BASEDtraveler Books & Media 2015 Media & Sponsorship Kit
Your appearance on BASEDtraveler.com and specific location websites is not a simple advertisement. It is custom content based on mutually beneficial, contracted expectations. Our writers are at liberty to create personalized pieces from reviews and faceto-face experiences. BASEDtraveler is easy to work with, curious, professional and skilled. We consider every relationship and piece as “working”—i.e., it can be updated at any time in a communicative environment. Moreover, we highly encourage our sponsors to re-use BASEDtraveler materials in other publications, social media, marketing materials, and more (per contractual agreements and with adequate acknowledgments). A sponsorship of BASEDtraveler is a long-term opportunity to join an expanding and exciting company.
Emily took a great interest in understanding how we make our ale, how we sell it and how the market operates. The articles that she subsequently published we interesting, informative and humorous. Overall a very positive experience which I feel will promote my business and the sector as a whole. -Norm, owner of Summerskills Brewery, reflects on the relationship he built with Emily, BASEDtraveler author in Plymouth, UK
For more information on BASEDtraveler’s analytics, testimonials, and each writer’s unique skills, visit BASEDtraveler’s “Collaborate” and “Meet the Author” pages!
Next Page: Sponsorship Packages Details
BASEDtraveler Baselines 3.2: Media & Sponsorship Kit
BASEDtraveler Sponsorship Packages Details Sponsored content may appear on one or more appropriate Basedtraveler pages. For instance, a travel service offering African safari tours might appear appropriately on any of our pages, but a travel service looking to target a German audience, would be best to use our Wiesbaden page. Sponsors work with writers to determine the best method to capture a targeted audience. Consider a “Musing� to narrate a family-friendly safari, for instance or a product review for a guide book. What sets BASEDtraveler apart is that our writers voices can vary from instructional to comedic within these options. When a writer forges a new partnership, they work with the sponsor to determine a mutually beneficial partnership package. Because BASEDtraveler insists on validating sponsors, they are required to provide writers with an all-expenses-paid product/ service review in addition to the pricing and partnership seen here.
Next Page: Sponsorship Packages Overview
BASEDtraveler Baselines 3.2: Media & Sponsorship Kit
BASEDtraveler Books & Media Sponsorship Packages Overview Standard Package Image-based sponsorship packages are a standard £5 per calendar month (PCM), £80 for nine months, £100 per annum (PA) paid in advance. Subject to contractual agreements for cancellation. Negotiation welcomed. Read table below for details on formatting and appearance. Written sponsorship packages are a £20-£75 per piece (PP) with spin-off options. Free for registered charities. Packages also include social media mentions at £5 per mention, £8 for dual Facebook and Twitter. Sponsors are encouraged to share and retweet. BASEDtraveler Ambassadors Program This sponsorships model creates a more intensive partnership between the company, individual writers, and external organizations. As such, the BASEDtraveler team receives your product/ service completely free of charge for the length of contracted terms. In return, sponsors enjoy these most basic benefits plus whatever else is determined in negotiation: •
Exclusive use of your services, globally or locally (as applicable).
•
Monthly Facebook and Instagram mentions and Tweets, either as the subject or related to the subject.
•
BASEDtraveler authors will display and carry your marketing materials as throughout local and global explorations.
•
Public and web-based support. Remember, a lot of what happens in BASEDtraveler never makes it to the web! It occurs in the interactions between our writers and the people they meet on-the-ground.
•
Contract negotiation with clearly outline expectations and activities adjusted directly to your needs.
•
Your custom content updated at regular intervals to suit your needs, like during a product launch.
•
Bi-monthly analytics status reports. Next Page: Packages Tables BASEDtraveler Books & Media Sponsorship Packages Tables Packages on BASEDtraveler.com
BASEDtraveler Baselines 3.2: Media & Sponsorship Kit
Appearance on this page:
You are (likely) a…
Format
Basic benefits
Landing Page
Product or service in travel, relocation, publishing, HR, PR, consulting
Linked thumbnail with one-sentence description
Global audience; applicable across locations; high impressions and click rates; use of logo/ brand image
Expat-Local Interviews
Representative for your company or organization currently living abroad
Completed interview with thumbnail image and/or descriptive links
Particularly insightful for identity of employee/ location; easy to complete; re-usable. Direct relationship between HR organizations and international placement testimonial
Primers
Publisher, printer, or vendor for general Primers series.*
Linked thumbnail with one-sentence description of relationship
Direct relationship to product; also can be listed on location’s page
About Us
Service or product related to business strategy, social enterprise, travel, relocation; in some sort of established relationship with a current BASEDtraveler; accounting, law, tax; personal development…
Linked thumbnail
Direct relationship between BASEDtraveler company genetics and your services
Next Page: BASEDtraveler location-specific Sponsorship Packages
Packages on BASEDtraveler[location].com Pages BASEDtraveler Baselines 3.2: Media & Sponsorship Kit
Appearance on this page:
You are (likely) a…
Format
Basic benefits
Reviews
Service, product, social group, pitch?
Format negotiable within current or new reviews
Objective story in your chosen style
How-To’s
Service, activity, product, public or private entity in specific location.
How-to description with links (see current models)
Call-to-action descriptive and actionable
Chronicles
Local group, individual or organization with a story to tell, event, activity, attraction…
Well-written blog-style story, 5002,500 words, with multiple pictures and links
Author’s unique voice; adapted to target audience; descriptive, interactive w/ clear call-to-action; spin-offs…
Location-Specific landing page
Local product or service; business with an entity at location; tourist information center; local travel…
Thumbnail image (possibility to add one-sentence description)
Wider reach than specific pages; simple and effective; use of logo
Guides
Travel services; local attractions and activities; fitness and sports
Story with multiple images and maps
Multiple hyperlinks; images + maps = interactive; optional partner information; target market
Meet the Author page
Directly affiliated to author’s bio (a hobby, past employment, non-profit affiliate, etc.)
Thumbnail and hyperlink within text (where applicable)
Personal and explicit validation of product/ service; high-traffic pages
Social Media
Event/ activity/ attraction; information source or blurb; organization; blogger; entrepreneur…
Options include: one time; one time/ week / month; one time /month/ 3 months; three times per year; pitch
This is a great way to utilize the BASEDtraveler network if not necessarily a good fit for the website
Other Terms •
All prices in GBP; other currency accepted. Rates based on current values during contract negotiations.
•
For any package a bi-monthly status report with relevant site and/or social analytics will be provided.
BASEDtraveler Baselines 3.2: Media & Sponsorship Kit
•
All reviews will be sent to the party for validation before being publicized on social media. While we will not change any opinions, we are happy to correct any factual misunderstandings or misleading statements.
BASEDtraveler Baselines 3.2: Media & Sponsorship Kit