Simply Spiked

The Juicy Details on a Fast-Growing Favorite

BY DELIA SIMPSON, BRAND MANAGER, CHOICE BRANDS, INC..

AYEAR AFTER IT ARRIVED IN MARKET,

MOLSON

Coors’ Simply Spiked™ franchise has been an undeniable hit in the U.S., a phenomenon the beverage company’s leadership has called a “rocket ship to the moon.”.

Simply Spiked Lemonade led off just over a year ago and was an immediate success. It ended 2022 as Circana’s* No. 2 new product in all of beer and launched in Canada this past February. It was followed by the launch of Simply Spiked Peach in the U.S. in March. In its brief time in the market, Simply Spiked Peach has won over consumers and established itself as the top innovation in beer, according to Circana.

“It’s a brand that’s been in the market for a year, but it feels like it’s been around for generations because it is inspired by what people know and love, which is the Simply brand, an iconic brand in the juice segment,” says Joy Ghosh, vice president of above-premium flavor brands at Molson Coors.

Inspired by a beloved juice brand found in half of American households, Simply Spiked has stood out on its own merits: Factors like 5% real fruit juice (squeezed then concentrated), an undeniably refreshing taste, and a great lineup of flavors in the variety packs.

Simply has also been making a splash on the small screen. When fans of Peacock’s top streaming program “Bel-Air” tuned in for this season, they saw their favorite characters – and a recurring cameo from Simply Spiked Peach, the newest member of the Simply Spiked roster. Simply Peach played a pivotal role in the character arc of Hilary Banks, a social media influencer looking to strike a deal with the brand.

And when Simply Spiked Peach formally launched, it did so with a cheeky campaign starring comedian Ron Funches.

“We’re finding ways to build culture into a brand – and vice versa,” Ghosh says. “Simply Spiked Peach was immediately seen as something that’s part of culture, in real time. That helped drive a lot of initial success.”

Simply Spiked aims to stay in the conversation. It’s a sponsor of the upcoming ESPY Awards, and recently released the Juice Boost Charging Can Sleeve, which keeps your beverages cold while simultaneously charging your phone. For more information, visit www.drinksimplyspiked.com.

With the Simply Spiked franchise well on its way, Molson Coors is continuing to key in on flavor. The relationship with The Coca-Cola Company has resulted in flavorful hits like the No. 3 hard seltzer brand in the U.S. in the Topo Chico Hard Seltzer franchise and its new readyto-drink cocktail line, Topo Chico Spirited.

Molson Coors is set to yield another innovation with the release of Peace Hard Tea™, inspired by the fruit-forward iced tea beverage known for its vibrant flavors and free-spirited branding. Peace Hard Tea™ will hit shelves in early fall.

“Consumers are looking for a variety of flavor options and they’re looking for it in different formats,” Ghosh says. “They want something that’s high in flavor, lower in alcohol and refreshing. Flavor’s going to continue to grow, and Molson Coors is uniquely well-positioned to win. We’re making sure we have the right portfolio for today and tomorrow.”

Simply Lemonade Variety Packs include four flavors. Signature Lemonade takes the sweet, lemony tartness of classic lemonade and adds an extra element of excitement. Strawberry Lemonade is a fresh take, combining ripe berry and tart lemon. Blueberry Lemonade is a one-of-a-kind flavor, perfect for one-of-a-kind celebrations. Watermelon Lemonade puts summer sweetness on full display with mouth-watering lemonade and lip-puckering lemon.

Simply Peach Variety Pack includes four different peachy gems. Signature Peach is the queen of juicy with refreshing hints of fruity sweetness. Mango Peach is an escape to the tropics, where the taste of sweet mango and juicy peach come together for a fresh finish. Strawberry Peach offers a perfect blend of strawberry peach flavor to fire up those taste buds. Kiwi Peach is an island adventure, with a subtle hint of kiwi and taste of peach in every sip.

Whether you’re looking for something to sip poolside, or the perfect beverage to pair with the barbecue at your end of summer cookout, Simply Spiked has you covered. A perfect combination of sour and sweet, Simply Spiked has just enough chilled carbonation to beat the hot sun.

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* Circana is the world’s leading advisor on the complexities of consumer behavior