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In 1941, Bernard Kilgore became the Managing Director of the Wall Street Journal (WSJ), and the company CEO in 1945. During his 25-year career, he became the head of the Journal, and designed the paper's iconic front page. This contained the "What's News" digest along with the newspaper's national distribution strategy. It was during Kilgore's time, that the Wall Street Journal won its first Pulitzer Prize, in 1947. In 2007, the Wall Street Journal decreased its broadsheet width from 15 to 12 inches, while the length remained the same (22.75 inches.) This was, according to Dow Jones, a strategy for economizing, and would save $18 million a year in newsprint costs. However, this resulted in the omission of one column. The Journal is about 96 pages long. In 2007, about 44 journal reports were added. There are six regular sections which include the following kinds of news and other stories: everyday corporate news and political and economic reports; health, technology, media and marketing industry-related news, news on investment and financial markets, personal interests of business readers, real estate, travel and sports, and finally readers' lifestyle and entertainment. Some of the well-known columnists who contribute to the WSJ are: Peggy Noonan, James Taranto, Mary O' Grady, Bret Stephens, Daniel Heninger, etc. The Journal has been the first to report various economic and political issues of national importance, including the World Trade Centre attacks on September 11, and the story of a Wall Street Journal Editor who had contracted HIV from an unknown individual. Apart from that, several company buy-outs and cases of illegal practices within business corporations have also been reported by the Wall Street Journal. This newspaper has won about 33 Pulitzer Prizes to date.
Discerning, information-hungry individuals can get up to 80% off a Wall Street Journal subscription by visiting the United States Prime Rate website. The US Prime Rate website also features information on how to get a generous discount on a Barron's magazine subscription.
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