The Heights 03/29/2012

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A Fresh Start

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stories of our youth

sports

metro

the scene

Position battles will dominate the spring football game Saturday, A10

Many safety organizations in Boston are making use of social media outlets, B10

Imagine what it would be like if Hollywood got our favorites right, B1

Thursday, March 29, 2012

Vol. XCIII, No. 18

University releases sesquicentennial celebration schedule for 2012-2013 Anniversary will kick off with mass at Fenway Park By David Cote News Editor

As the University enters its 150th year of existence, numerous plans have been made to celebrate the history and success of Boston College. The University has recently released details of events that will occur throughout the next three semesters in celebration of BC’s sesquicentennial. “The Sesquicentennial Celebration gives

us an opportunity to celebrate Boston College’s history and also to emphasize our continued commitment to intellectual excellence and our Jesuit, Catholic heritage,” University President Rev. William P. Leahy, S.J. said in a statement. “Our 150th anniversary is a time when all members of the Boston College community can renew their sense of our progress as a University and our goals for the future.” The celebrations of BC’s 150th year will kick off on Sept. 15, 2012, with a 4 p.m. mass at Fenway Park, similar to the annual Mass of the Holy Spirit. All members of the BC community, including students, faculty, staff, alumni, and their families, will be invited to celebrate mass at the ballpark, followed by a reception and tours of the field and ball park.

The mass will be celebrated by both Jesuits and alumni priests. As part of the anniversary celebration, three notable speakers will also be invited to address the University throughout the year as part of a Sesquicentennial Speakers Series. The speakers will discuss the three themes of scholarship, service, and formation, and the intersection of faith and culture. The first speaker, Harvard University President Drew Faust, will be welcomed on Oct. 10 to discuss the theme of scholarship. The following two speakers have yet to be named. In addition, six academic symposia, covering themes ranging from public education and the future of democracy to clean

See Sesquicentennial, A4

joseph castlen / heights photo illustration and daniel lee / Heights editor

Founded in 1863, Boston College will celebrate its 150th anniversary next year in 2013.

Campbell’s CEO returns to alma mater

Leahy sends letter to the community

Morrison discusses business strategies

Reflects on growth and development

By Maggie Burdge

By Andrew Millette

In a consumer economy recovering from a recession, companies are looking for any way to satisfy, and Campbell’s Soup CEO Denise Morrison, BC ’75, explained how she became one of the most prominent women in corporate America and the steps her Fortune 500 company is taking to increase the brand’s excitement, convenience, and emotional response. In her presentation last night, hosted by the Economics Association, the B oston College alumna addressed Campbell’s goal to reach “beyond the can” and become more global with consumer input and a broader product platform. Campbell’s vision to grow profits in North America with soup and simple meals and drive forward healthy beverages and baked snacks is designed to reinvigorate the nostalgic brand. After a decade of events that produced fear, anxiety, and uncertainty, Morrison said that changes have occurred in the American psyche. “People are spending more on what is more important to them and their families and are willing to pay more for what is most important to them,” Morrison said. Morrison defined the new and diverse consumer segments as the most critical issue within the industry. For Campbell’s, the culture of food is changing. With a shift to non-traditional, multigenerational, unmarried, single parent, multicultural families,

University President Rev. William P. Leahy, S.J. sent a letter to the Boston College community yesterday that provided updates on the current state of the University and highlighted recent achievements relating to academics, finances, and the improvement of campus facilities. Leahy referred to BC as a “top-tier national institution of higher education” in his letter, and cited a number of the University’s academic achievements to support this statement, including a number of awards won by students and staff in the past year. BC students received prestigious Goldwater and Truman scholarships last year, and the University was, as always, a national leader in producing Fulbright winners. “Boston College was named the eighth-leading producer of students awarded Fulbright grants among national research universities in 2011, with 21 students and recent graduates earning Fulbrights for research and foreign study,” Leahy said. BC professors also won some of the most prestigious academic awards in the nation during the past year. “Assistant Professors Liane Young (psychology), Dunwei Wang (chemistry), Michelle Meyer (biology) and Ying Ran (physics) won prestigious Alfred P. Sloan Research Fellowships, given to the nation’s best young scientists and scholars in recognition of their early career achievement,” Leahy said. “This is a remarkable accomplishment for an institution of our size.” The University’s recent academic suc-

Heights Editor

See Morrison, A4

Assoc. News Editor

alexandra gaynor / for the heights

Students who participated in C.A.R.E. Week, which included Take Back the Night, made t-shirts in support of victims of sexual violence.

Victims of sexual abuse take back the night By Therese Tully Heights Editor

Under a cloudy sky on Wednesday, Mar. 28 at 6 p.m., many members of the Boston College community gathered in O’Neill Plaza to discuss the issue of violence against women at the annual Take Back the Night ceremony. The event was well attended by both male and female spectators. The evening’s message directly aligned itself with the Jesuit ideals that BC is founded on—the event was a strong expression of students’ ability to be “men and women for others.” The night was led by members of the Women’s Resource Center (WRC) in collaboration with many other groups

on campus. The Dynamics opened the evening with a brief performance as the crowds gathered. The event centered around three individual stories, as three women took the stage to share their personal stories and to testify to the fact that violence against women, sexual or otherwise, is not an issue that we are safe from, even at BC. The audience sat in silent respect and lent a listening ear to those courageous enough to share their pain in the echoing forum of O’Neill Plaza. Men and women both had their voices heard in regards to the issues at hand. Alberto Godenzi, dean of the graduate school of social work, gave the faculty address. He focused largely on the magnitude and prevalence of

violence against women, and how little public outcry there is surrounding such a universal issue. “The fact that we have normalized and accepted violence against women as an inevitable part of life is puzzling and inconceivable,” Godenzi said. He spoke about how this is an issue that effects nearly all of us in one way or another. Additionally, three members of the men’s rugby team stood in solidarity with victims. “For too long, we let women fight this fight alone,” they said. They were followed by a member of the BCPD, who led all the males in attendance in a pledge against sexual assault

See Take Back the Night, A4

See Letter, A4

Spring concert will feature co-headliners Nelly and Third Eye Blind By David Cote News Editor

robyn kim / for the heights

Denise Morrison, BC ’75 (above), returned to her alma mater for a lecture on her business.

mittee that was appointed back in the fall to address the high number of transports,” Mike Zarrilli, UGBC Executive Director of Campus Entertainment and A&S ’12, said in an e-mail. “One of the recommendations was to have an earlier concert to limit the amount of pregaming.” Because the concert process started later than normal as a result of the deliberations with the Student Programs Office (SPO), UGBC was provided with only one available d ate in

After the usual weeks of rumor and speculation, UGBC has announced that Third Eye Blind and Nelly will perform at the annual spring concert on April 20 at 5 p.m. in Conte Forum. Despite concerns over potential cancellations due to a high number of transports at recent concerts, UGBC was given a green light by the administration in February to bring a concert to campus. Tickets will be sold for $30, starting on April 3 at 8 a.m. online. “[The] administration gave us the go-ahead in February to have a spring concert given that we would accept some recommendations put forth by photos courtesy of wikimedia commons the concert review com-

Conte Forum, April 20. As a result, many acts were not free to perform. “We looked into a variety of acts to both open and headline the concert,” Zarrilli said. “Unfortunately with only one date and such short notice (only about two months), many of the artists that we looked into were unavailable.” The two acts will be preceded by a student DJ, Pizo aka John Pierson, CSOM ’12, starting at 5 p.m. At 6 p.m. Third Eye Blind will take the stage, followed by Nelly at 7:30 p.m., according to Zarrilli. Despite the questions over whether or not the concert would happen, Zarrilli said he was happy with the acts who will be performing, and said he and the UGBC hoped to respond directly to student concerns after some disap-

pointment over the J. Cole and Wale concert last spring. “To be honest, we’re extremely lucky to have gotten the two headliners that we did,” Zarrilli said. “Judging by ticket sales and the feedback that we got for the J. Cole and Wale concert, students at BC wanted bigger names to come for our Spring Concert this year, and we tried our best to make this happen.” The price of $30 is slightly higher than previous years, which Zarrilli attributed to higher than normal costs for the acts that will be performing. However, he went on to say that the costs are still relatively close to the cost for concerts at similar schools, and that revenue from the spring concert will be used to help fund UGBC’s other major

See Spring Concert, A4


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