Connect • Promote • Discover EAGLE 48822
SUNFIELD 48890
MULLIKEN 48861
GRAND LEDGE 48837
VERMONTVILLE 49096
LAINGSBURG 48848
DEWITT 48820
POTTERVILLE 48876
BATH 48808 HASLETT 48840
LANSING
OKEMOS 48864 DIMONDALE 48821
HOLT 48842
BATTLE CREEK MARSHALL 49068
ALBION 49224
HOWELL 48843
DANSVILLE 48819
EATON RAPIDS 48827 ONONDAGA 49264
LESLIE 49251
STOCKBRIDGE 49285
GREGORY 48139
PUTNAM TWP
PINCKNEY 48169
LAKELAND 48143
HAMBURG 48139
HELL
RIVES JUNCTION 49277
PLEASANT LAKE 49272
MUNITH 49259
JACKSON
GRASS LAKE 49240
NAPOLEON 49261
HOMER 49245
FOWLERVILLE 48836
WEBBERVILLE 48892
MASON 48854
CHARLOTTE 48813
SPRINGPORT 49284
WILLIAMSTON 48895
CLARKLAKE 49234
DEXTER 48130 CHELSEA 48118
ANN ARBOR
MANCHESTER 48158
BROOKLYN 49230
SALINE 48176 MILAN 48160
CLINTON 49236
TIPTON 49287
TECUMSEH 49286 BRITTON 49229
117 E Knight St Ste A PO Box 305 Eaton Rapids MI 48827 517-663-2405 info@TotalLocal.com www.TotalLocal.com @totallocalhq
Connect • We provide complete local resource
guides and Facebook pages to help residents and business owners within each community CONNECT with one another.
Promote • Our guides and marketing services help organizations and small business owners PROMOTE their products and services.
Discover • Through our local resource guides, Facebook pages, and other online resources we help people DISCOVER what's available in each community that we serve.
Consider us your marketing pit crew to help you burn up the competition!
FULL SPEED AHEAD IN 2021
FUELING GROWTH WITH ADVERTISING & COMPLETE MARKETING SERVICES Talk about bad luck, during our first full year in business as Total Local, we just had to have a global pandemic! Thankfully we survived and are looking ahead to brighter days. With the virus abating and businesses returning to full capacity, we are optimistic about the future. Pent up consumer demand and high consumer savings are bound to push the economy forward at full-throttle. We’d like you to know that Total Local is here to help you take full advantage of new opportunities to grow your business. We not only offer cost-effective advertising in our community resource guides, we also offer complete marketing services.
New Guides This year we already launched two new Total Local Community Resource Guides, Howell and Haslett-Okemos, with a new-improved format. These guides were so well received by both our advertisers and our readers that we’ve decided to add four more! This year we will also be publishing Pinckney-Hamburg, Adrian, Portland, and Ionia. This brings our total up to 25 directories in all, serving more than 60 communities. Why do people like the new format? • We increased the size and added more community and business information to each Total Local Community Resource Guide. • Readers enjoy the historical timeline, community information, and park and trail maps. • We take submissions and publish reader photos and recipes. • Popular nonprofit community organizations are offered space in the front of the book. • Businesses have more opportunities to advertise with golf course maps, menus, and coupons. In fact, our readers have been calling and emailing us with appreciation about this new format. Here are a few of the testimonials: “I LOVE the new size and format for the Total Local guide/phonebook! So much more than a phone book, a true community resource. Great job!!” - Kimber
“Congratulations on your larger, easier to use, and easier to read resource.” - Doug “LOVE the new directory I received today! First and foremost, it is easy to read because of the larger pages, larger print and the white space. Thank you. I won't be throwing this one away. Upon double checking, it was always yours I kept, and it was the "other" one I always threw away, immediately. Also, the additional community information is very interesting and helpful.” -Barb Community Marketing Resource With information about everything a community has to offer, from businesses, parks, chuches, schools, and more, our guides have become more than just a phone book. We also have a long history of partnering with local chambers to highlight their members. Each chamber member receives a complimentary bold listing in the white pages, with the chamber logo next to their business name. Chambers often distribute Total Local Community Resource Guides as part of their community outreach efforts. And, by partnering with Chambers of Commerce and community organizations, our guides are used as a valuable community marketing tool. Realtors often distribute our Community Resource Guides at open houses, and Chambers pass them out at festivals and events. In addition, we supply free copies to town libraries, hospitals, health centers, hotels, and grocery stores. Print Remains Relevant Just like the internet was supposed to be the end of the magazine and book business, we’ve heard that with mobile phones and Google no one will be using our directories anymore. Yet, we receive calls every day from residents who want to update their white page listing or would like a copy of one of our resource guides. People who find our guides more useful are new movers, older people, and residents in rural areas. We also know from our call tracking data that the guides are being used regularly. Additionally, several studies in recent years have found that prospects continue to respond to direct mail messages at higher rates than other advertising methods. This is one reason why large brands continue to spend huge sums of money on direct mail. Just like direct mail, our guides go to every mailbox in a community's zip code. But, unlike a postcard or mailer, most people keep their Community Resource Guide all year. Plus, because our print and postage costs are shared with other advertisers in your community, our guides can be a cost effective way to take advantage of Every Door Direct Mail (EDDM). Social Media Posts & Online Version Along with advertising in our guides through EDDM, with your display ad purchase, you also get online exposure. We provide each community where we publish a directory with a Total Local Community Resource Page on Facebook. As an advertiser your ad will be posted on our community page three times per year and we can repost your events, sales, and other items of interest on our community pages. Also, included with display ads, are links in the electronic version of our directories that help with your website’s search engine optimization (SEO). We publish the directories in a flippable
format online at ISSUU and, from the online version, we link back to each of our advertiser’s websites. Check out our new 2020 and 2021 Community Resource guides published at www. issuu.com/total-local. Marketing Services What if you don’t have a business website or your website is terribly outdated? We can help with that too. In 2020, we merged with a marketing agency that provided website and online marketing, as well as traditional marketing services. Our services now include website design and hosting, social media management, email newsletters, other forms of direct mail, logo and business card design, brochures, and more. We’d be happy to help you update your website and marketing materials for a consistent look and feel. Having a consistent brand image across all your marketing materials helps your prospects and customers to easily recognize your brand, which helps you outrace the competition. Ask your account executive for a free ½ hour marketing consultation to learn more about how we can help serve all your marketing needs!
NEW FOR 2021-2022! PINCKNEY - HAMBURG
PORTLAND
Established 2021
Established 2021
Communities Served Pinckney, Hamburg, Hell, & Putnam Twp
Communities Served Portland, Fowler, Pewamo, & Westphalia
Delivery Count 9,634
Delivery Count 7,044
In-Home Date August
In-Home Date September
Deadline July
Deadline August
IONIA
ADRIAN
Established 2021
Established 2021
Communities Served Ionia & Lake Odessa
Communities Served Adrian, Blissfield, & Onsted
Delivery Count 9,542
Delivery Count 18,722
In-Home Date September
In-Home Date October
Deadline August
Deadline September
To advertise in any of the following TOTAL LOCAL Community Resource Guides, contact Dan Trubak at 734-368-2121 or dtrubak@TotalLocal.com HASLETT OKEMOS
Established 2021 Communities Served Haslett & Okemos Delivery Count 17,134 In-Home Date March Deadline February
CHARLOTTE
Established 1996 Communities Served Charlotte, Potterville, Vermontville Delivery Count 11,418 In-Home Date October Deadline September
ALBION HOMER
Established 2011 Communities Served Albion, Homer Delivery Count 7,559 In-Home Date November Deadline October
FOWLERVILLE
Established 2005 Communities Served Fowlerville, Webberville, Bell Oak Delivery Count 7,909 In-Home Date July Deadline June
MASON
Established 1993 Communities Served Mason, Dansville Delivery Count 9,693 In-Home Date April Deadline March
BROOKLYN GRASS LAKE
Established 2002 Communities Served Brooklyn, Grass Lake, Napoleon Delivery Count 14,992 In-Home Date June Deadline May
GRAND LEDGE
Established 1998 Communities Served Grand Ledge, Eagle, Mulliken, Sunfield Delivery Count 11,385 In-Home Date September Deadline August
MILAN
Established 1997 Communities Served Milan Delivery Count 5,321 In-Home Date July Deadline June
CHELSEA
Established 1995 Communities Served Chelsea Delivery Count 9,442 In-Home Date April Deadline March
HOLT DIMONDALE
Established 1996 Communities Served Holt, Dimondale Delivery Count 12,745 In-Home Date May Deadline April
SALINE
Established 1997 Communities Served Saline, Bridgewater Delivery Count 9,634 In-Home Date July Deadline June
To advertise in any of the following TOTAL LOCAL Community Resource Guides, contact Kim Frarey at 517-249-3110 or kfrarey@TotalLocal.com HOWELL
Established 2021 Communities Served Howell Delivery Count 20,112 In-Home Date March Deadline February
LE P M SA
PINCKNEY HAMBURG
LE P M SA
Established 2021 Communities Served Pinckney, Hamburg, Hell, & Putnam Twp Delivery Count 9,634 In-Home Date August Deadline July
EATON RAPIDS
DeWITT
Established 2015 Communities Served DeWitt, Bath, Laingsburg Delivery Count 13,576 In-Home Date December Deadline November
LESLIE
Established 1994 Communities Served Leslie, Onondaga, Pleasant Lake, Rives Junction Delivery Count 5,911 In-Home Date March Deadline February
DEXTER
Established 1996 Communities Served Dexter Delivery Count 6,790 In-Home Date May Deadline April
MANCHESTER
Established 1995 Communities Served Manchester, Clinton Delivery Count 5,501 In-Home Date September Deadline July 8
TECUMSEH
STOCKBRIDGE
Established 1998 Communities Served Stockbridge, Gregory, Munith Delivery Count 5,636 In-Home Date June Deadline May
Established 2004 Communities Served Tecumseh, Britton, Clinton, Tipton Delivery Count 11,218 In-Home Date May Deadline March 8
Established 1992 Communities Served Eaton Rapids, Onondaga, Springport Delivery Count 8,757 In-Home Date May Deadline April
MARSHALL
Established 1993 Communities Served Marshall Delivery Count 7,115 In-Home Date January Deadline February
WILLIAMSTON
Established 1995 Communities Served Williamston, Webberville, Bell Oak Delivery Count 7,072 In-Home Date June Deadline May
Connect • Promote • Discover As CRG Directories, now Total Local, w e have been printing LOCAL Community Resource Guides covering rural & suburban L ansing, Jackson, Battle Creek, and Ann Arbor for 29 Years. We publish 25 annual directories, covering 55 communities across mid-Michigan. We distribute 280,000+ directories annually through Every Door Direct Mail and community distribution, which equals 560,000+ initial impressions.
Our Community Resource Guides feature: • Newly expanded local & federal government information • Information about area schools • Information about your local chambers of commerce • Service times and information for local churches • Information about local clubs & organizations • A complete community & business directory • Plus, our directories are mailed to every address via USPS Interested in advertising your business in one or more of our Community Resource Guides? Give our office a call at 517-663-2405 and we’ll have one of our experienced Account Executives schedule an appointment to meet with you.
Connect • Promote • Discover Now as Total Local, we’re not just a directory company anymore.
We can coordinate the following services for your business’ success: • Marketing Plans
• Pay-Per-Click Campaigns
• Website Design & Hosting
• Email Marketing
• Content Marketing
• Social Media Management
• Search Engine Optimization (SEO)
• Direct Mail
Integrating your brand i mage across several different media channels creates more brand awareness. It now takes more touch points than ever before for someone to pick up the phone and give you a call or stop in.
For a free ½ hour consultation with our marketing strategist, call our office at 517-663-2405 or email tmiller@TotalLocal.com to schedule an appointment.
@totallocalhq
117 E Knight St Ste A PO Box 305 Eaton Rapids MI 48827 517-663-2405 www.TotalLocal.com
Teresa Miller President/Publisher tmiller@TotalLocal.com 734-845-2421
David Edmonds Creative Director/Production Manager dedmonds@TotalLocal.com
Alicia Sutfin Office Manager asutfin@TotalLocal.com
Kim Frarey Account Executive kfrarey@TotalLocal.com 517-249-3110
Dan Trubak Account Executive dtrubak@TotalLocal.com 734-368-2121
Cassie Ewing Graphic Artist/Project Manager cvanhorn@TotalLocal.com
Mark Brackenwagen Account Associate markb@TotalLocal.com
