ABOUT US © GenesisDisplay
WHO WE ARE © GenesisDisplay
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OUR MISSION Our mission is simple: we want to be the top supplier of mannequins in the industry, by using our knowledge and expertise to efficiently provide our customers with dependable products, service and creative concepts. CREATIVITY. QUALITY. EFFICIENCY. We understand your needs and we fulfill them... Always!
WHO WE ARE © GenesisDisplay
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OUR PHILOSOPHY Every relationship is built on trust. The establishment of a trustful relationship with our customer is our fundamental goal. We work closely with our customers as partners, to identify trends, create concepts and designs and offer new ideas that we produce to our mutual satisfaction. FAIRNESS. TRUST. TRENDS. Because quality always starts with a trusting relationship.
WHO WE ARE © GenesisDisplay
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OUR PRINCIPLES High quality products are the result of great creativity and passion. Our passion for our business causes us to constantly create innovative designs. Whether it is the creation of new concepts or the improvement of existing ones, we always strive to find the most professional and efficient way to overcome new obstacles and improve our product line. PASSION. TENACITY. CREATIVITY. The relentless pursuit of new ideas.
WHO WE ARE Š GenesisDisplay
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HOW WE WORK © GenesisDisplay
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GENESIS MANNEQUINS designs and produces high-end and trend-setting mannequins, busts and displays for the international fashion industry. As global player, we recognize the worldwide influences of the major fashion trends and incorporate them into our mannequins‘ designs and finishes. In collaboration with our customers we also design exclusive and customized mannequin concepts that help reinforce our customer‘s brand and differentiates it from their competitors.
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MORE THAN MORE THAN MORE THAN MORE THAN
750 POSES 200 MAKE-UPS 300 HEADS 100 RANGES
MIX & MATCH GENESIS MANNEQUINS has the largest selection of mannequin ranges, poses, heads and make-ups. We are the only mannequin company in the world that enables you to combine any head with any pose. This allows us to adapt our mannequins to your ideas quickly and flexibly without losing sight of quality.
+ UNLIMITED POSSIBILITIES FOR COLORS AND SURFACES
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CLIENT
GENESIS SALES MANAGER Customer Service
Project Manager
Sculptors & Artists Logistics Specialists
Designers
Marketing Team
Production
Technical Developers
Quality Control Photographers
HOW WE WORK © GenesisDisplay
3D Technicians
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ON-SITE
Sales Force Service and Claim Handling Training After Sales Service
INSIDE
Extensive Sales Support Coordination and Troubleshooting by salesperson
WORLDWIDE
Experienced partners Rollout Support
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INTERNATIONAL HEADQUARTERS & SHOWROOMS
Europe
USA
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Asia
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EUROPEAN SHOWROOMS
France
Germany
Greece
Spain
GENESIS offices in UK and Scandinavia
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WORLDWIDE PARTNERS WITH SHOWROOMS
Australia
Canada
Egypt
Japan
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Russia
South Korea
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WORLDWIDE HUBS FOR GLOBAL PLAYERS DIRECT SHIPMENT TO YOUR STORES EUROPE (AUETAL, GERMANY) -> Delivery to all European countries NORTH AMERICA (NEW YORK) -> Delivery to Canada, North America and South America CHINA ( SHANGHAI) -> Delivery to Australia, New Zealand, all Asian countries and Africa
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THE FACTORY Located in Dongguan, China, since 1999 Own production facilities according to latest European standards 30.000 square meters production More than 370 employees Capacity: over 200.000 pieces p.a. Work according to ISO standards Regular audits
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WORKING CONDITIONS Strict Code of Conduct Responsible & ethical working conditions Transparent communication Member of Sedex Responsibility for the environment CODE OF CONDUCT
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SUSTAINABILITY As one of the largest mannequin producers we take responsibility for the environment very seriously. We produce only “green” mannequins that use the largest possible percentage of a high-quality bio resin, called Susterra® Propanediol. Susterra®, which was developed by our longtime business partner DUPONT TATE & LYLE BIO PRODUCTS, consists of 100% sustainable raw materials and is the very heart of our green production.
HOW WE WORK © GenesisDisplay
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SUSTAINABILITY Furthermore we place great value upon ecological energy production, low-emission transport routes and wherever possible, in professional recycling of our mannequins. In order to maintain and constantly improve this high standard, GENESIS cooperates with international universities to improve materials and increase the percentage of certified bio material used for our mannequins.
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MATERIAL Our mannequins are made by fiber glass lamination. This manufacturing method is fast, flexible, timesaving and economic. SusterraÂŽ Propanediol gives GENESIS products a higher durability, a higher quality and corresponding longevity.
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CONSISTENT QUALITY One mold is used for no more than 200 mannequins This guarantees optimal proportions and perfect transitions from one body part to the next Mannequin parts can be exchanged or reordered at any time
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7 STEPS OF QUALITY CONTROL 1. Control of molds for production 2. Control of laminate & material 3. Control after sanding and first primer 4. Control after painting (control of make-up separately) 5. Control during assembling (sampling), check of fittings and accessories
6. Control of packaging with packaging accessories 7. Control during goods dispatch incl. check of delivery date
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SERVICE
Consistent quality: one mold is used for only a limited number of production cycles
Assembly instructions in several languages
Quality guaranteed due to a multi-level quality control system
3 years warranty for all mannequins
Nano protection against scratches and dirt (optional)
10 years sales guarantee for spare parts
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CREATION OF NEW MANNEQUINS © GenesisDisplay
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) INSPIRATION
2) LIVE MODEL
) CLAY WORK
ORIGINATION PROCESS © GenesisDisplay
) PROTOTYPE
) MANNEQUIN
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INSPIRATION © GenesisDisplay
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LIVE MODEL © GenesisDisplay
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DEVELOPMENT INHOUSE sculptors and prototyping specialists > flexible and independant Additional freelancers in Japan, USA and Europe Use of 3D technologies for printing, scanning and carving
CLAY WORK © GenesisDisplay
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PROTOTYPE © GenesisDisplay
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CORRECTION © GenesisDisplay
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MOLDING © GenesisDisplay
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LAMINATION © GenesisDisplay
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ASSEMBLING © GenesisDisplay
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PAINTING © GenesisDisplay
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HANDCRAFTED MAKE-UP © GenesisDisplay
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FINAL MANNEQUINS © GenesisDisplay
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CUSTOM-MADE FOR YOUR BRAND © GenesisDisplay
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BRAND ANALYSIS Every store can promote their Corporate Identity and stand out from their competition with the proper mannequins and a perfect setting. It is important for us, as your mannequin supplier, to understand and know your brand so that we can help to market your products more effectively. When we develop a unique new mannequin, we involve you in the creative process from the beginning. Your requirements and ideas often inspire the creativity of our designers and sculptors.
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WORKSHOPS A mannequin is only convincing when it is suitable for our customer. GENESIS MANNEQUINS has custom workshops at the start of every collaboration. This critical meeting is where we collaborate with our customer to draw up a suitable and unique concept for your custom mannequin design. From the initial idea we develop a „store-ready“ concept that supports your brand by selecting the right poses, heads, colors and finishes.
CUSTOM-MADE FOR YOUR BRAND © GenesisDisplay
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IN PROGRESS GENESIS MANNEQUINS encourages you to express your ideas. Whether it is a different arm position, surface, color, head or a total new mannequin; we will entertain all new challenges that you may propose. Creativity and careful planning is what every project requires. GENESIS MANNEQUINS is ready to face what others call „unimaginable“.
CUSTOM-MADE FOR YOUR BRAND © GenesisDisplay
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CUSTOM-MADE FOR YOUR BRAND © GenesisDisplay
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CUSTOM-MADE FOR YOUR BRAND © GenesisDisplay
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CUSTOM-MADE FOR YOUR BRAND © GenesisDisplay
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CUSTOM-MADE FOR YOUR BRAND © GenesisDisplay
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BE CREATIVE The conceptual design and production phases require more than just us. It requires you - our customer - and your creative input. We prefer a collaboration as creative partners to a pure business relationship; an important distinction that makes high quality productions possible. In choosing us, you choose an experienced business partner.
CUSTOM-MADE FOR YOUR BRAND Š GenesisDisplay
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PRODUCT FEATURES © GenesisDisplay
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LIGHTEST MANNEQUINS ON THE MARKET Due to the lamination process our mannequins weigh only 8-9 kg without glass base. Therefore the mannequins can be easily carried and assembled by just one person.
PRODUCT FEATURES © GenesisDisplay
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GENESIS TOOL BOX The “GENESIS Tool Box” is a service box embedded in the mannequin’s hip plate. It contains all the tools required during the mannequin’s life, e.g. a cleaning sponge, matching touch-up paint, gloves and assembly instructions.
PRODUCT FEATURES © GenesisDisplay
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LEG SPRING All mannequins with wider leg positions have a leg spring. Due to this so-called “Spring Fitting” the mannequin’s legs can be pressed together, thus facilitating dressing with trousers. This can be done by one person without having to dismantle the leg.
PRODUCT FEATURES © GenesisDisplay
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BOF-HEEL (standard)
CUDH-B (standard)
CUDH-A (on request)
DETACHABLE HEELS Some of the female ranges have standard detachable heels, which are varnished in the same color as the mannequin. In this way the presented outfits look complete even without shoes.
PRODUCT FEATURES © GenesisDisplay
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FITTINGS & BASES All standing mannequins are delivered with a foot and a calf fitting allowing you to present your outfits with or without shoes. A round glass base for all standing mannequins is standard. Various alternatives can be supplied on request, like square or rectangular metal bases, height adjustable wooden bases or individual engravings.
PRODUCT FEATURES Š GenesisDisplay
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ARM FITTINGS All GENESIS mannequins are equipped with button arm fittings. This fitting offers a high stability and safety, particularly with wide arm poses.
BUTTON FITTING
Optionally, all mannequins are available with tongue fittings. These fittings have a steel core which is lined with ABS plastic. The plastic layer facilitates mounting the arm and prevents scratches on the mannequin.
TONGUE FITTING
The Dual Fitting makes it possible to change between FRP arms with button fitting and wooden arms with push-and-pull fitting. DUAL FITTING
PRODUCT FEATURES Š GenesisDisplay
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NANO
PROTECTION product upgrade
NANO
PROTECTION
NANO PROTECTION
product upgrade
The Nano Protection is a transparent protective coating consisting of minute ceramic particles. This coating can be applied onto any mannequin. It protects against dirt or scratches and is easy to clean.
NANO
PROTECTION product upgrade
PRODUCT FEATURES © GenesisDisplay
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LABELING All parts of the mannequin are labeled to track production details for easy replacement. This information provides us with a lot of helpful facts from the production to the final destination of the mannequin.
PRODUCT FEATURES Š GenesisDisplay
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ACCESSORIES GENESIS MANNEQUINS has developed a mannequin trolley to facilitate the on-site handling of the mannequin. With this trolley the mannequin incl. the glass base can be transported within the store. For longer transports or a space-saving storage of the mannequins we recommend our Mannequin Bags. In these bags the individual mannequin parts are perfectly protected from scratches and damages.
PRODUCT FEATURES Š GenesisDisplay
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REFERENCES © GenesisDisplay
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HARD ROCK CAFE © GenesisDisplay
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SAKS 5TH AVENUE © GenesisDisplay
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BEBE © GenesisDisplay
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MASSIMO DUTTI © GenesisDisplay
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MASSIMO DUTTI © GenesisDisplay
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UTERQÜE © GenesisDisplay
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MISS SELFRIDGE © GenesisDisplay
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MISS SELFRIDGE © GenesisDisplay
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MISS SELFRIDGE © GenesisDisplay
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SELFRIDGES © GenesisDisplay
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SELFRIDGES © GenesisDisplay
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JADES © GenesisDisplay
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JADES © GenesisDisplay
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SARAR © GenesisDisplay
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MARC O‘POLO MISTER © GenesisDisplay
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LUISA CERANO © GenesisDisplay
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TRUE RELIGION © GenesisDisplay
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FRAAS © GenesisDisplay
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FRAAS © GenesisDisplay
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RÖCKL © GenesisDisplay
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JONES © GenesisDisplay
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C&A © GenesisDisplay
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WÖHRL © GenesisDisplay
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WE LOOK FORWARD TO BEING YOUR CREATIVE PARTNER © GenesisDisplay
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OFFICIAL DISTRIBUTOR FOR MIDDLE EAST AND INDIA
basXproject GmbH Riedpark 16, CH-6300 Zug Switzerland Phone +41 41 741 4105 www.basxproject.com basXdu FZCO Jafza 1 Jebel Ali Free Zone PO Box 6910844 Mobile +41 79 405 7700 UAE +971 50 528 9265 email: rm@basx.cc Skype meier_r Rita Meier
GenesisDisplay GmbH Altes Feld 17 31749 Auetal | Germany P+ 49 (0) 5752 1803-0 info@genesis-display.com www.genesis-display.com
The copyright on all illustrations and texts is reserved by GenesisDisplay. Reproduction requires prior approval © GenesisDisplay 2014. Alle Abbildungen und Texte sind von GenesisDisplay urheberrechtlich geschützt und dürfen nur mit schriftlicher Genehmigung reproduziert werden. © GenesisDisplay 2014.