Fashion Branding and Communication 2nd Year Portfolio - Brodie Willis

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Portfolio Brodie Willis

Brodie Willis May 2022

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01- 05 - Pitch: S.JOON 06-08 - Predict: Fashion Film 09 - 12 - Position: Seventh Stores 13 - 16 - Freelance: 2ndAcademic

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Brodie Willis

01

Pitch: S.Joon

Live Brief Tasked with creating a six month seasonal strategy for the soft launch of the brand’s new flagship store and SS22 collection. Through this, the brand aimed to build a physical local community and encourage traffic to their website.

In order to effectively communicate my ideas to the brand owner a fifteen page pitch document was created. This worked to highlight key advancements and developments across the brand’s social media, website and visual merchandising strategies.

Brodie Willis

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02

Original Virtual Presence

Facebook

sjo.online

Facebook

Instagram

Brand: S.Joon Current social media output.

Tiktok

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03

Audit

Website link

Location Clear activator

Very confusing content Has explored video in the past

White spacing around posts suggests that the brand are unsure of how to create a consistent aesthetic.

Makes use of Instagram features More engagement on full size images Clear and engaging caption

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Brand: S.Joon Audit of current Instagram feed and posting style

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04

Brand Innovation

Brand: S.Joon Mockup tote and dust bags In collaboration with Jenny Beard

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05

Further Innovations

To Sarah, We would like to formally invite you to our brand new digital experience.

This exclusive event marks our brand new store opening and the launch of our brand new SS22 collection.

Grand Opening 3/3/22

Please book your slot using this link here.

Hope to see you soon!

Sahar x

Instagram

Press Release

Brand: S.Joon Brand based mock-ups View the full proposal here

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Brodie Willis

06

Predict: The Future of Ai

Fashion Film In this section we were tasked with creating a piece of media that worked to visualise what 10 years could bring for the fashion industry. Working in a small team we decided to focus our efforts on a 5-10 minute fashion film.

I decided to focus my section, of the film, on the future of Ai technology and how big business will influence these changes. I chose to demonstrate this through using a pre-recorded digital animation that was then projected into a studio for a model to interact with.

Brodie Willis

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07

Inspiration

Moodboard Forward planning of projection piece Mix of animated and art based imagery

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08

Video Stills

Model: Maisie Ward Videography: Emily Bradley View the full film here

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Brodie Willis

09

Position: Seventh Stores

Branding Project To mimic that of my intended career path, I decided to revisit the practises I had learnt within 501. I chose to focus a project of this niche, around the upcoming London based brand: Seventh Stores. Having been a fan of the brand for a long time, I have shopped with them previously and therefore had a good understanding of their ethics and operating systems. Within this project I aimed to pitch ideas as to how the brand can expand, engage a wider consumer base and put forward possible innovation’s.

Brodie Willis

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10

Original Virtual Presence

Website

Instagram

Facebook

Tiktok

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Brand: Seventh Stores Current Social Media Presence

Brodie Willis

11

Website Redesign

Brand: Seventh Store Models: Emilia Holton with Emma and Michael Dunwell Full website redesign presented on both mac and mobile

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Brodie Willis

12

Brand Innovation

Brand: Seventh Store Branded NFC sticker range created using brand created imagery.

View the full proposal here

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Brodie Willis

13

Freelance: 2nd Academic

Content Manager Freelance work with the yet to be launched 2nd Academic Store. Working alongside Everton Campbell, founder of the Hip Store, to bring his vision to life; I worked to create a proposal document for how he could carry the brand forward.

Within this I looked to explore and improve the brand’s social media presence as well as research their main competitors. This led to me assisting on the brands first editorial shoot for their SS22 collection.

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14

Current Outputs

www.2ndacademicstore.com Facebook

@2ndacademic

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Brand: 2nd Academic Current social media and website output

Brodie Willis

15

Mock-Ups

2nd Academic

2nd Academic 10 Apr The timeless classic style of the Ivy leagues is coming back in a

big way! This preppy and relaxed style is the perfect spring into summer look.

Read and view the full story over at www.2ndacademicstore.com

Instagram

Facebook

Brand: 2nd Academic Store Brand based mock-ups Instagram, Facebook and blog based proposals

Blog

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Brodie Willis

16

Commercial Shoot

Models: Wayne Colbourne and Ed Vector Photography: The Hub View the full proposal here

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Brodie Willis