Logo Use Guide
COMMUNICATIONS DEPARTMENT
The Communications Department is excited to provide Barrington 220 schools with logos that appropriately reflect the brand and reputation of our district. In order to maintain the integrity of the Barrington 220 brand, please do not alter the logos in any way. Refer to these guidelines regarding appropriate use. If you have a specific question that has not been addressed, please contact the Communications Department.
Samantha Scheinman
Director of Communications
s
scheinman@barrington220.org
Annie Loizzi
Print and Web Design Coordinator
aloizzi@barrington220.org
Do use the logo as provided - don’t alter color, font, etc.
Do use solid black or white only when color is not an option
Do leave a safety margin around the logo whenever it is used
Do be sure the logo is legible against the background
Don’t use the logo at a size smaller than 3/4” width
Don't add effects to the logo (drop shadow, gradient, glow, etc.)
Don't distort the logo in any manner - adjust proportionally
Don’t use the logotype without the logomark
Safety Margin
This must be clear of any text and images
Suggested Margin
If possible, leave this margin free of text and images CMYK 100
Do use the logo as provided - don’t alter color, font, etc.
Do use solid black or white only when color is not an option
Do leave a safety margin around the logo whenever it is used
Do be sure the logo is legible against the background
Don’t use the logo at a size smaller than 3/4” width
Don't add effects to the logo (drop shadow, gradient, glow, etc.)
Don't distort the logo in any manner - adjust proportionally
Don’t use the logotype without the logomark
CLEAR SPACE:
This must be clear of any text and images REVERSED:
Safety Margin
Suggested Margin
If possible, leave this margin free of text and images
Do use the logo as provided - don’t alter color, font, etc.
Do use solid black or white only when color is not an option
Do leave a safety margin around the logo whenever it is used
Do be sure the logo is legible against the background
Don’t use the logo at a size smaller than 3/4” width
Don't add effects to the logo (drop shadow, gradient, glow, etc.)
Don't distort the logo in any manner - adjust proportionally
Don’t use the logotype without the logomark
This must be clear of any text and images REVERSED:
Safety Margin
Suggested Margin
If possible, leave this margin free of text and images
CLEAR SPACE:
HORIZONTAL LOGO:
REVERSED:
LOGOMARK:
REVERSED:
Do use the logo as provided - don’t alter color, font, etc.
Do use solid black or white only when color is not an option
Do leave a safety margin around the logo whenever it is used
Do be sure the logo is legible against the background
Don’t use the logo at a size smaller than 3/4” width
Don't add effects to the logo (drop shadow, gradient, glow, etc.)
Don't distort the logo in any manner - adjust proportionally
Don’t use the logotype without the logomark
This must be clear of any text and images REVERSED:
Safety Margin
Suggested Margin
If possible, leave this margin free of text and images
CLEAR SPACE:
HORIZONTAL LOGO:
REVERSED:
LOGOMARK:
REVERSED:
Do use the logo as provided - don’t alter color, font, etc.
Do use solid black or white only when color is not an option
Do leave a safety margin around the logo whenever it is used
Do be sure the logo is legible against the background
Don’t use the logo at a size smaller than 3/4” width
Don't add effects to the logo (drop shadow, gradient, glow, etc.)
Don't distort the logo in any manner - adjust proportionally
Don’t use the logotype without the logomark
This must be clear of any text and images REVERSED:
Safety Margin
Suggested Margin
If possible, leave this margin free of text and images
CLEAR SPACE:
HORIZONTAL LOGO:
REVERSED:
LOGOMARK:
REVERSED:
Do use the logo as provided - don’t alter color, font, etc.
Do use solid black or white only when color is not an option
Do leave a safety margin around the logo whenever it is used
Do be sure the logo is legible against the background
Don’t use the logo at a size smaller than 3/4” width
Don't add effects to the logo (drop shadow, gradient, glow, etc.)
Don't distort the logo in any manner - adjust proportionally
Don’t use the logotype without the logomark
This must be clear of any text and images REVERSED:
Safety Margin
Suggested Margin
If possible, leave this margin free of text and images
CLEAR SPACE:
HORIZONTAL LOGO:
REVERSED:
LOGOMARK:
REVERSED:
Do use the logo as provided - don’t alter color, font, etc.
Do use solid black or white only when color is not an option
Do leave a safety margin around the logo whenever it is used
Do be sure the logo is legible against the background
Don’t use the logo at a size smaller than 3/4” width
Don't add effects to the logo (drop shadow, gradient, glow, etc.)
Don't distort the logo in any manner - adjust proportionally
Don’t use the logotype without the logomark
This must be clear of any text and images REVERSED:
Safety Margin
Suggested Margin
If possible, leave this margin free of text and images
CLEAR SPACE:
HORIZONTAL LOGO:
LOGOMARK:
REVERSED:
REVERSED:
Do use the logo as provided - don’t alter color, font, etc.
Do use solid black or white only when color is not an option
Do leave a safety margin around the logo whenever it is used
Do be sure the logo is legible against the background
Don’t use the logo at a size smaller than 3/4” width
Don't add effects to the logo (drop shadow, gradient, glow, etc.)
Don't distort the logo in any manner - adjust proportionally
Don’t use the logotype without the logomark
This must be clear of any text and images REVERSED:
Safety Margin
Suggested Margin
If possible, leave this margin free of text and images
CLEAR SPACE:
HORIZONTAL LOGO:
REVERSED:
LOGOMARK:
REVERSED:
Do use the logo as provided - don’t alter color, font, etc.
Do use solid black or white only when color is not an option
Do leave a safety margin around the logo whenever it is used
Do be sure the logo is legible against the background
Don’t use the logo at a size smaller than 3/4” width
Don't add effects to the logo (drop shadow, gradient, glow, etc.)
Don't distort the logo in any manner - adjust proportionally
Don’t use the logotype without the logomark
This must be clear of any text and images REVERSED:
Safety Margin
Suggested Margin
If possible, leave this margin free of text and images
CLEAR SPACE:
HORIZONTAL LOGO:
REVERSED:
LOGOMARK:
REVERSED:
Do use the logo as provided - don’t alter color, font, etc.
Do use solid black or white only when color is not an option
Do leave a safety margin around the logo whenever it is used
Do be sure the logo is legible against the background
Don’t use the logo at a size smaller than 3/4” width
Don't add effects to the logo (drop shadow, gradient, glow, etc.)
Don't distort the logo in any manner - adjust proportionally
Don’t use the logotype without the logomark
This must be clear of any text and images REVERSED:
Safety Margin
Suggested Margin
If possible, leave this margin free of text and images
CLEAR SPACE:
HORIZONTAL LOGO:
REVERSED:
LOGOMARK:
REVERSED:
Do use the logo as provided - don’t alter color, font, etc.
Do use solid black or white only when color is not an option
Do leave a safety margin around the logo whenever it is used
Do be sure the logo is legible against the background
Don’t use the logo at a size smaller than 3/4” width
Don't add effects to the logo (drop shadow, gradient, glow, etc.)
Don't distort the logo in any manner - adjust proportionally
Don’t use the logotype without the logomark
This must be clear of any text and images REVERSED:
Safety Margin
Suggested Margin
If possible, leave this margin free of text and images
CLEAR SPACE:
HORIZONTAL LOGO:
REVERSED:
LOGOMARK:
REVERSED:
Do use the logo as provided - don’t alter color, font, etc.
Do use solid black or white only when color is not an option
Do leave a safety margin around the logo whenever it is used
Do be sure the logo is legible against the background
Don’t use the logo at a size smaller than 3/4” width
Don't add effects to the logo (drop shadow, gradient, glow, etc.)
Don't distort the logo in any manner - adjust proportionally
Don’t use the logotype without the logomark
This must be clear of any text and images REVERSED:
Safety Margin
Suggested Margin
If possible, leave this margin free of text and images
CLEAR SPACE:
HORIZONTAL LOGO:
REVERSED:
LOGOMARK:
REVERSED:
B A R RINGTO N 220 BARRINGTO N TRANSITION
LOGO DON'TS
Don’t distort the logo - make all adjustments proportional
Don’t add effects to the logo (drop shadow, gradient, glow, etc.)
Don’t change alter the logo colors
Don’t use the black or white version when color is an option
Don’t place the logo where it becomes illegible - use a white background whenever possible.
Don’t let the logo touch any other elements - leave a safety margin
Don’t tilt the logo
Don’t use the logo at a width smaller than 3/4”
Don’t substitute the logotype with any other font
Don’t change the size ratio of the logomark to its name
Don’t use the logotype without the logomark
Don’t add an outline (stroke) of any kind.
Grove Avenue Elementary School
Preferred
DISTRICT TYPEFACES
Links to download Gotham Rounded Bold and Fira Sans Light can be found at Barrington220.org/Branding
Headlines & Titles Body Text
GOTHAM ROUNDED BOLD
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz 1234567890$.,-':;!?&()"
FIRA SANS LIGHT
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890$.,-':;!?&()"
Google Docs
Alternate
DROID SANS BOLD
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz 1234567890$.,-':;!?&()"
DROID SANS REGULAR
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz 1234567890$.,-':;!?&()"
VERDANA BOLD
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
Default Font
Alternate
OoPpQqRrSsTtUuVvWwXxYyZz 1234567890$.,-':;!?&()"
VERDANA REGULAR
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz 1234567890$.,-':;!?&()"
SPIRITWEAR TYPEFACES
Links to download listed specialty fonts can be found at Barrington220.org/Branding
GOTHAM ROUNDED BOLD
LEAGUE
Email Signature
First Name Last Name
Job Title
email@barrington220.org | 000.000.0000
Barrington 220 (logo)
Do...
Use Sans Serif as font
Use Tahoma as font
Use size 11 font
Use black font
{ EMAIL COMMUNICATIONS
First Name Last Name Job Title
Email Signature Do...
Don't...
Use colors
Use any clip art or images
Use quotes, mission statements, etc.
BUSINESS CARDS
email@barrington220.org | 000.000.0000
Barrington 220 (logo)
To order business cards, please visit barrington220.org/businesscards and fill out the order form.
You will need the following information:
Full Name (exactly as you'd like printed) Official Job Title
Use Sans Serif as font
Use Tahoma as font
Use size 11 font
Use black font
Don't...
Use colors
Use any clip art or images
Use quotes, mission statements, etc.
BUSINESS CARDS
Number Fax Number OR Mobile Number
To order business cards, please visit barrington220.org/businesscards and fill out the order form.
You will need the following information:
Full Name (exactly as you'd like printed) Official Job Title
OFFICIAL BUILDING NAMES
When referring to the a school or the district in official communications, please use the following names:
District
Barrington 220
Barrington 220 School District
Barrington 220 Community Unit School District
District Administrative Center
Secondary
Barrington High School
BHS
Barrington Middle School Prairie Campus
BMS Prairie
Barrington Middle School Station Campus
BMS Station
Elementary
Arnett C. Lines Elementary School
Barbara B. Rose Elementary School
Countryside Elementary School
Grove Avenue Elementary School
Hough Street Elementary School
North Barrington Elementary School
Roslyn Road Elementary School
Sunny Hill Elementary School
Early Learning
Barrington Early Learning Center
Early Learning Center
ELC
WHAT IS OUR BRAND?
Branding is more than just using a set of logos. A brand is about defining a collective story. A story that each person in our community plays a role in telling each and every day, through every interaction.
To define our brand, we have to go to the heart of it all. Beyond the individual, beyond the technology, beyond the classroom walls - to the collective mission that we base everything else on. Who are we? What do we do? How do we do it? Why are we unique?
We push boundaries. We embrace innovation. We pursue excellence.
We've put together this brand guide to provide a set of ways to communicate our brand in a way that consistently reflects the work you do every day to make Barrington 220 a nationally-renown school district.