MEDIA KIT
2014 - 2015 Community Newspaper For La Porte, Morgan’s Point, Shoreacres and the Galveston Bay Area P.O. Box 82 • La Porte, Texas 77572 (281)-907-3140 • Fax (866) 596-8973 • E-Mail: editor@bayareaobserver.com
Table of Contents 1. Advertising Rates & Information.................. 2. Ad Sizes & Pricing......................................... 3. MATRX Advertising Program..................... a. Annual Contact - Level 1 & 2................. b. Annual Contact - Level 3......................... c. 6 Month Contact - Level 1 & 2................. d. 6 Month Contact - Level 3....................... e. Monthly Contact - Level 1 & 2................ f. Monthly Contact- Level 3........................ 4. Section Specials............................................ a. Online Advertising.................................. b. Church Page............................................ c. Service Directory.....................................
ADVERTISING RATES & INFORMATION
2014 - 2015 AD DISPLAY RATES (B&W) all prices shown in U.S.dollars
FULL PAGE 6 Columns x 21”
Newspaper is distributed once per week on Thursday mornings
(126: col. inches)
2 Cols.x 2”
(4 col. inches)
2 Cols.x 3”
(6 col. inches)
2 Cols.x 4”
8 col. inches)
2 Cols.x 7”
(14 col. inches)
2 Cols.x 5”
(10 col. inches)
2 Cols.x 6”
(12 col. inches)
SIZE
1X
4X
6X
12X
26X
52X
Full Page
$1197.00
$1077.30
$1017.45
$957.60
$897.75
$837.90
1/2 Page
$598.50
$538.65
$508.72
$478.80
$448.88
$418.95
1/4 Page
$299.25
$269.32
$254.37
$239.40
$224.44
$209.48
3 Col x 5”
$142.50
$128.25
$121.13
$114.00
$106.88
$99.75
3 Col x 3.33”
$95.00
$85.50
$80.75
$76.00
$71.25
$66.50
2 Col x 7”
$133.00
$119.70
$113.05
$106.40
$99.75
$93.10
2 Col. x 6”
$114.00
$102.60
$96.90
$91.20
$85.50
$79.80
2 Col. x 5”
$95.00
$85.50
$80.75
$76.00
$71.25
$66.50
2 Col. x 4”
$76.00
$68.40
$64.60
$60.80
$57.00
$53.20
2 Col. x 3”
$57.00
$51.30
$48.45
$45.60
$42.75
$39.90
2 Col. x 2”
$38.00
$34.20
$32.30
$30.40
$28.50
$26.60
DISTRIBUTION
6,000 copies total circulation published weekly
QUARTER PAGE 3 Cols.x 10.5” (31.5 col. inches)
3 Cols.x 5”
(15 col. inches)
1,000 copies directly mailed to paid subscribers in La Porte, Seabrook and surrounding areas. 5000 copies delivered to retails outlets in the La Porte, Seabrook and surrounding areas
HALF PAGE 6 Cols.x 10.5” (63 col. inches)
DEADLINES Published: Every Thursday of the week Ad copy due: Every Friday prior to publication
MECHANICAL SPECS Size: Broadsheet, 6 column format Image area: 11” x 21.50” Column width: 1.73”
SERVICE DIRECTORY AD RATES
Service Directory ads are sold in twelve-week increments and are placed solely on the “Service Directory” Page. The “Service Directory” page is placed adjacent to the Classifieds Page, so that readers may find both pages easily. Service Directory sized ad measures 2 columns x 1.5 inches at $20 per week. To figure: 2 x 1.5x $20.00= $240.00 to run twelve weeks.
COLOR COSTS:
Spot color (plus black) ............................$70.00 Full Color Process (plus black) .............$125.00
Camera ready ads due: Every Monday prior to publication
WEB ADS PIXELS 288 x 96 150 x 150
PER WEEK $40.00 $25.00
PER MONTH $160.00 $100.00
PER YEAR $2080.00 $1300.00
25% discount for yearly cash payment
$1560.00 $975.00
P.O. Box 82 • La Porte, Texas 77571
www.bayareaobserver.com
TERMS OF PAYMENT
DIGITAL AD SPECIFICATIONS
Terms: Interest will be charged at the rate of 1 1/2% per month, 18% per annum on the unpaid balance of prior month as of the 30th day of the billing month. Credit limited to one month’s advertising.
Camera-Ready Ads
GENERAL RATE POLICIES — ALL CLASSIFICATIONS • All advertisers receiving contract rates must have signed contracts. • Rates may be adjusted on 30 days notice. • Terms applicable to Rate Card No. 01, effective January 1, 2013
ROP ADVERTISING RATE Open Rate $9.50 per column inch weekly.
FREQUENCY DISCOUNTS Advertising frequency is your surest route to advertising success. Repeat your ad weekly and receive the following discounts on the remainder of your schedule.
Open Rate $9.50
6 weeks $8.08
12 weeks $7.60
26 Weeks $7.13
52 Weeks $6.65
15% Off
20% Off
25% Off
30% Off
Retail Positioning - All position requests are given reasonable consideration but will be regarded as requests only.
SPECIAL CLASSIFICATIONS Political Rate (PAYABLE IN ADVANCE) .................................$9.50 Charitable Rate ............................................................................$7.50 Church Rate .................................................................................$7.50
Color Rates The Bay Area Observer offers advertisers the extra impact of color at these additional charges: Spot color (plus black) ............................................................. $70.00 Full Color Process (plus black) .............................................. $125.00
Closing Times
ACCEPTABLE: Submit a PDF file created with the Press Quality preset. Use CMYK images for your color graphics. Use a bitmap or grayscale color mode for your B&W graphics Use images that are 300 ppi. Use line art images of 1200 ppi. Create your ad to the exact space reservation size. Use vector-based logos. Use 100% black for black text. Set up spot colors for CMYK workflow. NOT ACCEPTABLE: Ads created in Microsoft Word, Publisher, Excel or Powerpoint. Images using RGB or Index color images for your color graphics. Images less than 200 ppi. Images pulled off the Internet. Using rich-black for your black text Using less than 10 point font size for color or reverse type.
CLASSIFIED AD RATES CLASSIFIED LINE ADS All classified line ads are posted on our website at no additional charge (Minimum charge is 5 lines {Appx. 20 characters per line}) Single insertion ................................................................$7.50 per column inch (Each additional line, 20¢) CLASSIFIED DISPLAY AD NON-CONTRACT RATES (6-column format)..............................................................$8.50 per column inch (Includes border and letter bolding)
Closing time for display ads is 4 p.m. the Monday prior to publication. For color or proofs, advance deadline one full day including electronic proofs. Cancellation deadlines are the same as the closing time. Intervening holidays advance deadlines by one full day.
LEGAL/PUBLIC NOTICE RATES..............................$9.50 per column inch
SPECIAL SERVICES
• The publisher reserves the right to revise rates on 30 days written notice to the advertiser. In this event, the advertiser may, by written notice prior to the effective date of the revised rates, terminate any agreement without penalty. • The publisher reserves the right to reject any and all advertising submitted at any time. • In the event of a typographical error advertising goods at an incorrect price, The Bay Area Observer will furnish a letter to the advertiser stating the correct price, but will assume no liability if the goods are sold at the incorrect price. • The publisher will not be responsible for any errors appearing in advertisements except to the extent of running a correction of the error at no charge. • Every effort will be made to meet reasonable position requests. Failure to meet these requests will not constitute cause for adjustment, refund or rerun. • Minimum ad size is 1 column by 2 inches. • Advertisements set and not run will be subject to a 50% composition charge by size. • All rates on this schedule are net and not commissionable to advertising agencies unless otherwise noted. • Dates and times for the cancellation of ads are the same as the deadlines for placing ads. • The Bay Area Observer does not knowingly accept advertisements that are misleading, fraudulent or discriminating in nature.
• Proofs of advertisements will be sent to each advertisers prior to publication. • Free advertising layout service available to advertisers. • Tearsheets will be provided upon request.
MECHANICAL MEASUREMENTS Standard ROP Sizes Are: Columns to Page ................................................................................6 1 column ......................................................................................1.73” 2 columns .....................................................................................3.58” 3 columns .....................................................................................5.44” 4 columns .....................................................................................7.30” 5 columns .....................................................................................9.15” 6 columns ...................................................................................11.00”
LIQUOR LEGAL/PUBLIC NOTICE RATES...........$10.50 per column inch
COPY REGULATIONS
Ad Sizes & Pricing
2x5
2 x 2 - 4 inches
10 inches
$38.00
MECHANICAL MEASUREMENTS - 2 COLUMNS = 3.58”
RATES
OPEN RATE
$95.00
per week
6 Weeks
2x7
RATES per week
$113.05
per week
$106.40
per week
per week
52 Weeks
30 % off
$93.10
25% off -
$71.25
per week
$66.50
per week
26 Weeks
MECHANICAL MEASUREMENTS - 2 COLUMNS = 3.58”
2 x 4 - 8 inches RATES
$76.00
per week
MECHANICAL MEASUREMENTS - 2 COLUMNS = 3.58”
per week
6 Weeks
$64.60
per week
20% off -
$60.80
per week
25% off -
$57.00
per week
30 % off
$53.20
15% off
26 Weeks
$99.75
per week
OPEN RATE
12 Weeks
25% off -
$76.00
30 % off
6 Weeks
20% off -
20% off -
52 Weeks
OPEN RATE
15% off
per week
12 Weeks
14 inches
$133.00
$80.75
15% off
12 Weeks
26 Weeks
52 Weeks
per week
MECHANICAL MEASUREMENTS - 2 COLUMNS = 3.58”
3 x 3.33 - 10 inches RATES
$95.00
OPEN RATE
per week
$80.75 per week 12 Weeks 20% off - $76.00 per week 26 Weeks 25% off - $71.25 per week 52 Weeks 30 % off $66.50 per week 6 Weeks 15% off -
MECHANICAL MEASUREMENTS - 3 COLUMNS = 5.44”
3x5
15 inches RATES
OPEN RATE
$142.50
per week
6 Weeks
$121.13
per week
12 Weeks
$114.00
per week
26 Weeks
$106.88
per week
52 Weeks
$99.75
per week
MECHANICAL MEASUREMENTS - 3 COLUMNS = 5.44”
1 x 10
10 inches
2 x 7.5
15 inches RATES
OPEN RATE
$142.50 per week 6 Weeks
15% off - $121.13 per week
12 Weeks
20% off - $114.00 per week 26 Weeks
25% off - $106.88 per week
52 Weeks
30% off - $99.75 per week
MECHANICAL MEASUREMENTS - 2 COLUMNS = 3.58”
RATES
OPEN RATE
$95.00 per week 6 Weeks
15% off
$80.75 per week
12 Weeks 20% off
$76.00 per week
26 Weeks 25% off
$71.25 per week
52 Weeks 30% off
$66.50 per week MECHANICAL MEASUREMENTS 1 COLUMN = 1.73”
5x3 $142.50 EXAMPLE LAYOUT NOT ACTUAL SIZE. AD WILL APPEAR LARGER WHEN PRINTED MECHANICAL MEASUREMENTS - 5 COLUMNS = 9.15”
6 x 10.5
63 inches - 1/2 page RATES OPEN RATE 6 Weeks
$598.50 - per week
15% off - $508.73 per week
12 Weeks
20% off - $478.80
per week
26 Weeks
25% off - $448.88
per week
52 Weeks
30% off - $418.95
per week
EXAMPLE LAYOUT NOT ACTUAL SIZE. AD WILL APPEAR LARGER WHEN PRINTED MECHANICAL MEASUREMENTS - 6 COLUMNS = 11”
3 x 10.5 31.5 inches 1/4 page RATES OPEN RATE
$299.25 per week 6 Weeks
15% off - $254.37 per week
12 Weeks
20% off - $239.40
per week
26 Weeks
25% off - $224.44
per week
52 Weeks
30% off - $209.48
per week
MECHANICAL MEASUREMENTS - 3 COLUMNS = 5.44”
3 x 21
63 inches 1/2 page RATES OPEN RATE
$598.50 per week
6 Weeks
15% off - $508.73 per week
12 Weeks
20% off - $478.80 per week
26 Weeks
25% off - $448.88 per week
52 Weeks
30% off - $418.95 per week
EXAMPLE LAYOUT NOT ACTUAL SIZE. AD WILL APPEAR LARGER WHEN PRINTED MECHANICAL MEASUREMENTS - 3 COLUMNS = 5.44”
6 x 21.5 126 inches Full page
RATES OPEN RATE
$1197.00 Sign Up For 6 Weeks
15% off - $1017.45
per week
Sign Up For 12 Weeks
20% off - $957.60
per week
Sign Up For 26 Weeks
25% off - $897.75
per week
Sign Up For 52 Weeks
30% off - $837.90
per week
EXAMPLE LAYOUT NOT ACTUAL SIZE. AD WILL APPEAR LARGER WHEN PRINTED MECHANICAL MEASUREMENTS - 6 COLUMNS = 11”
MATRIX A D V E R T I S I N G
©
P R O G R A M
Business success originates with a good advertising strategy
Benefits N Frequency - Your Ad Will Run In Every Weekly Publication N Upsized Ad - Your Ad Will Be Upsized Once Every Three Months N Process Color/Spot Color - Free When Available on upsized ad N Creativity - Ad Design At No Additional Cost N Discounts - Save over 50% Off Regular Open Advertising Rates N Affordability - Priced To Meet The Needs Of Small Businesses
Level 1 - $125 Per Week What you receive: 21” ad each Thursday in The Bay Area Observer Supersize on 21” ad once every three months to a half-page at no additional cost Free process color once every three months
* when available
Level 2 - $78 Per Week What you receive: 15” ad each Thursday in The Bay Area Observer Supersize on 15” ad once every three months to a quarter-page at no additional cost Free spot color once every three months MATRIX© Advertising Program Copuyright© 2014 Bay Area Observer. All rights reserved.
* when available
MATRIX A D V E R T I S I N G
©
P R O G R A M
Business success originates with a good advertising strategy
Benefits N Frequency - Your ad will run in every weekly publication N Upsizes Ad - Your ad will be upsized one a quarter N Spot Color - Free when available - 4 times a year N Creativity - Ad design at no additional cost N Discounts - Save 63 - 64% off regular open advertising rates N Affordability - Priced to meet the needs of small businesses
Level 3 - $40 Per Week What you receive: 10” ad each Thursday in The Bay Area Observer Supersize on 10” ad once a quarter (4 times a year) to a quarter-page at no additional cost Spot color available with supersize or 10” ad 4 times a year. MATRIX© Advertising Program Copuyright© 2014 Bay Area Observer. All rights reserved.
MATRIX A D V E R T I S I N G
©
P R O G R A M
Business success originates with a good advertising strategy
Once per Month Benefits N Frequency - Your Ad Will Run In Print Once Per Month N Upsized Ad - Your Ad Will Be Upsized Once During Contract N Process Color/Spot Color - Free When Available on upsized ad N Creativity - Ad Design At No Additional Cost N Discounts - Save over 50% Off Regular Open Advertising Rates N Affordability - Priced To Meet The Needs Of Small Businesses
Level 1 - $125 Per Month What you receive: 21” ad once per month in The Bay Area Observer Supersize on 21” ad once during your contract to a half-page at no additional cost Free process color once during your contract
* when available
Level 2 - $78 Per Month What you receive: 15” ad Once per month in The Bay Area Observer Supersize on 15” ad once during your contract to a quarter-page at no additional cost Free spot color once during your contract* when available MATRIX© Advertising Program Copuyright© 2014 Bay Area Observer. All rights reserved.
MATRIX A D V E R T I S I N G
©
P R O G R A M
Business success originates with a good advertising strategy
Level 3 Benefits - Monthly N Frequency - Your ad will run in print once per month N Upsizes Ad - Your ad will be upsized once during contract N Spot Color - Free when available once during contract N Creativity - Ad design at no additional cost N Discounts - Save over 50% off regular open advertising rates N Affordability - Priced to meet the needs of small businesses
Level 3 - $40 Per Month What you receive: 10” ad once per month in The Bay Area Observer Supersize on 10” ad once during your contract to a 21” ad at no additional cost Spot color available with supersize or 10” ad once during contract. MATRIX© Advertising Program Copuyright© 2014 Bay Area Observer. All rights reserved.
Boost Your Business With
Online!
Studies show that visitors to websites are more likely to trust advertising from newspaper websites than from other websites.
Now in our 5th year, the Bay Area Observer continues to get results for our advertisers. The Observer reflects the heart and soul of this diverse community. Our website, bayareaobserver.com, covers Seabrook, Kemah, El Lago, La Porte, Shoreacres, Morgan’s Point, Deer Park, and beyond, with over 40,000 unique users each month and 250,000 page views.
Advertising on BayAreaObserver.com is easy and affordable! Sign up today and take advantage of our current low prices! Monthly and Yearly Rates For Your Convenience
Monthly Options
E IZE L P LS M SA TUA C A T O N
Monthly fees are automatically deducted or blocks of time can be purchased
288 x 98 px - $40 288 x 196 px - $80 288 x 294 px - $100
Annual Options Prepaid annual options receives two months free and is reflectd in price.
288 x 98 px - $400 288 x 196 px - $800 288 x 294 px - $1000
After your order is placed we’ll contact you with instructions on how to submit your ad - or we will build it for you!
To Place Your Order Call
Rebecca at 281-907-3140
or email editor@bayareaobserver.com
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THE WEEKLY
Church Directory
Announcements & Events Local Church & Worship Center Listings Your Business Can Show Support For Local Churches!
3 inches x 1 inch ad
Only
$12 Per Week
Hometown Newspaper of La Porte and Morgan’s Point
Josie Smith
Advertising Sales Representative
281-702-1935
bayareaobservernews@yahoo.com