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UPTOWN COCKTAILS VOTED “PRODUCT OF THE YEAR” BY CONSUMERS

BY GREG COHEN

Uptown Cocktails only launched in April 2020 and have already taken top honors in the beverage alcohol category in the 2021 “Product of the

Year” awards. Backed by support of over 40,000 shoppers, “Product of the Year” is the world’s largest consumer-voted award for product innovation across dozens of categories.

Created from a blend of wine and natural ingredients (no corn syrup or artificial flavors), the Uptown Cocktails portfolio includes seven flavors of expertly pre-mixed drinks all packaged in 1.5L bottles at 13.9% ABV: Pina Colada,

Lemon Tea, Ruby Red Grapefruit, Chocolatini, and three varieties of margaritas made with 100% agave wine (original, strawberry, and mango).

“Uptown Cocktails offer a unique way to enjoy your favorite cocktail flavors without expending valuable time and energy on purchasing multiple ingredients,” says Tia Wines, the Director of

Marketing. “Conveniently located on grocery shelves across the nation, we see opportunities on-premise as well.

Uptown Cocktails provide restaurants and bars with beer and wine licenses a viable means of expanding their menu and offering cocktail options to their patrons. Based on the popularity of many RTDs with grocery shoppers, the appeal may translate to restaurants as they scour for offerings to bring in more business.”

Uptown Cocktails are crafted by Texas-based Southern Champion, which also produces the line of popular BuzzBallz ready-to-drink canned cocktails. The women-owned, family-operated distillery, winery and brewery was founded in 2009, and has since expanded its product base and distribution, growing into a well-known worldwide brand.

“Uptown Cocktails offer a unique way to enjoy your favorite cocktail flavors without expending valuable time and energy on purchasing multiple ingredients.”