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AW22 Events and Social Media Calendar
July
Beginning
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Begin teasing of AW22 Range
Content Calendar
August September October November December
Ensure all restock dates are finalised for the AW22 season. Create influencer groups ready for meetup. Work to push all items the influencers were seen to be wearing.
Middle
Use of natural locations within shoots in order to shake up content
Influencer meetup. Ensure all content channels are activated.
End
Continued focus on shaking up brand image Wrap up posting of summer content and prepare for influencer meet. Work to push all items the influencers were seen to be wearing.
Space Coat Competition lasting 1 month.
Release BTS content from the influencer meetup Christmas + New Year promotions.
Black Friday promotions with restocks on best sellers clearly communicated. Year end.
