[ MEDIA KIT ]
BCIT Student Association 3700 Willingdon Ave. SE2 Building Burnaby, BC V5G 3H2 www.bcitsa.ca
Advertising & Sponsorship Inquiries: Lili Motaghedi BCITSA Accounts Coordinator lmotaghedi@bcitsa.ca 604. 453. 4072
Editorial Inquiries: Dan Post BCITSA Publications Manager dpost@bcitsa.ca 604. 451. 7191
James Foran BCITSA Marketing & Communications Manager jforan@bcitsa.ca 604. 432. 8973
LINK magazine is published 8 times annually by the BCIT Student Association and distributed free on newsstands across all 5 BCIT campuses. »» »» »» »» »»
Burnaby Vancouver Richmond North Vancouver Delta
All content published for print and online is produced by a team of student editors and contributors; both full-time and part-time studies. visit us online:
www.linkbcit.ca #BCITandBeyond LINK magazine is proudly printed on campus by: Campus Print & Copy 604.451.7039 For printing inquiries email: Tajinder Kaur tkaur@bcitsa.ca
BCIT&Beyond LINK is the cultural heart of the British Columbia Institute of Technology (BCIT). LINK beats in time with the student experience, pumping life into precious moments between class and circulating big ideas, new research and changing social attitudes throughout the student body. Our team of student editors and contributors represents the overall diversity on campus at one of BC’s leading post-secondaries, which makes the content we produce for print, web and social media genuinely reflective of modern student life. We cover the stories and triumphs from within our community, and we help students unpack the complex issues taking place in the world around them. Join us in continuing 50+ years of shaping the minds and hearts of young people during some of the most transformative times of their lives. (clockwise from left): 25 branded magazine racks can be found across all 5 BCIT campuses; Students show off class projects produced in partnership with LINK magazine; January 2018 Student Spotligh Landon McGauley.
Who
we? are
Changemakers. LINK is not afraid to tackle the biggest and most challenging issues of our time. Through the lens of today’s student perspective, we unpack complex topics and give a voice to those who often find themselves without one.
Previous partners include: »» »» »» »» »»
Squamish Valley Music Festival VIFF Sony Pictures Vancouver Fashion Week Arts Club Theatre
Culturalists. LINK readers are: music lovers, fashionistas, film buffs, cosplayers, foodies, critics and arts supporters. Partner with us on contests and articles that promote your festival or show, and give students something to look forward to after class.
Engaged Citizens. Shifting political landscapes often have dramatic impact on young people, especially those who pay tuition, and/or need childcare and a place to live. Through our magazine, we seek to make informed and empowered voters of our readers.
Audience Overview. demographics The BCIT community is comprised of students, faculty and staff from all walks of life and professional industries. From Health Sciences and Engineering, to New Media, Trades and Business, the combination of program offerings and exceptional graduate employment rates make BCIT one of Canada’s leading postsecondary institutions, attracting a mix of new and returning students enrolled in both full and part-time programs.
45,000+ students 61% male average age: 28 39% female
*some demographic statistics courtesy BCIT.ca
distribution Print editions of LINK magazine are published 8 times annually (Sept. - Apr.) and distributed on magazine racks around campus, at key community events, and as part of orientation and 3rd-party welcome packages. Each copy has the potential to be shared among several students, either in rotation inside student lounges, on coffee tables at home, or through the sharing of links to digital editions.
1000 copies
5 campuses
Digital editions
Responsive website
LINK is a proud member of the Magazine Association BC (MagsBC) This means we enjoy added off-campus distribution at key community events, industry conferences and arts organization offices.
t a h W we make Strong Connections. All content is made by and for students. We seek to foster connections in our community by engaging students in social events and professional development workshops, and nurturing key relationships with student groups on campus.
Meaningful Content.
LINK writers and editors look for stories and interviews that have the most impact on student life. This way, we keep young people informed of important decisions in the world around them, as we put meaning behind these decisions and give students a chance to respond in their own voices.
social community www. facebook.com/linkbcit 1512 likes 1456 follows www. twitter.com/linkbcit 1474 followers 2364 tweets www. instagram.com/thelinkmag 419 followers 576 posts
OND #BCIT&BEY
e r e h Wyou
do
fit in?
Endless Possibility.
»» print »» web »» sponsorship
We have many ways to connect you with our audience, and we are happy to tailor an approach that meets your needs. LINK builds trust with its readership, so the messaging we choose to publish in our magazine, on our website or at a live event, comes with credibility that only we can provide.
2018/2019
Print Advertising issue
booking
artwork
release
September
Aug. 1
Aug. 17
Sept. 3
October
Sept. 3
Sept. 21
Oct. 1
November
Oct. 2
Oct. 19
Nov. 5
December
Nov. 5
Nov. 16
Dec. 3
January
Dec. 3
Dec. 14
Jan. 7
February
Dec. 31
Jan. 18
Feb. 4
March
Feb. 4
Feb. 15
Mar. 4
April
Mar. 4
Mar. 15
Apr. 1
contact: lmotaghedi@bcitsa.ca
Digital Advertising
linkbcit.ca
Pricing & Specifications. print editions full-page 8.5x11”
$850 half-page
Full-Bleed: Please add an extra .125” around your final artwork; export with bleed and crop marks included.
• Full CMYK colour • PDF
1/4-page 4.25x5.5”
$250
Live Area: Text or logos should be no closer than .25” from the edges of your artwork, to avoid cutoff in printing process.
$100 box
$75
8.5x5.5”
$425
skyscraper
Sending Files: Email artwork directly to: lmotaghedi@bcitsa.ca
$75
350 x 350px 4 weeks
1200x 300px 4 weeks
*Rates based on $30/CPM
Discounts available for partners who sign long-term contracts and/or bundle multi-platform campaigns.
*Ask us about PREMIUM PLACEMENT (Back Cover)
Print partners benefit from the added value of Digital Editions that extend the longevity of your ad.
banner
350 x 700px 4 weeks
#@
Let’s make some students happy while promoting your brand. Partner with us on contests and giveaways for social media.
Design Support. Need some advice on designing an ad that works best for the LINK audience? Let us help! We’d love to learn about your campaign and offer ideas based on upcoming content. And if your designer’s out of town, our full-service design team can create your ad at a small added cost to your agreement.
BCITSA Publications Dept. 3700 Willingdon Ave. SE2 Building — 3rd Floor Burnaby, BC V5G 3H2
publications@bcitsa.ca 604. 451. 7191 www.bcitsa.ca