Global Insights Magazine Issue 7 - Edited by Advertigo 2013
e3 insights New challenges in the building materials market
INSIDE THIS ISSUE
Direct-to-consumer model challenges the B2B industry’s classical approach
2 3 4 6 To From complementary B2B communication market path
Build correct ABC&d communication
End-user buying compass
A still-valid business model craves new communication voices
Understand the blueprint for successful ongoing communication
Which are the most important decision criteria to the end-user?
Take a more educational role and set the market standard for trust