POTATOES USA NEWS

Influencers Get Consumers to Crave Potatoes

To get even more people eating more potatoes in more ways, Potatoes USA has partnered with six influencers across the United States. Rebecca Costa, Christy Cusato, “Couple in the Kitchen,” Jennifer Fisher, Kasim Hardaway and Taylor Dadds are all experts in the food space and are known for their delicious recipe posts. Since each influencer has anywhere from 20,000-113,000 followers on social media, it is an opportunity to spread positive potato content to a larger audience. Collectively, there are 75 recipe posts published with vibrant imagery showcasing tasty potatoes and highlighting everything from potato nutrition to potato tips and tricks and more! The 75 posts have also gathered a total of 30,000 comments, and through those comments, it is clear that consumers learned about the benefits of potatoes, discovered fun and new ways to cook with potatoes or wanted even more potato inspiration. The two delicious recipes pictured are fan favorites. All the recipes have been added to https:// potatogoodness.com. Go check them out!

PH: 218-346-3357 • Toll Free: 888-884-8070 47418 US Hwy 10 Perham, MN 56573 • www.btuvent.com Encouraging more consumers to eat spuds, Spudtacular influencers “Couple in the Kitchen” created this “Hasselback Potatoes” recipe, which has been posted on www.potatogoodness.com.

Influencer Rebecca Costa went with “Potato Breakfast Toasts” as her spud-inspired recipe of choice.