Dutch Match Cup Presentation

The opportunity

competition = business

Olympic medallists, America’s Cup winners: world class professional sailors combined with the highest international event status of the International Sailing Federation alongside the America’s Cup: that’s what the World Match Racing Tour is all about. The Netherlands will be part of this world tour, the perfect opportunity to show the world the Dutch capabilities in terms of innovation and sports. The Dutch Match Cup holds the exclusive rights to the tour stage in the Benelux.

A fierce duel between two identical boats; that is the essence of match racing. Only two boats on a short race course: the winner TAKES IT ALL. A very close and ferocious competition. Racing close to shore makes the races easy to follow for spectators on site.

And it fuels the excitement of the public at large who follow the event on TV and via other media.

Photography: Dan Ljungsvi

Flevoland One century ago, the present Flevoland was just a patch of water in the Zuiderzee. In 1957 the Dutch conquered the sea and Eastern Flevoland was drained to become the new province of the Netherlands. In 1968 Southern Flevoland arised from the sea due to the impressive draining methods of the Dutch.

Flevoland considers itself as proud, full of passion, dynamic and innovative. The youngest province, with the best opportunities for development.

Lelystad, capital of the Province of Flevoland, will be the host city for the Benelux stage of the World Match Racing Tour. Lelystad is the capital of Flevoland and aims to be the centre of match- and teamracing on a professional level in the Netherlands.

As part of the Amsterdam Metropolitan Region, Lelystad accommodates five marinas and most berths for yachts in the Netherlands. With the presence of an airport, railway and highway, Lelystad is perfectly disclosed logistically to host the best event possible. The venue will be the Bataviahaven. A brand new arena-shaped harbour suitable for special events. The races will take place very close to the shore.

“I’ve seen them all but Bataviahaven is by far the best venue in the world for match and team racing.”

Bruce Hebbert, ISAF International Umpire

ex

xciting Branded yachts, ideal for corporate hospitality events.

Photography: Dan Ljungsvi

“As a media partner in worldwide sport events the Infostrada Sports Group acknowledges the high level of professionalism of the Dutch Match Cup organization and the World Match Racing Tour. This event has everything that makes sports attractive for a large audience: passion and excitement. The Bataviahaven will be a unique place for media coverage of the event and will promote sponsors, Lelystad and the Flevoland region on a worldwide scale. As the media partner we are fully confident this will be a success for all participants.�

Peter Sprenger, Director Infostrada Sports Group

A “The five day event withRacing racing Tour operates on a unique World Match held close developed to shore forover an 7 years ago whereby the concept incredible spectator and world class match racing tour endeavors to deliver hospitality experience The and ringside atmosphere. to audiences in a stadium World Matchhospitality Racing Tour Corporate at its highest level alongside format of identical amenities for the racing entire family. The facilities and yachts make theatevent infrastructure Bataviahaven not only delivers all economical, competitive, of this it also boasts marina and yachting facilities brand controlled second to noneand thatable the tour has seen.� toPatrick around theChairman globe.

Lim, Executive of the World Match Racing Tour

The City of Lelystad and the Province of Flevoland are committed to making the Dutch Match Cup a success.

“Hosting a stage of the World Match Racing Tour sailing event in Lelystad from 2013 onwards perfectly matches the ambitious goals of our city. The development into an internationally renowned centre of the sport of sailing is a cornerstone of our strategy. Apart from the harbour, the coastal area also holds great potential for development and growth. Our ultimate goal is becoming the sailing venue of the 2028 Olympic Games. The high quality and recreational characteristics of the area as well as its central location and excellent infrastructure contribute to the success of large public events such as the World Match Racing Tour.

The Bataviahaven embodies the core values of the City of Lelystad: young, innovative, room for development and welcoming cooperation with partners who are looking for opportunities�.

Margreet Horselenberg, Mayor of the City of Lelystad

world class

Dutch Match Cup Lelystad, The Netherlands

event

Current World Match Racing Tour Events

“Flevoland and water are inseparable. Not only through our history as land made out of water but we are surrounded by water as well. Water sports are flourishing in Flevoland. Not surprisingly sailing is an important element in our sports policy and culture. Hosting a World Match Racing Tour event in Flevoland seems only natural. It suits us!”

Jaap Lodders, Deputy Queen’s Commissioner

“Sponsoring tells you something without saying it.

Nature has given us water and wind. Sponsoring of sailing is like positioning your brand as part of nature.

Being part of the environment is of crucial importance for any responsible member of society. Not in the least for members of the business community.

Bataviahaven offers a unique opportunity to become a partner in the creation of a best ever sailing location with a number of (inter)national top events such as the yearly World Match Racing Tour.�

Frank van den Wall Bake, Sports Marketeer

S達o Paulo Istanbul Singapore Shenzhen Cape Town Sochi Mumbai Abu Dhabi Yokohama Lelystad Proposed 2013 World Match Racing Tour Events

What’s in it for your business?

A creative way for B2B, B2G and B2C activation due to the corporate hospitality platforms during a world class event and throughout the rest of the year at Batavia Sailing Center, the centre for team and match racing in The Netherlands.

A 360 degree media platform, live online streaming and TV distribution to broadcasters in over 180 countries all over the world.

The tour is expanding to new countries, including some of the BRICs. The broad media platform, the membership of a business club at all the host cities and the exchange with the promo villages at other venues in cooperation with WTC AA, makes a partnership with the Dutch Match Cup a guaranteed springboard to new markets.

The World Match Racing Tour is an annual event and will take place in The Netherlands for a period of at least 8 years. It attracts more than half a million visitors per year, about 60,000 people per event.

Media - 21,565 minutes prime time TV in over 180 countries - TV value: 70 million dollar - Print value: 12.2 million dollar - Online value: 36.6 million dollar

Sailing - A/B/C target group - A clean sport - A sustainable sport - Innovative - The power of nature - A lifestyle

Business - A tailor made sponsor program with a high ROI -H igh-class business platform: a unique series of events at world-class venues - Springboard to new markets

Calendar of Events Batavia Sailing Center

Facts & figures

2012 2012 2013 2013 2013

June September June July September

Qualifiers Dutch National Championships Team Racing EUROSAF European Championships ‘2K’ Team Racing (provisional) Dutch Match Cup Qualifiers Dutch National Championships Team Racing ISAF World Championships Team Racing (provisional)

Images by: World Match Racing Tour – Loris von Siebenthal (myimage.ch) & Gareth Cooke (Subzero Images)

For more information, please contact Hans van der Laarse Phone +31 (0)6 18 48 13 82 info@dutchmatchcup.nl www.dutchmatchcup.nl

Design: Mediabrein Concept