British Council Vietnam IELTS Partnership Brand Guideline

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British Council IELTS Partners British Council IELTS Partners is a scheme for organisations which either register IELTS candidates on behalf of the British Council, or which refer candidates to a British Council registration point. It is designed to show our appreciation for the support you offer us. There are three levels; Bronze, Silver and Gold. Your membership level depends on the number of candidates you register or refer. Your level is reviewed every year. You earn 1 point for every candidate who registers for IELTS with the British Council as a result of your action. Here is how you will be placed on your initial level:

Points

Level of membership

10–49

Bronze

50–150

Silver

150+

Gold

As a British Council IELTS Partner there are many benefits to enjoy. We ask just two things in return: 1. Provide British Council IELTS information to your customers. 2. Register IELTS candidates on behalf of the British Council or refer candidates to a British Council IELTS registration point.


Partner Benefits Benefits accumulate as you move up the levels. We are looking for a long-term mutually beneficial partnership between your organisation and the British Council. Rewards

Benefits

Bronze

Silver

Gold

Promotional materials British Council promotional materials e.g. IELTS Information leaflet, IELTS test date leaflet, IELTS Study Guide

Support your staff in providing professionally produced IELTS information to customers.

Official British Council IELTS Registration Partner Notice

Your partner status will be well recognised and valued by customers.

Use of British Council and IELTS logos on your website and PR literature subject to final approval of artwork

Your agent status will be well recognised and valued by customers.

Your organisation’s name and contact number on the British Council’s website

A channel for prospects to visit your website and turn them into your customers.

Official British Council IELTS Registration Partner Mini Poster

Your agent status will be well recognised and valued by customers.

Official British Council IELTS Registration Partner branded pull-up banner

Your agent status will be well recognised and valued by customers.

2 max/yr

4 max/yr

Resources Ways to help your customers prepare themselves for the test and improve their scores.

Discount on Road to IELTS License. (IELTS Practice Online)

Tool to emphasise your IELTS expertise and add value to your customer offer.

5%

10%

15%

Complimentary IELTS resource books in the our modern Information Centre

Ways to help your customers prepare themselves for the test and improve their scores.

1 copy

1 copy + 2 upon request

2 copies + 3 upon request

Range of free resources for your candidates: • •

• • •

Online practice material “Road to IELTS” IELTS briefing with BC IELTS trainer

Top tips for IELTS IELTS Specimen Materials ‘Road to IELTS’ Online Material


Additional support

IELTS Administrative Training for your staff at the British Council

Your staff will be confident and able to provide high quality information to customers

Exclusive IELTS Administrative Training for your staff at your premises

Special arrangement exclusively for your staff. No need to travel to the British Council. All staff will gain more confidence and be able to provide accurate information to customers. It is an opportunity for them to ask British Council questions privately.

IELTS Teaching Workshop for your IELTS teachers

Teachers will gain updated guidelines on the IELTS test. Opportunities for teachers to build up an IELTS teacher network.

Exclusive IELTS Teaching Workshop for your IELTS teachers

Special arrangement exclusively for your IELTS teachers. They will gain updated guidelines on the IELTS test and the opportunity to talk in depth with our instructor.

IELTS Presentations by British Council staff

Provide the most up-to-date information to your customers and provide opportunities for them to talk to British Council IELTS staff directly.

1/yr

1/yr+1upon request

1/yr+2 upon request

IELTS Pre-test session

Customers will gain experience of the IELTS test free of charge.

Exclusive IELTS Pre-test session for your group of customers

Special arrangement exclusively for your customers. A private session to gain experience of the IELTS test.

1/yr

1/yr+1upon request

Others The option to hold exams on your premises (subject to meeting IELTS standards & conditions and Partnership Agreement)

Your partner status will be well recognised and valued by customers.

Annual visits by BC Regional Head Exams/Country Exams Manager

A further token of our appreciation.

Complimentary dinner-for-two voucher at the 4 - 5 star Hotel

A further token of our appreciation.


British Council IELTS Partner Brand Guide British Council IELTS registration and referral partners benefit from access to the British Council brand and logo. Partners can mark their relationship with the British Council in three ways. 1. A relationship statement which announces and explains the nature of our partnership and your connection to the British Council: We / [your company name] are an official British Council IELTS partner in Vietnam. We work together to deliver IELTS to Vietnam test candidates. 2. A “badge� that allows you to place the British Council and IELTS logos on your printed or online material. The badge also carries the statement: Official British Council Partner. Badges are available in various sizes. Here is an example:

Important: only badges and banner links supplied by the British Council can be used by partners. Any change in size or wording must be first agreed with the British Council. Further guidelines: o

Always use master artwork

o

Never try to recreate or redraw a badge or banner

o

Do not crop, re-size the proportions or add shadows

o

Do not place the badge / banner inside another another box

o

Do not position badge / banner next to other partner logos or social media links such as Facebook or Twitter

o

Badges and banners should only appear either in full colour or in black or white

Badges / banners can be used in a range of media: - Advertisement - Company website - Brochure - Signage - Email signature - PowerPoint presentation - Stationery


- Poster - HTML/enriched email Please refer to the British Council if you are in any doubt regarding appropriate usage. The British Council reserves the right to decline usage or ask for the removal of badges/ banners that contravene these guidelines.


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