AXIOM ADVISING
BRIAN BOSSIER DESIGN BRAND BOOK November 2015
Introduction Our Mission & Positioning Values, Voice & Vision
Logo Meaning Specifications
Color Palette Primary Palette Extended Primary Palette Color Psychology
Typography Introduction Primary Fontface Secondary Fontface \
Brand Application Stationary Graphics Website
WELCOME TO BRIAN BOSSIER DESIGN
Our Mission
Our Positioning
To be the Ultimate House of Luxury Women’s shoes, defining classic modern American styling and creating desire, now and forever.
At Brian Bossier Deign, our goal is to be the “go-to” high fashion women’s shoe brand among all other luxury brands, for americas’ top one percent income earners, by offering subtle decadence, paired with high quality and handmade shoes.
Values, Voice & Vision Our Values I. The Brand Is Our Touchstone. II. Customer Satisfaction Is Paramount. III. Integrity Is Our Way of Life. IV. Innovation Drives Winning Performance. V. Our Success Depends on Collaboration.
Our Voice I. The Brand Is Our Touchstone. II. Customer Satisfaction Is Paramount. III. Integrity Is Our Way of Life. IV. Innovation Drives Winning Performance. V. Our Success Depends on Collaboration.
Attributes
CONFIDENT
We stay true to who we are: “this is what I am” not “ We believe in being unique, because our consumers buy as an expression of a taste, of a creative identity, of the intrinsic passion of the creator. PRIVILEGE
Representing a social marker, making the owner or beneficiary feel special, with a sense of privilege. Desired by Many, Owned by Very Few EXPERIENCE
We offer a product made to last offered at a price that far exceeds what their mere functional value would command feeding into or clientele’s desire for a qualitative hedonistic experience and contributes to the hedonistic pleasure owning a luxury PERSONAL
o g Logo Logo L
I. THE SCRIPT FONTFACE GIVES THE LOGO A FEMININE TOUCH WHILE REPRESENTING THE HANDMADE PROCESS USED TO MAKE OUR SHOES
II. MODIFIED SWOOSH CAPS REPRESENTS OUR CUSTOMERS AFFINITY FOR HIGH FASHION
Logo Meaning I.
Feminine/Custom
II.
Luxury/Royalty
III. Heritage/Reflective IV. Quality/Power
III. THE MIRRORED “B” REPRESENTS THE PAST AND OUR INTEGRATION OF CLASSIC STYLES IN TO OUR SHOES
IV. THE HEAVY FONT STROKE REPRESENTS QUALITY MATERIALS AND THE EMBOLDED FEELING OUR CUSTOMERS FEEL WHEN WEARING OUR SHOES
The Logo
Exclusivity requires instant recognition. BB Design has to make their story widely known. Our logos act as badges that establish social hierarchies and speak to the owner’s taste in the eyes of ordinary people. In order to create the social distinction, the brand has to be known and appreciated by everybody, and owned only by few.
BRIAN BOSSIER DESIGN LUXURY WOMEN’S SHOES
BRIAN BOSSIER DESIGN LUXURY WOMEN’S SHOES
BRIAN BOSSIER DESIGN LUXURY WOMEN’S SHOES
Col
3.1/_____Color Introduction
Primary
Group 4. The essence of this colour group is contrast and strength. The hues have blue added and either white or black, Pure black and white themselves belong in this colour group and common descriptors for other colours in Group 4 include royal blue, ice blue, indigo, magenta, royal purple. Type 4. The Type 4 features are well defined, possibly even quite sharp, often with high cheekbones, and the body is usually compact. The eyes do not have flecks or mist or lace, they are usually one colour and, if they are brown, they will be very dark, rather unfathomable. If the eyes are blue, they will be icy and have a crackling quality to them. The hair is dramatic, whether curly or straight; there are no half-measures – it will eithercurly indeed or poker straight.
& Secondary
Palettes
lor
3.1/____Color Primary Palette
RGB
RGB
RGB
0
50
51
0
50
0
0
50
109
HEXADECIMAL VALUE
#000000
HEXADECIMAL VALUE
CMYK
#333333
HEXADECIMAL VALUE
CMYK
0
50 0
0
50 0
0
50 0
1
50
#32006D
CMYK 51 0 109 0.00 3.27
Grey Regular
3.2/____Color Extended Primary Palette
Color
Primary Palette Color
Primary Palette Color
Primary Palette
Color
Primary Palette
Grey Light
Color
Primary Palette Color
Primary Palette
Color
Primary Palette
Color
Primary Palette Color
Primary Palette Color
Primary Palette Color
Primary Palette
Color
Primary Palette
Grey Slate
Color
Primary Palette
Violet Deep
Violet Light
Color
Primary Palette
Color
Primary Palette Color
Primary Palette
Color
Primary Palette
Color
Primary Palette
Color
Primary Palette
Color
Primary Palette Color
Primary Palette Color
Primary Palette Color
Primary Palette
Just as black is total absorption, so white is total reflection. In effect, it reflects the full force of the spectrum into our eyes. Thus it also creates barriers,
Grey Ultra Light
Black
Color
Primary Palette
Color
Primary Palette Color
Primary Palette Color
Primary Palette Color
Primary Palette
3.3/____Color Color Psychology
VISUALIZATION
BLACK Keywords: Sophistication, glamour, security, emotional safety, efficiency, substance. Black is all colours, totally absorbed. The psychological implications of that are considerable. It creates protective barriers, as it absorbs all the energy coming towards you, and it enshrouds the personality. Black is essentially an absence of light, since no wavelengths are reflected and it can, therefore be menacing; many people are afraid of the dark. Positively, it communicates absolute clarity, with no fine nuances. It communicates sophistication and uncompromising excellence and it works particularly well with white. Black creates a perception of weight and seriousness.
HEXADECIMAL VALUE
#000000
WHITE Keywords: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency.
Just as black is total absorption, so white is total reflection. In effect, it reflects the full force of the spectrum into our eyes. Thus it also creates barriers, but differently from black, and it is often a strain to look at. It communicates, "Touch me not!" White is purity and, like black, uncompromising; it is clean, hygienic, and sterile. The concept of sterility can also be negative. Visually, white gives a heightened perception of space. The negative effect of white on warm colours is to make them look and feel garish.
HEXADECIMAL VALUE
#FFFFFF
DEEP VIOLET Keywords: awareness, vision,luxury,authenticity,truth,quality,decadence.
The shortest wavelength is violet, often described as purple. It takes awareness to a higher level of thought, even into the realms of spiritual values. It is highly introversive and encourages deep contemplation, or meditation. It has associations with royalty and usually communicates the finest possible quality. Being the last visible wavelength before the ultra-violet ray, it has associations with time and space and the cosmos. Excessive use of purple can bring about too much introspection and the wrong tone of it communicates something cheap and nasty, faster than any other colour.
HEXADECIMAL VALUE
#32006D
Helvetica Neue Is our corporate typefa ace. The face is
available in a va
riety of weights.
4.1/
4.2/_____Typography Introduction
NeueBold is our headline weight. NeueRegular is our body copy weights headline weight NeueLight & is used for captions and small bodies of text, and it is also used on stationary NeueUltraLight is used when a more delicate weight is needed
Scientific Research proves that typefaces should be viewed as more than a design after thought . I.Typeface influences meaning developed through this consistent use. (i.e. Convey to consumers the qualities they associate with the brand. II.Typefaces do more than communicate verbal material. They convey unique associations independent of the words they represent. III.These semantic associations are not ephemeral in nature. It has been demonstrated that these associations influence variables of interest
4.3/
Primary Fontface HELVETICA NEUE | FONT FAMILY
Neue Helvetica sets new standards in terms of its form and number of variants. It is the quintessential sans serif font, timeless and neutral, and can be used for all types of communication. Neue Helvetica is one of three Helvetica typeface families from Linotype. The Neue Helvetica family had been extended with the range of eight compressed weights. The original design, drawn by Max Miedinger, was released by the Haas Type Foundry of Switzerland, then by Germany-based Stempel (the parent company of Haas) and finally by Mergenthaler Linotype. In 1983, Stempel released Neue Helvetica, a re-working of the design.
HelveticaNeue-Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz 0123456789
HelveticaNeue-Regular
Bb
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9
Since its launch, Helvetica has been refined by a variety of designers to add new weights and adapt the typeface for successive methods of composition, from hot metal to digital. In addition, character weights, proportions and spacing were sometimes compromised in earlier versions of the family in order to comply with inherent limitations of typesetting technologies of the day. It was these modifications that led to the redrafting of Helvetica in 1983, when the complete family was carefully redrawn and expanded. The outcome was a synthesis of aesthetic and technical refinements that resulted in improved appearance, legibility and usefulness.
Bb
HelveticaNeue-Light
Bb ABCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz 0123456789
4.3.1/
Secondary Fontface CaslonPro A long running serif font first designed by William Caslon in 1722 and used extensively throughout the British Empire in the early eighteen century. It was used widely in the early days of the American Colonies and was the font used for the U.S. Declaration of Independence, but fell out of favor soon after. It has been revived at various times since then, in particular during the British Arts and Crafts movement and again each time it went through a redesign for technological changes. It continues to be a standard in typography to this day. Considered the first original English typeface, it shares many characteristics of the Dutch Baroque type fonts of the era, and may be a variation on the Dutch Fell type fonts cut by Voskens or Van Dyck at that time. From 1725 through to 1730 three books printed by William Bower used roman and italic fonts cut by Caslon. The fonts were popular throughout the British Empire including the American Colonies, where they acquired their distinctive appearance from the exposure to salt air during the voyage from Britain.
Bb
CaslonPro | ASemiBold BCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz 0123456789
Bb
CaslonPro | Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz 0123456789
Bb
CaslonPro | Iralic ABCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz 0123456789
3.2/____Brand Application
Brand Application BRIAN BOSSIER
LUXURY WOMEN’S SHOES
BRIAN BO
LUXURY WO
BRIAN BOSSIER DESIGN LUXURY WOMEN’S SHOES
LU
RY
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BO W S O S
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Brian Bossier Design LUXURY WOMEN’S SHOES
Brian Bossier Design LUXURY WOMEN’S SHOES
Brian Bossier Design LUXURY WOMEN’S SHOES
Custom CSS | Sign Up Form
Inputs: Font-Family: CaslonPro Font-size: 13px; Color: #ffffff Border-color: #ffffff Background-Color: rgb(0,0,0,0.85)
Button: Font-Family: Helvetica Neue Font-size: 20px Color: #ffffff Border-color: none Background-Color: rgb(85,0,215) On-hover: rgb(53,0,109)
Custom CSS | Accordion Slider CSS: Font-Family: Helvetica Neue Font-size: 20px Color: #ffffff Border-color: none Background-Color: None
Custom CSS | Box Hover
Image With Text Hover Font-Family: Helvetica Neue Font-size: 14px Color: #ffffff Border-color: none Background: image Image-mask: rgba(0,0,0,0) On-hover: rgba(0,0,0,0.45)