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Content Calendar July
August
September
October
Beginning
Begin teasing of AW22 Range
Ensure all restock dates are finalised for the AW22 season.
Create influencer groups ready for meetup.
Work to push all items the influencers were seen to be wearing.
Middle
Use of natural locations within shoots in order to shake up content
End
Continued focus on shaking up brand image
Influencer meetup. Ensure all content channels are activated.
Wrap up posting of summer content and prepare for influencer meet.
Work to push all items the influencers were seen to be wearing.
Space Coat Competition lasting 1 month.
November
December
Release BTS content from the influencer meetup
Christmas + New Year promotions.
Black Friday promotions with restocks on best sellers clearly communicated.
Year end.
Content Calendar BDMWILLIS
bdmwillis Brodie Willis
