Alpclusters2020 Logo Guide

AlpClusters2020 PROJECT HANDBOOK

European Union European Regional Development Fund

Alpclusters 2020 is co-funded by the European Regional Development Fund

ALPCLUSTERS2020 LOGO HANDBOOK

Introduction General rules The AlpClusters2020 logo should be present together with the Alpine Space logo, on all materials published and documents/presentations illustrated to the public. This includes not only promotion material, but also event invitations, presentations or agendas.

Please read carefully and follow the ASP styleguide (http://www. alpine-space.eu/project-life-cycle/information-and-publicity) requirements. Otherwise your communication expenses might be considered not eligible.

Logo format, variants and its application The logo has been studied to be highly readable and quickly recognizable, and it comes in only one colour version. Its variants are: negative, gray and black.

The project logo has been studied to be easily applied on websites, posters, roll-ups, business cards, and it works both big and small.

Even if it works greately on critic conditions (for example: on coloured photo), the best way to use it is on uniform background, where contrast is good.

If you need to apply it over a photo with inadequate contrast area, use the logo with a solid rectangle area.

Logo versions All logo versions are illustrated and described in this handbook.

They are available as bitmap image and vectorial data, on the official AlpClusters2020’s intranet.

Minimum distances Keep a good margin from logo and the surrounded elements. It means logo will be not “compressed� between other elements, or too near of paper margins.

Logo versions Main logo It comes with colors and black text. This is the version that you have to apply on your communication.

AlpClusters2020 AlpClusters2020

AlpClusters2020

AlpClusters2020

Negative logo It comes with colors and white text. This is the version you can use on dark backgrounds.

Gray logo It comes all gray. It can be used as secondary use and as alternative of coloured version, where it can be required (for example: between gray-version logos of other projects).

Black logo It comes all black. The main use of black version is generally on fax header, to grant the best readability.

ALPCLUSTERS2020 LOGO HANDBOOK

Poster and roll-up

AlpClusters2020

AlpClusters2020

Think forward

Think forward

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European Union European Regional Development Fund

POSTER

European Union European Regional Development Fund

ROLL-UP

PARTNER

PARTNER

PARTNER

PARTNER

PARTNER

PARTNER

PARTNER

Book covers

PROJECT PARTNERS PARTNER

PARTNER

PARTNER

PARTNER

PARTNER

PARTNER

AlpClusters2020

PARTNER

PROJECT HIGHLIGHTS and INFORMATION

European Union European Regional Development Fund

Photo or billboard

Investing in your future.

AlpClusters2020

ALPCLUSTERS2020 LOGO HANDBOOK

Yes & no YES. GOOD WAY.

NO. WRONG WAY. NO MARGIN

MARGIN OK

MARGIN OK

AlpClusters2020

MARGIN OK

NO MARGIN

AlpClusters2020

MARGIN OK

NO MARGIN

NO MARGIN

ENOUGH MARGINS: Leave the sufficient margin around the logo, keeping the right readability.

INSUFFICIENT MARGINS: An insufficient margin around the logo compromises the good readability.

AlpClusters2020

AlpClusters 2020

RIGHT GRAPHIC / FONT: This is the correct use of the logo.

WRONG GRAPHIC / FONT: Don’t change the shape, the color sequence or the font of the logo.

AlpClusters2020

GOOD CONTRAST: If you wish to use the logo on very coloured image and background, enforce the logo with a good-contrast background.

AlpClusters2020

GOOD POSITIONING: Grant a sufficient “air” from the external margins to the logo (for example on posters / rollups / flyers /...).

AlpClusters2020

BAD CONTRAST: Without a good contrast, the logo could be totally unreadable or difficult to read.

AlpClusters2020

BAD POSITIONING: Don’t use the logo too near the external margins.

Any doubt?

In case of doubts for the correct use of the logo, or other useful information you should need, please contact: PROJECT COORDINATOR Ivan Boesso ivan.boesso@venetoinnovazione.it PROJECT MANAGER Maria Sole D’Orazio mariasole.dorazio@venetoinnovazione.it Veneto Innovazione S.p.A. European Policies Department Via Torino 105, 30172 Venezia Mestre (Italy) Tel. +39 041 8685301 – Fax. +39 041 5322133

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