1 minute read
MARKETPLACE
By Dana Rady, WPVGA Director of Promotions and Consumer Education
A new billboard is up on Highway 39/51, in the Wisconsin Central Sands potato production area, that might make your mouth water. For another year, the Wisconsin Potato & Vegetable Growers Association (WPVGA) is working with Lamar in promoting the state’s potatoes to everyday traffic on the popular interstate and gain the interest of those visiting from out of state, especially Illinois. Featuring a healthy loaded baked potato, the design is a replica of one from 2019. It not only has an eye-catching image of a finished potato dish, but also showcases WPVGA’s consumer website along with the words “nutritious, delicious, versatile.” Since copy needs to be short and sweet for drivers to be able to read it, that is the main message on which WPVGA wants consumers to focus— that Wisconsin potatoes are healthy, delicious and quite versatile! The new billboard is located on I-39 about 1.25 miles north of County Highway W, in Bancroft.
This Spud’s for You: The 2021 eye-catching Wisconsin potatoes billboard on Highway 39/51, near County Highway W, in Bancroft, attracts the attention of a plethora of drivers from in and out of state who travel the corridor.
21-09 Badger Common'Tater (7.25x2.25).v1.pdf 1 2021-08-04 8:13 AM continued on pg. 56
