SUPREME brand book
2.0
Brand Book april 2012
efmm 3002 final major project Author: Bianca Hammond (0909167) Unit Leader: Mary Carson
A new generation of streetwear.
SUPREME 2.0
contentS // Brand Vision // 004 Brand Personality // 004 Brand Values // 005 The Inspiration // 005 Logo Branding // 008 The Strapline // 012 Typography Design // 014 Colour Palatte // 016 figure 1
Packaging Design // 018
// This is a guide to the basic elements
that make up Supreme 2.0. Have a read, it will help you get to know us better. //
figure 2 (edited)
BRAND VISION/MISSION// Supreme 2.0 believe in championing product innovation and providing our consumers with products which slot into their everyday lives with a higher purpose. Everything is appropriated, reconceptualised and refitted in Supreme 2.0’s hands to be made better.
// 004
figure 3
BRAND PERSONALITY// Supreme 2.0 are cool, confident, creative and cutting edge. But above all we are honest and real. We are who we are, like what we like and do what we do. With us what you see is what you get, literally.
figure 4 (edited)
BRAND
VALUES// In our opinion a lack of values leads to a lack of purpose or vision. We are a brand with plenty of purpose and vision. This stems from the values we hold at the core of the Supreme 2.0 label. The first is Quality. Providing good quality products is a must and there is an undeniable pride in everything we create. The second is Innovation. This is the fuel to the label. We believe that vision with action can change the world. Last but not least is Creativity. The ability to explore fresh ideas and ways of thinking all comes from the ability to be creative. Therefore it is a starting point for everything the brand does.
figure 5
THE wearable technology
INSPIRATION//
At Supreme 2.0 keeping an eye on the latest innovations in wearable technology is key. We recognise how integral and important technology is to our customers. Our aim is to provide them with multi functional, exclusive and fun products with a fusion of technology and great design.
// 005
figure 6
THEThe Visual Language of Youth
INSPIRATION//
They say a picture is worth a thousand words. We agree. Our inspiration comes from the a digital youth culture who are engaged in creatively sharing ideas, imagery and inspirations. We recognise the importance and powerfulness of visual imagery as a means of both inspiration and communication and this is reflected within our brand DNA.
// 006
figure 7
THE Digital Age Creative’s
INSPIRATION//
The number one inspiration behind the label of course is always our customers. Their perspective is ultimately at the core of everything we do. Supreme 2.0 are wholeheartedly inspired by them, their lifestyle and their needs. This is our main driving force and they inspire us to do what we do...and do it well.
figure 8
THE Urban Culture
INSPIRATION//
A love for urban culture is what the 2.0 label carries over from the original Supreme line. We love everything about urban culture. We love its rebellious and anti-mainstream attitude. Its ability to see and create things from a fresh and interesting perspective. And most importantly we love it’s raw and authentic essence.
figure 9
THE
INSPIRATION//
All streetwear labels share a common value in the fact that they are born out of underground culture. The 2.0 label recognises that these underground subcultures and communities are going digital in every sense of the word. This is our focus from product to communication.
// 007
logo
branding//
SUPREME 2.0
SUPREME 2.0
SUPREME 2.0
Our logo is a very valuable asset. It’s extremely sacred to us and although it may appear relatively simple, it represents so much. It was created with a story and purpose that cannot be rivalled. The circle symbolism: A circle represents creation, inclusion, wholeness, focus, cycles and revolution.
// 009
SUPREMEstudio2.0 label 2.0 SUPREME studio label
Our logo comes in an alternative rectangle version and is used mainly for labelling our products //
// 010
SUPREMEstudio2.0 label 2.0 SUPREME SUPREME studio label 2.0 // 011
“the next generation� This is our main strapline The strapline represents everything the brand stands for which is all about a new generation of creative and talented young people, with a fresh approach the looking at a new digitally centred world. Wherever possible the strapline should appear with the Supreme 2.0 logo to give the viewer an automatic sense of what the label represents.
strapline//
figure 10
the next generation
SUPREME 2.0
typography//
AB
ABCDEFGHIJKLMNOPQRS TUVWXYZ (.,?!&//) 0123456789
Ab abcdefghijklmnopqrs tuvwxyz 0123456789
HEADLINE ONE the headline type family is our corporate font.The use of bold, uppercase and simple clean lines represent the supreme 2.0 brand perfectly. it’s perfect for headlines and letting everyone know exactly who we are.
Headline Two
Headline also comes in a lowercase font. It is called Headline Two. We use it to compliment its brother font Headline One. Headline Two is used for bulk text,
AB
ABCDEFGHIJKLMNOP QRSTUVWXYZ (.,:?;”!) 0123456789
ab
abcdefghijklmnopqr stuvw xyz (.,:?;”!) 0123456789
Futura Bk BT The Futura Bk BT font is the font used on the logo. It’s a nice, simple but bold font, making it perfect for headlines and to catch the eye of the viewer. It also corresponds with the font used on the traditional Supreme brand logo. Supreme 2.0 does have it’s own personality but we still want everyone to know that Supreme and Supreme 2.0 are family.
Deftone Stylus The Deftone Stylus font is used in the Logo branding, usually to complement the Futura Bk BT font. The intricate design of the font makes it perfect for the branding of items of a premium of limited edition nature. While the boldness of the font is still inkeeping with the urban identity of Supreme 2.0 brand.
// 015
colour
palatte//
Cool Grey 9C CMKY 0 / 0/ 0 / 60 RGB 135 / 135 / 135 HEX # 878787
Jet Black CMKY 91 / 79 / 62 / 97 RGB 0 / 0 / 0 HEX # 000000
we don’t need to paint bright colourful pictures to be noticed. We are a confident brand, we don’t need colour to show that. our colours are what give us our personality. We like to think we are a sleek, cutting edge and modern brand. Our monochrome colour pallette refect this perfectly.Now and again we throw in a few accent colours to spice things up!
// 017
packaging//
Swing tags
SUPREME 2.0
i am a t-shirt with great design. the end
made in: usa size: mEDIUM rrp: ÂŁ50
Supreme 2.0 believe in showcasing our products because we are proud of them. We want to show everybody how great they are and so our packaging design reflects this. Supreme 2.0 packaging is simple bold and clear.
Sunglasses case
// 019