Photo: Bart Foster
The information provided herein has been gathered from sources which are proprietary to Keller Williams Realty. As such, we understand this report to be for the private and confidential use of Keller Williams Realty, its’ representatives, and you, the property owner. Accordingly, this report should not be copied, reproduced or distributed in any way to third parties without our prior mutual agreement.
PREPARED BY:
Bart Foster REALTOR
617-230-2370 Bart@BartSells.com Bar tSells.com
607 Bolyston St, Boston, MA 02116
BART FOSTER
Real estate sales and consulting. Higher Standards . . . Memorable Results!
MEMBER OF THE NATIONAL ASSOCIATION OF REALTORS
617-230-2370 Bart@BartSells.com
DistinctiveBostonRealEstate.com
"Those of you who know me, know that I am about honesty. Those of you who have just met me will learn that I am on your side, and commit to working in your best interests. I look forward to meeting your goals and the best price for your current home. My knowledge and advice are always at your disposal. As a full-time Realtor, my mission is to bring some order to buying your next home or selling your current; with laser focus to guide you every step of the way if needed and do my very best to make your experience as pleasant as possible." 12345 ANYWHERE STREET
CITY
STATE 00000
Their Old Three P’s vs. The Modern Four P's of Real Estate Marketing Most real estate agents operate on an outdated 3 P system. Put a listing in the MLS, Put a sign in the yard, and Pray another agent brings a buyer! EFFECTIVELY SELLING YOUR PROPERTY THROUGH THE USE OF FOUR WINNING MARKETING STRATEGIES. • Product Preparation/Condition – Your Home – Repairs, Staging, Cleanliness • Price – How much are you asking, competition and market changes?
• Placement – Who is Being Exposed to Your Property? • Promotion – What Are The Most Effective Ways of Promotion?
Bart Foster Photography
We want your home to be shown in the best possible light to prospective buyers to get you top dollar in the shortest amount of time. We will create a warm and inviting environment focusing on the best architectural features and selling points of your home. We have access to Carpenters, Painters and other handy persons who understand the process to complete small to larger projects as needed at minimal costs.
Bart Foster Photography
VIRTUAL HOME STAGING Virtual staging is ideal for empty properties or those still under construction. Instead of hoping potential buyers can see what a house might look like or imagine a room filled with furniture, we can offer a Virtually Designed room complete with basic furnishings. This is a great option to help buyers visualize the potential without going so far as to alter or correct a room’s defects This is a great option I can offer and recommend for: • • •
Vacant homes. Homes with outdated furniture. Properties with tenants in them, which leave the homeowner little control over the space’s appearance.
VIRTUAL TOUR Matterport is the standard for 3D real estate capture and marketing. Matterport makes possible immersive 3D digital twins enabling potential buyers to virtually walk through a property. It is both only entertaining and increases engagement in a property’s online listing.
Bart Foster Photography
make your property stand out and grab a buyer's attention! The viewing of your property online is the equivalent of the buyers 1st Open House. We will make it a Fabulous “virtual� open house.
Bart Foster Photography
Bart Foster Photography
Bart Foster Photography
Bart Foster Photography
Reach Influential Greater Boston Brokerage Find “Hidden Buyers” Pre-Market Exposure to Create Excitement Invitations to Open Houses
SOCIAL MEDIA MARKETING YOUTUBE | FACEBOOK | INSTAGRAM | TWITTER “Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.” ~Wikipedia Promote a Listing – Listing is Live
Image – Photograph of Formal Dining Room Text – Just Listed! Prime Comm Ave location in the heart of the Back Bay! Classic elegance meets modern upgrades inside this fabulous south side 2 bedroom / 2 ½ bathroom townhome condo with formal dining room ….. #realestate #foresale #condo #backbay #boston #formalDiningRoom #diningroom #renovated When – Wednesday Afternoon Promote a Listing – Dinner Post Image – Photograph of Kitchen Text – It’s dinner time! Cook up a delicious feast in this expansive ultra-modern kitchen with double ovens, overhead vented gas range. For sale fabulous south side 2 bedroom / 2 ½ bathroom unit… #realestate #foresale #condo #backbay #boston #kitchen #foodies When – Thursday Afternoon Promote a Listing – Breakfast Post Image – Photograph of Breakfast Area
Text – Good morning! Imagine enjoying your cup of coffee sitting in this relaxing eating area in the heart off the Back Bay. For sale fabulous south side 2 bedroom / 2 ½ bathroom unit… #realestate #foresale #condo #backbay #boston #breakfast #coffee When – Thursday Afternoon Promote a Listing – Roof Deck Post Image – Photograph of Private Deck Text – TGIF! Head up to your private roof deck to enjoy a glass of wine and a view of the city before grabbing dinner at your favorite Back Bay neighborhood restaurant, like our favorite sushi spot @uni .
#realestate #foresale #condo #backbay #boston #dinner #foodies #shushi #roofdeck When – Friday Afternoon
Bart Foster Photography
Direct eMail Marketing to Buyer Agents Using Reverse Prospecting to proactively market your home to Buyer brokers where a client’s home search profile matches your home thus lessening the chances that they will miss this opportunity.
EXTENDED MARKET REACH When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.
Paid Advertising – Trulia, Zillow etc.
Trulia and Zillow are both pretty big names in Real Estate and I am not afraid to piggy back off their websites’ exposure. Through Pro memberships I can advertise your home as a featured listing which will appear at the top of the search results page. With over 40 Million visitors each month between the two sites, your property will be shown 100s of times over the course of a month, 24 hours a day
www.Juwai.com
WE GIVE YOU INTERNATIONAL EXPOSURE BEHIND THE GREAT CHINESE FIREWALL! Keller Williams has partnered with the Largest Real Estate portal in China expose your home to Chinese investors and buyers.
DistinctiveBostonRealEstate.com BartSells.com BartFoster.com
Reach the Influential Find “Hidden Buyers” Create Excitement Invitations to Open Houses
Individual property websites are a very useful tool when marketing your home online. The unique domain name is simply the property address—when typed into a web browser, it instantly pulls up that specific property details page or virtual tour.
www.123NormanPlace.com
TAKING OPEN HOUSES BEYOND THE BASICS Holding an open house is serious business. Below is a chart that shows you exactly how we can maximize open houses to sell your property.
Keller Williams is not your traditional Real Estate company. That is why it is not surprising that it is the fastest growing real estate company in North America is #1 globally. Our phenomenal growth is only part of the story:
Largest independent real estate franchise A network of over 118,000 real estate consultants with a projected growth of 300,000 700+ offices in the US and Canada (50 Major Markets) Excellence in cutting-edge real estate training, real estate coaching and real estate education Most Innovative Real Estate Company – Inman News
TECHNOLOGY Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites. Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property.
TEAMWORK Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.
KNOWLEDGE Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service.
RELIABILITY Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.
TRACK RECORD I’m proud to work with the largest real estate franchise in the World by agent count. It’s proof that when you offer a superior level service, the word spreads fast.
Offering comprehensive services to investors, property owners, tenants and developers around the world. Keller Williams Realty has an established network and a proven model that sets a framework for profitability in any markets across the globe. We know that the strongest enterprises are driven by top talent, and our growth strategy is completely centered on getting in business with the very best people in the real estate industry across the globe.
With more than 118,000 real estate agents worldwide, operating in more than 700 market centers across the globe, Keller Williams is currently the largest real estate franchise by agent count in the World!
• Our web network boasts 2.6 million unique visitors a month. • Among the features specifically designed to give consumers all the real estate information they want, are local featured listings on the landing page and a mobile optimized version of the site. • Keller Williams associates enjoy the benefits of receiving text messages directly from consumers through their listings • Listings have increased open house visibility via a real-time open house search
Principal 10 Best Companies for Employee Financial Security Keller Williams featured in Inc. magazine for commitment to financial and physical wellness Computerworld Data+ Editors' Choice Award Keller Williams recognized for its business intelligence system Inc. 5000 Made list of fastest-growing private companies - for the fifth year in a row Franchise 500 Made Entrepreneur magazine's list of top franchises for the fifth year in a row National Association of Hispanic Real Estate Professionals 250 Keller Williams had 25 representatives on NAHREP's list of top-producing Latino agents REAL Trends/Wall Street Journal "The Thousand" Keller Williams had 147 associates and teams on list of top real estate professionals in America REAL Trends Canada's Best Real Estate Agents Keller Williams is home to No. 1 agent by transactions (Marvin Alexander) Inman News Innovator of the Year Keller Williams is home to real estate industry's top innovator (Ben Kinney)
Best Companies to Work for in Texas Austin American Statesman Inman 100 Most Influential Real Estate Leaders Report Six Keller Williams representatives Swanepoel Power 200 Most Powerful People in Residential Real Estate Report Ten Keller Williams representatives Training Magazine The #1 Training Organization in the World across ALL industries REALTOR Magazine 30 Under 30 Seven Keller Williams finalists and four winners including the Web Choice winner
REAL Trends 500 126 Keller Williams offices ranked by transactions and sales volume – more than any other real estate franchise REALTOR Magazine Volunteering Works Keller Williams associate Miriam Hernandez Ramirez one of five award recipients National Association of REALTORS Distinguished Service Award Both award recipients (Mike Brodie and Jim Helsel) are Keller Williams associates
Frequently Asked Questions Are there things we should do to our home to help ensure the maximum price? Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay off at resale. I can advise you about specific improvements that will increase your home's marketability and value. How often will you advertise our property? I don't just list homes; I market them. I will make sure your home is marketed to potential buyers around the clock, 24 hours a day, 7 days a week. I will customize a marketing plan to reach the types of buyers most likely to purchase your home. I know how to maximize the power of the Internet for my clients, while also using traditional methods including newspaper ads, brochures, yard signs and direct mail. Will you be present at all showings? At open houses I, or a member of my team, will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home. Will you be present at inspections? This question comes up often and there are pros and cons for the Seller’s agent to be “present”. The answer, however, is not clear cut and dry. I try to attend every home inspection whether I am representing the buyer or the seller. What if another agent tells us they can get us more for the house? Some agents will quote a higher listing price just to get your business, commonly referred to as Buying the Listing”. But an overpriced house will not sell. If the agent is confident in the price, ask them to put it writing that if they ask for a price reduction or if an offer is not received in 45 days or less, you reserve the right to cancel the listing. This usually changes their tune. If you choose to work with me, I will conduct a comparative market analysis prior to recommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home. Do we have any responsibilities during the marketing of our home? Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal. What happens once we get an offer? I will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer, I will arrange for the municipal fire inspection, final water readings. In short, I will guide you through the entire closing process and ensure everything proceeds smoothly.