DESIGNED & PRODUCED BY
AMAZING PLACES
DESIGN AND BRAND GUIDELINES V I S I TA M A Z I N G PL AC E S .CA
CONTACT Address
Phone
Online
GBBR 11 James St, Parry Sound, ON P2A1T4
+ 1 705 774 0978
visitamazingplaces.ca gbbr.ca
Amazing Places Brand Guidelines // 2016
AMAZING PLACES
DESIGN AND BRAND GUIDELINES TABLE OF CONTENTS
SECTION 1 |
INTRODUCTION
PAGE 4
SECTION 2 |
LOGO
PAGE 6
SECTION 3 |
TYPOGRAPHY
PAGE 10
SECTION 4 |
COLOUR SYSTEM
PAGE 16
SECTION 5 |
GRID/ SIGN SYSTEMS
PAGE 18
SECTION 6 |
UNESCO
PAGE 26
SECTION 1 INTRODUCTION
THE DESIGN GUIDELINES These guidelines describe the visual and verbal elements that represent Amazing Places´ corporate identity. This includes our name, logo and other elements such as colour, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company. These guidelines reflect Amazing Places´ commitment to quality, constancy and style. The Amazing Places brand, including the logo, name, colours and identifying elements, are valuable company assets. Each of us is responsible for protecting the company’s interests by preventing unauthorized or incorrect use of the Amazing Places name and marks.
SECTION 2 LOGOS The Logo Introduction The Logo Application Clear Space and Computation Incorrect Logo Applications
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LOGO INTRODUCTION Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a
combination of the symbol itself and our company name. This represents the adventurous nature of our goals.
THE FULL LOGOTYPE The Amazing Places Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of adventure. It has a particular relationship with the Amazing Places name. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of upper case letters. The typeface has
also been chosen to compliment and balance perfectly with the logo symbol. The corporate logo is presented through the use of colour as well as shape and form. The three corporate colours are blue, yellow and green. It is a fresh and appealing blend of colours chosen for their strong combination - modern classic - timeless. The Colours have been selected according to international standards as shown below and are easily implemented.
THE LOGOTYPE
1
2
1) The Logo Symbol
2) The Logo Title
1) The Logo Symbol The main logo is the dark logo used on white or coloured background. For darker backgrounds you will find an alternative below.
PIN VERSION
LOGO LIGHT VERSION
3) Pin Version will be used when a specific Amazing Place is being marked as a location. 4) The Logo Light Version will be used when the background colour is dark coloured.
Recommended formats are: .eps | .ai | .png | .jpg | .tiff
3
4
Attention: Use of any stylized, animated, hand drawn or other versions of a inofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with Amazing Places if you have any questions or need further help.
Amazing Places Brand Guidelines // 2016 10 // 32
LOGO CLEAR SPACE AND COMPUTATION
It is important to keep logo clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message
CLEAR SPACE Full Logo
can be positioned in relation to the mark of the symbol itself and our company name – they have a fixed relationship that should never be changed in any way.
Definition Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.
Computation To work out the minimum clear space take the height of wordmark and extend that from the tips of the compass.
1x
1x
1x
1x
x
CLEARS PACE Over image This rule is to be used over images as well as white space. The logo can be used full or half over splitting an image.
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APPLICATION ON A BACKGROUND
LOGO A
LOGO B
LOGO C
LOGO D
Black
Colour
Image/ Colour
White
0.5in
MIN SIZE Logo Symbol - Minimum Size: 0.5in x 0.5in
INCORRECT LOGO APPLICATIONS
DONT´S
1) Do not skew 2) Do not use other colours 1
2
3) Do not invert 4) Never change the proportions of the logo vertically or horizontally or alter the appearance in any way
3
4
SECTION 3 TYPOGRAPHY The Fonts Primary Font Secondary Font Font Hierarchy
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THE FONTS AND TYPOGRAPHY Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Amazing Places communications. We have selected
PRIMARY FONT HELVETICA
H E LV E T I C A
THE FONT
Helvetica which helps add readability and professionalism into the entire Amazing Places communications, as the primary and secondary corporate typefaces.
Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
This universal font will be used as the main text font of all publications and marketing material.
a b c d e f g h i j k l m n o p q r s t u v w x y z Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
TYPE EXAMPLES
Figures
Special Characters
0
1 2 3
4
5 6 7 8
9
0
! “ § $ % & / ( ) = ? ` ; : ¡
“
¶
¢
[
]
|
{
}
≠
¿ ‘
« ∑ € ® † Ω ¨ ⁄ ø π • ± ‘ æ œ @ ∆ º ª © ƒ ∂ ‚ å ¥ ≈ ç √ ~ µ ∞ … – ≤ < > ≥ ˘ › ‹ ◊ FONT DOWNLOAD LINK
Direct Link :
ephifonts.com/free-fonts/download-free-helvetica-fonts
Amazing Places Brand Guidelines // 2016 14 // 32
THE FONTS AND TYPOGRAPHY Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Amazing Places communications. We have selected
SECONDARY FONT DCC - SHARP DESIGNER : DCC ANIM
DCC - SHARP DISTRESSED BLACK
-
THE FONT
DCC Sharp which helps inject energy and enthusiasm into the entire Amazing Places communications, as the primary and secondary corporate typefaces.
Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
DCC Sharp is a sans serif all cap typeface. The typeface is inspired by the rugged and distressed form of the adventure brand.
a
b
n o Regular
c
d
e
p q
f
g
h
i
j
r s t u v
k
l
m
w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a
b
n o TYPE EXAMPLES
Figures
Special Characters
0 ! “
c
e
p q
1 “
d
[
g
h
i
j
r s t u v
2 $
f
3 %
4 &
5 /
]
(
l
7
)
= {
8
9
?
` }
« ∑ € † Ω ¨ π • ± ‘ @ ∂ ‚ ≈ √
FONT DOWNLOAD LINK
Direct Link :
~ ∞
… – ≤
< > ≥
dafont.com/dcc-sharp-distress-black.font
m
w x y z
6
|
k
0 ;
: ‘ ç
˘ › ‹ ◊
2016 \\ Amazing Places Brand Guidelines 15 // 32
TYPOGRAPHY AND TEXT HIERARCHY Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text
CONTEXT TEXT AND INNER HEADLINES
for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for Amazing Places layouts.
Caption Text
Amazing Places Typo Helvetica Thin Condensed 6-8 pt Type / 9 pt Leading
Body Text
Amazing Places Typo Helvetica Roman 10 pt Type / 14 pt Leading
Headlines Body text
HEADLINES AND TYPOBREAKS
Sublines Sections
Big Headlines and Title
Sequencer and Title for Marketing
AMAZING PLACES TYPO Helvetica Roman - Capital Letters 12pt Type / 14pt Leading
AMAZING PLACES Helvetica Bold Extended - Capital Letters 16pt Type / 16pt Leading
AMAZING PLACES
HEADER
SECTION 4 COLOUR SYSTEM Primary Colour System
COLOURS ARE ONE OF THE MOST IMPORTANT THINGS TO TRANSFER A BRAND TO THE CUSTOMERS.
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THE PRIMARY COLOUR SYSTEM AND COLOUR CODES Colour plays an important role in the Amazing Places corporate identity program. The colours below are recommendations for various media. A palette of primary colours has been developed. Consistent use of these
colours will contribute to the cohesive and harmonious look of the Amazing Places brand identity across all relevant media. Check with your designer or printer when using the corporate colours that they will be always be consistent.
PRIMARY COLOUR SYSTEM
PRIMARY COLOUR BLUE
-
-
Explanation: The Amazing Places brand has three official colours: Yellow, Black and Gray. These colours have become a recognizable identifier for the company.
COLOUR CODES CMYK Web
: 91, 76, 44, 39 : #22364F
CMYK Web
: 77, 55, 22, 4 : #4D6D96
Usage: Use them as the dominant colour palette for all internal and external visual presentations of the company.
PRIMARY COLOUR BLUE
COLOUR CODES CMYK Web
: 61, 21, 100, 4 : #719A3F
CMYK Web
: 37, 7, 100, 0 : #AFC436
PRIMARY COLOUR BLUE
COLOUR CODES CMYK Web
: 1, 18, 98, 0 : #FDCD13
CMYK Web
: 0, 43, 99, 0 : #F89F1F
SECTION 5 GRID / SIGN SYSTEMS Grid Systems Marketing Material Imagery Place Signs Trailhead Signs
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THE AMAZING PLACES GRID SYSTEMS In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements
VERTICAL GRID SYSTEM EXAMPLES
(images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.
Amazing Places Brand Guidelines // 2016 22 // 32
THE AMAZING PLACES MARKETING MATERIAL
GRID SYSTEM EXAMPLES
Explanation: This shows the use of the header image template as well as the image grid for gallery photos. The diagonal image header must be used if possible in the form of a header leading image for flyers, signs, marketing material etc.
Example: Rack Card 8.5” x 3.5”
Front
Back
2016 \\ Amazing Places Brand Guidelines 23 // 32
THE AMAZING PLACES IMAGERY Corporate Images are responsible to transfer the values of Amazing Places to our visitors or our potential visitors. It is a composite psychological impression that continually changes with the groupâ&#x20AC;&#x2122;s circumstances, media coverage,
performance, pronouncements, etc. Amazing Places use various advertising techniques to enhance our public image in order to improve our desirability.
EXAMPLES FOR AMAZING PLACES CORPORATE IMAGE SYSTEM
Requirements: - full colour - sharp images - high resolution - represent the feature of the specific amazing place *eg -landscape, island, waterfall, point of interest - include landscape - can include people
Amazing Places Brand Guidelines // 2016 24 // 32
THE AMAZING PLACES PLACE SIGNS All Amazing Places signs must include the Amazing Place Pin Marker as well as left aligned place name text. At least one quarter of the total height should be used for the contact information at the bottom. Contact Bar - connectivity icon used on the left, web address centred left and local Biosphere logo used on the right. With large signs, at least 1/3 of the height should be used to fill with local amazing place high resolution photo.
SMALL PLACE SIGNS These signs are used as an entry level notification at the respective Amazing Place location. The Standard size is 12” x 18” but can be suited to various layout styles.
1/4 of height used for contact bar.
Square space from top left corner to top of contact bar.
LARGE PLACE SIGNS
1/3 of height to be filled with image.
These signs are used as an entry level notification at the respective Amazing Place location. The Standard size is 48” x 60” but can be suited to various layout styles.
1/4 of height used for contact bar.
ALTERNATE SIZES
2’ x 1’
4’ x 5’
5’ x 4’
1’ x 2’
3’ x 1.5’
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LARGE PLACE SIGNS ALTERED These signs are used as an entry level notification at the respective Amazing Place location. If the sign needs to be 48” x 96” a 1, 2 or 3 image layout can be used to ensure proper visibility of the featured images. Space between images: The vertical white space between images should be at least 1” width.
One image option
Examples:
Two image option
Three image option
Amazing Places Brand Guidelines // 2016 26 // 32
THE AMAZING PLACES TRAILHEAD SIGNS All new installations of Amazing Place trailheads should follow the standard 8ft x 4ft (48” x 96”)vertical or horizontal template. These can be fitted with any array/ ratio of modular text boxes and imagery. They must include the diagonal feature image, place title, large Amazing Place map, and footer with contact info and sponsors.
SPECIFIC TRAILHEAD REQUIREMENTS Must: Min text size title: 95pt Max text size title: 110pt Min text size heading: 70pt Max text size heading: 80pt Min text size body: 45pt Max text size body: 55pt
48” x 96” Horizontal
48” x 96” Vertical
Min place map size: 12” x 12“ Max place map sie: 32” x 32”
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THE AMAZING PLACES MAP & ICONS All new installations of Amazing Place overview maps should follow the size and footer requirements. Numbered icons can be placed on aerial or vector map backgrounds to locate each specific Amazing Place. The corresponding numbers can relate to a gallery of numbered images or text block with numbered labelled Amazing Place names.
SECTION6 UNESCO
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THE AMAZING PLACES UNESCO INVOLVEMENT
A SHORT SUMMARY
CONTACT
UNESCO World Biosphere Reserves are landscapes where communities try to balance conservation and sustainable development. There are currently 16 biosphere reserves in Canada in a world network of over 600 in 117 countries, whose overall goal is to improve the relationship between people and their environment by promoting the conservation of biodiversity and fostering sustainable development initiatives.
For further information please contact:
Biospheres are nominated by the community, not by UNESCO, and carry no laws, powers or authority. In Canada, all UNESCO Biospheres are non-government, community-led organizations, without support from federal or provincial governments. Instead, each works to accomplish its mission of improving sustainable development by raising money and seeking volunteer involvement from the community.
Link : gbbr.ca
UNESCO en.unesco.org Boisphere Canada biospherecanada.ca/en
AMAZING PLACES
WE LOVE TO VISIT AMAZING PLACES V I S I TA M A Z I N G P L AC E S .C O M
CONTACT Address
Phone
Online
GBBR 11 James St, Parry Sound, ON P2A1T4
+ 1 705 774 0978
visitamazingplaces.ca gbbr.ca