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Brand Audit
Audit:
- Very unique product line that has created a signature brand aesthetic. - Innovative marketing and content creation. - Core values and sense of community is refreshing. - SeventhSessions collection is exclusive to the brand.
Advertisement
- Brand messaging has become too refined e.g content is very similar and almost too polished. - Is inconsistent in its approach to the different social media platforms. - Best selling products are nearly always out of stock. - Brand story isn’t a central point of marketing.
- Huge scope for collaboration due to mounting ‘buzz’ around the brand. - Large amounts of recurring media attention and press coverage. - Could easily shake up content to become more relatable and consistent with the brand messaging.
- Losing customers due to a lack of innovation. - Site visitors becoming confused due to a lack of brand story and a confusing design. - Angering loyal consumers due to products always being out of stock.
SWOT Analysis
Working to create an overall analysis of the brand; key points concerning brand communication, story and marketing were highlighted. Points I would want to consider moving forward would be a shake up of the brand’s social content as well as the huge scope for collaboration.
