Korean business expert releases ground breaking book | golden transcript

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Korean business expert releases ground-breaking book | Golden Transcript

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2/22/15, 2:37 PM

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Local Korean global business consultant Don Southerton has released his latest book, “.” The publication offers a road map to avoid common pitfalls while overcoming challenges, addressing issues that frequently surface with Korea. Through Southerton’s interaction with Korean businesses on a near daily basis, the book is based on these daily interactions which provide a framework for Western and Korean overseas teams. The book is geared toward Westerners employed by Korean-based companies outside South Korea, firms providing services or products to a South Korean overseas subsidiary or operations and global companies that have significant business with a Korean company. “” is available through Amazon Kindle, Nook and most popular booksellers. Southerton is a frequent contributor to the media (WSJ, Forbes, CNN Fortune, Bloomberg, Automotive News, Korea Times, Korea Herald, Yonhap, Korea Magazine, and FSR) on Korea facing business and culture. He heads Bridging Culture Worldwide, a Golden, Colorado based company that provides strategy, consulting and training to Korea-based global business. PRINT

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Korean business expert releases ground-breaking book | Golden Transcript

2/22/15, 2:37 PM

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