Summerfest

Page 1



STANDA R D S M A N U A L T H I S I S H O W Y O U A R E A L L O W E D T O USE THE WOR K C R E AT E D. COLORS

UNIV ERSE 59 ULTRA CONDENSED TYPEFAC E S

UPPERCASE 42 PT

U N I V E R S E 45 LIGHT

UNIVERSE 45 LIGHT UPPERCASE 10 PT

U N I V E R S E 4 5 L I GH T

UPPERCASE 14 PT

UPPERCASE 8 PT


STANDA R D S M A N U A L T H I S I S H O W Y O U A R E A L L O W E D T O USE T H E W O R K C R E ATED. 100%

75%

50%

BLACK IS MIXED IN COLOR PALETTE

C O N C E RT S

URBAN CHAMBER MUSIC

L OGO


STANDA R D S M A N U A L T H I S I S H O W Y O U A R E A L L O W E D T O USE THE WOR K C R E AT E D. PATTERN

HORIZONTAL ONLY WITH JOYSTIQ GOLD AND BLACK TEA COMBINATION


P R O J E C T B R I E F T H I S C H A L L E N G E P R O V I D E S AN OPP O RT U N I T Y T O G I V E S U M M E R F E S T A C O N S I S T E N T, N E W LOOK TH AT T H E Y D O N ’ T H AV E R I G H T N O W. T H I S C H A M B E R C H ORUS NE E D S T O B E S E E N AS W E L L A S T H E Y C A N P R O V I D E M U S I C. A BRA N D T H AT I S C O H E S I V E , U N D E R S TA N D A B L E , A N D AT T R A C TIVE W I L L P R O V I D E T H E C O M PA N Y S U C CESS. R E S E A R C H T H I S I S P L A C E S U M M E R F E S T I S I N W I T H THE P R E V I O U S B R AND. BRADLEY BROOKS 1 / 27 / 11

WHAT IS THE SINGLE PURPOSE OF YOUR COMPANY? SUMMERFEST’S PURPOSE IS TO ENRICH CULUTURAL LIFE BY PROVIDING CHAMBER MUSIC PERFORMANCES IN THE SUMMER. WHO IS YOUR TARGET AUDIENCE? MY TARGET AUDIENCE IS MALES AND FEMALES FROM THE AGE 30 AND UP. THIS DEMOGRAPHIC WOULD BE MORE FAMILIAR WITH CHAMBER MUSIC THAN YOUNGER AGES. ON THE OTHER HAND, YOUNG CHILDREN LOOKING TO LEARN HOW TO PLAY ARE ANOTHER TARGET AUDIENCE. WHAT DOES THE AUDIENCE EXPECT TO GET OUT OF THE SUMMERFEST? ENJOYABLE MUSIC FROM ALL ERAS, ALSO MUSIC FROM LIVING ARTISTS. INSTRUCTION IS ANOTHER SIGNIFICANT REASON FOR COMING. WHAT ARE MY COMPANIES CORE VALUES? PROVIDE A UNIQUE MUSICAL EXPERIENCE THAT CONNECTS THE MUSICIAN AND AUDIENCE. WHAT ARE THE LONG-TERM GOALS? TO COMMISION WORKS FROM NATIONALLY KNOWN COMPOSERS. WHAT CAN DISTINGUISH SUMMERFEST FROM ANY COMPETITORS? SUMMERFEST PROVIDES A WIDE VARIETY OF MUSIC THAT IS ENJOYABLE AND INSTRUCTIONAL.

PROJECT BRIEF? THIS CHALLENGE PROVIDES AN OPPORTUNITY TO GIVE SUMMERFEST A CONSISTENT, NEW LOOK THAT THEY DON’T HAVE RIGHT NOW. THIS CHAMBER


BRAND AT T R I B U T E S TH E T O N E A N D P E R S O N A L I T Y O F SUMMER F E S T


WORD L I S T S U M M E R F E S T A S A C O M PA N Y E V O K E S A S E N S E OF...


IMAGE B O A R D O R G A N I C / M O D / T E X T U R E D


IMAGE B O A R D C O N T E M P O R A RY / G E O M E T R I C / C L E A N


IMAGE B O A R D B R I G H T / U N O RT H O D O X / S T Y L I Z E D


SKET C H E S T H E S E A R E E A R LY R E P R E S E N TAT I O N S O F B R A N DING FOR S U M M E R F E S T. T H ES E I N C L U D E E X P L O R AT I O N S O F T H E LOGO / M A R K T H AT W O U L D B E E X PA N D E D O N T O L E T T E R H E A D, E NVE LOPE S, B U S I N E S S C A R D S, W E B S I T E H O M E PA G E , A N D N O T E C ARDS LATER O N. W E C O U L D E X P E R I M E N T W I T H F O R M , B O U N D I N G B O XES, A L I G N M E N T, A N D I M A G E R E L AT E D I C ONS.


SKETCH E S E A R LY E X P L O R AT I O N S

BRADLEY BROOKS // SUMMERFEST // INITIAL SKETCHES // 2.1.11


S K E T C H E S E A R LY E X P L O R AT IONS

BRADLEY BROOKS // SUMMERFEST // INITIAL SKETCHES // 2.1.11


SKETCH E S E A R LY E X P L O R AT I O N S

BRADLEY BROOKS // SUMMERFEST // INITIAL SKETCHES // 2.1.11


S K E T C H E S E A R LY E X P L O R AT IONS

BRADLEY BROOKS // SUMMERFEST // INITIAL SKETCHES // 2.1.11


SKETCH E S E A R LY E X P L O R AT I O N S

BRADLEY BROOKS // SUMMERFEST // INITIAL SKETCHES // 2.1.11


SKE T C H E S R E F I N E D T H E S E A R E F U RT H E R E X P L O R AT I O N S OF THE PR E V I O U S S K E T C H E S. I M O S T LY M O V E D O N T O T H E C O M P UTER FOR TH I S S E C T I O N. H O WE V E R , I S T I L L T R I E D T O I M P L E M E N T TEX T U R E T H R O U G H P H O T O C O P Y I N G A N D O T H E R T E C H N I Q UES.


SKETCH E S R E F I N E D F U RT H E R E X P L O R AT I O N S O N T H E C O M PUTER

BRADLEY BROOKS // SUM M E R F E S T / / R E F I N E D S K E T C H E S / / 2 . 3 . 1 1


SKETCHE S R E F I N E D F U RT H E R E X P L O R AT I O N S O N T H E C O M P UTER

BRADLEY BROOKS // S U M M E R F E S T / / R E F I N E D S K E T C H E S / / 2 . 3 . 1 1


SKETCH E S R E F I N E D F U RT H E R E X P L O R AT I O N S O N T H E C O M PUTER


ID S YS T E M A N I D S YS T E M R E L AT E S T H E L O G O / M A R K T O THE RE S T O F T H E M AT E R I A L S T H AT I T W O U L D B E I N V O LV E D W ITH. THIS I N C L U D E S L E T T E R H E A D, B U S I N E S S C A R D S, E N V E L O P E , AND W E B S I T E H O M E PAGE.


P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3 - 0 6 9 7 WWW.SUMMERFESTCONCERTSINC.COM 816.510.0978 INFO@SUMMERFESTKC.ORG

SUMMERFEST CONCERTS

MARKETING DIRECTOR

LISA ROBERTS

CONCERTS

OF CHAMBER MUSIC

THE HEART AND SOUL

816.510.0978

LISA@SUMMERFESTKC.ORG

SUMMERFEST

THE HEART AND SOUL OF CHAMBER MUSIC

BUSINESS CARDS

LETTERHEAD

P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 64113-0697

C O N TA C T

OUTREACH

CONCERTS TICKETS

ABOUT US

W E BS I T E HOM E PAGE

HOME

SUMMERFEST CONCERTS

ENVELOPE

BRADLEY BROOKS

ID SYST E M 1 E X P L O R AT I O N O F T H E B A S I C M AT E R I A L S


816.510.0978

LISA@SUMMERFESTKC.ORG

MARKETING DIRECTOR

BUSINESS CARDS

LETTERHEAD

LISA ROBERTS

MUSIC

OF CHAMBER

THE HEART & SOUL

P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3 - 0 6 9 7 WWW.SUMMERFESTCONCERTSINC.COM 816.510.0978 INFO@SUMMERFESTKC.ORG

P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3

ENVELOPE

BRADLEY BROOKS

ABOUT US

MUSIC

OF CHAMBER

THE HEART & SOUL

CONCERTS

OUTREACH TICKETS

W E BS I T E HOM E PAGE

I D S YS T E M 2 E X P L O R AT I O N O F T H E B A S I C M AT E R IALS


BUSINESS CARDS

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LETTERHEAD

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P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3

ENVELOPE

BRADLEY BROOKS

ab o u co t u s n c tic ert s ke ts ou t r in eac h v ol ve c m ac ent t on t

W E BS I T E HOM E PAGE

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R E F I N E D I D S YS T E M 1 M O R E / D E F I N E D E X P L O R AT IONS

P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3 - 0 6 9 7 816.510.0978 (phone) 816.510.0980 (fax) WWW.SUMMERFESTCONCERTSINC.COM


REFINE D I D S YS T E M 1 M O R E / D E F I N E D E X P L O R AT I O N S

THE HEART & S O U L OF CHAMBER MUSIC

p.o. box 22697 kansas city, mo 64113-0697 816.510.0978 (phone) 816.510.0980 (fax) www.summerfestconcertsinc.com

lisa roberts marketing direc t o r

P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3 - 0 6 9 7 WWW.SUMMERFESTCONCERTSINC.COM

p.o. box 22697 kansas city, mo 64113-0697 816.510.0978 (phone) 816.510.0980 (fax) www.summerfestconcertsinc.com


R E F I N E D I D S YS T E M 1 M O R E / D E F I N E D E X P L O R AT IONS

CONCERTS

OUTREACH THE HEART & SOUL OF CHAMBER MUSIC

ABOUT US

TICKETS


REFINE D I D S YS T E M 2 M O R E / D E F I N E D E X P L O R AT I O N S

P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3 - 0 6 9 7 816.510.0978 (phone) 816.510.0980 (fax) WWW.SUMMERFESTCONCERTSINC.COM


p.o. box 22697 kansas city, mo 64113-0697 816.510.0978 (phone) 816.510.0980 (fax) www.summerfestconcertsinc.com

THE HEART & S O U L OF CHAMBER MUSIC

p.o. box 22697 kansas city, mo 64113-0697 816.510.0978 (phone) 816.510.0980 (fax) www.summerfestconcertsinc.com

lisa roberts marketing direc t o r

P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3 - 0 6 9 7 WWW.SUMMERFESTCONCERTSINC.COM

R E F I N E D I D S YS T E M 2 M O R E / D E F I N E D E X P L O R AT IONS


REFINE D I D S YS T E M 2 M O R E / D E F I N E D E X P L O R AT I O N S

the heart & soul of chamber music

about us

concerts

tickets

outreach

contact


R E F I N E D, AG A I N I D S YS T E M T H I S I S T H E D I R E C TION

C O N C E RT S

CONCERTS

CHAMBER MUSIC

CHAMBER MUSIC

GONE GAGA

GONE GAGA

CHAMBER MUSIC GONE GAGA

CONCERTS

CHAM BE R M USI C G ON E G A G A

CH AM BE R M US IC G ON E G A G A

C O N C E RT S

CHAMBER MUSIC GONE GAGA


REFINE D, AG A I N I D SYS T E M T H I S I S T H E D I R E C T I O N SUMMERFESTKC.ORG

CHAMBER MUSIC GONE GAGA

C O N C E RT S P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3 - 0 6 9 7 P 816.510.0978 / F 816.510.0980

To W h o m I t M a y C o n c e r n ,

Summerfest Concerts, founded in 1991, is a professional chamber music ensemble that enriches the cultural life of Kansas City by providing fine p e r f o r m a n c e s o f ch a m b e r m u s i c i n t h e s u m m e r. S u m m e r f e s t p r o g r a m m i n g offers variety in instrumentation and musical styles and emphasizes the p e r f o r m a n c e o f l e s s e r- k n o w n p i e c e s f r o m a l l e r a s , a s w e l l a s t h e w o r k s , input,

and

a p p ea r a n c e s

of

living

composers.

The

centerpiece

of

S u m m e r f e s t ’s a c t i v i t i e s i s i t s s e r i e s o f c o n c e r t s o n S a t u r d a y s a n d S u n d a y s in

J u l y.

Educational

outreach

and

“out-of-season”

concerts

allow

Summerfest to serve the community and stay in touch with their audience t h r o u g h o u t t h e y e a r.

Summerfest Concerts, founded in 1991, is a professional chamber music ensemble that enriches the cultural life of Kansas City by providing fine p e r f o r m a n c e s o f ch a m b e r m u s i c i n t h e s u m m e r. S u m m e r f e s t p r o g r a m m i n g offers variety in instrumentation and musical styles and emphasizes the p e r f o r m a n c e o f l e s s e r- k n o w n p i e c e s f r o m a l l e r a s , a s w e l l a s t h e w o r k s , input,

and

a p p ea r a n c e s

of

living

composers.

The

centerpiece

of

S u m m e r f e s t ’s a c t i v i t i e s i s i t s s e r i e s o f c o n c e r t s o n S a t u r d a y s a n d S u n d a y s in

J u l y.

Educational

outreach

and

“out-of-season”

concerts

allow

Summerfest to serve the community and stay in touch with their audience t h r o u g h o u t t h e y e a r.

S i n c e r e l y,

Lisa Schubert Hickok Executive Director


R E F I N E D, AG A I N I D S YS T E M T H I S I S T H E D I R E C TION


REFINE D, AG A I N I D SYS T E M T H I S I S T H E D I R E C T I O N

CHAMBER MUSIC GONE GAGA

CONCERTS P. O . B O X 2 2 6 9 7 KC, MO 64113 SUMMERFESTKC.ORG


R E F I N E D, AG A I N I D S YS T E M T H I S I S T H E D I R E C TION P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3

C O N C E RT S

P 816.510.0978

CHAMBER MUSIC

F 816.510.0980

GONE GAGA

SUMMERFESTKC.ORG

P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3

C O N C E RT S

P 816.510.0978

L I S A S C H U B E RT H I C K O K

F 816.510.0980

CHAMBER MUSIC GONE GAGA

EXECUTIVE DIRECTOR

SUMMERFESTKC.ORG


OUTREACH

CONCERTS

TICKETS

ABOUT US

CON CE RT S

CH AMB ER M US I C GO N E GA G A

P. O. BOX 22697 KANSAS CITY, MO 64113

: : : : : : : : : : : :

* Programs and artists are subject to change without notice. P 816. 510. 0978 / F 816. 510. 0980

Mu zio Clementi Trio for Piano, Violin and Cello in D Major, Op. 32 #2 Ka rim Al-Zand Three Character Pieces for Bassoon and Viola (2006 ) J oa n Tower, Petroushskates J oh annes Brahms, Serenade No. 1 in D Major, Op. 11

WEEK FOUR: July 30 and 31, 2011

Haydn String Quartet Op. 9, #3 in G Major, Hob. III:21 Carlos Chavez, Trio for Flute, Violin and Harp Lie berman: Fantasy on a Fugue by J.S. Bach, Op. 27 Ma rtinu Musique de chambre, No. 1, H. 376

WEEK THREE: July 23 and 24, 2011

Domenico Scarlatti, Sonata No. 2, in A minor J ea n Francaix, Scarlatti 5 Sonatas Vivaldi Bassoon Concerto in e minor, KV 484 Th omas Albert, 13 Ways Fr ançois Couperin: Sonate from “L'Espagnole”, Les Nations, 2nd sui t e f or f l ut e, v i ol i n, ha r ps i c hor d, a nd c on tinuo

WEEK TWO: July 16 and 17, 2011

Elizabeth Brown, Liguria Le ster Trimble, 4 Fragments from the Canterbury Tales Henry Purcell, Sweeter Than Roses and Music for a While Wolfgang Amadeus Mozart, Piano Quartet in G minor, K. 478

WEEK ONE: July 9 and 10, 2011

Tickets for the 2011 Season on sale March 2011

Ple ase join us on any of the following weekends. Saturday perform ances begi n a t 7 p. m . a t W hi t e R ec i t a l Hall, 4949 Cherry, Kansas City, MO. Sunday performances begin a t 5 p. m . a t S t . M a r y ' s E pi s c opa l C hur c h. , 13 07 Holmes, Kansas City, MO.

REFINE D, AG A I N I D SYS T E M T H I S I S T H E D I R E C T I O N


CO NCE RTS

C H A M B ER M U SI C G O NE G A G A

C ONCERTS

CHAMBER MUSIC GONE GAGA

CHAMBER MUSIC GONE GAGA

CONCERTS

R E F I N E D, AG A I N I D S YS T E M T H I S I S T H E D I R E C TION


C O N C E RT S

SUMMERFEST

CHAMBER MUSIC GONE GAGA

CONCERTS

CHAM BER M USIC GONE GAGA

REFINE D, AG A I N I D SYS T E M T H I S I S T H E D I R E C T I O N


FIN A L I D S YS T E M T H I S I S I T, T H E F I N A L I D E N T I T Y S Y S TEM. THE FOL L O W I N G A R E W H AT I S I N C L U D E D : F I N A L L O G O A N D VARIA TIONS, L E T T E R H E A D / B A C K O F L E T T E R H E A D, E N V E L O P E / I N SIDE, COMPA N Y B U S I N E S S C A R D / B A C K , P E R S O N A L B U S I N E S S C A RD / BACK, N O T E C A R D / B A C K , W E B S I T E H O M E PA G E , C D C A S E / C OVER / I N S E RT, P O S T E R S E RIES

M O C K E D U P / N O T I N F I N A L C RAFT


FINAL I D S YS T E M L O G O / M A R K U S E D I N B L A C K A N D W H I T E, THEN CO L O R , T H E N I N T H RE E D I F F E R E N T WAY S.


FIN A L I D S YS T E M E N V E L O P E B E F O R E C U T A N D F O L D E D. THE I N S I D E I S T H E S A M E O R A N G E / C R E A M L I N E PAT T ERN.


FINAL I D S YS T E M F R O N T O F T H E L E T T E R H E A D.


F I N A L I D S YS T E M B A C K O F T H E L E T T E R H EAD.


FINAL I D S YS T E M W E BS I T E H O M E PA G E / N O T E C A R D F R O N T AND BAC K


F I N A L I D S YS T E M C O M PA N Y B U S I N E S S C A R D AND P E R S O N A L B U S I N E S S CARD


FINAL I D S YS T E M C D C A S E / C O V E R / I N S E RT


F I N A L I D S YS T E M P O S T E R S E RIES


FINAL I D S YS T E M P O ST E R S E R I E S


F I N A L I D S YS T E M P O S T E R S E RIES


PROJEC T O V E R V I E W I WA S E X T R E M E LY I N T E R E S T E D I N WORKING W I T H S U M M E R F E S T F R O M T H E B E G I N N I N G O F T H I S PROJECT. I ’ V E A LWAY S L O V E D T H E I D E A O F B R A N D I N G, B U T HADN’T E V E R T O U C H E D I T T H O U G H . I F E LT S O M E W H AT O U T O F PLACE M A K I N G S K E T C H E S B E F O R E M E E T I N G W I T H L I S A H I C K O K AND LOST AT T I M E S. A F T E R M E E T I N G W I T H H E R , I F E LT L I K E I C O U L D CONCENT R AT E O N A F E W A R E A S O F I N T E R E S T T H AT S H E P O I N T E D OUT. I WA N T E D T O U P D AT E A N D M O D E R N I Z E E V E RY T H I N G A B O U T THEM WH I L E N O T C H A N G I N G W H AT T H E Y A R E . I D I D L I K E H O W MY IDENTITY S Y S T E M A N D M A R K S T U R N E D O U T. I S TAY E D C L E A N A ND SIMPLE, W H I C H I S M Y N I CH E I T H I N K . I L O V E T H E C O L O R S I U SED, EVEN AFT E R M A N Y FA I L E D AT T E M P T S A N D M Y O V E R A L L F E A R O F COLOR. I W O U L D B E H A P P Y T O S H O W S U M M E R F E S T M Y W O R K , AND THAT’S A P O I N T I D O N ’ T NO R M A L LY G E T T O. T H O U G H E X T R E M E LY STRESSF U L , I D I D E N J O Y T H E P R O C E S S O F T H I S P R O J E C T.

BRADLE Y B R O O K S


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