MILLENIUM FORCE The goal of this design was to give an older roller coaster a fresh new look that really communicated what an amazing thrill it still is. Millenium Force was the tallest steel coaster in the world when it was built so a vertical layout seemed fitting with a condensed modern typeface. The graphic sitting on top showcases a slightly abstract view of the main drops you can experience on the ride. It also comes across as a crown because this ride, in many people’s opinion, is still one of the best roller coasters in the world. The billboard campaign plays off of the idea that the ride is so good you can finally die happy. It uses the contour of the track as a heart rate monitor.
PAPER MATE My intention with this project was to take something that we see every day and make it memorable. I wanted to give Paper Mate a personality, an identity that projected that their pens make writing fun whether it’s in the classroom or the board room. The campaign utilized a hand drawn approach that was intended to bring a nostalgic feeling to the consumer, making them want to pick one up and start doodling for themselves. The lack of color gives the ads an unfinished feeling also adding to the temptation to draw for yourself. A book cover was included in the campaign to stimulate creativity in the younger audience by encouraging them to express themselves. As for the older audience, a promotional event partnered with Ford Prius to create an expressive means of transportation. Prius was chosen because Paper Mate is a very eco-friendly company, infact, most of their pens are made from mostly bio-degradable materials.
THE FOUNDRY This is a brand identity I created for a non profit organization called The Foundry. The goal was to provide them with a professional look that appealed to both their potential supporters as well as the younger crowd they try to serve. The conclusion was an approach inspired by a recent urban movement called “graffuturism.” Graffusturism is, in the simplest way put, abstract graffiti. It related to the younger skaters and surfers that attend The Foundry regularly while also giving them unified branding elements to encorporate into their facilities and advertising. The logo was created by blending the form of an “F” with the simple silhouette of a factory all surrounded by a cog. The Foundry’s main goal is to serve its community by offering hope and reaching the needs of all they can.
POTTER’S WAX MUSEUM The following is a branding project I worked on for a wax museum in St. Augustine, Florida called Potter’s. The owner had just purchased a new facility and wanted to start their identity process from scratch. We wanted to emphasize the classical collection of figures through the branding by bringing classy, sophisticated elements to the pieces. The figure on top looks to the left as if he is looking into the past, much like a museum allows you to do. The wax museum hosts a number of events throughout the year such as a haunted house for Halloween and a stop on the “Holly Jolly Trolly” during Christmas so the brand needed to be versatile enough to work on a variety of different mediums.
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AMPLIFY
Amplify is a fictional social networking app for musicians. Don’t have a band? No problem. Listen to, share, and collaborate with musicians from all over the world. The logo has many meanings including an abstract “a”, sound bars, and a continual line that creates shapes connects off the page. The app was designed to be very minimal and easy to navigate while at the same time looking modern sleek for it’s techy audience.
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JATALO
Jatalo is a company based around the premise that you should not have to travel across the world to make a far-reaching impact. The ads were designed to be a bit sarcastic. The elegant type on the worn backgrounds should strike home by showing how vastly different these two worlds are, our’s (in America) and those children around the world who cant afford the chance for an education. A website and mailer were mocked up as well to show cohesiveness throughout the new brand identity.
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BUGGIN’ OUT
Buggin’ Out is an app for kids ages 5-6. It was designed to merge entertainment and education by encourage them to get outside, explore, and learn while playing games with technology. I designed a game called “Whack-a-Worm” which teaches kids about earthworms and their role in our environment while providing them with an entertsaining classic game to keep them in the ground. A “Build-a-Bug” section was also included to stimulate creativity in these crucial brain development years.
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EYESOPEN
EYESOPEN is an organization who’s mission is to provoke the Millenial generation to form their own political opinions. The advertisements were designed around the concept of a blind vote. The goal was to instill the necessity of a well educated vote in our generation. The text was designed to be a call to action, to lead the viewer to our landing page where unbiased information about the Millennial generation is presented graphically. We chose to reinforce the concept with guerilla marketing, a low-cost unconventional means of marketing by creating take aways such as screen-printed t-shirts and posters. Because Generation Y is tech savvy, hash tagging is utilized to promote within digital technologies further engaging the consumer and create a long-lasting impression.
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GAIN
Laundry detergent has the tendency to be a product that nobody really thinks about until they have to. This campaign aimed to change that. The goal was to bring personality to a brand not many people normall think about. No longer are products associated with washing clothes only designed for the stay-at-home mom but now for the 18-29 year old male. Making an app only seemed natural to this audience. Fact: guys like technology, therefore most of us own smartphones so that we can pass time while waiting on our lady friends to come back from the bathroom. The app is designed to reinforce the brand experience by adding an element of fun and personality to it. The game consists of escaping from girls who have recently turned to zombies because of you irresistably good smelling clothes.
FREDDIE BLACK Freddie Black is more than a publication highlighting the most useful information relevant to the young living in today’s world. Freddie Black is a man, a myth and a lifestyle. Freddie Black fixes a stranded girl’s tire in a three-piece suit. Freddie replies in French when dining in Paris. He shoots photos and pool with equal ease. This magazine was designed to portray that sense of sophistication in an easy to read entertaining form. The magazine was also exported to be used on tablets such as the iPad.