STANDA R D S M A N U A L T H I S I S H O W Y O U A R E A L L O W E D T O USE THE WOR K C R E AT E D. COLORS
UNIV ERSE 59 ULTRA CONDENSED TYPEFAC E S
UPPERCASE 42 PT
U N I V E R S E 45 LIGHT
UNIVERSE 45 LIGHT UPPERCASE 10 PT
U N I V E R S E 4 5 L I GH T
UPPERCASE 14 PT
UPPERCASE 8 PT
STANDA R D S M A N U A L T H I S I S H O W Y O U A R E A L L O W E D T O USE T H E W O R K C R E ATED. 100%
75%
50%
BLACK IS MIXED IN COLOR PALETTE
C O N C E RT S
URBAN CHAMBER MUSIC
L OGO
STANDA R D S M A N U A L T H I S I S H O W Y O U A R E A L L O W E D T O USE THE WOR K C R E AT E D. PATTERN
HORIZONTAL ONLY WITH JOYSTIQ GOLD AND BLACK TEA COMBINATION
P R O J E C T B R I E F T H I S C H A L L E N G E P R O V I D E S AN OPP O RT U N I T Y T O G I V E S U M M E R F E S T A C O N S I S T E N T, N E W LOOK TH AT T H E Y D O N ’ T H AV E R I G H T N O W. T H I S C H A M B E R C H ORUS NE E D S T O B E S E E N AS W E L L A S T H E Y C A N P R O V I D E M U S I C. A BRA N D T H AT I S C O H E S I V E , U N D E R S TA N D A B L E , A N D AT T R A C TIVE W I L L P R O V I D E T H E C O M PA N Y S U C CESS. R E S E A R C H T H I S I S P L A C E S U M M E R F E S T I S I N W I T H THE P R E V I O U S B R AND. BRADLEY BROOKS 1 / 27 / 11
WHAT IS THE SINGLE PURPOSE OF YOUR COMPANY? SUMMERFEST’S PURPOSE IS TO ENRICH CULUTURAL LIFE BY PROVIDING CHAMBER MUSIC PERFORMANCES IN THE SUMMER. WHO IS YOUR TARGET AUDIENCE? MY TARGET AUDIENCE IS MALES AND FEMALES FROM THE AGE 30 AND UP. THIS DEMOGRAPHIC WOULD BE MORE FAMILIAR WITH CHAMBER MUSIC THAN YOUNGER AGES. ON THE OTHER HAND, YOUNG CHILDREN LOOKING TO LEARN HOW TO PLAY ARE ANOTHER TARGET AUDIENCE. WHAT DOES THE AUDIENCE EXPECT TO GET OUT OF THE SUMMERFEST? ENJOYABLE MUSIC FROM ALL ERAS, ALSO MUSIC FROM LIVING ARTISTS. INSTRUCTION IS ANOTHER SIGNIFICANT REASON FOR COMING. WHAT ARE MY COMPANIES CORE VALUES? PROVIDE A UNIQUE MUSICAL EXPERIENCE THAT CONNECTS THE MUSICIAN AND AUDIENCE. WHAT ARE THE LONG-TERM GOALS? TO COMMISION WORKS FROM NATIONALLY KNOWN COMPOSERS. WHAT CAN DISTINGUISH SUMMERFEST FROM ANY COMPETITORS? SUMMERFEST PROVIDES A WIDE VARIETY OF MUSIC THAT IS ENJOYABLE AND INSTRUCTIONAL.
PROJECT BRIEF? THIS CHALLENGE PROVIDES AN OPPORTUNITY TO GIVE SUMMERFEST A CONSISTENT, NEW LOOK THAT THEY DON’T HAVE RIGHT NOW. THIS CHAMBER
BRAND AT T R I B U T E S TH E T O N E A N D P E R S O N A L I T Y O F SUMMER F E S T
WORD L I S T S U M M E R F E S T A S A C O M PA N Y E V O K E S A S E N S E OF...
IMAGE B O A R D O R G A N I C / M O D / T E X T U R E D
IMAGE B O A R D C O N T E M P O R A RY / G E O M E T R I C / C L E A N
IMAGE B O A R D B R I G H T / U N O RT H O D O X / S T Y L I Z E D
SKET C H E S T H E S E A R E E A R LY R E P R E S E N TAT I O N S O F B R A N DING FOR S U M M E R F E S T. T H ES E I N C L U D E E X P L O R AT I O N S O F T H E LOGO / M A R K T H AT W O U L D B E E X PA N D E D O N T O L E T T E R H E A D, E NVE LOPE S, B U S I N E S S C A R D S, W E B S I T E H O M E PA G E , A N D N O T E C ARDS LATER O N. W E C O U L D E X P E R I M E N T W I T H F O R M , B O U N D I N G B O XES, A L I G N M E N T, A N D I M A G E R E L AT E D I C ONS.
SKETCH E S E A R LY E X P L O R AT I O N S
BRADLEY BROOKS // SUMMERFEST // INITIAL SKETCHES // 2.1.11
S K E T C H E S E A R LY E X P L O R AT IONS
BRADLEY BROOKS // SUMMERFEST // INITIAL SKETCHES // 2.1.11
SKETCH E S E A R LY E X P L O R AT I O N S
BRADLEY BROOKS // SUMMERFEST // INITIAL SKETCHES // 2.1.11
S K E T C H E S E A R LY E X P L O R AT IONS
BRADLEY BROOKS // SUMMERFEST // INITIAL SKETCHES // 2.1.11
SKETCH E S E A R LY E X P L O R AT I O N S
BRADLEY BROOKS // SUMMERFEST // INITIAL SKETCHES // 2.1.11
SKE T C H E S R E F I N E D T H E S E A R E F U RT H E R E X P L O R AT I O N S OF THE PR E V I O U S S K E T C H E S. I M O S T LY M O V E D O N T O T H E C O M P UTER FOR TH I S S E C T I O N. H O WE V E R , I S T I L L T R I E D T O I M P L E M E N T TEX T U R E T H R O U G H P H O T O C O P Y I N G A N D O T H E R T E C H N I Q UES.
SKETCH E S R E F I N E D F U RT H E R E X P L O R AT I O N S O N T H E C O M PUTER
BRADLEY BROOKS // SUM M E R F E S T / / R E F I N E D S K E T C H E S / / 2 . 3 . 1 1
SKETCHE S R E F I N E D F U RT H E R E X P L O R AT I O N S O N T H E C O M P UTER
BRADLEY BROOKS // S U M M E R F E S T / / R E F I N E D S K E T C H E S / / 2 . 3 . 1 1
SKETCH E S R E F I N E D F U RT H E R E X P L O R AT I O N S O N T H E C O M PUTER
ID S YS T E M A N I D S YS T E M R E L AT E S T H E L O G O / M A R K T O THE RE S T O F T H E M AT E R I A L S T H AT I T W O U L D B E I N V O LV E D W ITH. THIS I N C L U D E S L E T T E R H E A D, B U S I N E S S C A R D S, E N V E L O P E , AND W E B S I T E H O M E PAGE.
P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3 - 0 6 9 7 WWW.SUMMERFESTCONCERTSINC.COM 816.510.0978 INFO@SUMMERFESTKC.ORG
SUMMERFEST CONCERTS
MARKETING DIRECTOR
LISA ROBERTS
CONCERTS
OF CHAMBER MUSIC
THE HEART AND SOUL
816.510.0978
LISA@SUMMERFESTKC.ORG
SUMMERFEST
THE HEART AND SOUL OF CHAMBER MUSIC
BUSINESS CARDS
LETTERHEAD
P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 64113-0697
C O N TA C T
OUTREACH
CONCERTS TICKETS
ABOUT US
W E BS I T E HOM E PAGE
HOME
SUMMERFEST CONCERTS
ENVELOPE
BRADLEY BROOKS
ID SYST E M 1 E X P L O R AT I O N O F T H E B A S I C M AT E R I A L S
816.510.0978
LISA@SUMMERFESTKC.ORG
MARKETING DIRECTOR
BUSINESS CARDS
LETTERHEAD
LISA ROBERTS
MUSIC
OF CHAMBER
THE HEART & SOUL
P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3 - 0 6 9 7 WWW.SUMMERFESTCONCERTSINC.COM 816.510.0978 INFO@SUMMERFESTKC.ORG
P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3
ENVELOPE
BRADLEY BROOKS
ABOUT US
MUSIC
OF CHAMBER
THE HEART & SOUL
CONCERTS
OUTREACH TICKETS
W E BS I T E HOM E PAGE
I D S YS T E M 2 E X P L O R AT I O N O F T H E B A S I C M AT E R IALS
BUSINESS CARDS
t
he he ar of t & c h so am ul be r m us
LETTERHEAD
lis a ro be rt s m ar k lis etin g a@ di su re 81 m c 6 m t . o 51 er r fe 0. st 09 kc 78 .o
ic
rg
p. o. b ox ka n 22 sa 69 s w ci w 7 t w. s u y, m in f o o@ mm 64 er su 81 fe 11 m 6. st m 51 er co 3-0 0 6 n . 9 09 fes ce 7 tk 78 rt c. si or nc g .c
om
P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3
ENVELOPE
BRADLEY BROOKS
ab o u co t u s n c tic ert s ke ts ou t r in eac h v ol ve c m ac ent t on t
W E BS I T E HOM E PAGE
th e he c a h am rt be & s r m ou us l o f ic
ID SYST E M 3 E X P L O R AT I O N O F T H E B A S I C M AT E R I A L S
R E F I N E D I D S YS T E M 1 M O R E / D E F I N E D E X P L O R AT IONS
P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3 - 0 6 9 7 816.510.0978 (phone) 816.510.0980 (fax) WWW.SUMMERFESTCONCERTSINC.COM
REFINE D I D S YS T E M 1 M O R E / D E F I N E D E X P L O R AT I O N S
THE HEART & S O U L OF CHAMBER MUSIC
p.o. box 22697 kansas city, mo 64113-0697 816.510.0978 (phone) 816.510.0980 (fax) www.summerfestconcertsinc.com
lisa roberts marketing direc t o r
P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3 - 0 6 9 7 WWW.SUMMERFESTCONCERTSINC.COM
p.o. box 22697 kansas city, mo 64113-0697 816.510.0978 (phone) 816.510.0980 (fax) www.summerfestconcertsinc.com
R E F I N E D I D S YS T E M 1 M O R E / D E F I N E D E X P L O R AT IONS
CONCERTS
OUTREACH THE HEART & SOUL OF CHAMBER MUSIC
ABOUT US
TICKETS
REFINE D I D S YS T E M 2 M O R E / D E F I N E D E X P L O R AT I O N S
P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3 - 0 6 9 7 816.510.0978 (phone) 816.510.0980 (fax) WWW.SUMMERFESTCONCERTSINC.COM
p.o. box 22697 kansas city, mo 64113-0697 816.510.0978 (phone) 816.510.0980 (fax) www.summerfestconcertsinc.com
THE HEART & S O U L OF CHAMBER MUSIC
p.o. box 22697 kansas city, mo 64113-0697 816.510.0978 (phone) 816.510.0980 (fax) www.summerfestconcertsinc.com
lisa roberts marketing direc t o r
P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3 - 0 6 9 7 WWW.SUMMERFESTCONCERTSINC.COM
R E F I N E D I D S YS T E M 2 M O R E / D E F I N E D E X P L O R AT IONS
REFINE D I D S YS T E M 2 M O R E / D E F I N E D E X P L O R AT I O N S
the heart & soul of chamber music
about us
concerts
tickets
outreach
contact
R E F I N E D, AG A I N I D S YS T E M T H I S I S T H E D I R E C TION
C O N C E RT S
CONCERTS
CHAMBER MUSIC
CHAMBER MUSIC
GONE GAGA
GONE GAGA
CHAMBER MUSIC GONE GAGA
CONCERTS
CHAM BE R M USI C G ON E G A G A
CH AM BE R M US IC G ON E G A G A
C O N C E RT S
CHAMBER MUSIC GONE GAGA
REFINE D, AG A I N I D SYS T E M T H I S I S T H E D I R E C T I O N SUMMERFESTKC.ORG
CHAMBER MUSIC GONE GAGA
C O N C E RT S P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3 - 0 6 9 7 P 816.510.0978 / F 816.510.0980
To W h o m I t M a y C o n c e r n ,
Summerfest Concerts, founded in 1991, is a professional chamber music ensemble that enriches the cultural life of Kansas City by providing fine p e r f o r m a n c e s o f ch a m b e r m u s i c i n t h e s u m m e r. S u m m e r f e s t p r o g r a m m i n g offers variety in instrumentation and musical styles and emphasizes the p e r f o r m a n c e o f l e s s e r- k n o w n p i e c e s f r o m a l l e r a s , a s w e l l a s t h e w o r k s , input,
and
a p p ea r a n c e s
of
living
composers.
The
centerpiece
of
S u m m e r f e s t ’s a c t i v i t i e s i s i t s s e r i e s o f c o n c e r t s o n S a t u r d a y s a n d S u n d a y s in
J u l y.
Educational
outreach
and
“out-of-season”
concerts
allow
Summerfest to serve the community and stay in touch with their audience t h r o u g h o u t t h e y e a r.
Summerfest Concerts, founded in 1991, is a professional chamber music ensemble that enriches the cultural life of Kansas City by providing fine p e r f o r m a n c e s o f ch a m b e r m u s i c i n t h e s u m m e r. S u m m e r f e s t p r o g r a m m i n g offers variety in instrumentation and musical styles and emphasizes the p e r f o r m a n c e o f l e s s e r- k n o w n p i e c e s f r o m a l l e r a s , a s w e l l a s t h e w o r k s , input,
and
a p p ea r a n c e s
of
living
composers.
The
centerpiece
of
S u m m e r f e s t ’s a c t i v i t i e s i s i t s s e r i e s o f c o n c e r t s o n S a t u r d a y s a n d S u n d a y s in
J u l y.
Educational
outreach
and
“out-of-season”
concerts
allow
Summerfest to serve the community and stay in touch with their audience t h r o u g h o u t t h e y e a r.
S i n c e r e l y,
Lisa Schubert Hickok Executive Director
R E F I N E D, AG A I N I D S YS T E M T H I S I S T H E D I R E C TION
REFINE D, AG A I N I D SYS T E M T H I S I S T H E D I R E C T I O N
CHAMBER MUSIC GONE GAGA
CONCERTS P. O . B O X 2 2 6 9 7 KC, MO 64113 SUMMERFESTKC.ORG
R E F I N E D, AG A I N I D S YS T E M T H I S I S T H E D I R E C TION P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3
C O N C E RT S
P 816.510.0978
CHAMBER MUSIC
F 816.510.0980
GONE GAGA
SUMMERFESTKC.ORG
P. O . B O X 2 2 6 9 7 K A N S A S C I T Y, M O 6 4 1 1 3
C O N C E RT S
P 816.510.0978
L I S A S C H U B E RT H I C K O K
F 816.510.0980
CHAMBER MUSIC GONE GAGA
EXECUTIVE DIRECTOR
SUMMERFESTKC.ORG
OUTREACH
CONCERTS
TICKETS
ABOUT US
CON CE RT S
CH AMB ER M US I C GO N E GA G A
P. O. BOX 22697 KANSAS CITY, MO 64113
: : : : : : : : : : : :
* Programs and artists are subject to change without notice. P 816. 510. 0978 / F 816. 510. 0980
Mu zio Clementi Trio for Piano, Violin and Cello in D Major, Op. 32 #2 Ka rim Al-Zand Three Character Pieces for Bassoon and Viola (2006 ) J oa n Tower, Petroushskates J oh annes Brahms, Serenade No. 1 in D Major, Op. 11
WEEK FOUR: July 30 and 31, 2011
Haydn String Quartet Op. 9, #3 in G Major, Hob. III:21 Carlos Chavez, Trio for Flute, Violin and Harp Lie berman: Fantasy on a Fugue by J.S. Bach, Op. 27 Ma rtinu Musique de chambre, No. 1, H. 376
WEEK THREE: July 23 and 24, 2011
Domenico Scarlatti, Sonata No. 2, in A minor J ea n Francaix, Scarlatti 5 Sonatas Vivaldi Bassoon Concerto in e minor, KV 484 Th omas Albert, 13 Ways Fr ançois Couperin: Sonate from “L'Espagnole”, Les Nations, 2nd sui t e f or f l ut e, v i ol i n, ha r ps i c hor d, a nd c on tinuo
WEEK TWO: July 16 and 17, 2011
Elizabeth Brown, Liguria Le ster Trimble, 4 Fragments from the Canterbury Tales Henry Purcell, Sweeter Than Roses and Music for a While Wolfgang Amadeus Mozart, Piano Quartet in G minor, K. 478
WEEK ONE: July 9 and 10, 2011
Tickets for the 2011 Season on sale March 2011
Ple ase join us on any of the following weekends. Saturday perform ances begi n a t 7 p. m . a t W hi t e R ec i t a l Hall, 4949 Cherry, Kansas City, MO. Sunday performances begin a t 5 p. m . a t S t . M a r y ' s E pi s c opa l C hur c h. , 13 07 Holmes, Kansas City, MO.
REFINE D, AG A I N I D SYS T E M T H I S I S T H E D I R E C T I O N
CO NCE RTS
C H A M B ER M U SI C G O NE G A G A
C ONCERTS
CHAMBER MUSIC GONE GAGA
CHAMBER MUSIC GONE GAGA
CONCERTS
R E F I N E D, AG A I N I D S YS T E M T H I S I S T H E D I R E C TION
C O N C E RT S
SUMMERFEST
CHAMBER MUSIC GONE GAGA
CONCERTS
CHAM BER M USIC GONE GAGA
REFINE D, AG A I N I D SYS T E M T H I S I S T H E D I R E C T I O N
FIN A L I D S YS T E M T H I S I S I T, T H E F I N A L I D E N T I T Y S Y S TEM. THE FOL L O W I N G A R E W H AT I S I N C L U D E D : F I N A L L O G O A N D VARIA TIONS, L E T T E R H E A D / B A C K O F L E T T E R H E A D, E N V E L O P E / I N SIDE, COMPA N Y B U S I N E S S C A R D / B A C K , P E R S O N A L B U S I N E S S C A RD / BACK, N O T E C A R D / B A C K , W E B S I T E H O M E PA G E , C D C A S E / C OVER / I N S E RT, P O S T E R S E RIES
M O C K E D U P / N O T I N F I N A L C RAFT
FINAL I D S YS T E M L O G O / M A R K U S E D I N B L A C K A N D W H I T E, THEN CO L O R , T H E N I N T H RE E D I F F E R E N T WAY S.
FIN A L I D S YS T E M E N V E L O P E B E F O R E C U T A N D F O L D E D. THE I N S I D E I S T H E S A M E O R A N G E / C R E A M L I N E PAT T ERN.
FINAL I D S YS T E M F R O N T O F T H E L E T T E R H E A D.
F I N A L I D S YS T E M B A C K O F T H E L E T T E R H EAD.
FINAL I D S YS T E M W E BS I T E H O M E PA G E / N O T E C A R D F R O N T AND BAC K
F I N A L I D S YS T E M C O M PA N Y B U S I N E S S C A R D AND P E R S O N A L B U S I N E S S CARD
FINAL I D S YS T E M C D C A S E / C O V E R / I N S E RT
F I N A L I D S YS T E M P O S T E R S E RIES
FINAL I D S YS T E M P O ST E R S E R I E S
F I N A L I D S YS T E M P O S T E R S E RIES
PROJEC T O V E R V I E W I WA S E X T R E M E LY I N T E R E S T E D I N WORKING W I T H S U M M E R F E S T F R O M T H E B E G I N N I N G O F T H I S PROJECT. I ’ V E A LWAY S L O V E D T H E I D E A O F B R A N D I N G, B U T HADN’T E V E R T O U C H E D I T T H O U G H . I F E LT S O M E W H AT O U T O F PLACE M A K I N G S K E T C H E S B E F O R E M E E T I N G W I T H L I S A H I C K O K AND LOST AT T I M E S. A F T E R M E E T I N G W I T H H E R , I F E LT L I K E I C O U L D CONCENT R AT E O N A F E W A R E A S O F I N T E R E S T T H AT S H E P O I N T E D OUT. I WA N T E D T O U P D AT E A N D M O D E R N I Z E E V E RY T H I N G A B O U T THEM WH I L E N O T C H A N G I N G W H AT T H E Y A R E . I D I D L I K E H O W MY IDENTITY S Y S T E M A N D M A R K S T U R N E D O U T. I S TAY E D C L E A N A ND SIMPLE, W H I C H I S M Y N I CH E I T H I N K . I L O V E T H E C O L O R S I U SED, EVEN AFT E R M A N Y FA I L E D AT T E M P T S A N D M Y O V E R A L L F E A R O F COLOR. I W O U L D B E H A P P Y T O S H O W S U M M E R F E S T M Y W O R K , AND THAT’S A P O I N T I D O N ’ T NO R M A L LY G E T T O. T H O U G H E X T R E M E LY STRESSF U L , I D I D E N J O Y T H E P R O C E S S O F T H I S P R O J E C T.
BRADLE Y B R O O K S