Pre-Listing Activities
1. Conduct a pre-listing conference call with seller(s) to gather information
2. Send seller(s) confirmation of listing appointment and confirm prior to meeting
3. Review pre-appointment questions
4. Research appropriate sampling of currently listed, under contract, and sold comparable properties
5. Research trends and sales activity from MLS and Title records databases
6. Research “average days on market” for the property type, price range, and location
7. Review property tax information
8. Research Title record information for ownership and deed type
9. Order Property Profile (Ownership/Vesting and Encumbrances Report) from Title
10. Research property’s Title record information for lot size and dimensions
11. Research and verify legal description
12. Research property’s deed restrictions, previous conveyance, and encumbrances
13. Ascertain need for lead-based paint disclosure
14. Prepare market analysis to establish agent opinion of value
15. Prepare listing-presentation package with above materials
16. Perform exterior “curb-appeal assessment” of subject property
17. Review listing-appointment checklist to verify that all steps and actions have been completed
18. Review agent’s and company’s credentials and accomplishments in the market with seller(s)
19. Present agent and company’s profile and position of “niche” in the marketplace
20. Provide seller(s) an overview of current market conditions
21. Present market analysis to seller(s), including relevant sales and current and expired listings
22. Offer pricing strategy based on professional judgment and interpretation of market conditions
23. Discuss seller’s goals to effectively adjust marketing strategy
24. Explain marketing power of Bennion Deville Homes
25. Explain the MLS Clear Cooperation Policy
26. Explain the different marketing options and the effectiveness of each
27. Explain work the agent does “behind the scenes” and the agent’s availability on weekends and evenings
28. Explain brokerage’s role in screening for qualified buyers ahead of showings to protect seller(s)
29. Present and discuss strategic marketing plan
Listing Activities
30. Review results of curb-appeal assessment and provide suggestions to improve saleability
31. Review sewer or septic connections with seller
32. Review with seller security system, current terms of service, and determine if it’s owned or leased
33. Discuss home warranty options with homeowner
34. Verify if property has rental units involved or leases in place
35. Make copies of all leases for retention in listing file
36. Assess interior decor and suggest staging ideas
37. Prepare net sheet for seller(s) based on current projections and information
38. Review accuracy of title information with sellers
39. Verify names of owner(s) as they appear in county’s public property records
40. Verify with seller(s) if there are outstanding or expired construction permits or if any changes have been made to the property since the seller(s) purchased the property
41. Obtain copy of a preliminary title report
42. Obtain copy of plotted easements if applicable
43. Order legible copies of title exceptions
44. Complete listing contract and addenda (using names of seller(s) as they appear on deed or title policy)
45. Obtain seller(s)’ signature(s) on the listing agreement and return a signed copy to the seller(s)
46. Review the standard closing costs and pro-rations typical to those on closing statements with seller(s)
47. Obtain seller(s)’ permission to use a lock box or agree on other access instructions
48. Note any unrecorded property lines, agreements, and easements that are known to the seller
49. Obtain house plans, if applicable and available
50. Compile and assemble formal file on property with all information received
51. Provide seller(s) with a blank sales contract in preparation for receipt of a purchase offer
52. Arrange for installation of yard sign
53. Have Seller complete the Transfer Disclosure Statement and Seller’s Property Questionnaire –Explain the importance of full disclosure
54. Prepare showing instructions and agree on showing time window with seller(s)
55. Install lock box and program the lock box with agreed upon showing time windows
56. Make extra key for lockbox
57. Obtain current mortgage information
58. Verify current loan information with title
59. Identify homeowner’s association manager, if applicable
60. Review with seller homeowner’s association fees and pending or unpaid assessments
61. Prepare detailed list of property amenities and assess market impact
62. Prepare detailed list of property’s inclusions and conveyances with sale
63. Work with seller to compile list of completed repairs and maintenance items
64. Explain benefits of home warranty during listing period to seller(s)
65. Assist sellers with completion and submission of home warranty application
66. Place home warranty in property file for conveyance at time of sale
67. Place a copy of the completed disclosures in the property file
Marketing Preparations
68. Arrange for interior and exterior photos to be taken for MLS and marketing materials
69. Arrange for creation of a virtual tour if possible, to be used in marketing the property
70. Enter listing into office records and/or create listing file
71. Prepare “MLS profile sheet” (Listing agent is responsible for accuracy of listing data)
72. Enter property data from profile sheet into MLS listing database
73. Proofread MLS database listing for accuracy, including proper placement in mapping function
74. Take additional photos of the property, as needed, to upload into MLS and for use on flyers
75. Provide seller(s) with a copy of the MLS for their review and signature approval
76. Add property to company’s Property Preview Sheet
77. Create print and digital/electronic ads with seller(s)’ input and approval
78. Install property brochures/flyers at the property
79. Submit ads to company’s online listing syndication partners
80. Reprint/supply brochures/flyers promptly as needed
81. Prepare mailing and contact list to promote the property across agent’s network
82. Generate mail-merge letters to contact list
83. Order “just listed” labels and postcards
84. Draft marketing copy and prepare brochures and digital marketing pieces
85. Provide marketing brochure for seller(s)’ review
86. Order an appropriate quantity of marketing brochures
87. E-mail marketing material to agents
88. Upload listing to company and agent’s website, if applicable
89. Mail out “just listed” notice to neighborhood residents
Showing Activities
90. Coordinate showings with owners, tenants, and other REALTORS®
91. Return all interest calls promptly, including on weekends
92. Request feedback from buyers’ agents after showings
93. Provide showing feedback to seller(s) and recommend changes according to feedback
94. Frequently review comparable MLS listings and market trends to verify property remains competitive in price, terms, and conditions
95. Contact seller(s) weekly to discuss marketing and pricing
96. Promptly enter price changes in MLS listing database
97. Verify proper licensure of buyer’s agent and salesperson
98. Conduct open houses, as agreed upon
99. Conduct office in-person tour, as agreed, and/or office virtual tour at sales meeting
100. Present to Bennion Deville Homes agents in office meetings and via our inter-office email system, reaching all agents in our company
101. Enter into Company’s “coming soon” and “new listings” all-company communication
102. Prepare and send regular eFlyer blast emails to agents from local boards
Receiving Offers
103. Receive and review all offers to purchase submitted by buyers or buyers’ agents
104. Evaluate offer(s) and prepare a “net sheet” on each offer for the seller(s) to make comparisons
105. Review offers with seller(s) and review merits and weaknesses of each component of offers
106. Contact buyers’ agent to review buyer(s)’ qualifications and discuss offer
107. Confirm buyer(s) is pre-approved by contacting lender
108. Obtain a copy of the buyer(s)’ pre-approval letter from lender
109. Negotiate all offers and counteroffers on seller(s)’ behalf
110. Prepare and convey any counteroffers, acceptance, or amendments to buyer(s)’ agent
111. Verify contract is signed by all parties
Going Under Contract
112. When offer is accepted (“contract”) deliver contract to seller(s)
113. When offer is accepted deliver contract to buyer(s)’ agent or if none, to buyer(s)
114. Provide copies of the contract and all addenda to escrow officer
115. Confirm deposit of buyer(s)’ earnest money to escrow
116. Disseminate “under-contract showing restrictions” as seller(s) requests
117. Provide copies of contract to lender
118. Inform seller(s) how to handle additional offers submitted between date of contract and closing
119. Change status in MLS to “Active Under Contract” and “Pending”
120. Contact buyer(s)’ lender weekly to verify processing is on track
121. Follow buyer(s)’ loan processing and communicate to seller
122. Relay final approval of buyer(s)’ loan application to seller(s)
123. Perform and document an Agent Visual Inspection of the property and send to buyer(s) and seller(s)
124. Provide seller(s)’ disclosures to buyer(s) or agent of buyers
Inspections and Referrals
125. Coordinate buyer(s)’ professional home inspections with seller(s)
126. Review home inspector’s report with seller(s) and discuss issues and options, if needed
127. Enter home inspection completion into listing file
128. Recommend or assist with identifying trustworthy contractors to perform any required repairs
129. Review with seller(s) repair requests from buyer(s)
130. Obtain copies of repair bills showing seller(s) made required repairs
After the Inspection
131. Arrange for appraiser to enter property and prepare an appraisal package for appraiser
132. Follow-up with the appraiser to see if there are any questions
133. Discuss appraisal with seller(s) and suggest options, if necessary
Final Steps
134. Update closing forms and files confirming all documents are accounted for and executed
135. Coordinate closing process with buyer(s)’ agent and lender
136. Confirm closing date and notify all parties
137. Confirm with escrow officer that any issues with title/ownership have been resolved
138. Confirm that the seller has the proper Power of Attorney or trust documents, as required
139. Work with buyer(s)’ agent to schedule buyer(s)’ final walk-through prior to closing
140. Provide home warranty for availability at closing
141. If escrow company is holding escrow funds confirm it appears on the final CD and/or closing statement
142. Coordinate closing with seller(s)’ subsequent purchase and resolve any timing problems
143. Provide REALTOR® referral information for seller(s)’ relocation destination, if applicable
After-Closing Activities
144. Change MLS status to “sold”
145. Enter into MLS sale date, price, selling agent, and agent’s ID numbers, etc.
146. Close out listing in company files
147. Arrange for removal of sign
148. Remove lockbox and any remaining marketing materials
149. Monitor any agreed upon post-closing occupancy period
150. Confirm the property is vacant at time of possession
151. Request sellers fill out a testimonial
