01.
getting started
An israac Live Project Document
University of Sheffield School of Architecture
contents Introduction
5
01. Israac & The Live Project
6
About Israac
10
Brief Development
12
02. Vestry Hall
18
Location
20
28
Vestry Halls
03. Learning About Israac
32
Israac & Somaliland
34
Project Issues & Potentials
40
04. Identity & Branding
44
Identity Package
48
Web Presence
54
05. Physical resources
58
64
Ideas for Physical Identity
Models
66
Getting Started | Israac | Live Project
3
thank you The Live Project Team would like to thank: Adam, Ahmed, Ismail and all the trustees at Israac for their time, ideas and overall enthusiasm for the process. They were instrumental in the project succeeding and making us feel welcome. Leo Care for mentoring and guiding us throughout. The researchers from Glasshouse, the Open University and the University of Sheffield in the EDP group for funding and facilitating the project. Ameera and Mustafi for always welcoming us to the hall and feeding us ever larger portions of amazing food. And the entire Sheffield Somali community for making us feel very much at ease and at home.
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Live Project | Israac | Getting Started
Introduction This document has been created by students from the Sheffield School of Architecture for use by ISRAAC Somali Community Association as part of a wider Live Project to investigate the potential future of the Sharrow Vestry Hall. It intends to provide useful information with relation to the upkeep and development of the Grade II listed Sharrow Vestry Hall at 54 Cemetery Road, Sheffield, S11 8FP. The information provided is relevant and up to date as of 04/11/2016. When addressing the document in the future it is vital to keep in mind that, if a considerable period of time has passed, some of this information may have become outdated.
Live Projects are a pioneering educational initiative at the University of Sheffield School of Architecture, where masters students work with community clients in real time, with real budgets, on socially-engaged projects. For more information, please contact: Live Project Enquiries School of Architecture The University of Sheffield Arts Tower Western Bank Sheffield S10 2TN +44 (0)114 222 0399 liveprojects@sheffield.ac.uk
Getting Started | Israac | Live Project
5
01. israac & the live Project This document and the others accompanying it are part of a University of Sheffield Live Project working on behalf of the Israac Somali Community Association.
University of Sheffield live Projects Every year Sheffield School of Architecture coordinates a series of Live Projects giving students the chance to work with real communities and organisations as clients, in real time, with a real budget. It is also an opportunity for the clients to realise design potentials and develop tools that they would otherwise unable to do.
8
Live Project | Israac | Getting Started
Bartholomew Smith Year 6 MArch
Chris Dembinski Year 5 MArch Collaborative Practice
Helen Galletti Year 5 MArch
Lian Tee
Qun Chen ‘Vicky’
Year 5 MArch
MA in Architectural Design
Yujiang Zhou ‘Aaron’ MA in Architectural Design
Hannah Pether Nick Birchall
Year 6 MArch
Year 6 MArch
Cameron Shackley
Silei Deng
Year 5 MArch
MA in Architectural Design
Dan Anderson Year 5 MArch
Kevin Lo Year 6 MArch
The Live Project Team Getting Started | Israac | Live Project 9
WHAT IS ISRAAC?
About Israac Israac Somali Community and Cultural Association started as a lunch club support service for Somali elderly in Sheffield. The main aims of the group are to provide safety & care for each other, give a sense of community & cultural support, and combat isolation & loneliness. Furthermore Israac advocates the improvement of education, in particular for the young, raising confidence and skills. It also aims to improve integration by involving people into society in general, maintaining a strong cultural identity whilst respecting the beliefs of others.
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Live Project | Israac | Getting Started
sTAKEHOLDER MAPPING There are a huge raft of individuals, groups and organisations that have a stake in Israac and Vestry Hall. This mapping shows their interrelationships and seeks to categorise them into different groups. Some are connected to the project through links to Israac’s work and the wider community it serves; others such as the council via financial or administrative paths. The historic nature of the Hall means that heritage bodies are going to play a pivotal role in any developments or changes to its architecture. Another section is concerned with the researchers that are following the organisation. The Empowering Design Practices group has been studying Israac as one case study in a five year piece of resarch, and funded this Live Project as part of their investigations. There is also a significant group of existing other users of the Hall, who are clearly deeply invested in how the space may change.
Getting Started | Israac | Live Project
11
brief development The Live Project were initially asked to focus on developing design proposals for the hall and its number of underused spaces. We quickly understood, however, that simply providing plans and visualisations would not be enough to ensure Israac’s future. They want, and need, to open their doors to a wider range of uses. It is within this context that our brief developed.
12
Live Project | Israac | Getting Started
israac’s journey from now
Mapping how the Live Project could facilitate Israac successfully taking ownership of Vestry Hall Getting Started | Israac | Live Project
13
This Live Project is only the first step on Israac’s journey. As they gain ownership of Vestry Hall, their risks and expenditure will increase. However, with these challenges come opportunities and the chance for increasing revenue.
CONSTRUCTION
This document covers the length of the Live Project, and the immediate actions that Israac can take.
OTHER ACTIVITES
israac’s future
ISRAAC ACTIVITES
CONSULTATION
1
2
University of Sheffield Live Project 2
1
Other consultants
Lunch club 7
8
Advocacy
Educational classes 3
4
5
6
Meanwhile uses
Long term lets
Minor alterations
Large scale changes
GETTING STAR TED SURVIVE & THRIVE
01. getting started 14
Live Project | Israac | Getting Started
An israac Live Project Document
& 02. Survive Thrive An israac Live Project Document
University of Sheffield
University of Sheffield
School of Architecture
School of Architecture
OPPORTUNITIES
REVENUE EXPENDITURE
MILESTONES
RISK
1
Live Project presentations & handover
2
Israac gain ownership of Vestry Hall
OTHER EVENTS 1
Business consultant Matthew Conduit & architect Simon Gedye appointed
2
Conduit & Gedye produce proposals
3
Website & branding are unveiled
4
Meanwhile uses begin
5
Physical signage to improve street presence
6
Introduce WIFI
7
Plumbing and Heating
8
Improve security within reception
E VA L U AT E & E X PA N D BUILDING A FUTURE
03. Evaluate & eXPAND An israac Live Project Document
04. Building a future An israac Live Project Document
University of Sheffield
University of Sheffield
School of Architecture
School of Architecture
Getting Started | Israac | Live Project
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16
Live Project | Israac | Getting Started
live project timeline
Brief development 1
2
3
4
5
6
Site analysis 1
2
3
4
Client meeting SSoA meeting Other meeting Consultation event
5
Drawing & modelling 1
2
4
3
Participation & consultation 1
2
3
4
5
6
1
7
2
Branding
3 4
Design development
5 6 7
Documentation 1
GETTING STAR TED
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Visit to Burngreave Vestry Hall Meeting with SWAG Meeting with Matthew Conduit at SUM Studios Israac Advisory Board meeting Meeting with EDP researchers Update with EDP researchers Meeting with the High Sheriff of South Yorkshire
Participation evening Presenting to the community elders Vestry Hall open afternoon Live Project public presentations
E VA L U AT E & E X PA N D SURVIVE & THRIVE BUILDING A FUTURE
Getting Started | Israac | Live Project
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02. vestry hall Vestry Hall is the home of Israac, and they are currently in the process of purchasing it from the council. This was made possible due to 55 families from Sheffield’s Somali community all contributing money to go towards securing their historic sanctuary.
Location The project is located within inner Sheffeld, just 5 minutes away from the city centre, but adjacent to residential areas.
SHEFFIELD
Vestry Hall is situated in the ‘Sharrow’ just inside Sheffield’s ‘Commercial Core.’ This location provides numerous advantages due to its closeness to vital city structures as well as public transport.
SOUTH YORKSHIRE
UNITED KINGDOM
20
Live Project | Israac | Getting Started
3
1
2
4
5
6
1
Town Centre
2
Sheffield Hallam University
3
University of Sheffield
4
Broomhill
5
Sharrow
6
Brammal Lane Getting Started | Israac | Live Project
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Key Buildings
5
3 13 14 9
10 11
4 12
Vestry Hall
1
A61
2
7
Railway
6
A61
A61
8
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Live Project | Israac | Getting Started
1
Sheffield Railway Station
2
The Moor Market
3
Fargate
4
Park Hill
5
Sheffield Cathedral
6
Waitrose
7
Government Offices
8
Sheffield United Football Stadium
9
Peace Gardens
10
Botanical Gardens
11
Millennium Gallery
12
Sheffield Hallam University
13
City Hall
14
Ponds Forge Sport Centre
5 km
Vestry Hall & Key Infrastructure
3
3 km
4
5
2 1.5
km
1
Vestry Hall 1
Goverment Offices
2
The Moor Market
3
Fargate
4
Park Hill
5
Railway Station
Getting Started | Israac | Live Project
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What are the different functions around Vestry Hall?
USES
24
Quiet
ACTIVITY LEVEL
Commercial
Residential
Food & drink
Council
University
Industrial
Live Project | Israac | Getting Started
How active is the area?
Low
Medium
High
Intense
Busy
How does it feel around Vestry Hall?
How do you get to Vestry Hall?
TRANSPORT
PHYSICAL CONDITIONS
Public Transport Stops
Carparks
Green Spaces
Wind Direction
Vehicle Movement
Pedestrian Movement
Solar Movement
Sound Getting Started | Israac | Live Project
25
What does Vestry Hall look like?
North
26
Live Project | Israac | Getting Started
East
South
West
Getting Started | Israac | Live Project
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vestry halls AT T E R C L I F F E B U R N G R E AV E
Israac’s Vestry Hall home is just one of several such buildings that can be found across Sheffield. Historically, vestries were the bodies that administered the ecclesiastical and secular affairs of parishes. They originally met in the vestry of local churches – rooms used for the storage of religious clothing for worship, sacred items and official records – until this was outlawed in 1850. The hall is a result of this move towards more secular governance – an administrative building that managed the registration district of Ecclesall Bierlow. This included Ecclesall, Hallam, Dore and Beauchief.
CROOKESMOOR
ISRAAC
SHARROW
WOODHOUSE
MEERSBROOK
Top & bottom: Burngreave Vestry Hall 28
Live Project | Israac | Getting Started
Middle: The foundation plaque in Israac’s office
1890
1930
1980
The Hall and its changing surroundings over its lifetime
Vestry Hall’s urban context has changed dramatically since its early days.
© Landmark Information Group Ltd and Crown copyright 2016. FOR EDUCATIONAL USE ONLY.
Originally it was surrounded by small scale housing, where it would have Scale 1:1000 been a significant feature of the local area. However, it increasingly became hemmed in by larger industrial units, and is now dwarfed by Waitrose to the north and other warehouse-type structures. 0
© Landmark Information Group Ltd and Crown copyright 2016. FOR EDUCATIONAL USE ONLY.
0
20
40
60
100
20
30
40
50
60
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80
90
100 m
Oct 28, 2016 12:19 Bartholomew Smith University of Sheffield
Projection: British National Grid
Scale 1:1800 80
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120
Projection: British National Grid
140
160
180
200 m
0
20
40
60
Scale 1:1800 80
100
120
Sep 29, 2016 10:23 140
160
180
Lian Tee 200 m of Sheffield University
Projection: British National Grid
The Grade II listing information for Vestry Hall
Sep 29, 2016 10:21
Lian Tee University of Sheffield
Changes to the road layout and the demolition of the buildings that sat right up against it have left the building in prominent position, but whose frontage perhaps no longer relates to how the public interact with it.
Israac’s historic facade struggles to respond to present circulation
Getting Started | Israac | Live Project
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1
Externally, Vestry Hall’s key feature is its decorated front facade that addresses Cemetery Road to the south (1). The level of ornamentation is lower on the other sides of the building, especially the blank wall that flanks Waitrose to the east. (2) Internally, the main hall space is lit by large north-facing windows at the rear of the building (3), and two large, circular rooflights in the ceiling (4). The roof space above has limited access and is broken up by structure. (5)
2
30
Live Project | Israac | Getting Started
4
3
5
ISRAAC Somali Association
Translation Classes
200+ Members
SWAG
Daily Lunch Club
The People
Advisory Board
Polling Station Community Centre
Activities ain
ay yd 00 7 t er Ev - 1 an 00 up 09 cc
M
Drug Awareness Courses
Trustees
O
Sheffield City Council
Live Project Participation Events
r
e wn
O
Vestry Hall Occupancy At the moment, Vestry Hall is owned and maintained by the Sheffield City Council. The main occupant/ user of Vestry Hall is the ISRAAC Somali Association, with more than 200 members and a variety of activities running throughout the week. During weekends, Vestry Hall accommodates additional occupants such as the Wing Chung Kung Fu Academy on Saturday and the Church Group on Sunday.
Ip Ching
Alan Mynett
Wing Chun Kung Fu Academy 10+ Members
y rda u t a 0 ry S - 123 e v E 30 y 10 dar t n o n c Se cupa Oc
Ev e 08 ry S 00 un - 1 day Se 20 c 0 Oc ond cu ar pa y nt
Church Group 20+ Members
Getting Started | Israac | Live Project
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03. learning about israac To develop appropriate designs for Israac, it was vital for the Live Project group to investigate and understand the nature of the organisation, how & why it operates, and what challenges it faces.
1988
1950s
1900 onwards
1987
Some Somali mariners settled in port areas of the UK, notably London, Cardiff and Bristol
Somali Community and Cultural Association (ISRAAC) established
Israac’s history is entwined with the history of the Somali community in Sheffield. The population has grown over the years, with more second generation individuals who have grown up within the UK. Some of these members may not view Israac as such an essential asset.
34
Live Project | Israac | Getting Started
2007
Somali Women’s Association and Welfare Group established
Civil war breaks out in Somalia. Many leave the country seeking refuge elsewhere. The UK government’s ‘family re-union arrangements’ saw relatives of existing Somali families in Sheffield come to live in the city
Britain’s need for more workers led to an influx of workers from many nations, including Somalis who came to Sheffield to work in the steel industry
Israac’s history
1994
1990s
Activities are flourishing at ISRAAC
Somali Community and Cultural School opened their first Somali language classes at Kings Edward VII upper school
2001 Population census lists 43,473 Somalis living in the UK. Unofficial estimates suggest the real figure was 90,000. 1,333 of Sheffield’s residents were born in Somalia, most lived in the Broomhall area
2010S Funding stopped
israac & somaliland
SHEFFIELD
Israac have been heavily involved in bidding to get recognition for the nation of Somaliland. The vast majority (>90%) of Sheffield’s Somalian community have roots in the former British colony. Members of Israac formed a group that lobbied local politicians to support their campaign. As a result of this, Sheffield became the first city in the world to formally recognise Somaliland. SOMALILAND
Yussuf handed Certificate to Julie Dore from President of Somaliland for nd Adam Yusuf handed Certificate for Sheffield City Council
This momentous occasion is hoped to be the first step on the long road to Somaliland becoming a fully acknowledged nation. It is clear that Israac are instrumental in this drive and it is hard to understate their importance to this fledgling state.
Celebrating Somaliland’s recognition
by Sheffield City Council, April 2014 of Hargeisa Mr. Abdulaziz with members of Somaliland2Community in the Town Hall entrance and was received by Councillor and Cabinet member of
Mr. Mazher Iqbal. The visit was organised by Israac Somaliland Community.
compiled and edited by Eng. Ismail D. Yussuf and Adam A. Yusuf
Page 27
Getting Started | Israac | Live Project
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36
Live Project | Israac | Getting Started
T
Hinda
Ilham Yusuf
After school club - under 10 Mubarik Hassan
Ismail Yusuf
Ahmed Mohamoud
Head of Educational Programmes
Fatima Ahmed Creche worker
Specialist Advisor
Affairs
ion t a tr
INFO RMAL
CO MM UN IC AT IO
Advisory
LA R
M
EE
TI
NG
S
Community Elders
d ar o b
REGU
Faisa Ahmed
Admin & Finance Officer
The elders carry significant sway within the community, and represent the 55 families who contributed to the purchase of Vestry Hall.
N
Mariam Willers
Israac is run by a board of trustees who are elected by an Advisory Board made up of community elders.
The trustees run important decisions past the elders through regular meetings. Other news and information is distributed to the community through a raft of informal communication techniques - often simply ringing up every family.
Geoff Green
Adrus Salah
Adm in is
After school club - 10+
Chairman
Business Development
Resource Allocation & Customer Services
israac organisation
Advocacy Project Adam Yusuf
O F BOA RD
Omar Carbooshe
S EE T S U R
es m
Chef
PRO GR a m
Somali Community
Getting Started | Israac | Live Project
37
Good network throughout the city Passionate people who donate time and money Good track record with a clear understanding of services and of the community’s needs Good location - London Road has a lot of economic activity Extremely accessible with good bus routes and proximity to the city centre Very diverse area - close to a large Chinese community Characterful building Operates on a shoestring An early exercise with Israac was to undertake a SWOT analysis, where the trustees and the Live Project group sought to build up a picture of the different strengths & weaknesses of the organisation, and the opportunities & threats for them.
s
t re n gt hs
Only centre in Sheffield for a large Somali community Residential opportunities, such as Somali centre in Cardiff which provides residential care for the elderly Gaining more exposure Heritage lottery funding an option Could go into strategic partnership, e.g. housing association or Sheffield University Office or business space Service provision Three different use classes already in existence on the site
o 38
Live Project | Israac | Getting Started
p p ortun it ie s
Lack of funding Old building needs a large amount of maintenance cost - very costly compared to a new building Listed building is restrictive Run by volunteers who have other jobs and commitments Currently using a low percentage of the building Location may not be commercially viable due to listing - could cost more money to adapt than the property it actually will be worth Bills and running costs
w
eaknesses
Far below occupancy Financial insecurity Increased liability with ownership Lack of support from the council immediately after gaining owenership Having to take on paid employees Volunteers may become too busy to run Period between occupying the building and establishing revenue schemes Council decide not to sell the building
t
h r e at s Getting Started | Israac | Live Project
39
What is that church?
How are we going to pay for the the maintenance?
Project issues summary We are organising so many activities within this space.
To further understand the difficulties of the project, the Live Project team summarised the issues and concerns relating the Israac organisation and Vestry Hall itself.
The Hall Space is quite underused!
This building needs a clean-up... What is this historical building?
I can smell Waitrose’s bins!
Too many unused spaces within Vestry Hall!
How are we going to pay for the heating?
What is this organisation?
Is it open? Is this part of the Hall as well?
Who is in there?
What’s going on inside?
Can the courtyard open up? 40
Live Project | Israac | Getting Started
How secure is this place?
Project Potentials The Live Project team revealed that Israac has the potential to become far more than a community association. The physical setting of Vestry Hall provides a vast number of opportunities for providing Israac with both community activities (such as lunch club and tutorial classes) as well as commercial activities (such as room rental and event hosting). To help Israac separate this potential split in identity, the Live Project Team decided to design two separate identity packages to better represent Israac in both community and commercial settings.
Getting Started | Israac | Live Project
41
“
Interested in running pop-up events serving food that would otherwise go to waste at the Vestry Hall MAGIC LANTERN FILM F E S T I VA L
Participation Events summary
Jo & Rene
Keen to use the hall for an exhibition of Irish Art that she is hoping to put on.
clare PORTLAND WORKS-BASED ARTIST
“
One function of these events was to try and open up the hall to the wider community. These triggered conversations about new uses and started to form connections with outside groups and individuals interested in both the work of Israac and the fantastic asset of the hall.
OPENING UP TO THE COMMUNITY
robin LOCAL FILMMAKER
Wants reassurance that he will still be able to rent space to run his Kung Fu classes if the Hall is changing
SHARROW F E S T I VA L
Investigating Vestry Hall for her company offering alternative venues for weddings and other events
FELICITY INNER CITY EVENTS & WEDDING
I ’ V E O N LY E V E R B E E N I N S I D E O N E L EC T I O N DAY
Wants to run a film club at Israac & produce a documentary on the Somali community to raise their profile
A SUMMARY
SHARROW COMMUNITY FORUM
Live Project | Israac | Getting Started
”
THE REAL JUNK FOOD PROJECT SHEFFIELD
To fully understand the complexities of the project, the Live Project Team consulted with a wide range of stakeholders and organised numerous public participation events throughout the six weeks period.
42
T H E R E ’ S A R E A L S H O RTAG E O F E X H I B I T I O N S PAC E I N THE CITY
alan WING CHUN KUNG FU ACADEMY
“
I T ’ S N I C E TO AC T UA L LY SEE ALL THE DOORS OPEN FOR ONCE
”
”
Getting Started | Israac | Live Project
43
04. identity & branding
Accurately representing and then promoting the identity of Israac through branding can help to immediately improve the reach, scope and professionalism of the organisation. This will be critical as it seeks to survive and thrive in the future.
Logo Participation Activity DESIGN YOUR ISRAAC LOGO To reach the wider community about the design and ideas of the Israac logo, a participation exercise was designed to engage the public to help design and draw their ideal image for arttracting people into Vestry Hall.
Design your Israac Logo
This page summarises the different approaches and designs in the ISRAAC logo from the wider Sheffield Somlai community. This participation excercise aims to engage the younger population of the community to design and draw their ideal image to attract people into vestry hall.
The excercise is divided into 6 parts:
1. Choose your base 2. Choose your words 3. Choose your add-ons
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Live Project | Israac | Getting Started
What was revealed? Throughout the participation events, it is apparent that: • The sense of community, unity and the pride of Somalian culture are essential in representing Israac. • The colour mustard yellow seems to be most popular among the community due to its similarity to Vestry Hall’s internal colours and effectiveness as an external display. Additionally, more ‘vibrant’ colours are demanded for more eye-catching results. • The name ‘Israac Somali Community Centre’ appears to be most in-tune with the wider Somalian Community.
Getting Started | Israac | Live Project
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Orange: R: 245 G: 173 B: 42
ISRAAC Community Identity package To represent Israac in a public setting, a community logo has been designed to represent the Israac Somali Community Association. A vibrant colour scheme is used to make the logo as eye-catching as possible. Additionally, the colour of the Somaliland flag is incorporated into the design to associate Israac’s origin.
Green: R: 0 G: 113 B: 58 Red: R: 237 G: 28 B: 36 White: R: 255 G: 255 B: 255 Font: Gill Sans - Semi Bold White: R: 255 G: 255 B: 255 Font: Gill Sans - Light
Orange: R: 245 G: 173 B: 42 Green: R: 0 G: 113 B: 58 Red: R: 237 G: 28 B: 36 White: R: 255 G: 255 B: 255 Font: Gill Sans - Semi Bold
48
Live Project | Israac | Getting Started
ISRAAC ISRAAC Somali Somali Community Community Association Association
Community Association
July 2016 Dear sir/ madam, Ceratur as vent volupta ssedias nosant vendi aut odit eostrum sed quam et accab iur? Parum fuga. Ut veliquias et et quat qui cumquam iunt eium ent voluptas mos re atem laut voluptatur sanime paritia nonsequia et odigeni maximaximin eum ipsam at imus velestibus eum aute ipist vel ipsundae. Itae sinvel et, offici to consequi odis apidus nos velenient optas eatur, sendit officab oribus doles as el id quia vellabo rrovide lignam reriatas et ut aut laudis experiatem harum alisimporum iliquo quibus autem et pos erum quaecte dipsa soluptium, od quo et, vendam, temqui dellam dia esto inctem quatem voluptia quiscit fuga. Riberum rerorum estiurio doluptur archillupis anis sintius dis solor maiosam, sero volupta tiscil maionse pore perat harchiciur aut lab ipit ma quiam quaera doluptiorem ut qui cuscitatur, tem am fuga. Et fugiam core debist volorum vid modi con et alictius, quo expernatum et vendand empori remodiciat dolori dolupiciuste eatem ex erferer ibeatem ipiet et pra eicabo. Ut ut repudame poribus, omnim fugit re volore landiature sit optatib usapienis quo molupta dolores doluptaquam voluptate
ISRAAC Somali Community Association
54 Cemetery Road Sheffield S11 8FP Tel: 0114 278 7662 israac.org.uk
voluptur, soluptur accus moluptum, endit volores tinciis arum expliti aut vitet mosa conse nitisque et adipiendaes ma quassit volore volessi mperum hit quatia dolum que explis quam exeratum ero quosam, soluptatem aut et alit hit, quam, veniatquo dolo ommod exces ius ut liquibustion raeperum facide consequibus quiatur, secto cus cum escium qui dolores dist autatur? Quis quas dollab inctem. Ro velit fugit que plibus modistem. Apitiunto ea et aci tem que expernat hilibus cupta natem. Nemoluptas min nissequia vel maiorumet voles moloriam et molume nos volupta spelenim etus doluptus net aut incide nes di in ea qui bla pratem. As ant. Optatectures aut hitaque porroratusam rem amus utet laudaes tistiundi niscim lignate nonet esed quid minctiat lacererio que verior aceperferrum que et quat.
NAME 8949 Kirkland Drive Dorchester, MA 02125
ISRAAC Somali Community Association
Kind regards, Optatectures
Israac Somali Community Association 54 Cemetery Road Sheffield S11 8FP
ISRAAC Somali Community Association 54 Cemetery Road Sheffield S11 8FP Tel: 0114 273 1021 https://israacsheffield.wordpress.com
Getting Started | Israac | Live Project
49
Enterprise + Business Centre
The israac commercial logo To represent Israac in a commercial setting, a separate logo has been designed using the silhouette of Vestry Hall. A monotone colour scheme is used in order to ensure a consistent colour and quality regardless of printers used. At the same time, it also decreases the printing cost for its related documents.
Light Grey: R: 204 G: 205 B: 206 Dark Grey: R: 64 G: 64 B: 65 Font: Gill Sans - Light White: R: 255 G: 255 B: 255
Business Centre
Dark Grey: R: 64 G: 64 B: 65 Light Grey: R: 204 G: 205 B: 206 Font: Gill Sans - Bold (Modified) White: R: 255 G: 255 B: 255 Font: Gill Sans - Light White: R: 255 G: 255 B: 255
50
Live Project | Israac | Getting Started
Enterprise + Business Centre
Enterprise + Business Centre
July 2016
Enterprise + Business Centre
Dear sir/ madam,
Business Centre
ISRAAC Enterprise centre For a more detail look into the different items within the commercial identity package, please use the memory stick provided with this document. All items within this page can be easily modified using Microsoft Words.
54 Cemetery Road Sheffield S11 8FP Tel: 0114 278 7662 israac.org.uk
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Enterprise + Business Centre
Business Centre
ISRAAC Enterprise Centre 54 Cemetery Road Sheffield S11 8FP Tel: 0114 278 7662 https://israacsheffield.wordpress.com
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NAME 8949 Kirkland Drive Dorchester, MA 02125
Kind regards, Optatectures
Israac Enterprise Centre 54 Cemetery Road Sheffield S11 8FP Tel: 0114 278 7662 https://israacsheffield.wordpress.com
Getting Started | Israac | Live Project
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WHAT IS ISRAAC? Israac Somali Community Association traces its routes back to the first Somali immigrants who worked in the Sheffield steel industry in the 1980s. Its aim was to assist this community in gaining access to a wide range of services and helping integrate with local society.
looking to
Nowadays it offers educational classes, advocacy and a daily lunch club, as well as hosting social gatherings such as weddings.
israac’s future
THE VISION
54 Cemetery Road // Sheffield S11 8FP
A leaflet that briefly explains Israac’s history, current situation and plans for the future has been produced. This can be used at events, meetings or simply for anyone to pick up at the hall. It is hoped that this will help generate interest in, knowledge about and potentially funding for the organisation as it moves forwards.
For more information please visit our website
israac.org.uk
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Live Project | Israac | Getting Started
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Similarly, a poster has been produced that can be used to raise awareness about Israac.
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Vestry Hall has been the home of Israac for more than 30 years. It is a Grade II listed building that dates back to 1857, and a vital part of Sheffield’s urban fabric. The size and age of the Hall provide numerous challenges but also opportunities.
vestry hall
promotional material
Participation events throughout the project were used as tests for these materials, with examples of how they might be deployed displayed.
OUR HOME
Vestry Hall is open every weekday Vestry Hall 54 Cemetery Road Sheffield S11 8FP
This leaflet was produced as part of a University of Sheffield Live Project. More information about Live Projects can be found here:
liveprojects.org
Israac Community Association is in the process of transitioning from a purely charitable organisation into a self-sustained, independent social enterprise. Vestry Hall has the potential to be developed into a better, more enjoyable space that provides for both the Somali and wider community.
Your
live project participation evening Please come in & share your ideas with us
During this evening we will be filiming and taking photos for use in our final presentation. Please let us know if you would not be comfortable with this. If you wish to get in touch after the event to request that we do not use any images or films, please contact us at ar-lp3@lists.shef.ac.uk
University of Sheffield School of Architecture
Getting Started | Israac | Live Project
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WEBSITE STRUCTURE ISRAAC Somali Community Association
WEB PRESENCE ISRAAC ENTERPRISE + BUSINESS CENTRE
ISRAAC
As with the logo, it is suggested that online Israac separates to some extent the functions of its community and future commercial activities.
Enterprise + Business Centre
We have proposed two websites, with cohesive branding and clear links between the two. The first would advertise Israac’s current activities, provide information about its history and promote events. In the future, as more external commercial uses of Vestry Hall start to take place, the second website will be aimed at an audience that wants to investigate renting spaces within the Hall.
Contact
News
Gallery
About
About
Gallery Centre Business
News
Israac Facebook
Events
Events Contact information
Google maps
History
The trustees
The Centre
History
Construction
Future
Existing photos
Events Events Upcoming events
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Live Project | Israac | Getting Started
Contact
Past events
Floorplan
The Vision
Calendar
Hire
Contact information
Map
Israac’s website Possible scalable website design
Possible scalable website design
Sample website
We have created a new website for Israac, which will provide a valuable resource to publicise the work of the community group. The format is designed to be simple and accessible, but most importantly, easily maintained by the organisation.
Getting Started | Israac | Live Project
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creating a blog post
1. Select ‘Add’ next to Blog Posts from the left hand menu or top right button
4. In ‘Featured Image’ choose or upload a photo to accompany the post.
2. Write blog post title and text. Photos and other media can also be added.
5. Select ‘Preview’ to see what post will look like, and ‘Publish’ if happy with it
3. In ‘Categories & Tags’ keyword tags can be added to sort posts
6 Blog post becomes active and appears on the homepage
Blog posts are how the website is reguarly updated. They can provide information on upcoming or past events, news and other stories.
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Live Project | Israac | Getting Started
1. To edit the calendar, ensure that you are signed into the Israac Google account
4. To create a new event click a time on calendar. Click ‘Edit event’ to add details.
Creating a calendar event Calendar events are an effective way of managing what goes on in Vestry Hall, as well as promoting it to an outside audience. A Google calendar can be easily edited from the Israac account, viewed by multiple people, and synced with the website automatically.
2. Once signed in, select ‘Calendar’ from the list of apps in the top right corner
5. Add information such as length of event, location and description, then ‘Save’
3. Select ‘Israac events’ if the calendar does not display immediately
6. The event will appear on the ‘Events’ page of the Israac website Getting Started | Israac | Live Project
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05. physical resources
The Live Project team developed a set of physical resources for Israac to use in the immediately and in the future as part of their ‘Getting Started’ package.
Display Boards Options
Planter box
Leaflet Holder
Developed Option 1
Coffee Table
Bench / Planter
Example 2:
S A N D W I C H D I S P L AY B O A R D The sandwich display board can be used both indoor and outdoor. The board’s blackboard surface allows it to be written and drawn on using chalk. Additionally, posters and other display material can be stuck onto the blackboard surface using blue tack or masking tape.
Folding Screen Display Boards
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Live Project | Israac | Getting Started
Example 1:
Developed Option 2
Physical Branding examples To help promote and attract public attention towards Israac, the Live Project team developed a series of signage strategies to help bring people into Vestry Hall. Such strategies hopes to bring people into the building and to discover the different activities and services Israac provides.
L - S H A P E D I S P L AY B O A R D The L-Shape display board is best used indoor, as it allows numerous information to display at once at eye level. The display is equipped with a plywood display surface which allows different items such as paper or leaflets to be stick or pinned onto its surface. If required, the surface can be painted with blackboard paint to allow information to be written on.
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navigating the building A set of branded building signage was produced to make Vestry Hall more navigable and make it easier to open up to other external users. The Live Project Public Presentations was used as a test for the public interacting with a simplified building plan accompanied by long-term room signage.
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Live Project | Israac | Getting Started
Building signage
welcome to
israac hosting the university of sheffield school of architecture
The live Project fair 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
St Thomas' Gym St Peters Church Vestry Hall Future Active Factory Revealing the Castle Community Economies Glodwick Pool Goldthorpe Cuttings The Civic University Remaking Gainsborough Hemingfield Station St Wilfred’s Centre Greenhill Library RUSS Self Build Future Forum Heeley City Farm Manor Allotments Migrant Narratives Apiary in the Woods
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9
meeting room classroom
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office 01
10:45 13:15 14:15 16:45 17:30
01.
first flo0r
timetable 10:00 10:30
office 02
Long-term room signage displaying Israac’s branding
KITCHEN
Live Project Fair Welcome by Vestry Hall LP & Adam Yusuf of Israac Introduction by Carolyn Butterworth Live Project Presentations Lunch & Live Project Fair Live Project Presentations Panel Discussion Live Project Fair
Tea & coffee will be available from the outhouse during the fair & lunch break
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4
19
5
THE HALL
CARETAKER’S HOUSE BACK ROOM OUTHOUSE
1
2
6
8
CARETAKER’S HOUSE FRONT ROOM
10 14
16
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MORE EXHIBITION
3
YOU ARE HERE
00.
ground flo0r
Branded tickets produced for the Live Project presentations
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Participation
showcase
planning
demonstration
The existing foam model allows the Live project group to design a participation game for the community and to gather information on activities and facilities needed.
To showcase the beautiful interior space of the main Hall, a sectional model was made at 1:25 scale to provide Israac an opportunity to demonstrate the potential of its roof space, and the possibilities within the hall space.
A massing model is built at a 1:50 scale to show the whole Vestry hall and its immidiate site. The internal layout of the building can be easily switched out for different purposes.
The relatively small size of the massing model provides an opportunity for Israac to showcase the overall massing of Vestry Hall in a more public setting.
WHO IS GOING TO USE IT?
WHO IS GOING TO USE IT?
WHO IS GOING TO USE IT?
WHO IS GOING TO USE IT?
Ideas for physical identity To showcase the quality and physical condition of Vestry Hall, the Live Project team developed a series of physical models to demonstrate the hall’s internal qualities as well as its current and future arrangement.
Sheffield Somali Community
Event Managers
Isracc Somali Community
Ceremonial officers eg. High Sheriff
Educational groups eg. Schools
Council Planners
Architects
Planning Department
The General Public
Conference planners
Business partners
Funding Bodies
Funding Bodies
Funding Bodies
Local Council
W H AT B E N E F I T S ? Gains information community
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Live Project | Israac | Getting Started
from
W H AT B E N E F I T S ? the
W H AT B E N E F I T S ?
wider
Provide a real sense of existing space without entering the building.
Can be presented to the council, advisory panel and other funding bodies.
Allows the public to actively participate in the future of Vestry Hall and Israac
Miniature furniture can be inserted to simulate different event arrangements
Easily modified and repaired
Simulates internal atmosphere under different lighting and material.
Allows architects and other building professionals to understand and make changes to Vestry Hall easily.
W H AT B E N E F I T S ? Allows the general public and other nonbuilding departments to understand Vestry Hall easily on both spatial and massing level. To showcase the future of Vestry Hall to the public in a more refined manner and to gain information and comments on future changes.
model participation game To help Israac engage a wider community, the Live Project team modified an existing mock up model of Vestry Hall, as a tool to allow the general public to participate and comment on the building spatially.
W H AT W A S R E V E A L E D ? The first key area the public commented on is the main hall and its potential activities, such as nursery, tutorial area, cinema and weddings. The second key area the public seems most interested in is the courtyard. The community beilieves that this space has the potential to be opened up and provide additional exposure for Israac.
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1:50 adaptable Model
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Live Project | Israac | Getting Started
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1:25 sectional detail Model
unfurnished 68
Live Project | Israac | Getting Started
Furnished Getting Started | Israac | Live Project
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Live Project | Israac | Getting Started
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Vestry Hall Live Project Group November 2016