Restaurant has been opening its doors to the public since 1991. In the 15 years since Martin and David Dalmau started the company in Bell Lane it has grown into a large and flourishing business with two restaurants located in the City of London and one in Dulwich. Why? “Our aim is to provide quality authentic Spanish food to our clientele and above all, quality service. We are very proud of our Spanish heritage”.
Around the world
We travel trough the world’s major cities looking for small and large businesses inspired by our city.
21 Barcelona Good News
PENSAt a BARCELONA
London, Istanbul, New York City and NÎmes
Barcelona Cafe Beyoglu Where? Istiklal Cad. No: 126/A Galatasaray Beyoglu Istanbul What? It is a restaurant, cafe and patisserie where different kinds of meals and deserts are served. You might find various tastes in a single place. It presents delicious examples of Spanish, Mexican, Italian and Turkish cuisines. Why? “We’ve been in Barcelona many times and we enjoy and love the city and its couisin. Moreover, as two partners, we love how FC Barcelona play. In short, Barcelona has a lot of meanings like Istanbul for us”.
Barcelona & Co Where? 735 Chemin de Blazin 30000 Nîmes What? Located in the south of France, this communication agency is a specialist in institutional identity and creates business communication strategies and communication plans that implements and evaluates from the beginning till the end of the project. Why? “For us Barcelona means fashion, dynamism, it’s a worldwide trend setter.”
www.cases-assoc.com
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BIZBarcelona 2011, Entrepreneurs’ Fair
Barcelona Good News
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Barcelona has hosted the annual gathering of all entrepreneurial and innovative capital again, together with those institutions that provide support in this area, at a unique meeting last June 15 and 16.
In the current international climate, entrepreneurial spirit is ever more necessary and indispensable. BizBarcelona provides these “idea inventors” with the chance to share and exchange experiences in order to help spur on actions which help them to make their entrepreneurial goals a reality.
Anyone looking to create a company can participate in a series of conferences featuring success stories and get advice on planning a good commercial strategy This is a space in which business growth, innovation, entrepreneurial spirit and internationalization take center stage throughout BizBarcelona.
Activities for all participants The exhibits and contents are structured to enable those looking to create a business or make their company grow to find inspiration, practical and innovative solutions, institutional support, collaboration, advice and, above all, financing. The event included more than 90 workshops and conferences, meetings between entrepreneurs, presentation of ideas and projects to executives from different sectors, investors and representatives of capital risk funds and “speed networking” to find collaborators. Anyone looking to create a company could participate in a series of conferences featuring success stories and get advice on planning a good commercial strategy and
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What’s Cooking is the place to find technology offers and demand in the sectors of food, the environment, materials and ICT-Media. This year there was also a tracking of activities aimed at national and
international policymakers involved in defining and implementing policies geared towards providing support for entrepreneurship, enterprise and innovation, and to discuss and learn about good practices and strategies.
A newly consolidated initiative BizBarcelona is fruit of the merger of the city’s traditional Entrepreneur’s Day with HiT Barcelona innovation summit, and thanks to the combination of these two events BizBarcelona has become a one-ofa-kind showcase for entrepreneurs that promotes inspiration, creation, growth and business finance. The results below and the activity that takes place at the conference are proof that the event has made a permanent place for itself in its role of strengthening Barcelona’s leadership role as a capital of entrepreneurship.
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A single showcase
Barcelona Good News
find clients or learn to prepare a viable company plan, among other topics. Participants had access to personalized advice on legal company status, financing, business plans, etc. The Tech Market
The biggest difference in the current edition of BizBarcelona was that this year only the umbrella event took place, concentrating all of the consolidated annual activities in a single space so as to bring together all the entrepreneurial capital, support for innovation and entrepreneurial activity into a single event. This way, the participants interact directly, thus encouraging the leverage and promotion of the complex and fascinating fabric of the world of entrepreneurship and innovation.
Promoting innovation and entrepreneurship BizBarcelona is a joint project of Barcelona city council, the Catalan government, Barcelona Chamber of Commerce, the Barcelona provincial council and La Caixa, with the aim of once again becoming the annual meeting point for innovation and entrepreneurship on a national and international level.
in pictures: different moments at bizbarcelona
2011 figures 13,300 people Almost 1,000 consultation sessions 54 private investment funds and business angels 1,800 interviews aimed at promoting new business projects 22,300 m2 dedicated to entrepreneurship and innovation 88 M€ of average financing present per investor
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JUNE 28-OCTOBER 21 2011
October 19-21 2011
Barcelona Design Festival includes two epicenters of activity: the FADfest as the starting point, which will take place between 28 June and 14 July, and the Barcelona Design Week as the closing event, which will be held between 17 and 21 October. These two events will be linked together over time by a multitude of activities, exhibitions and tours to enjoy design in the city. www.barcelonadesignfestival.com
China meets the Mediterranean: a conference around Chinese Foreign Direct Investment in Europe. A simple and practical program: 1 day top level conference and 2 days investment platform, with full government and institutional support. www.chinaatbarcelonasummit.com
BARCELONA DESIGN FESTIVAL
July 13-15 2011
THE BRANDERY SUMMER EDITION
A new season means new fashions, and that’s why The Brandery Summer Edition is coming to Barcelona. It is a new multidisciplinary space where the very best in urban fashion comes together. The Fira de Barcelona Convention Center will play host to this event. Looking further, 080 Barcelona Fashion will take place next Spring-Summer 2012. Creativity and innovation are the concepts that inspire this event, without forgetting the importance of the market and the need to give fashion a commercial outlet. www.thebrandery.com www.080barcelonafashion.com
July 16-20 2011
IJCAI 11
This year marks the 22nd International Joint Conference on Artificial Intelligence. This international gathering, breaking new ground in AI (Artificial Intelligence) research, has been held in a different city every year since 1969. http://ijcai-11.iiia.csic.es
19-23 october 2011
BARCELONA MEETING POINT
Visitors to Barcelona Meeting Point, the international real estate convention which is to be held at the Fira de Barcelona Convention Center, will be able to make contact with highly prestigious engineers, consultants, lawyers, builders, etc. There will also be a symposium featuring real estate developers, public institutions and real estate agencies. www.bmpsa.com
china at barcelona summit
October 17-20 2011
DISTRIPRESS
The 51st annual Distripress Congress is to be held at the CCIB. This international convention is geared to anyone with an interest in the marketing of newspapers and periodicals. www.distripress.ch
November 5-13 2011
barcelona international boat show
The Barcelona International Boat Show is the biggest in Spain and one of the most important in Europe and is celebrating a very special event: its 50 th anniversary. The show will be featuring numerous new products, plus leisure, sporting and cultural ideas. www.salonnautico.com
November 29-December 2 2011
SMART CITY
The Convention on Urban Facilities and the Environment will take place in Barcelona next fall. At this international convention, there will be presentations on the latest in the field of urban facilities, such as green spaces and sports and leisure areas in cities. www.firabcn.es
November 29-December 1 2011
EIBTM 2011
The Global Meeting & Events Exhibition, EIBTM, is designed for the meetings and events industry, and is to be held in the vibrant business and tourism destination of Barcelona. The event lasts three days at the Fira de Barcelona, and will focus on the access to a dynamic business environment, thought provoking professional education and business networks. www.eibtm.com
Also coming up…
July 2011 December 2011 Harley Davidson takes over Barcelona July 8-10 2011 This summer Barcelona will once again welcome bikers, enthusiasts, tourists and spectators to Barcelona Harley Days 2011. On July 8, 9 and 10 you will be able to share your interests, attend concerts and watch the flag parade, among many other activities. www.barcelonaharleydays.com
Festa al Cel October 2 2011 It’s the 20 th annual edition of Barcelona’s air show, featuring the spectacular acrobatics of over 70 planes www.festaalcel.com
‘The Mexican Suitcase’ October 6 2011- January 15 2012 The Museu Nacional d’Art de Catalunya (MNAC), with the collaboration of the International Photography Center in New York, will be hosting a three month exhibit of a collection of photographs entitled The Mexican Suitcase. This exhibit is made up of images that were captured by Robert Capa, Gerda Taro and David Seymour “Chim” during the Spanish Civil War and whose whereabouts had been unknown since 1939. www.mnac.cat/exposicions/exp_futures. jsp?lan=001
Roxette Concert November 19 2011 This 2011 tour is a presentation of the group’s new album, Charm School, which is already out. www.roxette.se/
AutoRetro Barcelona December 2-6 2011 This collectors’ car and motorcycle show is coming to the Fira de Barcelona, and will feature participants from various countries, and these cars for collectors will be on sale at unbeatable prices. www.autoretro.es
December 2-4 2011
BARCELONA DEGUSTA
This exhibition is intended for anyone interested in cooking, health, quality, symbols of identity and new trends in gastronomy. www.degusta.com
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agenda
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