BARCO STYLE GUIDE HEALTHCARE APPAREL BRANDS 2022
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Table of Contents 03 BARCO BRAND POSITIONING 04 BARCO BRAND MATRIX 05 BARCO CORPORATE LOGO 06 BARCO MADE TO MATTER LOGO 07 BARCO COLORS 08 GREY’S ANATOMY™ BY BARCO 10 BARCO ONE 12 BARCO ESSENTIALS 14 BARCO UNIFY 16 SKECHERSTM BY BARCO 18 APPROVALS 19 DIGITAL MARKET INSTRUCTIONS
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Brand Positioning MADE TO MATTER SINCE 1929 Healthcare workers are cut from a different cloth. So are we. Since designing the original fashion-forward healthcare apparel almost a century ago, our uniforms have been anything but. More custom than cookie-cutter, each garment is made with the same craftsmanship and durability that made the initial designs so iconic — with a level of care that’s worthy of the healthcare workers who care for us. Because fashion, fabric, fit, and function matter to you, everything we make is made to matter.
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Brand Matrix
Brand Identities While each consumer brand falls under the BARCO umbrella, they need to be distinct from competitor brands and from each other. This is achieved by imagery and storytelling that’s highly intentional and consistent.
All BARCO brands have fit, function, fabric, and fashion benefits. However, we tailor the benefits message and voice and tone to suit each brand.
MADE TO
ELEVATE
MADE TO
ENDURE
MADE TO
EMPOWER
MADE TO
UNITE
MADE TO
EMBRACE
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ONLY USE LOGO AS DEPICTED BELOW
LOGO
CORPORATE
HOW TO USE
LOGO ON LIGHT BACKGROUND
LOGO ON LIGHT BACKGROUND
LOGO ON DARK BACKGROUND
RGB 242-101-41
RGB 51-51-51
CMYK 0-75-95-0
CMYK 0-0-0-80
HEX #F26529
HEX #333333
® (Registration mark) Should always be used to the bottom right of O in BARCO
CORPORATE & CONSUMER
LOGO
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HOW TO USE
ONLY USE LOGO/TAGLINE AS DEPICTED BELOW
® (Registration mark) Should always be used to the bottom right of O in BARCO
RGB 242-101-41 CMYK 0-75-95-0 HEX #F26529
RGB 128-128-128 CMYK 0-0-0-50
RGB 00-00-00
HEX #808080
CMYK 0-0-0-0 HEX #000000
*Made to Matter uses Sandbrush font
COLORS
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RGB 242-101-41 CMYK 0-75-95-0 HEX #F26529
RGB 51-51-51
RGB 77-77-77
CMYK 0-0-0-80
CMYK 0-0-0-70
HEX #333333
HEX #4d4d4d
RGB 00-00-00
RGB 25-25-25
CMYK 0-0-0-0
CMYK 0-0-0-90
HEX #000000
HEX #191919
RGB 128-128-128
RGB 230-230-230
CMYK 0-0-0-50
CMYK 0-0-0-10
HEX #808080
HEX #e6e6e6
LOGOS
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HOW TO USE
ONLY USE LOGOS AS DEPICTED BELOW
When writing brand name use as shown below. e.g. GREY’S ANATOMY by BARCO
LOGOS ON LIGHT BACKGROUND
RGB 240-5-0 CMYK 6-98-100-0 HEX #f00500 RGB 00-00-00 CMYK 0-0-0-0
LOGOS ON DARK BACKGROUND
RGB 77-77-77 CMYK 0-0-0-70 HEX #4d4d4d
HEX #000000 ™ (Trademark) Should always be used on the left of the letter Y in Anatomy
Logos can also be solid white or solid black depending on background
FABRIC CONTENT: 74% POLYESTER | 23% RAYON | 3% SPANDEX TWILL
SPANDEX STRECH
SPANDEX STRECH
EASY CARE
SPANDEX STRECH
SPANDEX SPANDEX STRECH STRECH
EASY CARE
SOIL RELEASE
SOIL RELEASE
SOIL RELEASE
SUPER-SOFT TOUCH
SUPER-SOFT TOUCH
EXTREME COMFORT
EXTREME COMFORT
ALL-DAY FRESHNESS
ALL-DAY FRESHNESS
MOISTURE WICKING
MOISTURE WICKING
FABRIC CONTENT: 71% POLYESTER | 24% RAYON | 5% SPANDEX
360° SPANDEX STRECH
360° SPANDEX STRECH
SOIL RELEASE
WRINKLE RELEASE
WRINKLE RELEASE
EXTREME COMFORT
EXTREME EXTREM COMFORT COMFORT
SUPER-SOFT TOUCH
SUPER-SOFT TOUCH
MOISTURE WICKING
MOISTURE WICKING
ALL-DAY FRESHNESS
ALL-DAY FRESHNESS
ON DARK BACKGROUND
MOISTURE WICKING
FABRIC CONTENT: 74% POLYESTER | 23% RAYON | 3% SPANDEX TWILL ON DARK BACKGROUND
MOISTURE WICKING
ON DARK BACKGROUND
FABRIC
FABRIC CONTENT: 77% POLYESTER | 23% RAYON ON DARK BACKGROUND
CONTENT & ICONS
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LOGOS
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HOW TO USE
* ONLY USE LOGOS AS DEPICTED BELOW
LOGO ON LIGHT BACKGROUND
RGB 242-101-41
RGB 0-138-171
RGB 168-170-173
RGB 25-25-25
CMYK 0-75-95-0
CMYK 100-23-29-1
CMYK 36-28-27-0
CMYK 0-0-0-90
HEX #F26529
HEX #008AAB
HEX #A8AAAD
HEX #191919
When writing brand name use as shown below. e.g. BARCO ONE
LOGO ON DARK BACKGROUND
® (Registration mark) Should always be used on the bottom right of O in BARCO
4-WAY STRETCH
4-WAY STRETCH
MOISTURE WICKING
ON DARK BACKGROUND
5 RECYCLED BOTTLES PER GARMENT
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ANTI-STATIC
ON DARK BACKGROUND
FABRIC CONTENT: 50% POLYESTER | 43% RECYCLED POLYESTER 7% SPANDEX
MOISTURE WICKING ON DARK BACKGROUND
FABRIC
5 RECYCLED BOTTLES PER GARMENT ON DARK BACKGROUND
CONTENT & ICONS
BARCO ONE
ANTI-STATIC
LOGO
HOW TO USE
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ONLY USE LOGOS AS DEPICTED BELOW
LOGO ON LIGHT BACKGROUND
RGB 242-101-41
RGB 25-25-25
CMYK 0-75-95-0
CMYK 0-0-0-90
HEX #F26529
HEX #191919
™ (Trademark) Should always be used on the upper right of the letter S in ESSENTIALS
When writing brand name use as shown below. e.g. BARCO ESSENTIALS
COMFORT STRETCH
QUICK-DRY COOLING
HIGH-TEMP WASHING TO 158ºF/70ºC
ON DARK BACKGROUND
QUICK-DRY COOLING
EFFORTLESS CARE ON DARK BACKGROUND
COMFORT STRETCH
HIGH-TEMP WASHING TO 158ºF/70ºC ON DARK BACKGROUND
FABRIC
FABRIC CONTENT: 65% POLYESTER | 35% COTTON
ON DARK BACKGROUND
CONTENT & ICONS
BARCO ESSENTIALS
EFFORTLESS CARE
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LOGOS
HOW TO USE
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ONLY USE LOGOS AS DEPICTED BELOW
When writing brand name use as shown below. e.g. BARCO UNIFY
LOGOS ON LIGHT BACKGROUND
LOGOS ON DARK BACKGROUND
BARCO & “b” Icon
UNIFY
RGB 242-101-41
RGB 230-230-230
CMYK 0-75-95-0
CMYK 0-0-0-10
HEX #F26529
HEX #e6e6e6
® (Registration mark) Should always be used on the bottom right of the b logo
WRINKLE RELEASE
360° SPANDEX STRETCH
MOISTURE WICKING
ON DARK BACKGROUND
360° SPANDEX STRETCH
SUPER-SOFT TOUCH ON DARK BACKGROUND
WRINKLE RELEASE
MOISTURE WICKING ON DARK BACKGROUND
FABRIC
FABRIC CONTENT: 71% POLYESTER | 24% RAYON | 5% SPANDEX
ON DARK BACKGROUND
CONTENT & ICONS
BARCO UNIFY
SUPER-SOFT TOUCH
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HOW TO USE
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ONLY USE LOGOS AS DEPICTED BELOW
When writing brand name use as shown below. e.g. SKECHERS by BARCO
LOGO
LOGO ON LIGHT BACKGROUND
LOGO ON DARK BACKGROUND
BARCO
SKECHERS
RGB 242-101-41
RGB 178-179-182
CMYK 0-75-95-0
CMYK 31-24-23-0
HEX #f26529
HEX #b2b36
™ (Trademark) Should always be used on the bottom right of the letter S in SKECHERS ™ (Trademark) Should always be used on the upper right of the letter O in BARCO
ECO-FRIENDLY FABRIC
4-WAY SPANDEX-STRETCH
MOISTURE WICKING
ON DARK BACKGROUND
4-WAY SPANDEX-STRETCH
COMFORT INCLUDED ON DARK BACKGROUND
ECO-FRIENDLY FABRIC
MOISTURE WICKING ON DARK BACKGROUND
FABRIC
FABRIC CONTENT: 54% POLYESTER | 40% RECYCLED POLYESTER | 6% SPANDEX
ON DARK BACKGROUND
CONTENT & ICONS
SKECHERS by BARCO
COMFORT INCLUDED
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APPROVALS
GENERAL ADVERTISING GUIDELINES
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ALL advertising mentioning BARCO or our BARCO brand logos require approval by the Barco HQ Marketing Department. Please send your advertising artwork files to your Barco Representative, Customer Service Rep (CSR) and kerry.mcleod@barcouniforms.com ALLOW UP TO 5 BUSINESS DAYS FOR APPROVAL in advance of running your ad.
ALL advertising mentioning the Grey’s AnatomyTM by Barco brand require approval by Barco HQ marketing and ABC/Disney HQ Licensing Departments. Please send your advertising artwork files to your Barco Representative, Customer Service Rep (CSR), iris.amano@barcouniforms.com and kerry.mcleod@barcouniforms.com ALLOW UP TO 10 BUSINESS DAYS FOR APPROVAL in advance of running your ad. Barco contacts ABC/Disney HQ Licensing Department for their approval so extra time is needed.
ALL advertising mentioning the SKECHERS by BARCO® brand require approval by Barco HQ Marketing/Merchandising Departments. ALL NEW MODELS MUST RECEIVE PRIOR APPROVAL. ALL MODELS MUST WEAR PRE-APPROVED SKECHERS FOOTWEAR. Please send your advertising artwork files to your Barco representative and include: kerry.mcleod@barcouniforms.com ALLOW UP TO 10 BUSINESS DAYS FOR APPROVAL in advance of running your ad. Barco contacts Skechers’ licensing department for their approval so extra time is needed. MUST INCLUDE THIS LEGAL DISCLAIMER BELOW IN ALL ADVERTISING (minimum font size 6pt):
RESOURCE CENTER
DIGITAL
INSTRUCTIONS Step 1: Go to b2b.barcouniforms.com, sign in
Step 3: Click on Marketing Resources
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Step 2: Enter Username/Password
Step 4: Digital Marketing Resource Home Page
Scroll down to find link for additional assistance.